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LOS ANGELES, CA–(HISPANIC PR WIRE)–October 14, 2002–Last Saturday, Hennessy Cognac honored Showtime Television drama series, Resurrection Blvd., at the Park Plaza Hotel in downtown Los Angeles. Hosted by creator and executive producer, Dennis Leoni, the Hennessy celebration of Latino artists in the entertainment industry paid tribute to the groundbreaking significance of this nationally acclaimed cable drama series now in its third season. The international Cognac producer, Hennessy made a $10,000 donation to local AIDS charity, Las Memorias, as part of the event.

“This was a true celebration of Latinos in entertainment,” said Larry Greifer, senior vice president of Entertainment Marketing for Hennessy Cognac. “The industry came out to salute the achievements of this great show and the people who make it possible.”

The cast of Resurrection Blvd.; including Michael DeLorenzo, Nicholas Gonzalez and Tony Plana, joined the festivities, as well as Maria Conchita Alonso, Esai Morales, Adam Rodriguez, Jacob Vargas, Danny Trejo, Mia St. John Rosales, and Shelly Morrison.

The celebrities also gathered for the presentation of Hennessy’s $10,000 donation to the local AIDS charity, Las Memorias, which was founded in 1983 to create change and awareness about the impact of HIV/AIDS in the Latino community.

Hennessy’s Resurrection Blvd. celebration took place at LA’s historical Park Plaza Hotel originally built in 1925 for the Elk’s Club. The event was accompanied by the Latin & Jazz sounds of Santa Monica-based band “Bad Dog No Biscuit”.

With its third season underway, Resurrection Blvd. is making entertainment history as the first and longest-running Latino-supported dramatic series ever to run on American Television. Resurrection Blvd. airs weekly on Wednesday’s at 10:45 PM ET/PT on Showtime.

Hennessy Cognac is imported by Schieffelin & Somerset Co., a joint-venture company between Moët – Hennessy and Diageo.


RL Public Relations
Roxana Lissa, 310.385.1697
Ivette Zurita, 310.385.1697



TROY, Mich.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 14, 2002–Kmart Corporation (NYSE:KM) announced today that it is sponsoring the United States Hispanic Chamber of Commerce’s (USHCC) 23rd Annual National Convention & Business Expo. The convention theme is “Hispanics Today…The Market of Choice.” The convention begins October 16 and runs through October 19, at the Los Angeles Convention Center, in Los Angeles.

A corporate member of the USHCC, Kmart has actively participated as a corporate sponsor of the annual Convention & Business Expo in the areas of Business and Procurement, Supplier Diversity and the Career Fair.

During the Convention on Friday, October 18, Kmart will recognize one of its outstanding associates, Angelina Letechipia from Commerce, California. Angelina is the first associate featured in the inaugural issue of Kmart’s La Vida in an Orgullo de la Comunidad (Pride of the Community) column. She will be presented with a framed reproduction of the article in which she was recognized for exemplary service to her community and customer care.

Presenting the award to Angelina Letechipia will be Kmart Store Manager, Celia Cradit; District Manager, Mike Fleissner; and Manager of Corporate Diversity, Jennifer Gamble. Also present will be George Herrera, USHCC President and CEO, and Elizabeth Lisboa-Farrow, USHCC Chair. The award presentation will take place within the Kmart exhibit booth on the convention show floor.

La Vida, is an entertainment and lifestyle newspaper publication containing information that resonates with the heritage and cultural nuances of the Hispanic community. Following the launch of the first Spanish-language weekly advertising circular for a national discount retailer, Kmart’s La Vida publication is another key element of Kmart’s multicultural marketing strategy. La Vida reaches more than 10 million Spanish-speaking consumers in the U.S. each month.

Chief Diversity Officer and Vice President of Logistics Human Resources, Lyman Locket stated, “It is an honor to recognize an outstanding associate, who really epitomizes customer care and continuously strives to improve shopper satisfaction. Angelina is representative of Kmart’s dedicated and highly diverse workforce, with more than 30 percent of our associate base coming from a multicultural background.”

“Kmart is like family. The managers care about store associates and provide great opportunities for us. Customer service is very important, and over the years, I’ve learned a lot from my customers…attitude is everything, leave personal problems at home, take care of your customers, treat them as family and they’ll come back again and again,” said Letechipia.

Letechipia has been an employee since 1979. She rose through the ranks at Kmart beginning as a part-time associate to quickly become the customer service manager, and is currently department manager of the Home and Office Department at the Commerce, California Kmart store on Whittier Boulevard.

Additionally at the Conference, at Kmart stores and Kmart distribution centers, the Company is increasing voter awareness by hanging posters encouraging all its associates to register and vote on November 5, 2002. Rock the Vote will be on-site at the Kmart booth to help conference attendees with voter registration and election information. Kmart works with organizations, such as Rock the Vote, dedicated to protecting freedom of expression and empowering people to change their world. For more information visit

Kmart Corporation is a $36 billion company that serves America with more than 1,800 Kmart and Kmart SuperCenter retail outlets and through its e-commerce shopping site,

The United States Hispanic Chamber of Commerce (USHCC) represents more than 1.2 million Hispanic-owned businesses and plays a major role in national economic agendas through the U.S. Government and Corporate America, as well as provides a strong network of business leaders. The USHCC is comprised of more than 250 Hispanic Chambers of Commerce and Hispanic business organizations and offers extension of agent network, B2B continuity and provides contract with small business owners.



Kmart Corporation

Susan Dennis, 248/463-1021


Alturas Communications, Inc.

Nelda Carrizales Skevington, 210/497-5200 or 210/416-0418




ADVISORY for Tuesday October 15


Jack Kyser, Chief Economist, Los Angeles County Economic Development Corporation. Known as the guru of LA’s economy Mr. Kyser is the area’s most reliable and most quoted resource for regional business news. He analyzes major industries in the five county LA region, forecasts economic trends, and reports regularly to business leadership groups.

Manuel Bellod, CEO,, is responsible for its day-to-day operations and runs the Terra U.S. operations from its headquarters in Miami. Spain-based Terra Lycos (NASDAQ: TRLY), the largest global Internet network, is aiming to dominate the online U.S. Hispanic market. The financial backing of Spanish parent company Telefonica

(NYSE: TEF), which has US$2.4bn in cash, allows Terra U.S. to pursue its goals.

Ronald N. Langston, National Director, Minority Business Development Agency (MBDA) will discuss new initiatives between foreign companies and minority businesses.

Ruth Lopez Williams, Chairman of the Board, Latin Business Association. The LBA represents the single largest pocket of

Latino-owned businesses in the nation. Los Angeles County is home to 500,000 Latino-owned businesses and the fastest growing consumer market – Latinos.


Tuesday, October 15, 2002

11:00 a.m. – noon


Los Angeles Convention Center – South Hall

1201 S. Figueroa Street


Contact: Mario Flores, 562-908-2664



BELLFLOWER, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 11, 2002–About 40 delegates from the City of Los Mochis, Mexico, will arrive in Bellflower on Saturday, October 12, as part of the annual Sister City Exchange program. Bellflower families will play host by welcoming the visiting delegates into their homes and arranging various activities throughout the week.

Representing students, business leaders and elected officials from the Mexican community of nearly 500,000 residents, the Los Mochis delegation will attend the City’s Liberty Day Parade fireworks show on Saturday evening, followed by a week of activities that include: a trip to Disneyland, a shopping trip to K-Mart in Bellflower, lunch with students at a local school cafeteria, a nature outing and tours of the City, to name a few.

