Page 1014

A Burger, Fries and a Jet Ski; Jack in the Box(R) restaurants launch ‘Win Jack’s Stuff’ – a new game that enables players to live like Jack


SAN DIEGO–(HISPANIC PR WIRE)–January 20, 2004–From his private jet to his red-hot convertible, Jack, the ad spokesman for Jack in the Box(R) restaurants, knows a thing or two about the good life. And beginning today, Jack’s customers will have the chance to make their own champagne wishes and caviar dreams come true when Jack in the Box launches “Win Jack’s Stuff” – a new game that gives players a taste of life à la Jack.

The first game at Jack in the Box in 25 years, Win Jack’s Stuff gives guests the opportunity to walk away with a variety of food and merchandise, from a small order of fries to two Kawasaki motorcycles. Any eligible guest purchasing a medium or large combo, or a medium or large drink, can play. Each of these orders is served with a game piece attached to the drink cup, offering two ways to play Win Jack’s Stuff:

Instant Win – a peel-off layer of the game piece offers instant-win opportunities for Game Boy Advance SP Systems, MP3 players, digital cameras or one of 5 million food prizes. There is a 1-in-4 chance of winning.

Collect and Win – the second layer of the game piece is for a collect-and-win portion of the game. Guests who collect four matching game pieces to complete one of three prize images on the game board can win a prize in one of three categories:

— Jack’s Rides – A two-year lease on a Ford(R) Thunderbird(R), two Kawasaki Z1000 motorcycles or a ride in Jack’s private jet;

— Jack’s Toys – Jack’s entertainment system, a Kawasaki Jet Ski(R) STX(TM)-12 F watercraft or the contents of Jack’s wallet ($5,000 in cash);

— Jack’s Trips – A Hawaiian, golf or Las Vegas vacation package from Orbitz.

For more information on Win Jack’s Stuff, including official rules, visit Win Jack’s Stuff can be played until Sunday, Feb. 23, at all participating Jack in the Box restaurants. No purchase is necessary to play or win. Void in NY, FL, PR and where prohibited.

Jack in the Box Inc. (NYSE: JBX) operates and franchises two restaurant chains, Jack in the Box(R) and Qdoba Mexican Grill(R), in 32 states combined. Jack in the Box is the nation’s first major drive-thru hamburger chain, with more than 1,950 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with more than 110 restaurants. With headquarters in San Diego, Jack in the Box Inc. has more than 45,000 employees.

Ford and Thunderbird are registered trademarks of Ford Motor Company. Nintendo racetrack logo and Game Boy Advance SP are trademarks of Nintendo. Orbtiz is a trademark of Orbtiz L.L.C. Kawasaki, STX and Jet Ski(R) are trademarks of Kawasaki.



Kathleen Finn, 858/571-2301

Manager, Corporate Communications

Fox Sports En Espanol to Transmit Live Telecast of the Copa Toyota Libertadores 2004 Qualifiers between America and Atlas


ADVISORY…for Wednesday, Jan. 21 and Wednesday, Jan. 28

LOS ANGELES–(BUSINESS WIRE)–Jan. 20, 2004–Fox Sports en Español will transmit, live and exclusive, both qualifying matches between America and Atlas to determine Mexico’s second berth to the 2004 Copa Toyota Libertadores. America will play Atlas on Wednesday, January 21, 2004 at 10:00 p.m. (ET)/7:00 p.m. (PT) from Azteca Stadium in the first match of the two-legged qualifier. The second match will be played on Atlas’ home turf at Jalisco Stadium on Wednesday, January 28, 2004 at 10:00 p.m. (ET)/7:00 p.m.(PT).

Santos was crowned InterLiga champion on Wednesday, January 14, after playing Atlas to a 2-2 draw and then winning 4-3 in penalties kicks earning them an automatic berth to one of the most anticipated soccer competitions.

Fox Sports en Español is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst; Fox Entertainment Group (NYSE: FOX) and News Corporation’s (NYSE: NWS) Fox Sports International; and Liberty Media Corporation.


America vs. Atlas


Qualifying matches to the 2004 Copa Toyota Libertadores


Wednesday, January 21, 2004 at 10:00 p.m. (ET)/

7:00 p.m. (PT); Wednesday, January 28, 2004 at

10:00 p.m. (ET)/7:00 p.m. (PT)


Live and exclusive on Fox Sports en Español


Fox Sports en Español is available through affiliated cable systems, and through satellite providers DirecTV and Dish Network.



Fox Sports en Español

Veronica Alvarez, 310-286-6329

Leap Into LUV Month; Southwest Airlines Kicks Off 2004 with Red-Hot Fares


DALLAS, TX–(HISPANIC PR WIRE)–Jan. 20, 2004–Whether you need to surprise your sweetie with a weekend trip or you need to make travel plans for spring, Southwest will get you there! Book quickly, as these fares are red-hot and only available for a limited time.

“Southwest Airlines knows our Customers are searching for ways to save in 2004,” said Joyce Rogge, Southwest’s senior vice president marketing. “These red-hot fares will give them the opportunity to travel for as little as $39 each way.”

The fares range from $39 to $139 each way and vary by destination and day of travel. Fares range from $39 to $99 each way on off-peak days (Tuesday, Wednesday, and Saturday) and from $44 to $139 each way on the busier peak days (Sunday, Monday, Thursday, and Friday).

Examples of the red-hot fares are:

Off-Peak Fares

— $39 each way between Los Angeles and Phoenix and between Baltimore/Washington and Norfolk/Southern Virginia.

— $99 each way between Baltimore/Washington and San Jose and between Detroit Metro and Phoenix.

Peak Fares

— $44 each way between Chicago Midway and Indianapolis and between Seattle and Spokane.

— $139 each way fares between Seattle and Albuquerque and between Raleigh/Durham and Phoenix.

Red-hot fares are only available each way with roundtrip purchase and an overnight stay. The fares are available for purchase Jan. 20, 2004, through Jan. 29, 2004, and are valid for travel from Feb. 3, 2004, through the end of the published schedule (currently June 11, 2004). Roundtrip tickets must be purchased within one day of making reservations and at least 14 days before departure. Seats are limited and will not be available on some flights that operate during very busy travel times and holiday periods such as Memorial Day. Blackout dates apply to all Florida markets on March 18, 2004, through April 11, 2004. Fares do not include up to a $3.10 segment fee per takeoff and landing. Fares do not include airport-assessed passenger facility charges (PFC) of up to $18 roundtrip and federal September 11th Security Fees of up to $10 roundtrip per person. Fares are subject to change until ticketed. Tickets are nonrefundable but (except for tickets purchased through our Group Tickets program) may be applied toward the purchase of future travel on Southwest Airlines. Fares are valid on published, scheduled service only. Any change in itinerary could result in an increase in fare. Fares are not necessarily common rated in Houston, the Bay Area, or the LA Basin.

Customers who book their travel via the Internet can subscribe to Southwest’s Click ‘n Save e-mail updates. The weekly updates deliver the airline’s latest fare sale information right to the Customer’s e-mail “in” box. For more information, visit



Media Please Call

Public Relations

(214) 792-4847


Customers Please Call

(800) I FLY SWA or

en Español (800) VAMONOS

One of the Most Prominent African-American Public Relations Professionals Targets Hispanic Consumers


ATLANTA, GA–(HISPANIC PR WIRE)–Jan. 20, 2004–Betsy Helgager, through her public relations and marketing communications firm, BLH Consulting, Inc. (, announced today the formation of the company’s Hispanic specialty that is dedicated to creating meaningful programs towards Hispanic consumers in the United States. Alejandra Cádiz-Gómez leaves Ketchum Inc. and joins BLH with more than 8 years of public relations and marketing experience toward the U.S. Hispanic and Latin American consumers. In addition to implementing media relations and holistic communications strategies, she’ll also be providing translation services for websites, brochures, advertising and other marketing materials.

With more than a decade of experience and four Silver Anvil Awards to her name, Helgager brings a wealth of expertise in business-to-business and consumer brand marketing communications. Before forming BLH Consulting, she founded and spearheaded Ketchum Inc.’s national African American Markets Group. This became the global public relations industry’s first dedicated, in-house team to focus on the African-American consumer. There, she often partnered with the Hispanic marketing team to showcase the agency’s total ethnic marketing capabilities.

“We are excited about offering our clients and the industry our Hispanic capabilities to better meet the communications needs of such an important and emerging consumer base,” said Betsy Helgager, president and CEO, BLH Consulting, Inc. “Most companies know the importance of targeting Hispanic consumers within the U.S. but they don’t always know how to do it. With the addition of Alejandra to our team, we have the knowledge and insight to provide award-winning work for our clients to reach such a heterogeneous community.”

Combined, African-Americans and Hispanics make up 78 million of the total U.S. population (292 million) and have a combined buying power of $1.14 trillion.

“Based on statistics put out by the U.S. Census Bureau, it’s clear that marketers can not afford to ignore this emerging consumer group,” said Cádiz-Gómez. We not only want to help clients reach consumers, we want to help them build bridges between their brand and the multitude of communities within the Hispanic and Latino communities in a culturally sensitive and relevant way.

Alejandra joins a team of other talented marketing communications professionals at BLH, including Jemia P. Kinsey, Nathaniel B. Dyer, Nosizwe Chimurenga and Karen R. Grant.

About Alejandra Cádiz-Gómez

Cádiz-Gómez has served as a public relations consultant to major clients within the U.S. Hispanic and Latin American markets. Most recently, she has worked on both the development and implementation of consumer brand marketing strategies for such clients as the Panamanian Tourism Board, Nokia and BellSouth. Cádiz-Gómez has played a major role as an English-Spanish translator for accounts that include The Home Depot, Procter & Gamble, Bridgestone, Del Monte and Nokia. She has also used her vast experience and extensive knowledge of both the U.S. Hispanic and Latin American cultures to build relationships with key media in these markets. Lately, she has been leading the media relations efforts for Hemisphere, the non-profit organization that is promoting Atlanta as the site for FTAA (Free Trade Area of Americas) and the Hispanic media relations efforts for The Home Depot. Cádiz-Gómez is an alumna of the National Institute of Professional Education in Santiago, Chile, where she graduated with a Bachelor of Communications and Public Relations.

