DULLES, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–October 1, 2003–In a move that takes its commitment to the Hispanic community to the next level, America Online, Inc., the world’s leading interactive services company today launched AOL(R) Latino, a new Spanish language Internet service for U.S. Hispanics. AOL Latino is an independent service with Spanish language features and functionality, including integrated Toolbar navigation, built-in Parental Controls, Online Help, Self Expression, Welcome Screen with daily news and information and more. The new service also offers robust, dedicated Spanish language programming in five new content areas, including News, Sports, Entertainment, Music and Lifestyle.
Building upon AOL’s success as the #1 Internet service provider for U.S. Hispanics online (comScore Media Metrix, July 2003), the launch of AOL Latino offers popular and exciting Hispanic content and services on the Web. Today’s announcement represents just the first phase of the new AOL Latino Spanish language service with future and ongoing feature upgrades planned for later this year.
According to a recent AOL/RoperASW survey, Hispanic online consumers want a bilingual online service with 41 percent of respondents who chose to be interviewed in Spanish preferring both English and Spanish content as compared to Spanish-only content (31 percent). The new AOL Latino appeals to both bilingual and Spanish-dominant speakers, who will have access to all the existing English language content on the AOL(R) service in addition to the exclusive new Spanish features and programming for no extra charge.
Jon Miller, Chairman and Chief Executive Officer of AOL, said: “U.S. Hispanic Internet users are the country’s fastest-growing community online, and we are proud to offer a Spanish language service that caters to their needs and interests. With industry-leading partners and original, exclusive content, AOL Latino offers the best and deepest resources for U.S. Hispanics on the Web. Increasingly, people are looking for a highly differentiated, personalized online experience and that’s what AOL is delivering. With the launch of AOL Latino, KOL(TM) and a new teens service coming later this fall, members are able to enjoy the unprecedented customization of our new services to make their online experience truly unique.”
David Wellisch, Vice President and General Manager, AOL Latino, said: “We built the new AOL Latino to respond to the needs of today’s diverse Hispanic family. Since we understand the importance of providing a bilingual online experience to this community, we designed AOL Latino to offer compelling Spanish content in programming areas like news, sports, entertainment, music and lifestyle with an easy connection to the general English language service. Additionally, we have included services in Spanish that are most important to any family, such as Parental Control, E-mail, Anti-Virus Protection and Homework Help. Today’s launch signals our continuing effort to reach the exploding market of U.S. Hispanics online, and reflects just phase one of a new effort to serve that community.”
Spanish Language Features and Functionality
AOL Latino offers features and functionality in Spanish, in addition to all the existing English language product features offered in the new AOL(R) 9.0 Optimized – available currently to existing AOL members. Spanish language features include:
–Welcome Screen with convenient access to daily news and information featuring the best of our daily content
–Seamless Installation, Registration and Set-up experience for the AOL software and service
–AOL’s award-winning Parental Controls to help parents monitor and set limits on what their children can see and do while they are online on the AOL service
–Personalized “Expressions” features including AOL(R) Instant Messenger(TM) and Buddy List(R) features and new SuperBuddy(TM) icons that react to common Spanish chat phrases and smileys
–AOL Web Pop-Up Controls that allow members to block most pop-ups and pop-unders they receive while exploring the Web
-Mail and Spam Controls, including custom Spam Filters that get smarter the more a member uses them
–AOL(R) Computer Check-Up to help members keep their computer running at its best
–Automatic Virus Scanning for e-mail attachments
–Spell Check for e-mails and instant messages
–Favorite Places to save locations on the AOL service or on the Internet so that members can revisit them easily
–Online Help – always available at Keyword: Ayuda
–Core functionality, including AOL(R) Mail, Address Book, integrated Toolbar navigation, as well as the ability to customize up to seven Screen Names per AOL account
–Various other useful features in Spanish including AOL’s sign-on/off screens, Terms of Service, Notify AOL, Passwords setup and more
–Toll free number to reach a Spanish-speaking AOL member services representative to sign up for AOL Latino or get assistance by dialing 866-885-5117
Five Rich, Original Programming Areas
AOL Latino is committed to giving both bilingual and Spanish-dominant speakers rich and compelling content that is relevant to their daily lives. As part of the launch, AOL Latino is debuting original Spanish language programming in five areas: News, Sports, Entertainment, Music and Lifestyle.
AOL(R) Noticias (News): From headlines close to home or clear around the globe, AOL Noticias will provide members with in-depth news coverage, from partners including Univision, La Opinión, Associated Press, EFE News Wire, the BBC Mundo and a host of U.S. and Latin American newspapers. AOL Latino will also offer high profile and exclusive stories for AOL Latino from top journalists.
AOL(R) Deportes (Sports): Whether it’s a GOOOL!, a home run, or a touchdown, AOL Latino members can read about it on AOL Deportes. With key partners including SoccerAge, the NFL, STATS, Inc. and La Opinión, the new channel will focus on U.S. and international soccer, baseball from the U.S. and throughout the Americas, and all the
major boxing title fights from heavyweights to flyweights. AOL Latino will also provide special coverage of Hispanic athletes in the U.S. and around the world as well as the latest sports scores.