Coordinated by the Bellflower Sister City Committee, the annual exchange with Los Mochis ranks as one of the longest running in the United States. It began in 1956 when President Eisenhower encouraged U.S. cities to establish cultural exchanges with Mexico and other nations throughout the world. The late Clifton Brakensiek, Bellflower’s second Mayor for whom the local County library is named, spearheaded Bellflower’s selection of Los Mochis later that year.

“The program is a great way to exchange cultural values and make friendships that last a lifetime,” said Dorothy Westrup, a longtime Sister City Committee organizer. “The people are so warm and friendly, and they really love visiting Bellflower.”

To fund activities and local trips for the delegation, the Bellflower Sister City Committee conducts bake sales, candy sales and other activities throughout the year. The group also receives an annual grant from the City.

For additional information or a list of scheduled activities, contact the Public Affairs Office at 562/804-1424 x2278.

–30–hb/la* mra/la


City of Bellflower

Public Affairs Office

Jeff Hobbs, 562/804-1424 x2278




When: Saturday, Oct. 19, 2002

Time: 4-7 p.m.

Where: Texas State Capitol Building (south steps)

On Sept. 6, the Texas Department of Health (TDH) issued its funding decisions for HIV/AIDS prevention for the next five years.

“In these decisions, TDH chose not to provide funding for programs focused on Latinas/os across the State, failed to provide funding for White communities and neglected significant portions of African-American communities, instead funding only a few programs focused on narrowly defined fragmented sections of our communities in a flagrant misapplication of HIV/AIDS statistics,” said Martha Duffer, executive director of ALLGO.

Texas ranks fourth among all other states, with 57,199 cases of AIDS documented as of December 2001 and 2,981 new cases reported in 2001 alone. These decisions will have a devastating impact on the entire state.

“AIDS is preventable. But we must have additional funding for effective HIV/AIDS prevention for more of our fellow Texans,” said State Representative Glen Maxey.

This is a time of crisis:

— In 2001, there were more than 4,000 new HIV cases reported, a small fraction of the HIV prevalence rate given the number of people without information or access to testing, who remain unaware of their status.

— The State AIDS medication program for people living with HIV/AIDS (ADAP) will be short $34,000,000 in funding, leaving HIV-positive Texans to be placed on waiting lists to obtain HIV medications.

The best solution to this crisis is to:

— Allocate additional funds for HIV/AIDS prevention efforts in the state of Texas to address the inexcusable exclusion of Latinas/os, young gay men of all ethnicities, heterosexual African-American men and injection drug users of all ethnicities. (Of the $10 million dollars that were distributed, $9 million came from federal funds through the CDC and $1 million came from state funds — an amount that has not increased in over 10 years.)

— Approve the additional $34,000,000 in funding for the State AIDS drug assistance program.

“Treatment IS prevention in the AIDS epidemic. We must provide access to HIV treatment medications by funding the State ADAP,” stated Senator Gonzalo Barrientos.

Not addressing this issue will result in:

— Significant human suffering for those living and dying with HIV/AIDS and of their loved ones

— Higher costs for the State of Texas over the years due to:

— Lost productivity of increased numbers of Texans living with HIV/AIDS

— The expense of needed treatment, medical services and medications

— Lost lives to this frequently fatal disease

— People going untested and unaware of their HIV status, thus increasing rates of infection and resulting in poor health conditions by the time testing takes place

— Lack of sufficient medications, reducing the already limited health options available for people living with HIV/AIDS.

— Community organizations being forced to face the possibility of closing down, causing the community to lose the benefit of their broad range of services and resulting in the waste of over 15 years of developed skills and expertise.

Join thousands of fellow Texans for the Rally for Our Lives: Advocating for HIV/AIDS Prevention for our Communities on Oct. 19 and AIDS Walk Austin 2002 on Oct. 20. Demand that the State of Texas investigate the process for distribution of available HIV/AIDS prevention dollars, and that the State take responsibility and invest in the health of our communities by increasing HIV/AIDS prevention funding and increasing funding for HIV/AIDS medication assistance!

Community AIDS service organizations and partnering local service providers from El Paso, Houston, Dallas, McAllen, Corpus Christi and Austin are making plans to rally together in support of this cause.

About AIDS Services of Austin (

AIDS Services of Austin responds to the HIV needs of the Austin area by providing services that enhance the health and well-being of individuals and the community in the face of an evolving epidemic. AIDS Services of Austin is a leading provider of prevention and social services for those affected by HIV and AIDS in Central Texas.

AIDS Walk Austin 2002

AIDS Walk Austin promotes awareness of the continued impact of HIV and AIDS on our community. The annual Walk is an opportunity for Central Texans to come together to show our commitment to support those living with HIV/AIDS. For more AIDS Walk Austin 2002 information, check out, or call 512/452-WALK.

About ALLGO (

Founded in 1985, The Austin Latino/Latina Lesbian, Gay, Bisexual & Transgender Organization, ALLGO, is committed to progressive community organizing, advocacy for social change & the preservation of queer Latina/o cultural & art. Our efforts are rooted in the belief that critical consciousness along with self- and community-empowerment are essential to our survival and well-being.



AIDS Services of Austin, Austin

Jennifer Herrera, 512/406-6165


ALLGO, Austin

Lorenzo Herrera y Lozano, 512/472-2001



ARLINGTON, TX–(HISPANIC PR WIRE)–October 11, 2002–Alfonso Soriano, Miguel Tejada, Pudge, Sammy, Manny and Vlady. To millions of young fans, these heroes have earned their place on the baseball cards that carry their images and statistics. Now, millions of Spanish-speaking fans will have a chance to see these Latino stars and other current greats such as A-Rod and Nomar immortalized in the first-ever Spanish-language baseball card set.

Donruss Trading Card Company, an industry leader since 1981, is proud to introduce Super Estrellas, a 225-card set paying homage to a current crop Major League Baseball players. Major League Baseball’s greatest players, including the game’s top Latino stars, are featured in these Spanish-only trading cards.

“Latino players have had such a tremendous influence on the game,” said Tracy Hackler, communications manager for Donruss Trading Card Company. “We felt we needed to pay tribute to those players, but more importantly, we felt we needed to honor baseball’s Latino fans, who have been among the most passionate supporters of the game for many years.

“This landmark product launch coincides with the most exciting time of the year for baseball fans, the postseason, and Hispanic Heritage Month.”

For decades, kids and adults alike have enjoyed collecting and trading baseball cards. Donruss hopes that a Spanish-language baseball card set will bring the wholesome fun and enjoyment of card collecting and trading to another group of baseball fans.

Availability, Price

Super Estrellas will be available starting this month at select major retailers and hobby shops around the country. These cards may also be purchased on Each Super Estrellas pack contains six cards and one mini-poster. Suggested retail price is $1.99 per pack. With the start of the World Series this month, plans are already underway for the production of a 2003 Super Estrellas collection.

About Donruss

Donruss Trading Card Company is an official licensee of Major League Baseball Players Association and Major League Baseball Properties and manufactures and markets trading cards nationally and around the world.

For additional information from the MLB Players Association, please contact Evan Kaplan at (212) 826-0809. Information regarding MLB Properties may be obtained by contacting Colin Hagen at (212) 931-7900.



The Norte Group for Donruss

José Villaseñor (Spanish Language Media),




Tracy Hackler (English Language Media),




San Jose, CA–(HISPANIC PR WIRE)–October 11, 2002–With the rise in awareness of child abductions, the Vanished Children’s Alliance (VCA) and Orchard Supply Hardware (OSH) have teamed up to hold a free child identification day just in time for Halloween called KID. The no-cost one-day ID clinic will take place at 82 OSH hardware stores across California on Saturday, Oct. 19th from 10 am to 4 pm, and will help educate California parents about how to keep their kids safe (see attached list of stores).