About BLH Consulting, Inc.

BLH Consulting, Inc., a full-service public relations firm, specializes in developing and implementing consumer brand and business-to-business marketing communications programs that are culturally sensitive and relevant in targeting African-American and Hispanic consumers. Select clients that have benefited from the expertise of BLH include: Concessions International LLC, ING Financial Services, National Court Appointed Special Advocate Association, and the MultiCultural Foodservice & Hospitality Alliance. For more information about BLH Consulting, Inc., visit .



Alejandra Cádiz-Gómez

(678) 231-7372

24th Annual Tejano Music Awards Date and Venue Changed


San Antonio, TX–(HISPANIC PR WIRE)–January 19, 2004–Texas Talent Musicians Association (TTMA) founders and organizers of the Tejano Music Awards, announced changes for the upcoming XXIV annual Awards show and schedule of events. The ever elegant Awards show which recognizes and honors Tejano music artists and musicians for their achievements over the past year, has been changed to Thursday, March 11, 2004 in San Antonio, Texas, and will be held at Graham Central Station. Graham Central Station has served as the premiere venue for many top Tejano performances. Previous plans called for the show to be held on Saturday, March 13, 2004 at the SBC Freeman Coliseum

“Moving the date and venue for the show allows TTMA to continue to strengthen our financial resources and still produce the Tejano Music Awards which is still the only forum by which Tejano music artists and industry officials are truly recognized.” stated Robert Arellano, TTMA Board President. “Graham Central Station is a large enough and beautiful facility that will allow us to still produce an elegant Awards show and host the thousands of local and out of state Tejano music fans that come from all over the United States, year after year to support our artists and the show. Tejano Music continues to be a Texas tradition and this year’s show will carry the momentum as we afterwards begin to immediately plan our 25th Silver Anniversary Awards Show for 2005!” Added Arellano.

Along with the Gran Baile that will be part of the event, plans were unveiled for a special Tejano music tribute that will honor past and present Hispanics in the military. “Hispanic men and women for decades have defended and continue to defend our country and the freedoms we enjoy.” commented Frank Salazar, TTMA Vice President. “The Tejano musical tribute that we’ve planned is our way of saying that we recognize and appreciate all that they’ve sacrificed for us.”

The 2004 Tejano Music Awards show is expected to draw and sell out to over 3,000 fans of Tejano music. The awards show and Gran Baile will include performances by numerous headliners such as Tejano music legends and Grammy Award winners and nominees, Jay Perez, Jimmy Gonzalez, Ram Herrera, Bob Gallarza, Chente Barrera, Michael Salgado, Gary Hobbs, La Sombra, Jaime y Los Chamacos and others.

A “Kick Off and Nominees” event is also slated for February 26th at Graham Central Station. The event will lead up to the exciting awards show weekend that will also include the highly attended three day Tejano Music Awards Fan Fare held Friday, March 12 through Sunday, March 14 at Market Square, San Antonio. Fan Fare is a free, family outdoor event with over 100 Tejano bands performing throughout the entire weekend and includes special Tejano Artists Autograph Booths on Friday, March 12 only.

2004 Tejano Music Awards sponsors include Coca Cola, and Budweiser. Media partners include Hispanic PR Wire, Telemundo – KVDA Canal 60, Univision radio station KICK-FM (Dallas),, La Prensa Publications, Que Onda, Tu y Yo, Latin Life and Latino Connection Magazines. Interested sponsors may still contact Wanda Reyes at imagen Marketing Communications at (210) 733-3113 or the TTMA offices at (210) 224-7399. Media representatives interested in acquiring media credentials for the awards show may also contact Wanda Reyes or logon to the TTMA web site to complete a media credentials form at

Opportunities to purchase tickets for the 24th Annual Tejano Music Awards will be made available on the TMA web site as of Monday, January 19, 2004

TTMA is a non-profit organization whose purpose is to promote professional excellence; a better understanding and greater appreciation for Tejano music, and provide a public forum for songwriters, performers and musicians in order to recognize their artistic efforts and achievements through the annual Tejano Music Awards and related events. TTMA is based in San Antonio, Texas, “The Tejano Music Capital of the World.”(R)



imágen Marketing Communications

Wanda Reyes,

(210) 733-3113

February 1st Deadline Nears For RMHC/HACER Scholarship Program


Oak Brook, Ill.,–(HISPANIC PR WIRE)–January 19, 2004)–The Ronald McDonald House Charities/Hispanic American Commitment to Education Resources (RMHC/HACER) Scholarship deadline is February 1, 2004. High school seniors of Hispanic descent are encouraged to pick up an application by visiting, or by calling 1-800-310-4053.

Since 1985, RMHC/HACER has awarded more than $12 million in scholarships to more than 11,000 Hispanic students in the U.S. Recipients are selected on the basis of academic achievement, financial need and community involvement.

The RMHC/HACER Scholarship Program has grown to become the nation’s largest program providing financial support for Hispanic high school seniors attending college.

“The program has grown and has helped thousands of Hispanic students pursue their educational goals thanks to the generous donations of individuals, institutions and McDonald’s owners/operators,” said RMHC President and CEO Ken Barun. “We are pleased to have helped so many Hispanic students achieve their educational goals.”

RMHC/HACER is a program of Ronald McDonald House Charities and its local chapters. The program is supported through the efforts of McDonald’s owner/operators, and other local and national community leaders and institutions. Local chapters of RMHC operate HACER programs in 47 markets throughout the nation, including the District of Columbia and Puerto Rico.

Ronald McDonald House Charities, a non-profit, 501(c) 3, creates, finds and supports programs that directly improve the health and well being of children worldwide. Its goal is to make an immediate, positive impact on as many children as possible through its global network of 179 local Charities in 46 countries.

In addition to its cornerstone program, Ronald McDonald House, the RMHC makes grants to not-for-profit organizations serving children everywhere. To date, Ronald McDonald House Charities’ national body and global network of local Chapters have awarded more than $340 million in grants to children’s programs worldwide.

© 2004 McDonald’s Corp.


McDonald’s Corporation
Mirna Aceituno
Valencia, Pérez & Echeveste
Katyria Flores
626/403-3200, ext. 220

Hispanic-American Floridian Honored as `Outstanding Business Leader’ and Youngest Recipient in 24 Year History of National Award


PALM BEACH, Fla.–(HISPANIC PR WIRE – BUSINESS WIRE)–Jan. 16, 2004–Forty-two year old Charles Patrick Garcia, Chairman and CEO of Sterling Financial Group of Companies, is honored by Northwood University will recognize Charles Garcia, as one of six nationally known business men and women at its 24th annual Outstanding Business Leader (OBL) Awards Ceremony being held at the Breaker’s Hotel in Palm Beach County during the weekend of January 17th.

“We are honored to have Charles Garcia as part of the Outstanding Business Leader program because of the example they set for our students, as they pursue their goals in the industries of business,” said Ben Starling III, executive director of the OBL program. “Each recipient has risen to professional prominence and earned the respect of the business community through the choices they’ve made and the leadership they’ve demonstrated,” says Starling, “we at Northwood are inspired by their journeys.”

The six business leaders being honored this year are:

— DeLight E. Breidegam, Jr., Chairman & Owner, East Penn Manufacturing of Lyon Station, Pennsylvania

— Valerie Daniels-Carter, President & CEO, V & J Holding Companies, Inc. of Milwaukee, Wisconsin

— Richard E. Dauch, Co-Founder, Chairman of the Board & CEO, American Axle & Manufacturing of Detroit, Michigan

— Charles Patrick Garcia, Chairman & CEO, Sterling Financial

Investment Group of Boca Raton, Florida

— Lloyd G. “Buzz” Waterhouse, CEO, Chairman & President, The

Reynolds and Reynolds Company of Dayton, Ohio

— Albert Zehnder, Chairman and CEO, Zehnder’s of Frankenmuth of

Frankenmuth, Michigan

Prior recipients include such icons of business as Gordon M. Bethune, Chairman and CEO of Continental Airlines, John Y. Brown, Jr., Former Governor of Kentucky and Co-Founder and Owner, Kentucky Friend Chicken Corp., John. L. Clendin, Chairman and CEO, BellSouth Corporation, Mary K. Ash, Founder of Mary K. Cosmetics, Dave Thomas, Chairman and CEO, Wendy’s, Lowell W. “Bud” Paxson, Chairman and Founder of Paxson Communications and Richard M. DeVos, President, Amway Corporation and Owner of the Orlando Magic, and scores of other of the nation’s most prominent business leaders.

Garcia founded Sterling Financial Group of Companies in 1997 with three people in the cleaned out broom closet of another firm. Today, Sterling Financial is a full service global financial services organization with more than 50 offices in 6 countries. Both Garcia and his firm have earned national and international recognition for its extraordinary growth including being named the number 1 fastest growing privately held Hispanic-owned business in 2002 by Hispanic Business magazine and was identified as the number 8 fastest growing privately held company in the United States in 2002 in Inc. Magazine’s prestigious annual Top 500 ranking.

Northwood University is a private institution specializing in business, management and entrepreneurship that emphasizes through its study the importance of free enterprise, creativity and the arts, global business, and ethics. With residential campuses’ in Midland, Michigan; Cedar Hill, Texas; and West Palm Beach, Florida, Northwood University (NU) annually recognizes a select group of men and women for their business achievements as well as for their support and exemplary leadership of the communities in which they live and work. These individuals serve as role models for NU students, all of whom are engaged in the study of business management and who aspire to business careers. In the 24 years since the program’s founding, more than 200 of the nation’s most prominent business leaders from more than 30 states, representing dozens of industries and fields of business expertise, have received the Outstanding Business Leader Award.

