Albert Santalo, who will address attendees at this month's IBM SmartCamp Kickstart, tells readers of LatinBusinessToday.com what it takes to succeed as a Hispanic entrepreneur.
To read his complete interview on this Hispanic business with LatinBusinessToday.com, click here Building CareCloud Small Business Insights (http://www.latinbusinesstoday.com/2012/05/building-carecloud-small-business-insights ).
"Focus on finding a true market problem and then build a business plan and model around solving it," advises Mr. Santalo, whose Miami-based company has attracted more than $27 million from investors. "In the case of CareCloud … because our products and services solve existing problems, we are growing -- whether the economy itself is slowing or stagnant."
A provider of Web-based software and services for the healthcare industry, CareCloud specializes in cloud-computing solutions for medical practice administration, electronic health records, revenue cycle management, and provider-patient communication. According to Mr. Santalo, the company has helped more than 1,200 physicians increase collections, streamline operations, and improve patient care in over 30 states. He previously founded and served as chairman of the healthcare software firm Avisena.
Mr. Santalo will be among the keynote speakers at the IBM SmartCamp Kickstart (http://www.latinbusinesstoday.com/2012/05/ibm-smartcamp-resources ) event at Florida International University in Miami, Florida on May 15th. The event in Miami is one of only two IBM SmartCamp Kickstart events in the U.S. this year, the other will take place in New York later in May IBM SmartCamp Kickstart Miami participating companies will receive coaching from a panel of investors, successful entrepreneurs, and industry specialists before giving a brief presentation to judges. The top one to two companies from the event will be fast tracked through the application process for the North American IBM SmartCamp finals in Boston. CareCloud was a winner of SmartCamp Silicon Valley, in 2010 and went on to compete in the Global Finals in Dublin Ireland that same year.
Launched last year, LatinBusinessToday.com supports Hispanic businesses through an innovative content model emphasizing practical career guidance, networking, and mentoring. The site already boasts alliances with a broad array of professional, research, and advocacy organizations nationwide, and supplies editorial to small-business resource websites managed by IBM and American Express. Coverage specialties on LatinBusinessToday.com include innovation, finance tips, law, politics and policy, strategic planning, marketing and culture. Current content and resources include a new business exchange, webinars, business oversees, an entrepreneur's journey series and Latina entrepreneurs.
LatinBusinessToday.com evolved from Latin Business, a Los Angeles-based, bimonthly print magazine with a national circulation of 150,000 that was published between 2002 and 2009. Like its predecessor, the site offers mainly English-language content.
Additional information is available at LatinBusinessToday.com (http://www.latinbusinesstoday.com ), IBM SmartCamp (https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/isv_com_smp_smartcamp ), and CareCloud (http://www.carecloud.com )
SOURCE Latin Business Today