AOL(R) Entretenimiento (Entertainment): Entertainment fans can get the latest Tinseltown buzz, movie reviews, celebrity news and morewith exclusive daily content delivered from leading partners including People en Español.
AOL(R) Música (Music): Through AOL Música, Latin music finally comes alive online in a big way, allowing fans to be the first to hear new singles, view new videos and discover new artists. With Primer Sonido (First Listen), members can listen to new songs from Latin artists before they’re released on radio. Plus, they can see and hear Latin stars perform unplugged on Sesiones@AOL (Sessions@AOL) or watch videos before they are shown on television in our Primer Vistazo (First View) feature. To get a stream of a new album before it hits stores, members can check out AOL’s Zona Estreno (Listening Party). These exclusive features are sure to make AOL Música the ultimate online destination for Latin music fans.
AOL(R) Estilo de Vida (Lifestyle): From what’s hip to wear to what’s hot in home decorating, AOL Estilo de Vida will feature the latest in health, fashion and beauty, home and kitchen and relationships. AOL Estilo de Vida will also feature helpful subchannels like Pregúntale al Maestro, which provides homework help for kids in a variety of subject areas. This area will include a complete official government guide in Spanish, Consumer Reports to give our members valuable advice, a special Astrology area and other important and fun resources to help members in their everyday lives.
Each of the five channels will have its own community page to give members an opportunity to interact and communicate with others on favorite topics. Community is a key hallmark of the AOL service, and AOL(R) Tu Gente gives its members a voice, whether they want to join the fray in forums, sound off in chat rooms, or even find love on the Amor sub-channel. With AOL’s broad range of community tools, AOL Latino members can stay connected to family and friends, and forge new relationships as well.
Leading Hispanic Content Partners
To keep members informed and engaged, AOL Latino has aggregated an unparalleled group of content partners from leading sources around the world. Key launch partners providing content include:
Alsofa.org- A Spanish-language and bilingual source for mental health and emotional well being information.
The Associated Press – the world’s oldest and largest newsgathering organization.
BBC Mundo – World-class, multimedia news in Spanish from the BBC.
BuenaSalud – The leading source of Spanish language health reference information and news on the Internet, serving all of the Americas.
Consumer Reports – Spanish-language product ratings and shopping advice from the trusted, unbiased consumer resource.
EFE – The world’s largest Spanish-language news agency and global leader in Hispanic news and information.
El Diario-La Prensa – Leading New York City Spanish language newspaper and the oldest Spanish language newspaper in the country.
Hispanic Business -Leading English-language business publication for the Hispanic market.
HispanicOnline.com – The most comprehensive English-language site for Latinos, featuring news, entertainment and information as well as the contents of HISPANIC Magazine, the nation’s largest general interest glossy; and HISPANIC Trends, a business monthly.
Knight Ridder Digital – Spanish-language newspaper web sites in Miami (El Nuevo Herald), Dallas/Fort Worth (La Estrella), and San Jose, CA (El Nuevo Mundo), providing in-depth local and international news and analysis.
La Opinión – The leading Spanish-language daily newspaper in the United States, providing original and award-winning content to U.S. Hispanics.
Merriam-Webster – Spanish/English dictionary.
NFL – Provides easy access from the Deportes channel to the NFL en Espanol site as well as integration of selected NFL en Español articles.
People en Español -Time Inc.’s leading celebrity magazine for Hispanics offering exclusive daily content
STATS, Inc. – Offers the latest statistics on games and players from the major European and Latin American soccer leagues, baseball from the Caribbean and Mexico as well as all major weight classes in global boxing. In addition, AOL members will have integrated access to coverage of the major international soccer tournaments including the FIFA
SoccerAge.com – Provides integrated Spanish language coverage of International and U.S. soccer World Cup(R), Euro 2004 Cup, Gold Cup and Copa Libertadores.
The Knot – The most comprehensive resource for couples seeking information and services to help plan their weddings and their future lives together
TodoBebé – the leading Spanish-language provider of the most relevant and credible multimedia content for before, during and after pregnancy, including infertility and parenting issues.
Univision Online, Inc. – The largest web-based Spanish-language Internet destination in the U.S.
World Book – Spanish-language encyclopedia for grades K-8.
With today’s launch, consumers online can experience AOL Latino in two ways. Any AOL 9.0 Optimized member can access a Spanish Welcome Screen and have access to the five new programming channels. To access the full Spanish features and functionality of AOL Latino, members can download the AOL 9.0 Optimizado product at Keyword: Latino or through special installation disks distributed via retail outlets in November. AOL 9.0 Optimizado offers unlimited usage for $23.90 per month, with full access to Spanish language content plus all the great features of the English language service for no extra charge.
About AOL(R) Latino
AOL Latino is an independent Spanish language service offering robust Spanish product features and content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world’s leader in interactive, Web brands, Internet technologies and e-commerce services.
Lori Dolginoff, 212-652-6363
Luis Gonzalez, 305-371-4030