Community involvement and philanthropic contributions is an critical component in the decision making process. Garcia devotes more than twenty percent of his time in the education arena on both a state-wide and national level. He served as a leader and national policy adviser to President George Bush as an presidential appointee to the Commission on Educational Excellence for Hispanic American’s with 20 of this nation’s top business, governmental and educational leaders to craft a nationwide strategy to close the education gap for Hispanic Americans. Garcia is also serving a four-year term as the only Hispanic appointed to the State Board of Education, responsible for education policy throughout Florida and an annual budget exceeding $16 billion.

For his success across many fields, he has been identified as one of the nation’s “Top 100 Most Influential Hispanics.” Univision Television featured him as an “Orgullo Hispano” a series that spotlights “Hispanic role models that have made an extraordinary contribution to American society.” Panamanian President Mireya Moscoco honored Garcia with a private reception at the Presidential Palace for his accomplishments as a Panamanian-American businessman and he has received the key to the City of Panama from Juan Carlos Navarro, a honor previously bestowed to visiting heads of state. Garcia recently was presented the Key to the City of Tampa.

Charles Garcia has recently had his first book published, A Message From Garcia: Yes, You Can Succeed, that became an Amazon and Barnes and top 5 best seller within 48 hours of being released. By end of week 2, the book on success, leadership and motivation that is published by John Wiley & Sons, had hit the Wall Street Journal Best Seller list at number 6. The book is now in its second printing.



Sterling Financial Invest. Group of Companies, Palm Beach

Jeff Mustard, 561-886-2288

Copa Airlines Launches New AD Campaign For The HUB of The Americas in Panama


Panama,–(HISPANIC PR WIRE)–Jan. 16, 2004–Copa Airlines has launched a new advertising campaign to promote the image and benefits of its Hub of the Americas in Panama.

Based on testimonials of business travelers, the new campaign presents the Hub of the Americas at Tocumen International Airport in Panama City as the ideal connecting point for passengers traveling between North, Central and South America and the Caribbean, all of which are regions covered by Copa Airlines routes.

Copa’s on-time performance, direct connections, and high-tech fleet are some of the benefits the satisfied travelers mention in the ads, as well as the airline’s pleasant and efficient customer service.

“We want to promote the Hub of the Americas as the best airport for connections in the Americas because of its excellent strategic location in Panama, and also to reinforce the added-value benefits our passengers get when they fly with us,” said Claudio González, Marketing Director, Copa Airlines.

“Our new campaign highlights how Copa Airlines has incorporated the most up-to-date technology in its fleet as well as in all levels of its operations, demonstrating our leadership in the market once again,” stated Patricia Roquebert, Advertising and Public Relations Manager.

Conceived by the DIAZ I. NEXOS agency in Panama, the campaign was co-produced by production houses Pigeon Films of Miami and Verité de Panamá. Filmed in 35 mm, the campaign utilizes a dynamic multi-screen format to go beyond testimonials to show the high-energy activity that takes place in the Hub of the Americas with on-time arrival and departure of Copa Airlines’ flights, focusing on the efficient work of its employees as they carry out their jobs.

English and Spanish versions of the campaign will run on major international television networks, with print, outdoor and Internet support.

Copa Airlines ( flies to 30 destinations in 20 countries in North, Central and South America and the Caribbean from its Hub of the Americas at Tocumen International Airport in Panama City, Panama, one of the most efficient and successful hubs in Latin America. In addition, Copa offers flights to 120 other international destinations through codeshare agreements with Continental and other airlines. From the U.S., Copa Airlines operates nonstop service to Panama City twice daily from Miami, daily from Los Angeles, and four times weekly from Orlando.

Established in 1947, Copa has one of the youngest fleets and best on-time performance records in the industry, and is the first airline in the Americas to utilize Vertical Situation Display technology, an enhanced ground proximity warning system. In November 2002, PODER Magazine, Booz, Allen & Hamilton and Egon Zehnder International gave Copa the “Best Regionalization in Latin America” award, and in December of that same year, the Central American Tourism Federation gave Copa Airlines the “Turismo Sin Fronteras” (Tourism Without Borders) award. In April 2003, Copa received AirFinance Journal’s first “Developing Airline of the Year” Award. In 2004, the airline expects to transport 1.4 million passengers.



Patricia Roquebert – Panama



Annie Alaniz Reeves – U.S.


Bylined Story: Why Hispanics/Latinos need to know about the CDC, what they do and what VERB. Ponte las pilas(TM) has to do with it


By: Dr. Janet Collins, Ph.D., Acting Director Division of Adolescent and School Health National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention

ATLANTA –(HISPANIC PR WIRE)–January 15, 2004–Important statistics about health and medical conditions affecting the U.S. population, are collected, tracked and distributed to the public by the Centers for Disease Control and Prevention (CDC) a division of the Department of Health and Human Services (HHS). Recent examples covered in the media include news about the West Nile Virus, Severe Acute Respiratory Syndrome (SARS) and of particular note – childhood obesity – which is an alarming health trend, especially among Hispanic/Latino youth living in the U.S. Obesity is related to health conditions such as Type 2 diabetes, elevated blood cholesterol and blood pressure are negatively affecting the health and well-being of children.1

Established in 1946, the CDC is one of the key operating divisions of HHS, providing a system of health surveillance to monitor and prevent disease outbreaks (including bio-terrorism), implement disease prevention strategies, and maintain national health statistics. The CDC also:

1) manages immunization and workplace safety programs;

2) works with other national and international agencies to prevent environmental diseases and guard against international disease transmission; and 3) works with various health partners and local community organizations from across the nation to develop and advocate sound public health policies, promote healthy behaviors, and bring up to-date resources to the public to enhance positive health decisions made every day.

Warning Against Obesity and Type 2 Diabetes Epidemics

Consistent with its mandate of keeping the public informed, the CDC is raising awareness about the impact of today’s technology-enhanced, sedentary lifestyles on the alarming growth of obesity among Hispanic youth. According to the CDC, since 1980, the number of tweens who are overweight has more than doubled.

Research shows that the array of entertainment options such as TV, VCR, video games, and computers are keeping tweens sedentary. In fact, the average Hispanic child spends more than four hours in front of a screen each day, substituting screen entertainment for time that used to be spent engaged in physical activity.2 In addition, an increase in the number of households where both parents work out of the home and obstacles such as language, economics and concerns about safety or even using the TV or computer as a babysitter contribute to keeping kids inside. Combine the effects of such inactivity with an increasingly poor diet consisting of more fast food choices and our children are becoming more susceptible to obesity, type 2 diabetes and heart disease among other things. In fact, according to a 2001 report by the U.S. Surgeon General, inactivity combined with poor diet contributes to more than 30,000 deaths per year. While these statistics are alarming, even more disconcerting is the fact that these diseases are largely preventable with the right mix of diet and physical activity.

To raise awareness about this growing problem within the Hispanic community, the CDC launched a campaign called VERB.(TM) Ponte las pilas(TM). The goal is to encourage tweens to find their “VERB” — actions or activities they enjoy doing like running, swimming or participating in team sports — and making it what they do on a regular basis. The campaign also seeks to inform Hispanic/Latino tweens and parents about the fact that the CDC recommends 60 minutes of daily physical activity for tweens (9-13 year old children) as a way of reducing the risk of obesity and type 2 diabetes.

VERB. Ponte las pilas(TM) is trying to improve the well being of our youth by reaching out to parents and communities and encouraging them to support tweens in their quest for physical activity. The campaign strives to improve the wellness of our youth with a message of practicing regular physical activity. Research shows that regular physical activity – any bodily movement that burns energy – practiced individually or within a group not only improves health, but also increases self-esteem. Furthermore, it provides an outlet for self-expression, builds social and leadership skills, and gives an overall sense of social belonging.


Bylined Story: Why Hispanics/Latinos need to know about the CDC, what they do and what VERB. Ponte las pilas(TM) has to do with it 2/2

The VERB campaign also calls on parents and other influential adults such as teachers and caregivers to help modify the behavior of children. With the help of various media, partnerships with community groups as well as national, state, government and corporate organizations, the CDC is determined to create a healthy generation of children, who will be well prepared for the opportunities and challenges the future has in store for them. Ultimately, to meet the goal of children participating in at least 60 minutes of physical activity per day, parents need to learn about resources their communities. From schools to parks and recreation facilities – even local newspapers. All of these places can help their kids find their “verb” and get moving!

If you would like more information in Spanish about physical activity or ideas about how to get children involved in physical activity please visit For questions about the campaign, answered in Spanish or English, please contact Roberto Chevez, 909-272-1888 x14 or Deborah Kazanelson-Deane, 818-788-1679.

For information about the CDC in English go to:


VERB: or

The Centers for Disease Control and Prevention (CDC) works hard to make all Americans live safer and healthier.


1Statement on Diabetes, 1999 Congressional Hispanic Caucus Hearing

2Woodard, EH, Media in the Home 2000. The 5th Annual Survey of Parents and Children 2000.



Roberto Chevez

909-272-1888 x 14


Deborah Kazanelson-Deane


UTEP to Collaborate with NHPF’s Bilingual News Service Web site


Washington, DC—(HISPANIC PR WIRE)–Jan. 15, 2004–The University of Texas at El Paso signed a Memorandum of Understanding with the National Association of Hispanic Publications Foundation to collaborate with a bilingual news service Web site. The event took place at the office of Diana Natalicio, UTEP’s president. Sponsors, media, UTEP faculty, staff and students attended the early afternoon event.

“We are very pleased to enter into this partnership with the National Hispanic Press Foundation.’ We look forward to the opportunities this partnership will provide our students,” said Natalicio, who’s been president at UTEP since 1988.