With the help of VCA’s trained volunteers and local police, KID is a free program that will provide parents with critical safety tips for protecting their children. In addition, participating children will be photographed and fingerprinted – with their vital statistics information recorded — and parents will keep the documentation. This basic information, which is too often unavailable or incomplete, is critical in helping authorities locate children should they go missing.

“With Halloween on its way, and many kids out unaccompanied, this is a great time to raise awareness of this critical issue and take much-needed action,” said Monica DiMaggio, assistant director, Vanished Children’s Alliance.

“It’s a real tragedy when a child goes missing. Because so many of our employees and customers are parents, we want to help as much as possible with this important initiative to keep our kids safe,” said Debra La Tourette, vice president, human resources, Orchard Supply Hardware.

In addition, OSH will provide special Halloween gifts to any child who registers. These treats could be a candy collection bucket, a flashlight, candy and helpful items designed to keep kids safe.

About Vanished Children’s Alliance

The VCA, a non-profit organization, was formed in 1981 to address the growing need for victim parents to obtain credible, effective, and compassionate assistance in the recovery of missing and abducted child(ren). Headquartered in San Jose, California, VCA has assisted the families of over 30,000 missing children – the majority of whom have been found. Contact for sightings: 1-800-VANISHED.

About Orchard Supply Hardware:

Since 1931, Orchard Supply Hardware’s commitment to providing outstanding service and a broad selection of quality products remains at the core of the brand’s operational philosophy. OSH is now a proud member of Sears with 82 stores located throughout California and over 7,000 employees.



RLPR + Marketing

Georgina Avilez/Ivette Zurita




IRVINE, CA–(HISPANIC PR WIRE)–October 11, 2002–Rose Chavez, a high school Spanish teacher from Mustang, Oklahoma was the lucky winner of “Leyenda de Frida Sweepstakes” (Legend of Frida) sponsored by People en Español and Lincoln. Chavez received round-trip airfare to L.A., a four-night stay at the luxurious Wyndham BelAge Hotel, dinner at Frida – a hip new Mexican restaurant in Beverly Hills, and a Lincoln Navigator to cruise through the city during her stay. Additionally, Chavez will stand on the red carpet for the Hollywood premiere of Frida on Monday, October 14.

Chavez is a Mexican-American mother of two, plans to incorporate this experience, and the history of Frida Kahlo, a highly regarded Mexican painter, into a lesson on El Dia de los Muertos (The Day of the Dead) to commemorate the “legend of Frida” and her passion for this holiday.

“I can’t believe I won,” says Chavez, who was randomly selected from 2858 entries. “I buy People en Español each month to find out the latest trends and celebrity news within my culture.” She adds, “I think this movie will offer the public, both Hispanic and non-Hispanic an in-depth look into the life of this famous Latin heroine.”

Frida premieres on Monday, October 14 at the Los Angeles County Museum of Art. Following is a reception where guests can mingle with leading cast members. Sponsors of the event, Lincoln, People en Español and Miramax Films, designed the Leyenda de Frida Sweepstakes to promote the release of the Salma Hayek film. Hayek, a Lincoln spokesperson, is the lead actress in this film. Frida opens in theaters (in limited release) on October 25.

“People en Español is proud to partner with Lincoln for this exciting contest. Our readers are always eager to participate in our sweepstakes especially when they involve one of our most celebrated artists,” says Ruth Gaviria, Director Brand Development and Marketing for People en Español. “More importantly programs like this help us further understand and connect with our readers which is most beneficial to us.”

“At Lincoln, we believe in recognizing Latino arts as an important part of America’s culture,” said Nicole Conniff, Multicultural Marketing Manager for Lincoln Mercury. ” This contest provides us with the opportunity to award a fun and exciting prize to an avid People en Español reader”.

Lincoln, based in Irvine, Calif., is introducing a series of new products in 2002 that will essentially

transform Lincoln’s retail showrooms. Among the new vehicles slated for introduction throughout

the year is the redesigned Navigator, the all-new Aviator midsize luxury sport-utility vehicle, a refreshened LS sports sedan and a totally redesigned Town Car.

People en Español is the Hispanic print category leader in circulation. Each month, the publication reaches nearly four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service editorial and human-interest stories. A true pioneer in Hispanic print, People en Español demonstrates the increasing importance of the U.S. Hispanic market.

Go to for news releases and high-resolution photographs

Media Information Center

1.800.665.1515 or, 1.313.621.0504,



The Bravo Group

Iveliesse de Ororbia, 212-780-5231


Lisa Mack, 949.341.7693



Los Angeles, CA–(HISPANIC PR WIRE)–October 11, 2002–The Crown Royal Latin All-Stars Comedy Explosion ten-city tour launched September 27th in Sacramento, California from the Sacramento Community Theater Center. The hilarious line-up, featuring comedians Willie Barcena, Alex Raymundo, Gilbert Esquivel, Marilyn Martinez, Juan Villareal, Dennis Gaxiola and Cain Lopez, triggered side-splitting laughs from an enthusiastic sold-out crowd. The fresh and original extravaganza, the first time this group of comics has performed together on stage, continues to Houston, San Antonio, Dallas, Albuquerque, Fresno, Bakersfield and San Francisco. Crown Royal continues to support and encourage rising comedians nationwide. After sponsoring the Kings of Comedy, the most successful comedy tour in history, Crown Royal once again renewed its commitment to the ever important Latino consumer by launching the 2001 Crown Royal Comedy Jam starring Paul Rodriguez.

The diverse comics, with their own humor, style and personalities, featured in the The Crown Royal Latin All-Stars Comedy Explosion are:

Willie Barcena — Los Angeles comedian and Tonight Show Alum who has recently signed a television development deal.

Alex Raymundo — International Star Search Champion (1989) who also won the “Funniest Latin in America” Competition in 1997.

Gilbert Esquivel — Recent winner of the Ice House Comedy Competition in Pasadena, CA.

Marilyn Martinez — Veteran comic from television, theater, radio and stand-up and the sole woman in the line-up.

Juan Villareal — Los Angeles comedy club regular with more than nine years successful comedy experience.

Dennis Gaxiola — Rising young Latino comic from Berkeley, CA.

Cain Lopez — Recently performed in front of 20,000 people at the Shoreline Amphitheater for the famous Dog House Comedy Jam where he shared the stage with such performers as Jamie Foxx, Eddie Griffin and Dave Chapelle.

About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Crown Royal, Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in over 180 markets around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands and performance, visit us at

MEDIA: To obtain photos and more information, contact Anita Albán at 310.966.1266 (or via e-mail at or Alexis P. Markowitz at 310.966.1258 (or via email at



Anita Albán

OFFICE: 310-966-1266

CELL: 310-350-4909


Alexis P. Markowitz

OFFICE: 310-966-1258

CELL: 310-977-3494



LOS ANGELES, CA–(HISPANIC PR WIRE)–October 11, 2002–As part of Miller Genuine Draft’s popular mystery concert series, “MGD Sólo con Invitación ” (Only By Invitation), nearly a thousand die-hard Latin music fans will be treated to an exclusive, red-carpet night of high-octane music this November 1st. One of the hottest A-list bands in Latin music is expected to grace the stage at the House of Blues in Orange County for a celebration of the annual Latino holiday: “Day of the Dead,” otherwise known as “Día de los Muertos.”

