New Social Networking site specifically for bilingual and English-dominant Latinos launches today
Leading the charge for LatinosConnected.com is founder Veronica Alvarez, an accomplished new and interactive media executive and one of the 12.9 million English-dominant and bilingual Latinos online in the U.S. today, according to comScore Media Metrix (June 2005). Originally from Guatemala, Alvarez was most recently a product manager for Internet giant Yahoo!, where she played an integral role in the launch of various ventures targeting the U.S. Hispanic market for Yahoo! en Español, as well as for mainstream audiences including the launch of Y! Avatars for Yahoo! Communities. Spanning product development, branded entertainment and advertising, sales and all aspects of Internet marketing, Alvarez’ 10-year career working in the technology sector, as well as on a variety of Latino-focused consumer brands, has afforded her a deep understanding of the burgeoning Latino community both online and offline and positions LatinosConnected.com for growth and acceptance among its users and advertisers alike.
“While we identify with the term Latino in all senses of the word, second and third generation Latinos are equally as immersed in the American way of life and to us being Latino goes far beyond experiencing life in español,” said Veronica Alvarez, founder of Latinosconnected.com. “It is our goal at LatinosConnected.com to connect Latinos through a unique community where we can share our experiences and connect with and entertain one another while proudly celebrating our Hispanic heritage and culture.”
Offering a combination of social networking tools including blogs, community forums, video sharing capabilities, e-commerce functionality for posting jobs, personals and listings, and on- and off-line events throughout the country, LatinosConnected.com fills a void among Latino-centric Spanish-language communities and general market social networking sites that to date have not specifically addressed the increasingly powerful bilingual Latino market in the United States. In fact, according to comScore Media Metrix (June 2005), of the more than 44 million Hispanics in the country today, 16.4 million are on the Internet; the same study cites that nearly 79 percent of connected Latinos identify themselves as bilingual and/or prefer to communicate in English.
Other key LatinosConnected.com features and tools include:
-- AskFulanito: Enables users to ask anything about anything to the LatinosConnected.com community and benefit from their collective wisdom. Ever wonder why the sky is blue? Or, why los tamales mexicanos are different that those from Guatemala? Know the answer yourself? Share your knowledge!
-- Sabelotodo (Know it all): Gives everyone a chance to share their unique knowledge with their peers. Enlighten community members with a sampling of favorite boricua phrases or shed light on a special urban tradition.
-- Latinos lo hacen mejor (Latinos do it better): Is it a question or a statement? Users will be the judge! Every week, a different topic will be featured giving the community an opportunity to participate and share their perspective on a variety of fun hot topics. From musings about Latino pride to the best pick up lines, it’s all about how great it is to be Latino.
Projected to soon become the ethnic group with the most disposable income in the U.S., according to the Selig Center for Economic Growth at the University of Georgia, Hispanics are already the country’s largest ethnic minority and their combined purchasing power of $798 billion is expected to reach $863.1 billion in 2007. LatinosConnected.com will not only meet the demands of this growing demographic by providing bilingual Latinos with an online social networking experience which they can embrace as their own, but will also serve as an interactive gateway for marketers interested in seizing what Jupiter Research deemed a “unique opportunity to build lasting relationships with this historically brand-loyal audience.”
Adds Alvarez: “Our foremost priority is to become a preferred online destination for the vibrant English-dominant and bilingual Latino community whose voice needs to be heard. We’ve already received very positive feedback on the functionality and relevance of LatinosConnected.com from users during our beta testing phase, as well as from a wide variety of potential advertisers interested in reaching this affluent and upwardly mobile demographic through creative and culturally specific branded advertising and entertainment.”
LatinosConnected.com is an online social networking community specifically for second and third generation Latinos who are bilingual or prefer to interact with one another in English. Offering a combination of social networking tools including blogs, community forums, video sharing capabilities, e-commerce functionality for posting jobs, personals and listings, and on- and off-line events throughout the country, LatinosConnected.com fills a void among Latino-centric Spanish-language communities and general market social networking sites that to date have not addressed the burgeoning bilingual Latino market in the United States. For more information, please visit LatinosConnected.com.