Peanut Butter Lovers Can Join the Celebration by Entering the That's Why I Choose Jif Essay Contest for a Chance to be a Judge at this Year's Finale Event

ORRVILLE, Ohio, Aug. 1, 2011 /PRNewswire-HISPANIC PR WIRE/ -- For the past decade, thousands of young chefs have demonstrated their creativity in the kitchen by reinventing the classic peanut butter sandwich with a twist in the Jif® Most Creative Peanut Butter Sandwich Contest™. Now through October 12, 2011, parents can help their kids, age six to 12 submit their creative sandwich recipes for a chance to win a $25,000 college fund. To mark the 10th Anniversary of the contest, this year's Grand Prize Winner will also receive an additional $10,000 for educational products. A separate contest invites peanut butter fans across America to enter the That's Why I Choose Jif Essay Contest for a chance to join the judging panel at the final event in New York, where five kid chefs will contend for the grand prize.

"We are thrilled to celebrate this milestone for the contest and reflect on the wonderful things this contest offers: delicious recipes, new flavor combinations and special moments in the kitchen for kids and their parents," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "Over the past decade, we have been a proud supporter of fostering creativity in the kitchen, encouraging parents and their children to spend quality time together and create lasting memories inspired by the peanutty taste of Jif."

Last year's winner, Margalit M. of Raleigh, NC, 8, created "Wushu Chicken Tacos" that combined a drizzle of spicy peanut sauce made with Jif Creamy Peanut Butter, chicken, asparagus and squash, wrapped in a tortilla.


Tenth Annual Jif Most Creative Peanut Butter Sandwich Contest
Now through October 12, 2011, children can put their creative sandwich-making skills to work for a chance to win money for a college education. Parents can help their children submit their own imaginative recipe online at http://www.jif.com or http://www.jifenespanol.com or by completing the downloadable entry form available on both websites.

Sandwiches will be judged on creativity, taste, nutritional balance, visual appeal and ease of preparation. Qualified entrants, who submit their entry in the first six weeks of the call for entries will receive a Jif Back To School gift pack while supplies last — provided the entry is submitted online or postmarked by September 1, 2011 and received by September 8, 2011. Ten semifinalists will be posted on both websites to take part in a nationwide online vote in January 2012. Anyone age 13 and older can vote to help select the five finalists, who will go on to compete in New York in March 2012.

Entries for the Jif Most Creative Peanut Butter Sandwich Contest must be postmarked by October 12, 2011 and received no later than October 19, 2011. Online entries must be submitted by 11:59 a.m. on October 12, 2011. For complete details, Official Rules and the entry form for the tenth annual contest, visit http://www.jif.com and http://www.jifenespanol.com. The Jif Most Creative Peanut Butter Sandwich Contest is open to legal residents of the 50 United States and D.C. between six and 12 years of age by October 12, 2011. Void where prohibited.

That's Why I Choose Jif Essay Contest
Peanut butter lovers can also compete for a seat at the judging table for the final event of the Jif Most Creative Peanut Butter Sandwich Contest. Now through October 12, 2011, fans of peanut butter can visit http://www.jif.com to submit an essay of 250 words or less in the That's Why I Choose Jif Essay Contest, describing how they make the best choices for their families and sharing why they choose Jif Peanut Butter.

Entries for the That's Why I Choose Jif Essay Contest must be submitted online by 11:59 a.m. on October 12, 2011. For complete details, Official Rules and to enter, visit http://www.jif.com. The That's Why I Choose Jif Essay Contest is open to legal residents of the 50 United States and D.C., 18 and older. Void where prohibited.

Find Jif on Facebook or visit http://www.jif.com or http://www.jifenespanol.com for more information, tips, recipes, contests and promotions.


About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Cafe Bustelo®, Cafe Pilon, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 13 times, ranking number one in 2004. For more information about the Company, visit http://www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

SOURCE The J.M. Smucker Company

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