Recently, UTEP launched the “Ruben Salazar Spanish Language Media” program created under the umbrella of the newly established Sam Donaldson Center for Communications Studies. The program offers students the chance to take bilingual classes in print and electronic media, and it offers Spanish-language media professionals basic through lectures, workshops and seminars.

The bilingual news service Web site will function as a journalistic tool for Hispanic print professionals where members will be able to send stories and learn techniques to improve their publications. Benefits are not only targeted to members, the public will also be able to access the Web site and read quality and timely stories.

“Our Hispanic publications are proud to be able to partner with UTEP and their bilingual journalism department to increase the depth and breadth of solid investigative journalism in our country,” said Thomas Oliver, Executive Director of NHPF.

With more than 20 years working with the Hispanic print industry, NAHP Inc., a sister organization of NHPF, will also contribute to the news service offering expert assistance from over its 200 members’ publications. NAHP Inc. members will also support aspiring journalism students with fellowships and internships at members’ publications. “This is an exciting partnership full of potential,” said Oliver.

For more information call 202-662-7250 or e-mail

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts more than 200 member publications with a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: or call 202-662-7250.

About the National Association of Hispanic Publications Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see or call 202-662-7250.



Cristiane Nascimento


Hispanic PR Wire Signs News Content and Internet Search Agreement with Quepasa


MIAMI–(HISPANIC PR WIRE)–January 15, 2004–Hispanic PR Wire announced that it has signed a news distribution and Internet search agreement with Quepasa.

As part of the exclusive agreement Hispanic PR Wire’s newsfeed will appear in a dedicated front page link on Quepasa’s Hispanic portal. Conversely, Hispanic PR Wire will continue to use Quepasa’s proprietary technology to power Internet searches on its news Web site in both English and Spanish.

About Hispanic PR Wire

Hispanic PR Wire is the premier news distribution service reaching U.S. Hispanic media, organizations and destinations nationwide, in both English and Spanish.

Featuring targeted news distribution to Latino media, Hispanic PR Wire can routes news by category to journalists in diverse fields of interest. HPRW features a complete menu of Hispanic media circuits including national, state, and U.S.-based Pan Regional Latin America distributions. In addition, Hispanic PR Wire also offers specialized circuits targeting Latino organizations as well as Hispanic elected officials and opinion leaders.

About Quepasa Corporation

In business since 1998, Quepasa’s proprietary search results are now featured on leading Hispanic online destinations throughout the U.S. and Latin America. In November, Quepasa announced the deployment of its wholly owned, proprietary search technology., Quepasa, and the logo are registered trademarks of Inc. and/or its affiliates in the United States and certain other countries.

Among the important factors or risks that could cause actual events to differ materially from projections or forward-looking statements are: potential fluctuations in quarterly results; risks associated with the Internet infrastructure and regulation; risks associated with International regulations and/or International law, specifically Mexican regulations or Mexican law; volatility of stock price; financial risk management; risks associated with litigation; dependence on new product development; rapid technological and market change; potential fluctuations in quarterly results; acquisition strategy; volatility of stock price; financial risk management; and future growth subject to risks.

Readers are referred to the documents filed by Quepasa with the SEC, specifically the most recent reports on Form 10-K, 10-Q and 8-K, each as it may be amended from time to time, which identify important risk factors that could cause actual results to differ from those contained in the forward- looking statements.



Quepasa Corporation

Jim Dixon

1-602-716-0100 ext. 229

The National Hispanic Press Foundation Changes Name


Washington, DC—(HISPANIC PR WIRE)–Jan. 15, 2004–The National Association of Hispanic Publications Inc.’s board members decided to adopt a new name for the former National Hispanic Press Foundation. The new name will be the National Association of Hispanic Publications Foundation.

The decision was taken at the board meetings held in the second week of January 2004, in New York. Despite NAHP Inc. and NAHPF’s common interest to support and improve the Hispanic print industry, they aim different targets. NAHP Inc. was created to serve the Hispanic print as a trade advocacy organization while NAHPF was established to function as a charitable organization.

For more information call 202-662-7250 or e-mail

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts more than 200 member publications with a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: or call 202-662-7250.

About the National Association of Hispanic Publications Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see or call 202-662-7250.

R. Paniagua Inc. Launches, the Premier Web Destination for Latino Baseball Aficionados


New York, NY—(HISPANIC PR WIRE)–January 15, 2004–In celebration of contributions made by Latinos to the great game of baseball, R. Paniagua Inc. (RPI) has the launched, the nation’s premier Web destination for Latino baseball aficionados.

The Website is a digital offshoot of the well-known RPI publication, Latino Baseball Magazine. It provides news, statistics, biographies and historical photos from the Winter Caribbean League and its World Series in one resource. It also documents the achievements of Latino players in the major leagues.

“The contributions of Latinos to baseball are so numerous and far reaching that the game has been impacted greatly by Latino players as well as fans. The winter baseball leagues have provided tremendous scouting and on-going high-level competition for the major leagues and many major leaguers during the off-season since the late 1800’s,” said Ralph Paniagua, president & CEO of RPI. “Future phases of will feature auctions of historical memorabilia.”

Decades prior to Jackie Robinson’s breaking of the color barrier in the US major leagues, African-American athletes played alongside white and Latino players in the Caribbean Leagues, a little known fact in the baseball world. was designed for RPI by Web advertising and Internet marketing leader Hispanic Digital Network of Miami. will soon offer advertisers the ability to purchase Web advertising separately and/or combined with print advertising packages of 10 year-old Vista Latino Baseball Magazine. Both outlets will offer fans contest giveaways, major league team statistics and historical data. has already received several thousand entries for its first consumer giveaway contest involving the 2004 Caribbean World Series, prior to its official launch. This is a testament to the hunger of fans around the world for news and information about the contributions of Latinos to the ‘Great American Pastime.’

About R. Paniagua, Inc

R. Paniagua Inc. is the broadcast rights holder of the 2004 Caribbean World Series and is a nationally recognized leader in Hispanic market events, sports and lifestyle publications. In March 2004 RPI plans to launch a similar spin-off site based on its Latino Boxing Magazine publication.



Josette Pagán

(212) 679-6755



J.M. De Jesús

(201) 662-1676

La Opinión/Lozano Family and CPK Media Announce Creation of First National Latino Newspaper Company


LOS ANGELES—(HISPANIC PR WIRE)–January 15, 2004–La Opinión’s owners, the Lozano Family, and CPK Media have announced they are combining forces to form the first ever national Spanish-language newspaper company in the United States targeting the growing Hispanic population. The new company, Impremedia LLC, brings together La Opinión and El Diario/La Prensa, the leading Spanish-language daily newspapers in Los Angeles and New York, the two largest Latino markets in the country.

“Our vision is to create a national group of Latino newspapers that covers issues impacting our community nationally, regionally and locally on a hard hitting and timely basis. We understand very clearly that while we speak one language, we are not one culture, and our newspapers will reflect and respond to the nuances of our distinct communities throughout the country,” said Jose Ignacio Lozano, new vice chair of Impremedia. “In CPK Media, we have found the best partner to form this new company. Together, we will be able to establish an effective platform with national scope for advertisers and marketers who wish to use the power of newspapers to reach the rapidly growing and influential Latino market.”

CPK Media Holdings is the private investment group led by Clarity Partners, BMO Halyard Partners, ACON Investments and Knight Paton Media. The company acquired El Diario/La Prensa in July 2003.

“Bringing together the two oldest and most prestigious Spanish-language newspapers offering the greatest reach in the two largest markets automatically makes Impremedia the leading Latino newspaper company in the country,” said Steve Rader, a managing general partner of Clarity Partners and chairman of Impremedia LLC. “We are particularly pleased to be working closely with the Lozano family, one of the most respected and experienced families in Spanish-language journalism.”

The management team of Impremedia is also pleased to name Monica Lozano, current La Opinión president, as the new publisher and CEO of the newspaper as well as senior vice president of Impremedia.

“The opportunities this new company presents for La Opinión and its readers allow us to become competitive on a national level,” said Monica Lozano. “We are going to be able to offer advertisers national reach utilizing new platforms and dynamic promotional programs, and we will continue to be our readers’ most authoritative source of news and opinion.”

La Opinión was established in Los Angeles in 1926. Through 77 years of serving its readers and advertisers, La Opinión has continued to grow and evolve into one of the most influential newspapers for the Hispanic community in the U.S. La Opinión’s growth has mirrored the rise of the Latino population in Los Angeles and the state of California. It is now the largest Spanish-language daily newspaper in the nation with more than 427,800 daily readers serving the more than 7 million plus Latinos throughout Southern California.

“The combined resources of a national group of leading Spanish-language newspapers will allow each paper to serve its distinct readers and advertisers more effectively,” said Rossana Rosado, publisher and CEO of El Diario/La Prensa.

Established in 1913, El Diario/La Prensa has been serving New Yorkers for 90 years. It is the oldest and one of the most respected Spanish-language newspapers in the country. With daily readership of 297,500 serving the more than 3 million Latinos in the New York area, it is the best read Spanish language daily in New York.

Clarity Partners is a Los Angeles based private equity firm with $800 million in committed capital focused on investments in media and communications. Mr. Rader had previously been instrumental in acquiring and building Univision, the country’s largest Spanish-language television network.

BMO Halyard Partners is the New York based private equity investment arm of BMO Financial Group. Halyard invests in media and communications companies located in the United States, Canada and Western Europe through Halyard Capital Fund L.P., with $450 million in committed capital.

ACON Investments is a diversified private equity firm based in Washington, D.C. with more than $400 million of capital under management. ACON has portfolio investments in the United States, Latin America and Europe and, among its activities, is affiliated with Texas Pacific Group, one of the leading private equity groups in the world.

Knight Paton Media Corporation is a newspaper investment consulting practice advising private equity firms.



Enrique Kaufer

(213) 896-3261

R. Paniagua Inc. Announces The Caribbean Baseball World Series 2004


New York, New York–(HISPANIC PR WIRE)–January 15, 2004–Culminating the Caribbean Winter league season, R. Paniagua Inc. announces the Championship series finals of the Caribbean World Series will take place from February 1 – 6, in the Dominican Republic.

