“Countless Hispanic families across the United States already eat Bimbo products,” said Ernesto Martinez, research and development director for Bimbo USA. “We hope our new bread will help all Latinas, even those who aren’t aware that they need this vital nutrition.”
Folic acid is a B vitamin that must be consumed before and during the first few weeks of pregnancy when the baby’s brain and spinal cord are developing. According to the Food and Drug Administration (FDA), a sufficient amount of folic acid is needed as part of a healthy diet to help prevent birth defects such as spina bifida or anencephaly.
The March of Dimes, CDC and National Alliance on Hispanic Health all support the use of folic acid. In fact, the March of Dimes logo can be found on Bimbo’s Blanco Integral bread labels.
“Mothers will also like our White Bread made with Whole Grain for their growing children,” said Juan Miguel Esaa, Bimbo’s US brand manager. “It provides 8.5 grams of whole grain, but tastes like the white bread that kids love.”
Bimbo’s White Bread made with Whole Grain is also a good source of fiber and has no trans fat. It is now being sold in California, Arizona, Nevada and Texas
Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. They serve approximately 3,000 sales routes and have approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 85,900 associates and operations in 17 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at http://www.bimbousa.com.
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