Keeping with the promotion’s legendary – and carefully guarded – secrecy, the mystery band’s identity will not be revealed until the artists take the stage. The opening band will also remain a secret until the night of the event.

“If you love great Latin Rock then MGD Sólo is where you want to be Friday, November 1st, ” says Loretta Lucero, senior marketing manager of Miller Brewing Co. “MGD Sólo continues to be one of the most successful promotions in the industry and extends Miller’s legacy of involvement in music and the Hispanic community.”

Latin music fans from California, Nevada and Arizona, who participate in local radio promotions, will be flown to the House of Blues in Orange County for the all-expense-paid music extravaganza. No tickets will be sold for the event. Music fans 21 years of age and older can enter to win event passes by participating in regional MGD Sólo con Invitación radio and bar promotions, where legal.

Now in its sixth year, MGD Sólo con Invitación has become one of the most successful Latino brand promotions in history. Past MGD Sólo mystery performers have included Jaguares, Café Tacuba, Los Tucanes de Tijuana, Maldita Vecindad, Aterciopelados, Elvis Crespo, Olga Tañón, Enanitos Verdes, and Alejandra Guzmán, among others.

About MGD Sólo con Invitación

MGD Sólo con Invitación is an innovative music concept created especially for the Latino market that features an element of mystery because the artist’s identity remains unknown until the night of the show. Since 1997, MGD Sólo con Invitación has delivered some of today’s hottest artists/bands that have performed exclusively for a select group of fans in intimate concert settings.

Milwaukee-based Miller Brewing Company is a wholly owned subsidiary of SABMiller plc. Principal beer brands include Miller Lite, Miller Genuine Draft, and Miller High Life. The company imports Foster’s; produces SKYY Blue, Sauza Diablo, Stolichnaya Citrona and Jack Daniel’s Original Hard Cola flavored malt beverages; and has primary products ICEHOUSE and Red Dog from the Plank Road Brewery, a small division of Miller. Specialty regional brands include Leinenkugel’s and Henry Weinhard’s. The company brews Sharp’s, a non-alcohol brew, and has malt liquor brands including Olde English 800 and Mickey’s Malt Liquor. More information is available at and

Editor: For more information on MGD Sólo con Invitación, or to interview Loretta Lucero of Miller Brewing Company, contact Ivette Zurita at 310-385-1697 or by email at



RL Public Relations

Ivette Zurita/Roxana Lissa




CARLSBAD, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 11, 2002–Southwest Community Bank (OTCBB: SWCT) reported today that it was named the number one SBA lender in San Diego County for the fiscal year ended Sept. 30, 2002.

According to the official numbers released by the U.S. Small Business Administration earlier this week, the bank funded more than twice the volume of loans than any of the approximately 62 other lenders included on the SBA’s official list. The bank also made more loans to women-owned businesses than any other lender, a distinction it has enjoyed for several years.

The bank noted that this is the third consecutive year that it has been among the top SBA lenders in the County.

President & CEO, Frank J. Mercardante said, “SBA and small business lending in general represents a significant part of our overall business plan. We are pleased to be able to assist so many small businesses in starting or growing their business. These entrepreneurs represent the life blood of the local and national economy. We are proud to be able to assist them and, at the same time, help the local economy”.

In the five years since it began business, the bank has received numerous awards for its commitment to SBA lending. At various times, the bank has been designated the largest SBA lender to minority owned and women-owned businesses and has received the “emerging” lender award from the local CDC. Additionally, it was the recipient of a Congressional award from former Congressman Ron Packard’s office for its excellence in small business lending.

Last year, Southwest Community Bank expanded its Preferred Lender status to Orange, Riverside and San Bernardino Counties in anticipation of its branch expansion into those markets. In September, the bank opened its first full service facility outside San Diego County in Murrieta, and it announced that it has filed for a branch in Anaheim.

Southwest Community Bank is a San Diego County headquartered, full service bank with branches in Carlsbad, Encinitas, San Diego, Escondido, El Cajon, and Murrieta, Calif. It is also the majority owner of Financial Data Solutions Inc., a data service provider to over 40 other California financial institutions. The bank’s stock is traded on the OTC Bulletin Board under the symbol “SWCT.” For more information, visit our Web site at

Forward-Looking Comments: The statements contained in this release that are not historical facts are forward-looking statements based on management’s current expectations and beliefs concerning future developments and their potential effects on the company. There can be no assurance that future developments affecting the company will be those anticipated by management. Actual results may differ from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties.

For information on the company or to obtain the company’s quarterly financial supplement, e-mail your request to or call John Jeffries, vice president & controller- finance at 760/918-2638. Include your phone, facsimile and mailing address.



Southwest Community Bank

Frank J. Mercardante, 760/918-2620



SAN JUAN, Puerto Rico–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 11, 2002–Doral Financial Corporation (NASDAQ: DORL), a diversified financial holding company with banking operations in the United States and Puerto Rico and the largest residential mortgage lender in Puerto Rico, reported record results for the third quarter and first nine months of 2002, the 19th consecutive quarter it achieves record earnings.

Net income for the third quarter of 2002 amounted to a record $58.3 million, compared to $36.8 million for the third quarter of 2001, an increase of 58%. For the first nine months of 2002, Doral Financial earned a record $156.8 million, compared to income of $95.5 million (before the cumulative gain-effect of a change in accounting principle) for the same period a year ago, an increase of 64%. For the third quarter of 2002 consolidated earnings per diluted share were $0.74, compared to $0.49 per diluted share a year ago, which represents an increase of 51%. For the first nine months of 2002, consolidated earnings per diluted share were $2.02, compared to $1.33 per diluted share (before the cumulative gain-effect of a change in accounting principle) for the first nine months of 2001, an increase of 52%.

Net interest income for the third quarter and first nine months of 2002 was $39.2 million and $112.8 million, respectively, compared to $24.7 million and $55.0 million for the same periods a year ago. The increase in net interest income reflects the positive effects of reductions in interest rates as well as the increase in interest earning assets.

The volume of mortgage loan production for the third quarter of 2002 was $1.3 billion, compared to $1.1 billion for the comparable 2001 period, an increase of 18%. This is the highest mortgage loan production for any given quarter in the Company’s history. The volume of mortgage loan production for the first nine months of 2002 was $3.8 billion, compared to $3.1 billion for the corresponding 2001 period, an increase of 23%. The increase in mortgage loan production was driven principally by the continued high demand for new housing in Puerto Rico. While refinancing activity has naturally increased as a result of lower interest rates, the increase was substantially lower than in the mainland United States. In Puerto Rico refinancing loans are generally in smaller loan amounts and tend to be driven more by debt consolidation considerations rather than interest rate savings. For the first nine months of 2002, 55% of the Company’s internal loan originations consisted of refinanced loans, which is consistent with Doral Financial’s historical experience. As a result of such strong mortgage loan production, the servicing portfolio increased to $ 10.9 billion as of September 30, 2002 compared to $10.0 billion as of December 31, 2001 and to $9.7 billion a year ago on September 30, 2001.

For the third quarter of 2002, Doral Financial’s total non-interest income increased by 45% to $68.0 million, from $47.0 million for the third quarter of 2001. Net gain on mortgage loan sales and fees, the main component of non-interest income, was $53.0 million for the third quarter of 2002 as compared to $44.8 million for the 2001 period. For the first nine months of 2002, Doral Financial’s total non-interest income increased by 27% compared to the first nine months of 2001. Net gain on mortgage loan sales and fees was $157.2 million for the first nine months of 2002 an increase of $21.0 million from $136.2 million for the corresponding period a year ago.

