HOUSTON, March 22, 2017 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., the nation’s largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, walked away with 21 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category. This marks the 14th consecutive year that the agency has earned “Best in Show” honors.
The winning “Best in Show” spot, created for Walmart’s Halloween campaign, aspired to show how a child’s ingenuity goes a long way with Walmart’s help. The main character, a young boy, has the clever idea to dress up as Captain America and bring his Invisible Man sidekick to trick-or-treat for candy for himself and a friend. Later in the advertisement, viewers learn that his friend was at home with a broken leg. The song that accompanies the commercial is “Stand by Me” by Prince Royce and was chosen to portray the message of friendship and sharing.
“Our passion and commitment to our clients and our community continues to shine through our work. The dedication and excitement of this group of superbly talented creative professionals make me proud,” says Lopez Negrete Communications President and CEO Alex López Negrete. “Fourteen consecutive Best in Show awards is quite remarkable. We welcome these accolades with dignity and pure joy and with the understanding that our work here is not done; it has just begun,” he added.
In addition to its Best of Show – Broadcast award, Lopez Negrete Communications also received the following honors:
- Wal-Mart Stores, Inc.
- Best in Show, one Gold, one Silver, and six Citations of Excellence
- Fiat Chrysler Automobiles
- Three Gold, three Silver and three Citations of Excellence
- Saint Arnold Brewing Company
- One Silver
- Lopez Negrete Communications
- Two Silver
The American Advertising Awards, formerly the ADDYs, are the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in providing marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Award winning throughout a rich, 32-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, such as Bank of America, Wal-Mart Stores, Inc., NBC Universal Motion Pictures Group, Fiat Chrysler Automobiles, SAMSUNG Telecommunications America, Southern California Edison, Phillips 66 Company, Community Coffee Company, Dannon Company, Inc., Realtor.com, and Lone Star College Systems. With national headquarters in Houston, Texas and offices in Los Angeles, Lopez Negrete employs over 120 employees who keep clients at the forefront of a burgeoning Hispanic market.