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American Honda Reports Strong Car and Truck Sales for August 2015

American Honda Reports Strong Car and Truck Sales for August 2015



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American Honda Reports Strong Car and Truck Sales for August 2015

– Honda CR-V breaks all-time record with 34,771 units sold, rising 2.0 percent

– Honda Accord, Civic and CR-V combine to exceed 100,000 sales in August

– Acura TLX gains more than 90 percent in August, with 4,353 vehicles sold

– Acura RDX continues strong run, up 9.5 percent on sales of 4,364


TORRANCE, California, Sept. 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported August 2015 sales of 155,491 Honda and Acura vehicles, a decrease of 6.9 percent over August 2014, when the industry had one additional selling day and an early Labor Day weekend. The Honda Division sold a total of 140,178 units, while Acura reported 15,313 vehicles sold in August.

Photo – http://photos.prnewswire.com/prnh/20150901/262787
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda

New Honda cars and trucks sold briskly last month, despite the calendar differences from a particularly strong August 2014, with Accord, Civic and CR-V easily surpassing the 100,000 mark in combined sales to stay on pace to top 1 million units and CR-V having its best month in history. Odyssey also notched a sales gain for the third straight month.

  • CR-V breaks all-time monthly sales record, rising 2.0 percent on sales of 34,771 units
  • Total truck sales were up 6.9 percent on sales of 63,897 with the all new HR-V crossover passing 4,500.
  • Accord, Civic and CR-V each posted more than 30,000 sales in August, with Accord topping 40,000 units and combining for a total of 107,733 vehicles sold

“The shorter sales month versus last year obscures the continued strong sales momentum of core Honda models,” said Jeff Conrad, Honda Division senior vice president and general manager. “We’re working hard to keep up with the strong demand for our trucks, while our sedans continue to set the bar for retail sales.”

Acura

Acura sedans enjoyed healthy August sales, strongly buoyed by the TLX as well as the redesigned ILX. The new RDX continued a quick sales pace, while MDX sales were slowed by short inventory. Total Acura sales are up more than 10 percent year-to-date.

  • Sales of the TLX – Acura’s best-selling sedan— continued on a hot streak, increasing 90.4 percent on sales of 4,353 for the month
  • Overall Acura sedan sales gained 24 percent for a total of 6,202 units sold in August
  • RDX sales were up 9.5 percent in August, with 4,364 units sold in one of the industry’s hottest segments

“Strong sales of both sedans and trucks is now a reality for the Acura brand,” said John Mendel, executive vice president of American Honda. “Our lineup has avoided the ups and downs of the market which is keeping Acura on pace for our best sales year since 2007.”