Championship teams representing the Dominican Republic, Puerto Rico, Mexico and Venezuela will compete in a twelve game tournament deciding which team will be the 2004 Caribbean World Series Champions. Championship games will be televised on Fox Sports World en Español and broadcast on radio on WADO 1280 AM New York and WQBA 1140 AM Miami.

“This series will be our most exciting ever with Venezuela rejoining the competition after being unable to present a team in 2003,” said Ralph Paniagua, President & CEO of R. Paniagua Inc., broadcast rights holder of the series. “Since the late 1800’s the Caribbean Winter league has provided tremendous scouting and on-going high-level competition for the major leagues and many major leaguers during the off-season,” Mr. Paniagua added.

Decades prior to Jackie Robinson’s breaking of the color barrier in the US, African-American athletes played alongside white and Latino players in the Caribbean Leagues, a little known fact in the baseball world.

Games will take place: February 1: Puerto Rico vs. Venezuela at 3:00 pm* and Mexico vs. Dominican Republic at 7:00 pm*; February 2: Venezuela vs. Mexico at 3:00 pm and Dominican Republic vs. Puerto Rico at 7:00 pm*; February 3: Puerto Rico vs. Mexico at 3:00 pm and Dominican Republic vs. Venezuela at 7:00 pm*; February 4: Venezuela vs. Puerto Rico at 3:00 pm and Dominican Republic vs. Mexico at 7:00 pm*; February 5: Mexico vs. Puerto Rico at 3:00 pm and Venezuela vs. Dominican Republic at 7:00 pm*; February 6: Mexico vs. Venezuela at 3:00 pm and Puerto Rico vs. Dominican Republic at 7:00 pm* Asterisked games will be broadcast on radio and TV.

R. Paniagua Inc. is a nationally recognized leader in Hispanic market events and sports and lifestyle publications including Latino Baseball, Latino Boxing and VIVA New York magazines. For further information contact Josette Pagán at R. Paniagua Inc. at (212) 679-6755 or visit on the web.



Josette Pagán

(212) 679-6755



J.M. De Jesús

(201) 662-1676

Tito Puente, Jr. Inks with Associated Booking Corporation


New York, NY–(HISPANIC PR WIRE)–January 15, 2004–Tito Puente, Jr. son of legendary Puerto Rican percussionist, Tito Puente, has inked an exclusive deal with Associated Booking Corporation (ABC) of America for personal appearances.

High-resolution color photos available at

According to manager Frank Fiore, “The deal was a natural evolution of my twenty year relationship with Oscar Cohen and agents Paul LaMonica and Jody Wenig.”

Associated Booking has for years represented the talents of B.B. King, Anita Baker, Roberta Flack and Bernie Mac. Says Cohen, “Like his dad before him, Tito, Jr. has the talent to capitalize on all media and entertainment platforms — we anticipate a bountiful relationship.”

Wearing the moniker of “Latin Royalty” that accompanies the family name, the younger Puente takes his mission to heart saying, “Carrying the torch and the tradition of my father’s music to a whole new generation of fans has been a lifelong dream of mine.”

Puente, Jr’s. new disc, planned for a spring 2004 release, is appropriately titled, “En Los Zapatos De Mi Padre,” (In My Father’s Shoes). The album will include performances by special guest stars on tracks of classics made famous from the 1950’s through the 1970’s.

Puente Jr. honed his craft playing the New York City club scene with other well-known Latin artists including the “Queen of Salsa,” Celia Cruz. With the global resonance of today’s Latin music, “In My Father’s Shoes” is primed to bring back the music of the late Tito Puente in all its glory.

As heir to the throne of Latin music, Puente, Jr. has had two Spanish-language albums, several Billboard dance hits and a Latin Music Award for Best Salsa Video of the Year for his cover of his father’s seminal standard, “Oye Como Va.”

In 2003, Puente, Jr. was named the Ambassador of Latin Culture and spokesperson for the Havanera Co. (TM) (a Perry Ellis International brand). In addition to his musical endeavors, Puente Jr. will resume as spokesperson for the newly launched brand through December 2004. The Havanera brand is a Latin inspired clothing line that translates the joy of Latino culture into fashionable apparel.



Lobeline Communications

Phil Lobel

310.271.1551 ext 13


Lourdes Ortega

310.271.1551 ext 15

AT&T Wireless cuts rates on calls to 30 Countries


Basking Ridge, NJ–(HISPANIC PR WIRE)–January 15, 2004–AT&T Wireless [NYSE: AWE] today announced that it has significantly reduced per-minute rates for calling 30 frequently dialed countries from the U.S. and that it has extended the reach of its international text messaging to nearly half the world’s wireless subscribers.

The company also released the findings of a new survey by Harris Interactive, demonstrating strong interest in the use of wireless phones for international communications.

AT&T Wireless’ Lowest-Ever International Dialing Rates

In reducing its Enhanced Discounted International Dialing rates to 30 countries, the company is offering the best international rates in the wireless industry.

“With rates this low, AT&T Wireless customers can use their wireless phone as their only phone for international calling. Not only does AT&T Wireless offer its best-ever international rates for calling these destinations, but we also offer the most coverage worldwide with a single phone, dedicated customer care for international calling, and a wide range of the hottest wireless devices,” said Terry Madonia, senior vice president of marketing, AT&T Wireless.

The new rates are available to AT&T Wireless customers who sign up for Enhanced Discounted International Dialing and are on a qualifying plan, which includes many of the company’s most popular calling plans. Enhanced Discounted International Dialing, an offer designed for frequent international callers, costs an additional $3.99 per month and entitles customers to call 220 countries at discounted rates from the AT&T Wireless network, including the 30 countries further discounted today (see chart below)*.

Text Messaging: Thumb a Ride to Nearly Half the World’s Wireless Subscribers

Also effective today, AT&T Wireless’ international text messaging service reaches nearly half the world’s approximately one billion wireless subscribers.

AT&T Wireless’ coverage for international text messaging service is among the most comprehensive in the industry. The company’s international text messaging service now spans 40 countries worldwide, including 18 of the 30 countries included in today’s international calling announcement. A complete list of text messaging availability by country can be found at

More Countries With a Single Phone

AT&T Wireless is not only an attractive option for customers who call or text abroad from the U.S., but for those who want to stay in touch while traveling overseas. AT&T Wireless uses GSM technology, which is used by more than 70 percent of wireless customers worldwide. Using their GSM phones, AT&T Wireless customers can place voice calls in more than 120 countries and access data services, such as the company’s mMode service, in more than 40 countries. The company also offers dedicated round-the-clock support for customers who are traveling and have questions about placing international calls.

Among the many GSM devices that can be used overseas are several “world phones,” including the NEC 515 and 525, Handspring Treo 600 smartphone, Nokia 3650, and the recently announced Motorola V600. These devices work in every country where AT&T Wireless has GSM roaming agreements.

Consumer Demand High for Wireless International Communications

Additionally, a new Harris Interactive survey commissioned by AT&T Wireless shows that many Americans who make international calls are using their wireless phone for these calls, and even more are interested in doing so. Among the survey findings:

• Nearly 1 in 4 adult Americans (24 percent) who call abroad from the U.S. typically use their wireless phone to do so.

• In addition, more than half of adult Americans who call abroad from the U.S. are interested in using their wireless phone to do so if they can receive discounted rates.

• Among consumers who choose wireless for international calling, 28 percent most commonly cite convenience as the reason while a quarter (24 percent) cite affordability.

“These results show an impressive number of Americans already enjoy the convenience of calling overseas with their wireless phone, and even more are interested in doing so if they can get a great deal,” said Madonia. “With AT&T Wireless’ pricing announcement today, these customers no longer need to wait.”

In addition, the survey finds:

o About 1 in 3 Americans who say they travel abroad already use their own wireless phone to place calls while traveling (33 percent) — making this the most common calling method. (Hotel phones and payphones are each used by 26 percent of international travelers, 27 percent borrow a friend or relative’s phone, and 6 percent rent a cell phone.)

o What’s more, 7 in 10 adult Americans who make calls while traveling abroad are “very” or “extremely” interested in the idea of being reachable at a single phone number (72 percent), a convenience AT&T Wireless offers its customers who use GSM devices, such as its “world phones.”

*Below are the new, reduced rates for customers who purchase AT&T Wireless’ Enhanced Discounted International Dialing service at $3.99 per month. Rates are in addition to airtime or roaming charges, and a surcharge for calls to wireless numbers may also apply. Consumers interested in further information may phone 1-800-363-4235, visit an AT&T Wireless retail location, or view the company’s web site at

Enhanced Discount International Pricing


Argentina / $0.34 / $0.18

Australia** / $0.19 / $0.07

Brazil** / $0.34 / $0.14

China** / $0.23 / $0.13

Colombia** / $0.34 / $0.17

Dominican Republic** / $0.34 / $0.18

Ecuador** / $0.50 / $0.29

El Salvador / $0.34 / $0.24

France / $0.19 / $0.07

Germany** / $0.19 / $0.07

Greece / $0.19 / $0.07

Guatemala / $0.34 / $0.24

Honduras / $0.55 / $0.37

Hong Kong** / $0.19 / $0.09

India / $0.45 / $0.32

Ireland** / $0.19 / $0.07

Israel** / $0.19 / $0.09

Italy** / $0.19 / $0.07

Jamaica / $0.49 / $0.34

Japan / $0.19 / $0.07

Korea, South / $0.19 / $0.08

Mexico** / $0.20 / $0.09

Philippines** / $0.25 / $0.17

Poland** / $0.30 / $0.19

Spain** / $0.19 / $0.07

Taiwan** / $0.19 / $0.06

Turkey / $0.47 / $0.36

U.K.** / $0.15 / $0.06

Venezuela** / $0.50/ $0.20

Vietnam / $0.69 / $0.54

** Indicates availability of international text messaging service

About AT&T Wireless

AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With revenues of more than $16.5 billion over the past four quarters and 21.855 million subscribers as of September 30, 2003, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at


This survey was conducted online by Harris Interactive within the U.S. between Nov. 6 and 25, 2003 among a nationwide cross section of 1,413 adults (aged 18+). Figures for age, sex, race/ethnicity, education, region and income were weighted where necessary to bring them into line with their actual proportions in the population.

