El Jimador Taps Soccer Sensation Tim Howard To Connect With Millennial Consumers
LOUISVILLE, Ky., May 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Tequila el Jimador joins forces with U.S. National and Everton Goalkeeper, Tim Howard to support and promote the brand’s soccer initiatives among fans and consumers. The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him.
“We are thrilled to be partnering with Tim Howard, an exceptional athlete who is as passionate about his craft, as we are about making quality tequila,” said Mark Grindstaff, Global Brand Director, el Jimador. “Tim is a perfect fit for our brand because he embodies el Jimador’s values of embracing diversity, seeing beauty in chaos and living life vibrantly, while also being relevant to el Jimador’s millennial target consumer.”
Since 2011, el Jimador has demonstrated its commitment to soccer by creating national and regional contests, launching limited edition soccer themed tequila bottles, building social media and in-store promotions including sweepstakes. Additionally, the brand is the official sponsor of the annual U.S. Tour of the Mexican National Team and MLS teams including the Houston Dynamo, FC Dallas, Seattle Sounders and Portland Timbers.
“My craft in terms of goal keeping takes hard work and dedication. I have to be there day in and day out, trying to perfect my craft, the same way that jimadores do as they harvest the agave,” said Tim Howard, U.S. National and Everton Goalkeeper. “I have had a long and what I consider, successful career. But you don’t get to the top by taking short cuts. It takes a lot of hard work to be the best, and that’s what struck a chord with me about working with el Jimador.”
About Tequila el Jimador
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling 100 percent agave tequila in Mexico*. el Jimador is the official sponsor of the annual U.S. Tour of the Mexican National Team and MLS teams including the Houston Dynamo, FC Dallas, Seattle Sounders and Portland Timbers. To learn more about el Jimador, visit www.eljimador.com.
Alc. 40% by Vol. (80 proof) Tequila, Imported by Brown-Forman, Louisville, KY
* Nielsen/ISCAM January 2015