American Honda Vehicle Sales for August 2015

Month-to-Date

Year-to-Date

August 2015

August 2014

DSR** % Change

MoM % Change

August 2015

August 2014

DSR** % Change

YoY % Change

American Honda Total

155,491

167,038

-3.3%

-6.9%

1,054,816

1,042,382

1.7%

1.2%

Total Car Sales

82,483

96,793

-11.5%

-14.8%

542,210

573,738

-5.0%

-5.5%

Total Truck Sales

73,008

70,245

7.9%

3.9%

512,606

468,644

9.9%

9.4%

Honda Total Car Sales

76,281

91,790

-13.7%

-16.9%

498,695

541,195

-7.4%

-7.9%

Honda Total Truck Sales

63,897

59,761

11.0%

6.9%

438,806

395,269

11.6%

11.0%

Acura Total Car Sales

6,202

5,003

28.7%

24.0%

43,515

32,543

34.4%

33.7%

Acura Total Truck Sales

9,111

10,484

-9.8%

-13.1%

73,800

73,375

1.1%

0.6%

Total Domestic Car Sales

81,873

95,430

-10.9%

-14.2%

537,277

539,327

0.1%

-0.4%

Honda Division

75,859

90,883

-13.3%

-16.5%

495,393

515,436

-3.4%

-3.9%

Acura Division

6,014

4,547

37.4%

32.3%

41,884

23,891

76.2%

75.3%

Total Domestic Truck Sales

73,008

70,245

7.9%

3.9%

512,601

468,644

9.9%

9.4%

Honda Division

63,897

59,761

11.0%

6.9%

438,801

395,269

11.6%

11.0%

Acura Division

9,111

10,484

-9.8%

-13.1%

73,800

73,375

1.1%

0.6%

Total Import Car Sales

610

1,363

-53.5%

-55.2%

4,933

34,411

-85.6%

-85.7%

Honda Division

422

907

-51.7%

-53.5%

3,302

25,759

-87.1%

-87.2%

Acura Division

188

456

-57.2%

-58.8%

1,631

8,652

-81.1%

-81.1%

Total Import Truck Sales

0

0

0.0%

0.0%

5

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

5

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

MODEL BREAKOUT BY DIVISION

Honda Division Total

140,178

151,551

-3.9%

-7.5%

937,501

936,464

0.6%

0.1%

* ACCORD

40,931

51,075

-16.8%

-19.9%

231,173

271,426

-14.4%

-14.8%

* CIVIC

32,031

34,032

-2.3%

-5.9%

221,471

231,167

-3.7%

-4.2%

CR-Z

333

342

1.1%

-2.6%

1,895

2,697

-29.4%

-29.7%

FCX CLARITY

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

* FIT

2,901

6,051

-50.2%

-52.1%

42,867

32,990

30.6%

29.9%

INSIGHT

85

290

-69.6%

-70.7%

1,289

2,914

-55.5%

-55.8%

CROSSTOUR

930

1,037

-6.9%

-10.3%

6,450

8,269

-21.6%

-22.0%

* CR-V

34,771

34,079

6.0%

2.0%

229,574

217,293

6.2%

5.7%

HR-V

4,567

0

0.0%

0.0%

24,617

0

0.0%

0.0%

ODYSSEY

13,423

12,488

11.6%

7.5%

88,910

86,691

3.1%

2.6%

PILOT

10,202

10,810

-2.0%

-5.6%

88,742

72,423

23.1%

22.5%

RIDGELINE

4

1,347

-99.7%

-99.7%

513

10,593

-95.1%

-95.2%

*** Memo: Accord FHEV

1,369

1,175

21.0%

16.5%

9,257

9,425

-1.3%

-1.8%

Memo: Accord PHEV

2

46

-95.5%

-95.7%

62

267

-76.7%

-76.8%

Memo: Civic Hybrid

590

503

21.8%

17.3%

3,317

3,407

-2.2%

-2.6%

Memo: Fit EV

0

55

-100.0%

-100.0%

0

318

-100.0%

-100.0%

Acura Division Total

15,313

15,487

2.7%

-1.1%

117,315

105,918

11.3%

10.8%

ILX

1,660

1,798

-4.1%

-7.7%

11,744

11,390

3.6%

3.1%

RLX / RL

187

216

-10.1%

-13.4%

1,600

2,508

-35.9%

-36.2%

TL

1

463

-99.8%

-99.8%

85

10,215

-99.2%

-99.2%

TLX

4,353

2,286

97.7%

90.4%

30,055

2,286

1,221.2%

1,214.7%

TSX

1

240

-99.6%

-99.6%

31

6,144

-99.5%

-99.5%

MDX

4,747

6,497

-24.1%

-26.9%

39,144

43,444

-9.5%

-9.9%

RDX

4,364

3,984

13.8%

9.5%

34,654

29,865

16.6%

16.0%

ZDX

0

3

-100.0%

-100.0%

2

66

-97.0%

-97.0%

*** Memo: ILX Hybrid

1

24

-95.7%

-95.8%

20

330

-93.9%

-93.9%

Memo: RLX Hybrid

34

0

0.0%

0.0%

181

0

0.0%

0.0%

Memo: TSX Wagon

0

25

-100.0%

-100.0%

2

624

-99.7%

-99.7%

Selling Days

26

27

204

205

**** Hybrid

2,414

2,380

5.3%

1.4%

16,021

19,040

-15.4%

-15.9%

* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

*** Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid


American Honda Reports Strong Car and Truck Sales for August 2015