Although this online survey is not a probability sample, in theory, with probability samples of this size, one could say with 95 percent certainty that the results have a statistical precision of plus or minus 3.4 percentage points of what they would be if the entire adult population had been polled with complete accuracy.

About Harris Interactive®

Harris Interactive ( is a worldwide market research and consulting firm best known for The Harris Poll®, and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, U.S.A., Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research through wholly owned subsidiaries—London-based HI Europe ( and Tokyo-based Harris Interactive Japan—as well as through the Harris Interactive Global Network of local market- and opinion-research firms, and various U.S. offices. EOE M/F/D/V.

This press release contains “forward-looking statements” which are based on management’s beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management’s expectations regarding: our future financial and operating performance and financial condition, including the company’s outlook for the fiscal year 2003 and subsequent periods; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to generate positive free cash flow.

Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless’ control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings.

For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless’ filings with the Securities and Exchange Commission, including the information under the heading “Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition” and “Forward Looking Statements” in its quarterly report on Form 10-Q filed on November 14, 2003.



Rochelle Cohen

908-696-4217 (office)

973-615-8135 (wireless)


June Rochford

908-696-4228 (office)

908-672-0190 (wireless)

Blue Cross of California Appoints Josh Valdez Senior Vice President, Network Development



WOODLAND HILLS, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Jan. 14, 2004–Blue Cross of California (Blue Cross) today announced the appointment of Josh Valdez as senior vice president, network development. Reporting directly to Blue Cross chief executive officer and president, David Helwig, Valdez replaces Max Brown who will retire early this year. In this position, Valdez is responsible for overseeing all physician, hospital and ancillary physician and hospital network development and support for Blue Cross. He will provide operational and strategic leadership to a staff that develops, maintains and renews contracts with hospitals, physicians and ancillary health care facilities and professionals. He is also responsible for maintaining effective communication and relationships with Blue Cross’ professional health care network. Valdez’s appointment also makes him the highest ranking Hispanic within the company.

“Josh will be instrumental in defining and meeting the unique needs of our California network physicians and hospitals,” said Helwig. “His expertise and experience will serve the company well.” Helwig noted that Valdez is also fluent in Spanish and has spent considerable amount of time working on Border Health and health care issues with the underserved, uninsured and ethnic communities. “These are important skills that will help address the realities of California’s diverse communities and health care practitioners.”

With more than sixteen years of senior executive management experience in both the private and government sectors, Valdez had served since 2001 as regional director for the Federal Department of Health and Human Services where he was appointed by President George W. Bush to represent the Secretary of Health and Human Services for the Western U.S. and Pacific Territories. Prior to that, he was vice president of medical operations and managed care for AltaMed Health Services, a Southern California Medical Group. Valdez also served as chief financial officer and executive director for several notable Southern California medical groups including West Covina Medical Clinic, Eastland Medical Group, Rio Vista Medical Group, Azuza Medical Group and Combined Management Services in the mid-1990s.

Valdez began his health care career in the United States Air Force where he served for eight years first as a managed care administrator and later as the health services administrator for the McClellan/Mather Medical Group.

While in the Air Force, Valdez earned an associate degree in health care management from Community College of the Air Force, Maxwell Air Force Base, Alabama. He later earned a bachelor’s of science degree in business administration from National University in Sacramento and a master of business administration degree in health services management from Golden State University in Sacramento. In addition, Valdez graduated magna cum laude with a doctor of business administration in health care administration from Southern California University in Santa Ana.

Blue Cross of California and its California affiliates, with more than 7 million medical members, is an operating subsidiary of WellPoint Health Networks Inc. (NYSE:WLP), one of the nation’s largest publicly traded health care companies. WellPoint serves the health care needs of more than 14 million medical members and approximately 44 million specialty members nationally. WellPoint offers a broad spectrum of quality network-based health products including open access PPO, POS and hybrid products, HMO and specialty products. Specialty products include pharmacy benefit management, dental, utilization management, vision, mental health, life and disability insurance, long term care insurance, flexible spending accounts, COBRA administration, and Medicare supplements. Blue Cross of California may be found on the web at Blue Cross of California is an independent licensee of the Blue Cross Association.




Blue Cross of California

Michael Chee, 805-557-6791


Elisabeth Meza, 805-557-6722

Ricky Martin, Shakira, Thalía and Juanes Among Superstar Nominees For ‘Premio lo Nuestro 2004’ Latin Music Awards


MIAMI, FL,–(HISPANIC PR WIRE – BUSINESS WIRE)–January 14, 2004–Latin music’s hottest recording artists make up the list of nominees for the 2004 edition of “Premio Lo Nuestro a la Música Latina,” the oldest and most popular Latin music award program in the U.S. A total of 180 nominations in 32 categories were announced today. Winners will be revealed during a sensational 3-hour special that will be telecast LIVE on Univision Network on Thursday, February 26 from 8-11 pm ET/PT (7-10 pm Central/Mountain).

Recognizing excellence in five different genres -Pop, Tropical, Regional Mexican, Rock, and Urban-, the “Premio Lo Nuestro” awards are bestowed yearly to the very best talent in the Latin music industry. This year’s list of nominees, selected from charts compiled by the prominent industry publication Radio & Recordsâ, includes such internationally famous superstars as Ricky Martin, Juanes, Thalía, Shakira, David Bisbal, Maná, Olga Tañón, Marc Anthony, Pepe Aguilar, and Vicente Fernández. Winners of the coveted award will be determined by the voting public via

The 2004 “Premio Lo Nuestro” award ceremony will take place at the Miami Arena in Miami, Florida. Hosted by popular TV presenter Adal Ramones, the show will feature electrifying performances by many of the nominated artists, as well as an impressive parade of Hispanic celebrity presenters and attendees.

“Premio Lo Nuestro” is the highest-rated television program among Hispanics in the United States, watched by more than five million Hispanic viewers, beating all other English or Spanish language TV programs including the Super Bowl.

Following is a complete list of 2004 “Premio Lo Nuestro” nominees by genre and category:


Álbum del Año, Intérprete (Best Album, Performer)

1) Almas del Silencio, Ricky Martin

2) Santo Pecado, Ricardo Arjona

3) Estrella Guía, Alexandre Pires

4) Millie, Millie Corretjer

5) Rojo Relativo, Tiziano Ferro

Artista Masculino (Best Male Artist)

1) Ricky Martin

2) Ricardo Arjona

3) Alexandre Pires

4) Juanes

Artista Femenina (Best Female Artist)

1) Thalía

2) Shakira

3) Millie Corretjer

4) Soraya

Grupo o Dúo (Best Group or Duo)

1) Maná

2) Sin Bandera

3) Juanes y Nelly Furtado

4) La Oreja de Van Gogh

Revelación del Año (Best New Artist of the Year)

1) Alex Ubago

2) Ana Cristina

3) Axe Bahía

4) Contagious

5) Daniel René

6) David Bisbal

7) Erika

8) Frankie J

9) Héctor

10) Juan Fernando Velasco

11) Julio Iglesias Jr.

12) Linda Bandry

13) Los Tres

14) Mía

15) Nadia

16) Roselyn Sánchez

17) Tiziano Ferro

18) Yahir

Canción del Año e Intérprete (Song of the Year, Performer)

1) Mariposa Traicionera, Maná

2) No Me Enseñaste, Thalía

3) Tal Vez, Ricky Martin

4) Que Me Quedes Tu, Shakira

5) El Problema, Ricardo Arjona


Álbum del Año, Intérprete (Best Album, Performer)

1) Dance and Dense Denso, Molotov

2) El Primer Instinto, Jaguares

3) Super Riddim Internacional Vol. 1, El Gran Silencio

4) Alma en Fuego, Inspector

5) Libertad, La Ley

Interpretación del Año (Best Performer)

1) Molotov

2) Café Tacuba

3) Jaguares

4) El Gran Silencio

Revelación del Año (Best New Artist of the Year)

1) Alessandra

2) Circo

3) Inspector

4) Jorge Correa

5) La Zurda

6) Las Niñas

7) Natalia Lafourcade


Álbum del Año, Intérprete (Best Album, Performer)

1) Le Preguntaba a la Luna, Víctor Manuelle

2) Mi Alma y Corazón, India

3) Escúchame, Joseph Fonseca

4) A Puro Fuego, Olga Tañón

5) Estilo Propio, Son de Cali

Artista Masculino (Best Male Artist)

1) Gilberto Santa Rosa

2) Víctor Manuelle

3) Marc Anthony

4) Jerry Rivera

Artista Femenina (Best Female Artist)

1) India

2) Olga Tañón

3) Celia Cruz

4) Sophy

Grupo o Dúo del Año (Best Group or Duet)

1) Son de Cali

2) Limi-T 21

3) El Gran Combo

4) Bacilos

Revelación del Año (Best New Artist)

1) Daniel

2) Puerto Raíces

3) Sexappeal

4) Son Callejero

5) Son de Cali

Canción del Año e Intérprete (Best Song, Performer)

1) Si te Dijeron, Gilberto Santa Rosa

2) El Tonto Que No te Olvidó, Víctor Manuelle

3) Barco a La Deriva, Marc Anthony

4) Sedúceme, India

5) Herida Mortal, Jerry Rivera

Mejor Interpretación Merengue del Año (Best Merengue Performance)

1) Joseph Fonseca

2) Olga Tañón

3) Limi-T 21

4) Grupo Manía

Mejor Interpretación Salsa del Año (Best Salsa Performance)