Gain on trading activities of $4.8 million for the third quarter of 2002 includes the favorable impact on earnings of marking to market the Company’s portfolio of trading securities, which consists primarily of tax exempt Puerto Rico GNMA securities, and is net of losses on derivatives used as hedges for risk management purposes.

Commission and fee income for the quarter and nine months ended September 30, 2002, were $5.7 million and $15.2 million, respectively, representing increases of 13% and 18%, respectively, with the comparable periods of 2001. The increases in commission and fee income reflected the contributions made by the Company’s insurance agency and broker-dealer subsidiaries.

For the quarter ended September 30, 2002, net servicing loss was $5.6 million compared to a loss of approximately $704,000 for the third quarter of 2001. For the nine months ended September 30, 2002, net servicing loss was approximately $6.3 million compared to a gain of $3.8 million for the corresponding period of 2001. The decreases in servicing income for both the quarter and nine month periods were due to amortization and impairment charges related to increases in mortgage prepayment rates, resulting from the reduction in interest rates. The Company recorded an impairment charge of $7.5 million during the third quarter of 2002. The net decrease in servicing income was more than offset by increases in gain on mortgage loan sales and fees, gain on sale of securities and other sources of revenue which benefited from the lower interest rate scenario.

The Company’s mortgage loan production has added a significant amount of recently originated mortgages particularly FHA/VA, Fannie Mae and Freddie Mac conforming loans to the Company’s servicing portfolio. These loans have a lower weighted average interest rate than that of the existing mortgage servicing portfolio and should be subject to lower prepayment and therefore should extend the average life of the servicing portfolio. As noted above, the servicing portfolio increased to $10.9 billion as of September 30, 2002 from $9.7 billion a year ago.

Doral Bank, Puerto Rico (PR), which is Puerto Rico’s fastest growing commercial bank, finished the first nine months of 2002 with $4.3 billion in assets and $1.9 billion in deposits, an increase of 23% and 27%, respectively, as compared to December 31, 2001.

Doral Bank, New York (NY) continued its steady growth. As of September 30, 2002, Doral Bank NY had assets of $303.1 million and deposits of $240.2 million an increase of 30% and 42%, respectively, as compared to December 31, 2001.

Mr. Salomon Levis, Chairman of the Board and Chief Executive Officer commented on the financial results by stating: “It is a pleasure to report this excellent performance for the third quarter and nine months ended September 30, 2002. The Company once again surpassed historical records in mortgage loan production, mortgage servicing portfolio, earnings, capital and in several key financial ratios”.

With the intention to further enhance shareholders’ value, the Company’s Board of Directors on August 9, 2002, approved a 10% dividend increase in Doral’s common stock quarterly dividend on top of the 20% dividend increase previously announced on January 21, 2002. The Board of Directors also approved a three-for-two stock split on the Company’s common stock in the form of a stock dividend that was paid on September 14, 2002 to holders of record on August 30, 2002.

The Chairman stated that despite the current economic environment, the Company’s recent performance and the continued strength of the Puerto Rico residential mortgage market leads him to remain optimistic about the Company’s prospects for the future. The unmet demand for residential housing in Puerto Rico, the Company’s principal market, was estimated at 100,000 units. Most of this demand is from moderate to medium income families, the Company’s target market segment. The Chairman also feels that the Company’s banking subsidiaries in Puerto Rico and New York offers excellent opportunities for growth. The Company’s insurance agency and broker-dealer subsidiaries should also continue to contribute increasing amounts of commission and fee income thereby further diversifying the Company’s revenue sources. The Chairman stated that the Company is committed to protect the Company’s earnings and assets by, among other things, continuing to invest in high quality assets such as in mortgage loans and AAA rated investment securities, and maintaining an active risk management program.

The Chairman noted that the strength of the Company’s underwriting standards was evidenced by the fact that the overall delinquency ratio for the Company’s mortgage servicing portfolio had decreased by approximately 5.4% from a year ago despite a slower economic environment.

The Chairman also said that he is proud to report that Doral Financial ranked third among all HUD lenders in the U.S. in terms of loans with the lowest default rate within the first two years of originations for the period ended August 31, 2002.

Mr. Levis concluded by stating proudly that Doral Financial expects to complete 2002 with a stockholders’ equity in excess of $1 billion, a long time goal, twice the amount of stockholders’ equity of $506 million at year end December 31, 2000.

Doral Financial’s Chief Executive Officer, its Chief Financial Officer and its Treasurer are available to answer appropriate questions regarding earnings results as well as other corporate matters at any time convenient to interested participants. You are welcome to call.


This press release contains certain “forward-looking statements” concerning the Company’s economic future performance. The words or phrases “expect”, “anticipate”, “look forward”, “should” and similar expressions are meant to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.

The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made, and to advise readers that various factors, including regional and national economic conditions, changes in interest rates, competitive and regulatory factors and legislative changes, could affect the Company’s financial performance and could cause the Company’s actual results for future periods to differ materially from those anticipated or projected.

The Company does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences or unanticipated events or circumstances after the date of such statements.



Doral Financial Corporation

Consolidated Statement Of Operations

(Dollars in Thousands, except Per Share Data)



Quarter Ended Nine Months Ended

————————- —————–

September 30, June 30, September 30,

————————- —————–

2002 2001 2002 2002 2001

—- —- —- —- —-


income $ 105,369 $ 92,826 $ 105,330 $ 307,782 $ 264,720


expense 66,123 68,135 67,653 194,973 209,685

———- ———- ———- ———- ———-

Net interest

income 39,246 24,691 37,677 112,809 55,035

Provision for

loan losses 2,055 1,062 989 3,792 3,128

———- ———- ———- ———- ———-

Net interest

income after

provision for

loan losses 37,191 23,629 36,688 109,017 51,907

———- ———- ———- ———- ———-



Net gain on

mortgage loan

sales and

fees 53,001 44,803 58,247 157,238 136,160


activities 4,806 (3,539) (6,629) (6,893) (18,409)

Gain on sale

of investment

securities 10,119 1,453 3,198 16,109 3,668

Servicing (loss)

income, net

of amortization

and impairment (5,596) (704) (2,100) (6,310) 3,791


fees and other

income 5,662 5,031 5,043 15,216 12,918

———- ———- ———- ———- ———-

Total non-

interest income 67,992 47,044 57,759 175,360 138,128

———- ———- ———- ———- ———-




and benefits,

net 13,449 11,458 13,698 39,998 35,066

Taxes, other

than payroll

and income

taxes 1,830 1,078 1,190 4,069 3,294

Advertising 2,918 2,560 2,780 8,129 7,018


services 1,778 1,272 1,758 5,249 4,102




systems 3,318 2,685 3,110 9,172 7,428

Occupancy and

other office

expenses 5,546 4,279 5,141 15,171 12,403



amortization 3,263 2,890 2,860 8,692 7,634

Other, net 3,695 2,304 3,463 9,945 4,230

———- ———- ———- ———- ———-

Total non-


expense 35,797 28,526 34,000 100,425 81,175

———- ———- ———- ———- ———-

Income before

income taxes 69,386 42,147 60,447 183,952 108,860

Income taxes 11,102 5,337 8,460 27,141 13,389

———- ———- ———- ———- ———-

Income before



of change in


principle 58,284 36,810 51,987 156,811 95,471



of change in



net of tax – – – – 5,929

———- ———- ———- ———- ———-

Net Income $ 58,284 $ 36,810 $ 51,987 $ 156,811 $ 101,400

========== ========== ========== ========== ==========

Earnings Per

Share: (1)


Income before


gain-effect $ 0.75 $ 0.50 $ 0.68 $ 2.05 $ 1.35



of change in


principle – – – – 0.09

———- ———- ———- ———- ———-

Net Income $ 0.75 $ 0.50 $ 0.68 $ 2.05 $ 1.44

========== ========== ========== ========== ==========


Income before


gain-effect $ 0.74 $ 0.49 $ 0.67 $ 2.02 $ 1.33



of change in


principle – – – – 0.08

———- ———- ———- ———- ———-

Net Income $ 0.74 $ 0.49 $ 0.67 $ 2.02 $ 1.41

========== ========== ========== ========== ==========

Weighted Average

Common Shares


Basic 71,835,781 69,133,046 71,785,107 71,782,354 65,667,615

========== ========== ========== ========== ==========

Diluted 73,037,447 70,259,864 72,881,694 72,913,228 66,711,365

========== ========== ========== ========== ==========

(1) Adjusted To Reflect Three-For-Two Stock Split Effective

September 14, 2002.

