--(HISPANIC PR WIRE – BUSINESS WIRE)--Sept. 4, 2003
ADVISORYfor Tuesday, Sept. 9 2003

WHO:
Hyundai Motor America, Kid Guardian Foundation, Los Angeles County Sheriff's Department, Los Angeles Unified School District and La Opinion Newspaper

WHAT:
The ABCs of Traffic-- "Always Be Careful" Back-To-School Traffic Safety Program

WHEN:
Tuesday, September 9, 2003
11:00 a.m.

WHERE:
Los Angeles County Sheriff's Headquarters Bureau
Media Conference Room
4700 Ramona Boulevard
Monterey Park, CA 91754
(323) 526-5541

WHY:
Each year, tens of thousands of children are killed or injured due to motor vehicle related accidents. Motor vehicle crashes are the leading cause of death among Hispanics ages 1-34. The second leading cause of death and serious injuries to children in California is pedestrian accidents and 62 percent of all child pedestrian fatalities were Hispanic.

Since 1990, the Hispanic population in the United States has increased by nearly 60 percent. As the Hispanic population continues to increase, a greater proportion of future crash injuries and fatalities will come from the Hispanic community. Hyundai Motor America's Back-To-School Traffic Safety Campaign will educate parents and children on the proper use of safety belts and child restraints, and promote safe driving to help reduce fatalities related to motor vehicle and pedestrian accidents.

Representatives from Hyundai Motor America, Kid Guardian Foundation, Los Angeles County Sheriff's Department and Los Angeles Unified School District will be available for one-on-one interviews.

--30--BL/mi*

CONTACT:
The IAC Group
Yvonne Lorie or Ariel Garcia-Linares
310/887-7082

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