1) Gilberto Santa Rosa

2) Víctor Manuelle

3) Marc Anthony

4) India

Mejor Interpretación Tradicional del Año (Best Traditional Performance)

1) Monchy y Alexandra

2) Elvis Martínez

3) Nueva Era

4) Aventura


Álbum del Año, Intérprete (Best Album, Performer)

1) Situaciones, Palomo

2) Soy Así, Límite

3) Imperio, Tucanes de Tijuana

4) Tu Amor o Tu Desprecio, Marco Antonio Solís

5) Afortunado, Joan Sebastian

Artista Masculino (Best Male Artist)

1) Marco Antonio Solís

2) Joan Sebastian

3) Pepe Aguilar

4) Jorge Luis Cabrera

Artista Femenina (Best Female Artist)

1) Jennifer Peña

2) Ninel Conde

3) Graciela Beltrán

4) Marisela

Grupo o Dúo del Año (Best Group or Duet)

1) Conjunto Primavera

2) Palomo

3) Kumbia Kings/Juan Gabriel/El Gran Silencio

4) Intocable

Revelación del Año (Best New Artist)

1) A.T.M

2) Adán Cuen

3) Ángel Garay

4) Banda Alameda

5) Big Pepe

6) Conjunto Pirámide

7) Erika

8) Hermanos Higuera

9) Isabela

10) Iván Díaz

11) Jimena

12) Joel Higuera con su Nuevo Grupo

13) K-Paz de la Sierra

14) La Onda

15) Los Sombras del Malverde

16) Pepito

17) Punto y Aparte

18) Sandra

19) Santos Diablitos

20) Talismán

21) Temblor del Norte

22) Universales del Norte

23) Úrsula Sol

24) Víctor García

25) Violento

26) Zuly

Canción del Año, Intérprete (Song of the Year, Performer)

1) Una Vez Más, Conjunto Primavera

2) De Uno y De Todos Modos, Palomo

3) No Tengo Dinero, Kumbia Kings/Juan Gabriel/Gran Silencio

4) Muy a tu Manera, Intocable

5) Sueña, Intocable

Mejor Interpretación Tejana del Año (Best Tejano Performance)

1) Control

2) La Onda

3) Palominos

Mejor Interpretación Grupera del Año (Best Grupera Performance)

1) Límite

2) Los Temerarios

3) Bronco El Gigante de América

4) Socios del Ritmo

Mejor Interpretación Ranchera del Año (Best Ranchera Performance)

1) Pepe Aguilar

2) Vicente Fernández

3) Marco Antonio Solís

Mejor Interpretación Banda del Año (Best Banda Performance)

1) Coyote y Su Banda Tierra Santa

2) Joan Sebastián

3) Montez de Durango

4) Banda el Recodo

Mejor Interpretación Norteña del Año (Best Norteño Performance)

1) Conjunto Primavera

2) Palomo

3) Intocable

4) Tucanes de Tijuana


Álbum del Año, Intérprete (Best Album, Performer)

1) La Prueba, Magic Juan

2) De Fiesta, El General

3) El Abayarde, Tego Calderón

4) Proyecto Akwid, Akwid

5) ¡Tomala!, Los Tetas

Interpretación del Año (Best Performance)

1) Magic Juan

2) El General

3) Vico C

4) Tego Calderón


Canción, Artista, Director (Song, Artist, Director)

1) No es lo Mismo, Alejandro Sanz, Jaume De Laiguana

2) Quitémonos la Ropa, Alexandre Pires, J.L. Massa

3) Perfume, Bajafondo, Miguel Kohan

4) Dígale, David Bisbal, Rita Clip

5) Hoy, Gloria Estefan, Gloria Estefan y Emilio Estefan Jr.

6) Bonito, Jarabe de Palo, Andre Cruz

7) Fotografiá, Juanes, Picky Talarico

8) Minutos, Ricardo Arjona, Simón Brand

9) Jaleo, Ricky Martin, Kacho López y Carlos Pérez

10) Amor Amor, Roselyn Sánchez, Pablo Croce

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes the Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.

For more information, please visit



Univision Network

Cristina Romano, (305) 463-4608

Strategic Alliance Creates Film Powerhouse targeting U.S. Hispanics


Los Angeles, USA and Mexico City, Mexico–(HISPANIC PR WIRE)–January 14, 2004–Oxxo Films [OXXO] and Venus Pictures [Venus] announced today they have entered into a strategic alliance to expand their market share of the Cine En Español industry by distributing their respective film labels under one roof. Both companies are based in Los Angeles and both maintain a substantial presence in the film industry in the U.S. and Mexico. In December 2003, Oxxo announced its plan to restructure its film distribution unit.

The strategic alliance will aggressively cover the U.S. Hispanic market through all distribution channels. The leadership involved in the strategic alliance is seasoned veterans with a combined experience of over 50 years in the Cine En Español. The value in this arrangement will greatly benefit the alliance’s customer base, film production and product representation.

The alliance creates one of the largest and most comprehensive collections of Spanish-language movies in all of North America. Motion Pictures created by well known figures in Hispanic cinema including many films produced by Mexico’s top film studios are part of the collection.

The collection is heavily weighted toward 35 mm motion picture productions versus low-budget exploitation films and offers classic, contemporary, high-end, family-oriented lines of Hispanic titles. All genres are represented and appeal to all Hispanic age groups and demographics.

In 1997, Oxxo Films began promoting sophisticated, high caliber, and stylish movies from Mexico produced by Mexico’s top film producer, Televicine. Its film label boasts more than 200 titles with high-end production values to the likes of “Amores Perros,” “Y, Tu Mama Tambien,” and “El Crimen Del Padre Amaro.” It was the first company in the U.S. to set the tone for the new wave of cinema from Mexico. Oxxo also introduced over 60 major films funded by the Government of Mexico through its cultural promotion branch—Instituto Mexicano de Cinematografía [IMCINE]. Oxxo is currently co-producing a 12 volume series based on the lives of Mexican women throughout Mexican society. Oxxo has released the first two volumes of this series.

Venus Pictures maintains distinct lines of classic and contemporary cinema under its film label. It has re-introduced 81 classic titles produced by internationally acclaimed Mexican producer, Alfredo Ripstein and his company, Alameda Films. Venus will also be co-producing a series of productions targeting young Hispanics. These films will be produced with entertainment values to enhance the quality of life for Hispanic children and teens.

Venus Pictures assumes the role of delivering the alliance’s home video product to key U.S. Hispanic markets in all geographical regions and will increase marketing efforts to introduce the film collection at the major retail level. Oxxo Films plans to step up its film production activity in Mexico and will continue to acquire home video distribution rights on commercially successful titles from other Mexican producers. Oxxo earlier announced its plan to rollout its VHS video product in DVD format as part of its restructuring plan.

“We are very excited about what we have created and the entertainment value we can deliver to the U.S. Hispanic population through our collection. Not only are we able to offer a better and larger selection of movies, we better understand the needs of our customer because of our close ties to to the Hispanic community.” Says Oxxo’s President, Helen Moaveni. “We are confident that the sharing of expertise and resources with Venus Pictures not only will enhance the positioning of our movies within our community but will provide us with the leverage to successfully rollout the collection in DVD format,” says Adam Valdez, CEO for Oxxo.

Lucia B. Cruz, President and founder of Venus Pictures noted,”This strategic alliance not only widens each company’s presence in the Cine En Español industry but also expands the depth of our film lines, production capabilities, and resources.” “The alliance with Oxxo Films is central to Venus’ strategy to further penetrate our business into growing markets and to secure our position at the retail level.”

“The highest priority of the alliance is to continue offering the most popular Hispanic films with the best stars and outstanding production values. The alliance will remain steadfast on these objectives because of our business commitment to our customers. Our customers are an integral part of our marketing equation. These objectives and commitment allows us to work hand in hand with them in meeting their expectations,” says Lucia Cruz.



Adam M. Valdez

(818) 379-7001


Lucia B. Cruz

(818) 780-7246

Farmworkers File Suit to Protect Workers from Being Poisoned by Two Harmful Pesticides; EPA Allows Continued Use Despite Unacceptable Risks to Workers


SEATTLE, WA–(HISPANIC PR WIRE – U.S. Newswire)–Jan. 13, 2004–Farmworker groups filed a lawsuit today challenging the Environmental Protection Agency’s approval of two pesticides that poison workers. The two pesticides are azinphos-methyl (AZM) and phosmet, two highly toxic organophosphate neurotoxins. Organophosphate pesticides, derived from nerve agents used during World War II, attack the human nervous system. They are among the most powerful toxins routinely used in the United States. Exposure can cause dizziness, vomiting, seizures, paralysis, loss of mental function, and death. Farmworker families and communities are exposed to organophosphates (OPs) through “take-home” exposures on clothing, cars, and skin. Farmworker children and people who live within one quarter-mile of fields have four to five times more chemicals in their bodies from exposure to OPs, including AZM, than other individuals.

The lawsuit was filed in federal district court in Seattle by attorneys with Earthjustice, Farmworker Justice Fund, California Rural Legal Assistance, and the Natural Resources Defense Council on behalf of Sea Mar Community Health Centers, United Farm Workers of America (UFW), Pineros y Campesinos Unidos del Noroeste (PCUN), National Campaign Against the Misuse of Pesticides (NCAMP), and Frente Indígena Oaxaqueña Binacional.

“It is outrageous that EPA authorized the use of these pesticides, putting thousands of workers at risk of serious illness every year,” said Erik Nicholson of the United Farmworkers of America. “These two pesticides can poison so many farmworkers that EPA found the risks unacceptable, but the agency still allowed them to be used.”