Doral Financial Corporation

Selected Balance Sheet And Operating Data

(Dollars in Thousands, except Per Share Data)



As of

————– —————- ————-

————– —————- ————-

Sept. 30, 2002 June 30, 2002 Dec. 31, 2001

————– —————- ————-

————– —————- ————-

Balance Sheet Data

Money market

investments $ 1,477,812 $ 1,142,058 $ 548,415

Mortgage loans

held-for-sale 2,329,624 2,109,772 1,947,494

Trading securities,

at fair value 1,232,292 1,070,842 993,328


held-to-maturity 548,404 784,617 866,335


available-for-sale 459,154 1,130,586 928,179

Loans receivable, net 769,393 720,349 644,113

Total assets 7,666,164 7,921,443 6,694,283

Deposits 2,106,619 2,116,108 1,669,909

Stockholders’ equity 997,641 941,567 762,120

Book Value Per

Common Share (1) $ 10.71 $ 9.93 $ 8.89

Loan Servicing Portfolio $ 10,923,000 $10,674,000 $ 10,006,000

For the Quarter Ended For the Nine Months

September 30, Ended September 30,

———————– ——————————

———————– ——————————

Operating Data 2002 2001 2002 2001

———————– ——————————

———————– ——————————

Mortgage loan

production $ 1,329,000 $ 1,093,0000 $ 3,771,000 $ 3,059,000

For the Quarter Ended For the Nine Months

September 30, Ended September 30,

———————- ——————–

———————- ——————–

Financial Ratios 2002 2001 2002 2001

———————- ——————–

———————- ——————–

Return on average assets:

Income before

cumulative gain-effect 3.15% 2.29% 2.89% 2.14%

Net income 3.15% 2.29% 2.89% 2.27%

Return on average

common equity:

Income before cumulative

gain-effect 29.44% 26.18% 28.52% 26.24%

Net income 29.44% 26.18% 28.52% 28.00%

Common stock dividend

payout ratio:

Income before cumulative

gain-effect 14.86% 16.89% 15.35% 17.59%

Net income 14.86% 16.89% 15.35% 16.51%

Efficiency ratio 38.78% 38.64% 36.00% 39.04%

For the Quarter Ended

September 30,



Cash Dividends Per Share (1) 2002 2001



Common $ 0.11 $ 0.08

Noncumulative preferred, series A $ 0.88 $ 0.88

Noncumulative preferred, series B $ 0.52 $ 0.52

Noncumulative preferred, series C $ 0.455 $ –

For the Nine Months Ended

September 30,



Cash Dividends Per Share (1) 2002 2001



Common $ 0.31 $ 0.23

Noncumulative preferred, series A $ 2.64 $ 2.64

Noncumulative preferred, series B $ 1.56 $ 1.56

Noncumulative preferred, series C $ 0.61 $ –

(1) Adjusted To Reflect Three-For-Two Stock Split Effective

September 14, 2002




Doral Financial Corporation

Richard F. Bonini, 212/329-3728


Mario S. Levis, 787/474-6709



Los Angeles, CA–(HISPANIC PR WIRE)–October 9, 2002–Alarmed by the burgeoning number of Californians in danger of going blind due to diabetes, Lions Clubs International (LCI) is launching a comprehensive initiative for diabetic retinopathy education focused on southern California. The Southern California Lions Eye Health and Screening Initiative will launch on Lions World Sight Day, October 10.

According to the California Diabetes Control Program, almost half of diabetes patients in Los Angeles County are Latino. LCI’s diabetic retinopathy education and prevention program in the Los Angeles area will focus on the Latino population and feature educational material and free eye screenings conducted by local healthcare professionals at the Alex Esquivel Center in Montebello, Calif., beginning on October 10. Mobile screening units from throughout southern California will travel to the Los Angeles area to kick off the initiative.

The American Diabetes Association reports that 17 million Americans have diabetes, of which 5.9 million are undiagnosed. Two million diabetics reside in California – one of the highest prevalence rates in the country. By 2020, the number of diabetes patients in California is expected to double to four million.

“Every one of the two million people in the state of California battling diabetes faces a high risk of vision loss,” says Lions Clubs International President Kay Fukushima, a California resident.” According to the Braille Institute, almost 200,000 southern Californians already suffer from severe visual impairment. We are starting this program in southern California where diabetic retinopathy education is needed most. We cannot stress enough the importance of regular diabetes and eye screenings for early detection to prevent blindness.”

The initiative aims to bolster Latinos’ understanding of diabetes and diabetic retinopathy, one of the most devastating long-term complications of the disease and a leading cause of blindness in the United States. Through a $100,000 grant from Lions Clubs International Foundation (LCIF) and Eli Lilly and Company, Lions mobile screening units in southern California will be upgraded with the latest technology that will allow them to detect retinal disease. These mobile units will focus on screening high-risk populations, including Latinos.

LCI is developing new eye health education material in Spanish and English, which will be available for nationwide distribution by the end of the year. Also launching at Lions World Sight Day will be a major new public service campaign in Spanish and English that will highlight the importance of talking with a healthcare professional and getting annual eye exams. The campaign, made possible through an educational grant from Eli Lilly and Company, will provide print PSAs for Lions clubs to place in their communities throughout the US.

Recent research by the Lions Clubs International Foundation (LCIF)

shows that 60 percent of diabetes patients are not worried about major complications from diabetes, although 74 percent of people with diabetes will, in fact, develop complications such as diabetic retinopathy, one of the leading causes of blindness.

“The LCIF research tells us that 70 percent of people wish for more effective means of treating diabetes-related complications,” says Dr. Dave Hill, Los Angeles area optometrist. “Prevention begins with education and early detection of diabetes. This initiative is being launched on Lions World Sight Day in southern California where the need for education is at an all-time high.”

Lions World Sight Day

Launched globally in 1998, Lions World Sight Day has built upon LCI’s cornerstone initiative for eyesight preservation and restoration, addressing concerns such as pediatric blindness, river blindness, cataract and glaucoma in Brazil, China, and the UK. As the service organization with the largest global reach, LCIF and LCI have provided more than $100 million for nearly 300 sight-related grants, trained 14,000 healthcare workers, completed 2.3 million cataract surgeries and treated 20.5 million people for river blindness since Lions World Sight Day launched in October 1998. LCIF currently has worldwide programs in place for another 70,000 healthcare workers to receive training and for an additional 2.8 million cataract surgeries.

Free screenings will take place on Lions World Sight Day, October 10, from 4:00-8:00 p.m. at the Alex Esquivel Center, located at 115 South Taylor Avenue in Montebello, Calif.

