SAN CLEMENTE, California, Jan. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Milk Loves Art project was launched late last year by the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign. The project’s goal was to promote local artists while giving back to a worthy cause. After executing a highly successful call to artists, a final group was selected and tasked with transforming life-size cow sculptures1 into works of art. The 32 sculptures are being donated to Camp Ronald McDonald for Good Times, who will be auctioning them off. While the exact amount is yet to be determined, the auction could raise several thousand dollars. All proceeds from the sale will go to support the camp program, which offers a cost-free, medically-supervised, camp experience for more than 1,500 children with cancer and their families each year.
“The response to the call to artists was astounding. I’m grateful to all the artists that got involved and shared our same vision: to give back through art,” said Steve James, Executive Director, CMPB.
After nearly two months of dedicated work, over 20 artists with the Milk Loves Art project are finalizing their unique creations. Ranging from stunning scenery to cultural icons, each work of art celebrates California’s rich cultural heritage – and all were created to benefit children and families going through a difficult time. Renowned artist/muralist, George Yepes, led the creative phase of the project. He worked alongside a variety of artists, as well as actor/screenwriter Jaleel White. “We are all looking forward to the auction, as we know it will make a huge impact in the lives of many families. I feel very proud to have helped bring this initiative to life,” said Yepes. Yepes’ work has been featured in the Los Angeles County Museum of Art, the Smithsonian Institution in Washington D.C. and the Museum of Contemporary Art of San Diego, among others.
Jaleel White contributed to Milk Loves Art by painting one of the cow sculptures in honor of Kobe Bryant and his extensive and successful career with the Los Angeles Lakers. Other participating artists included: Patric Stillman from San Diego; Man One and Maria Kane from Los Angeles; as well as Lawrence Sullivan and Sonya Fe from Sacramento, to name a few. The charitable initiative also counted on the participation of young and emerging artists from Los Angeles, who all contributed unique designs.
The final design concepts are of high impact and include: a tribute to historic highway 101 and its string of missions along the California coastline; California’s history of musical diversity; a tribute to the popular entertainment and comic convention in San Diego; as well as a tribute to old Hollywood and legendary Hispanic stars.
For more information about Milk Loves Art, visit: www.gotmilk.com and follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk and Instagram @officialgotmilk.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
About Camp Ronald McDonald for Good Times
Camp Ronald McDonald for Good Times® is a program of Ronald McDonald House Charities® of Southern California. Camp gives more than 1,500 children with cancer and their families the chance to “take a break” from the disease and enjoy the therapeutic benefits of the great outdoors. The program is free and helps kids look towards a future beyond cancer. Camp is designed to build courage, foster hope and promote healing outside of treatment centers and hospitals. With trained medical staff onsite to support and monitor treatment regimens, children are able to enjoy horseback riding, archery, ropes courses, arts & crafts and the chance to just be kids. Since 1982, the Camp has served more than 36,000 campers. To learn more, visit www.rmhcsc.org/camp.
1 CowParade Holdings is the owner of the copyrights in and to the shapes of the cow canvases.
