Strategic affiliate partnership simplifies media buying of Hispanic Internet advertising
The strategic affiliate partnership enables Hispanic Digital Network to sell a percentage of La Voz’s online advertising inventory as part of network-wide advertising campaigns.
“We’re pleased to partner with a prestigious Hispanic newspaper like La Voz,” said HDN President Bill Gato. “La Voz has an excellent news website with award-winning content that appeals to educated, Spanish-dominant readers in the Phoenix and Tucson areas, the nation’s ninth largest Hispanic market. La Voz is the first of many affiliate publications we plan to partner with.”
"Partnering with HDN is an efficient way for us to do business with national advertisers who understand the power of the Hispanic audience and the Phoenix market," said Mike Coleman, digital media director at The Arizona Republic. "The timing of this partnership is perfect, as we just redesigned the site and are growing our Spanish-language audience quickly."
Launched in December 2003, Miami-based Hispanic Digital Network has built dynamic websites for over 45 Hispanic newspapers and magazines, including Chicago’s La Raza (http://www.laraza.com), Miami’s El Popular (http://www.elpopular.com), Houston’s Semana (http://www.semananews.com) and San Diego’s El Latino (http://www.ellatinoonline.com). All of HDN’s websites are IAB-compliant and capable of serving Rich Media formats.
About Hispanic Digital Network
Hispanic Digital Network (HDN) is the nation's first Internet advertising network of U.S. Hispanic newspaper and magazine publications. HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated company that can sell, buy and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. HDN also provides web design services specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing. For more information, visit HDN’s corporate website at http://www.hdnweb.com or call 1-866-4-HDN-WEB.
About La Voz
La Voz, published by Phoenix-based The Ashland Media Group and co-owned by Gannett Co., Inc., has an audited Arizona print circulation of 50,000 copies. In the four years since its launch, the paper has won seven Arizona Press Club awards, and the 2002 Latina Journalist of the Year award by the National Association of Hispanic Publications (NAHP). This month, La Voz won five NAHP Awards, including three First Place awards for Outstanding Entertainment Section, Outstanding Political Article and Outstanding Multiple Article Series. La Voz’s website, a sub-site of Gannett’s azcentral.com portal, has a growing online audience generating over 200,000 monthly page views. In Phoenix, Gannett also publishes The Arizona Republic, the largest daily newspaper in the Southwest, distributes a wide range of local magazine titles, and operates KPNX-TV Channel 12, an NBC affiliate.
Hispanic Digital Network