Lions Clubs International is the world’s largest service club organization, with nearly 1.4 million members in approximately 44,600 clubs in 190 countries and geographical areas around the world. Since 1917, Lions clubs have aided the blind and visually impaired and made a strong commitment to community service and serving youth throughout the world.



Lions Clubs International

Dane La Joye




Desiree Koh




Chicago, Illinois–(HISPANIC PR WIRE)–October 9, 2002–Increased dropouts, gaps in achievement and lower standings on state assessments – in regards to education, these are the issues that increasingly bring the Latino community to the forefront. How do we as educators, business leaders and community members work together to reduce the effects of marginalization and increase the success of all of our students?

Chicago-area educators have designed a national conference for all those interested in the success of Latino students to come together and create working Action Plans to increase achievement levels. In cooperation with the Illinois State Board of Education, members of several Chicago area school districts and Intermediate Service Centers (North Cook and West 40) present High Achievement for Latino Learners: The Tools to Make it Happen, October 24-26, 2002 at the Donald E. Stephens Convention Center (5555 North River Road, Rosemont, Illinois).

Conference Overview:

Several prominent members of the education sector and Latino community will be presenting at the conference. Introductions by Sunny Chico, Department of Education, precede the opening keynote address by Victor Villaseñor on Thursday evening. Specific strategies and recognized, successful programs presented by leading national and local educators follow on Friday, with facilitated sessions on Saturday to design individual Action Plans.

Conference Presentations and Introductions by the following:

— Sunny Chico, Envoy and spokesperson for the Secretary of Education in the US Department of Education’s Region V (IL, IN, MI, MN, OH, WI)

— Armando Almendarez, Deputy Chief Education Officer of Chicago Public Schools

— Victor Villaseñor, best-selling author

— Manuel Isquierdo, Illinois Principal and state director of the League of United Latin American Citizens, Illinois (L.U.L.A.C.)

— Caroline Sanchez-Crozier, Education Chair for the League of United Latin American Citizens, Illinois (L.U.L.A.C.)

— Margarita Calderón, Faculty/Research Scientist at the Center for Research on Education of Students Placed At Risk at Johns Hopkins University

— Rosita López-Marcano, Professor in the Department of Leadership and Educational Administration and School Business Management at Northern Illinois University

— Manny Sanchez, Chairman of the Northern Illinois University Board of Trustees

Call TW Branun at 1-800-531-0082 or visit for more information or to register. Registrations as a team of community and education member are encouraged; however individual registrations will also be of great benefit. Please call TW Branun for pricing information.



Holly Mayo

TW Branun & Associates

604-465-8499 (phone)

604-465-2325 (fax)



Cincinnati, OH,–(HISPANIC PR WIRE)–October 9, 2002–The Hispanic Scholarship Fund (HSF), the nation’s leading Hispanic educational organization, has partnered with P&G’s Avanzando con tu Familia community outreach program to provide scholarships to deserving Hispanic students throughout the U.S. P&G will contribute 10 cents to HSF, up to $100,000, with each purchase of select P&G products using specially marked HSF/Avanzando coupons. The promotion will run through December 31, 2002.

Participating P&G products in the Avanzando con tu Familia program include: Crest, Downy, Tide, Gain, Dawn, Pantene, Bounty, Charmin, Always, Head & Shoulders, Pampers and Secret. Special Avanzando con tu Familia coupons are being distributed in the Fall edition of Avanzando magazine, which is delivered to four million Hispanic households throughout the U.S., as well as through Brand Saver coupons distributed via newspapers.

“Our goal is to break the cycle of under-education in our community by helping make a college degree an affordable reality,” said Sara Martinez Tucker, President and CEO of HSF. “We are grateful for Procter & Gamble’s participation in helping us make our vision of doubling the rate of Hispanics earning a college degree possible through efforts such as the Avanzando program.”

P&G’s contribution will go toward expanding HSF’s regional and national scholarship services and activities, as well as to increase the organization’s efforts to reach high school and college students through campus seminars nationwide.

A study commissioned by HSF found that 97% of HSF scholars have completed a bachelor’s degree, while 43% seek graduate degrees. In addition, more than 88% of HSF scholars earn more than the national per capita median income, almost 60 percent earn at least double the Latino median income, and two-thirds are engaged in volunteer community work.

“It is no secret that education is a key determining factor in the success of Hispanics today,” said Graciela Eleta, vice president and general manager of P&G’s multicultural business development organization. “This is why P&G has expanded its existing partnership with HSF to further contribute to the success of countless young Hispanics throughout the country.”

At both the local and national levels, P&G has made education a main priority of its philanthropic activities. For 27 years, the Cincinnati-based company has sponsored various initiatives in support of the HSF, including a current scholarship fund-raising program in the Ohio, Kentucky and Indiana tri-state area.

About the Hispanic Scholarship Fund

HSF is the nation’s leading organization supporting Hispanic higher education. HSF was founded in 1975 with a vision to strengthen the country by advancing college education among Hispanic Americans, the fastest-growing segment of the U.S. population. In support of its mission to double the rate of Hispanics earning college degrees, HSF provides the Latino community more college scholarships and educational outreach support than any other organization in the country. Headquartered in San Francisco, HSF has expanded its operations in Southern and Central California, Texas, the Northeast, Southeast, Southwest and Midwest. In addition, HSF launched the Washington, D.C.-based Hispanic Scholarship Fund Institute to generate public partnerships in support of its work. During its 27-year history, HSF has awarded nearly 54,000 scholarships in excess of $89 million to Latinos from all 50 states, Puerto Rico and the U.S. Virgin Islands who have attended more than 1,300 colleges and universities.

For more information on the Hispanic Scholarship Fund, visit G

About Procter & Gamble

P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world’s consumers. We market nearly 300 brands – including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol® – in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

For more information on P&G’s Avanzando con tu Familia program or to obtain a printed copy of the magazine, call P&G’s Consumer Relations toll-free at 1-800-692-0055.



Hispanic Scholarship Fund

Miguel Salinas



Procter & Gamble’s Avanzando Con Tu Familia

Lourdes Ribera



Fleishman-Hillard International Communications

Denise Blaya




WASHINGTON, DC–(HISPANIC PR WIRE)–October 9, 2002–Call your friends, pack some snacks and head to the 2002 Verizon Music Festival for a free outdoor concert featuring the “Queen of Salsa” Celia Cruz, emerging vocalist Kevin Ceballo, and trumpeter/percussionist Ray Vega and his Latin Jazz Sextet on Sunday, Oct. 20th from 1-5 pm at Freedom Plaza located on Pennsylvania Avenue between 13th and 14th Streets.

Long before 1960 when Celia Cruz left her home in Cuba to live in the United States, she was a star. Today, her long list of credits includes 70 albums, numerous gold and platinum records and 17 Grammy nominations. She was most recently honored with her third Grammy in September of 2002 for “Best Salsa Album.” She is the recipient of three honorary college degrees, and has appeared in 10 movies. Celia Cruz is credited with entertaining fans around the world for over five decades.

Kevin Ceballo was discovered by pianist/producer Isidro Infante and was soon signed to RMM Records, which released his smash CD, Mi Primer Amor. Within weeks, the CD began rocketing up the charts, receiving great critical and audience acclaim. Named Latin music’s “New Artist of the Year” just six months after his first release, he was tapped to lend his vocal style to releases by India, Celia Cruz, Tito Puente and Eddie Palmieri.