Under federal law, EPA decides which pesticides may be used throughout the United States. The EPA has continued to allow uses of these pesticides without even considering the magnitude of the risks posed to workers, their children, and communities. EPA analyzed the estimated economic value of using these two pesticides to farmers but failed to quantify the risks to people and the environment. EPA also discounted the use of safe and proven alternatives to these dangerous substances and used industry-generated data without subjecting it to the light of public scrutiny.

“EPA places such a low value on human life that it justified poisoning workers, their children and communities so these pesticides can be used to maximize profits,” said Mr. Nicholson.

“We are asking the federal district court to overturn EPA’s unlawful authorization of these extremely toxic pesticides,” said Patti Goldman, an attorney for Earthjustice, “and to force EPA to consider the magnitude of the harm to workers, and proven alternatives that are less harmful to farmworkers and communities.”

AZM and phosmet are mostly used to kill pests on orchard crops such as apples, cherries, pears, preaches, and nectarines. The highest uses occur in Washington, Oregon, California, Michigan, Georgia, New York, New Jersey, and Pennsylvania.

“EPA has turned its back on the men, women, and children who are threatened by two extremely hazardous pesticides that should be replaced with new safer alternatives,” said Shelley Davis, attorney for the Farmworker Justice Fund.

For further information, please visit these websites:

— Farmworker Justice Fund:

— Natural Resources Defense Council:

Downloadable broadcast quality audio clips are available at




Grant Cope, 206-343-7340 ext. 25

Patti Goldman, 206-343-7340 ext. 32


Farmworker Justice Fund

Shelley Davis, 202-783-2628;


Natural Resources Defense Counsel

Aaron Colangelo, 202-289-6868;


United Farmworkers of America

Erik Nicholson,



Pineros y Campesinos Unidos Del Noroeste

Ramon Ramiez, 503-982-0243 ext. 201

International TV Icon Don Francisco Announces Search to Find Latin Singing Sensation


BATTLE CREEK, Mich.–(HISPANIC PR WIRE)–January 13, 2004–Several Latin American superstars launched their careers on “Sábado Gigante,” Univision’s top entertainment show, hosted by one of televisions biggest icons Don Francisco. Making “Sábado Gigante” the perfect venue to announce, Kellogg’s Las Estrellitas, the search to discover the next Selena or Ricky Martin.

From Jan. 5 through Feb. 9, Kellogg’s Las Estrellitas, provides kids, ages 8-16, the opportunity to demonstrate their vocal talent – and a once in a lifetime chance to perform before millions of Latin music fans.

“Music is an important facet of Latino culture, that it is almost sacred,” said Angel Colón, senior manager, ethnic marketing for Kellogg. “There is no better way to honor this Latino heritage than by showcasing its next generation of musical talent through Kellogg’s Las Estrellitas.”

Kellogg’s Las Estrellitas’ talent search will be featured in six prominent Latino cities including Los Angeles, Miami, New York, Dallas, Houston and Chicago.

Six local winners – Las Estrellitas – from each city will receive a WALT DISNEY WORLD Resort Magical Gatherings family vacation package for eight and the chance to perform as the opening act in the MUSI Kellogg’s tour 2004. They will also perform at Walt Disney World’s “Latin Rhythm Nights” event in Telemundo’s New Year’s Eve Special, “La Fiesta de Año Nuevo de Kellogg” that takes place at Pleasure Island in the WALT DISNEY WORLD Resort.

To participate, aspiring “estrellitas” must submit a tape or CD with two Spanish songs, along with an official entry form and a signed parental consent form. Entries must be postmarked by Feb. 9, 2004.

“One of the most wonderful aspects of the Kellogg’s Las Estrellitas search is the opportunity kids have to express themselves,” said Colon. “Kids have the freedom to submit Spanish songs from any genre such as rap, salsa, banda, Tejano or rock en Español.”

Kids can also submit entries online by visiting Kellogg’s newly launched Spanish-language Web site, which provides Latinos with brand information, recipes of their traditional dishes, healthy style tips, Latino-oriented promotions and programs and corporate giving information.

Along with their official entries, participants must submit bar codes from any three Kellogg’s products of nine ounces or more or Keebler products of 4.6 ounces or more to: Kellogg, P.O. Box 185464, Battle Creek, MI 49018-5464.

With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies, and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious, good-tasting foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms, and Kashi. For more information, visit



Kellogg Company

Jenny Enochson; (269) 961-3799


Rogers & Associates

Manuel Villaseñor; (310) 597-0363

The HispanTelligence ‘Media Market Brief’ is the premiere resource for the latest data specific to Hispanic Media Market trends.


SANTA BARBARA, CA–(HISPANIC PR WIRE)–January 13, 2004–Did you know that advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics?

— Overall Hispanic market advertising expenditures increased by 47.6 percent over the past five years.

— Network and national television advertising dominated all other media by garnering more than 43 percent of the advertising dollars spent in the U.S. Hispanic market in 2003.

— Advertising showed strong growth in all U.S. Hispanic-market mediums from 1999-2003, with national television advertising revenues increasing by 74 percent, magazine by 58 percent, and local television by 43 percent.

HispanTelligence has released the U.S. Hispanic Media Market Brief, a comprehensive report that will help marketers in their decision-making process. This informative report will provide companies with pertinent information they need regarding the Hispanic media market. Major areas of focus are the growth patterns of various Hispanic-market mediums and the under-reached English-language Hispanic market.

A one-stop resource for the latest data on the Hispanic media market, the report covers key factors that tap into Hispanic media trends and shows exactly where marketers strengthen their marketing decision. Easy-to-read charts and graphs support quantitative data and stress key points concerning the Hispanic-media market growth.

With this report, you will be able to retrieve all the findings about overall advertising expenditures in the Hispanic market, advertising expenditure growth by medium, the top Hispanic DMAs, and the top 50 advertisers in the Hispanic market.

The study is structured in such a way that it highlights all the points you will need to be proactive and to take advantage of new business opportunities coming from the U.S. Hispanic market. It is especially useful in preparing effective client presentations.

All the information combined in the report was developed from proprietary sources as well as from respected sources including the Pew Hispanic Center, Nielsen Media Research, and HispanTelligence – the primary Hispanic research shop.

To obtain a copy of this complete report, please visit or contact Michael Caplinger at 805-964-4554×605.

About HispanTelligence:

HispanTelligence, the research services unit of Hispanic Business Inc., applies quantitative and qualitative techniques to provide specialized guidance to corporate and government clients targeting the U.S. Hispanic market. Now in its 24th year, Hispanic Business Inc., based in Santa Barbara, California, is an award-winning publishing and information services company.

Hispanic Business and HispanTelligence are registered trademarks of Hispanic Business Inc.

Other product and company names herein may be trademarks of their respective owners.

2003 Hispanic Business Inc. All rights reserved.



Michael Caplinger

805-964-4554, Ext 605

Experience the passion and energy of over 20 Latin countries in one day Festival de la Familia scheduled for Sunday, April 25, 2004


Sacramento, CA–(HISPANIC PRWIRE)–January 13, 2004–Travel to more than 20 Latin countries in one day! Enjoy traditional dances, music and food at Northern California’s premiere Latino event, Festival de la Familia on Sunday, April 25, 2004 at Cal Expo in Sacramento.

Amor, Alegria y Paz (Love, Happiness & Peace) is this year’s festival theme. Our theme will come alive in art exhibits with one of a kind pieces created for the love of art and unique Latino perspectives. Children of all ages will enjoy the activities planned on the children’s stage that include performances by children dance and music groups. Traditional carnival rides will be taking children of all ages for a spin, twirl or flip. Our special interactive experiences will teach children how to create traditional arts and crafts that they can take home as souvenirs.

Non-stop entertainment will be presented on five stages that include sights and sounds from performers representing Latino cultures. Outstanding performers, bands and Folkloric dance troupes will perform at this premiere event. Everyone is encouraged to attend and enjoy the performers and dances moving to the traditional regional ballads and salsa music. Event organizers seek out new and different performers to invite each year. This adds new excitement to add to our returning performances. This year will be no exception, so check the schedule of events at for the latest information on returning and new artists.

No traditional Latino festival can be fully experienced until you’ve sampled the rich tastes of authentic foods, ranging from taquitos (small tacos) of Mexico to pupusas from El Salvador, and tasty treats made with tropical and exotic fruit. Thirst can be quenched with the aguas frescas (fresh fruit drinks) of watermelon, pineapple or mango or other traditional drinks from hibiscus leaves or white rice. Many food booths are from families and community organizations that want to showcase the foods of their particular part of Latino cultures. Families and friends attend to enjoy the food tastes not commonly available, and not found in one event!

The Festival de la Familia, Inc, The Sacramento Bee, our founding sponsor and our major sponsor, invite you, your family, and friends to explore, enjoy and experience more than 20 Latin countries in one day. Join us on Sunday, April 25 from 10:00 a.m. to 6:00 p.m. to experience one of the most festive family cultural events in California.

For information on our 2004 Festival De La Familia schedule of events, becoming a volunteer, participation as a vendor or entertainer, or involvement as a sponsor, check our website at or call 916-326-5520.



Mary Ann Gomez


NHPF to Sign Memorandum of Understanding with University of Texas at El Paso to Develop Bilingual News Service



ADVISORY for Thursday Jan. 15th


The National Hispanic Press Foundation and the University of Texas at El Paso, will sign a memorandum of understanding to host NHPF’s web site and collaborate to a bilingual news service that provides the Hispanic community credible, quality and timely information.


Diana Natalicio, president of University of Texas at El Paso and Thomas Oliver, the National Association of Hispanic Publications’ executive director.


Thursday, Jan. 15, 2004

1:30 p.m.


President’s Conference Room

Administration Building, Fifth Floor

University of Texas at El Paso

500 West University Avenue

El Paso, Texas 79968


The National Hispanic Press Foundation and the University of Texas at El Paso have joined together with the goal to support aspiring Hispanic journalists by providing the highest professional standards with active hands-on experience and deepening the understanding of the Latino culture nationwide.




Cristiane Nascimento