A native of the South Bronx in New York, Ray Vega is a veteran of salsa and Latin jazz. The multi-talented trumpeter, percussionist and composer is much in demand as a leader as well as a sideman.

This free concert is part of three days of performances during the 2002 Verizon Music Festival in Washington D.C. The festival continues on Nov. 14 at 8 pm at Lisner Theatre at George Washington University with Eddie Palmieri and y La Perfecta II and Huey Dunbar and wraps up at Cramton Auditorium at Howard University on Nov. 15 at 8 pm with Teddy Pendergrass and Roy Ayers.

The Verizon Music Festival heads to Tampa Bay, Florida from Nov. 2-8 with performances by Wayne Shorter, Al Jarreau, Clint Black and others.

For information on the Verizon Music Festival Washington, D.C., call 202-393-4300 or visit the festival Web site at

Verizon Communications (NYSE:VZ) is one of the world’s leading providers of communications services. Verizon companies are the largest providers of wireline and wireless communications in the United States, with 135.1 million access line equivalents and approximately 30.3 million Verizon Wireless customers. Verizon is also the largest directory publisher in the world. With more than $67 billion in annual revenues and nearly 241,000 employees, Verizon’s global presence extends to more than 40 countries in the Americas, Europe, Asia and the Pacific. For more information on Verizon, visit



Liquid Marketing and Insight

Cory Alvarez




SANTA ANA, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 9, 2002–Washington Mutual Home Loans, Inc. and co-defendants, California Reconveyance Company and Greg Metcalf, were stopped today by Judge James P. Gray from taking further steps to foreclose on the sale of Clara C. and Francisco M. Alonso’s home in Yorba Linda, CA. Judge Gray ordered a continuation of the Temporary Restraining Order issued on September 30, 2002, and ordered the parties to return to court on Tuesday, October 22, 2002 at 1:30 PM for a preliminary injunction hearing in the matter, Clara C. Alonso and Francisco M. Alonso vs. Washington Mutual Home Loans, Inc., et. al., Case No. 02CC15162. In the interim, Judge Gray suggested that the parties meet to work out a fair and reasonable solution on all fronts.

“We are grateful to the Court,” said Clara C. Alonso, “and are truly relieved that we will be able to keep our home. My family has suffered greatly with the imminent fear that we would be homeless. Tonight, we will all be able to sleep easier.”

“It is a sad day when a simple mistake must be rectified by our judicial system,” said Francisco M. Alonso. “Had Washington Mutual owned up to their error, we would not be here today. I am truly appreciative of the Court’s wisdom in recognizing the responsibility of Washington Mutual in creating this problem.”

“In terms of equity and morality,” said Browne Greene, who represents the Plaintiffs along with Gregory B. Gershuni, “the Court did not allow the Goliath defendant, Washington Mutual, to take advantage of my clients. We are confident that at the next hearing, this entire matter will be resolved and that the Alonsos can get on with their lives without the stress or fear of losing their family home.”

Per the Judge’s order, the Alonsos will immediately pay Washington Mutual their mortgage payments in the amount of $3,994.89 each for August and September. Washington Mutual is temporarily stopped from doing anything further to dispossess the Alonsos from their home. The Court strongly suggested that Washington Mutual take steps to work out a resolution of Greg Metcalf’s competing claim for the Alonso’s home.

Clara and Francisco Alonso filed a complaint on September 30, 2002, to set aside the foreclosure sale and cancel the trustee’s deed upon sale filed against them by Washington Mutual Home Loans, Inc. In 1993, they purchased their Yorba Linda home for $377,500 by paying a $62,000 down payment and securing a loan for the rest from Washington Mutual.

In late 2002, the Alonsos experienced a number of unforseen difficulties and fell behind in their loan payments. They received a default notice, but in July 2002 entered into a repayment agreement with the bank by which they would make monthly payments in the amount of $3,994.89, beginning in August 2002. On August 30, 2002, Mrs. Alonso went in person to Washington Mutual to make the first payment, but did not have a copy of the repayment agreement with her. She asked a teller to look up her home loan account and was told that the amount due was $3,943.33. Relying on that information, she wrote a check for that amount.

On September 10th, the Alonsos received a letter from Washington Mutual, returning their check and informing them that, as partial payments were not acceptable, the loan was immediately in foreclosure. Their efforts to pay the remaining $51.56 fell through as they were never able to connect with the bank’s designated officer, even though repeated attempts were made. Washington Mutual informed Plaintiffs that if they did not enter into a modification of their repayment plan, they would foreclose on the house on September 24, 2002. To their complete shock, the Alonsos learned that their home sold at foreclosure on September 20, 2002.

Francisco Alonso, age 39, has worked full-time for the past 12 years as a carpenter with the Los Angeles Sheriff’s Department. Clara Alonso, age 35, has worked full-time for the past 4 1/2 as a vice president in the human resources department of Gourmet Award Foods in the City of Commerce.

Plaintiffs’ Counsel: Browne Greene is with the Santa Monica, CA firm of Greene, Broillet, Panish & Wheeler, LLP (; tel: 310/576-1200. Gregory B. Gershuni is with the Los Angeles, CA firm of Gershuni & Imrich, LLP; tel: 310/474-6300.

Defense Counsel: Amy L. Morse, General Counsel for Washington Mutual; tel: 818/775-7850 and; Eric D. Houser with the Irvine, CA firm of Houser & Allison; tel: 949/679-1111. Stuart W. Knight with his own Tustin, CA firm; tel: 714/730-4808 represents Greg Metcalf.

–30–WAM/la* AMP/la


Greene, Broillet, Panish & Wheeler, LLP

Kathy Pinckert, 310/562-0691



ATLANTA, GA–(HISPANIC PR WIRE)–Oct. 8, 2002–Though the summer season has come to a close, travel expert Rudy Maxa says savvy travelers can still snap up deals on both exotic and local destinations to make the most of their vacation dollars. According to the Arby’s(R) Refreshing Getaways Survey, more than half of all Americans (51 percent) are most likely to travel in the summer. But Maxa, the “Savvy Travelerä” on public radio’s evening business show, “Marketplace,” thinks fall trips can offer better deals and more flexibility.

“Fall is a great time to take advantage of travel deals – not only are lower prices available, but popular destinations tend to be less crowded and easier to access after the summer rush is over,” said Maxa. “No matter what your destination of preference, with a little advance planning and some creative research, chances are you can have a fun, relaxing and affordable vacation.”

Rules of the Road

The Arby’s Refreshing Getaways Survey also found that more than one-third (34 percent) of Americans view cost as the biggest barrier to traveling. According to Maxa, the most important things to remember when looking for an affordable vacation this fall are:

Timing is everything – Plan your trip far ahead to take advantage of advance purchase airline fares, or take off on the spur of the moment and take advantage of last-minute deals from airline Web sites or cruise ships that discount unfilled cabins.

Don’t forget to do your homework – If time is limited, do a little research. Web sites now cover almost any destination. For example, you can research precise driving directions for “fall foliage” on Web sites operated by state tourism officials. Most also will offer daily updates on leaf conditions.

Keep your eyes peeled for deals – Until mid-December, the Caribbean is on sale. Book a resort for the first two weeks of December, for example, and you’ll pay as much as 40 to 50 percent less than travelers between the last two weeks of December and mid-April will pay.

Some things are free – For those who don’t think it’s a good deal unless it’s free, there are still options for great fall travel. Participating Arby’s restaurants are giving away 30 free Carnival cruise vacations during the month of October as part of the Arby’s Refreshing Getaways Promotion. Arby’s customers who purchase a 32-ounce beverage or a giant-sized combo meal will receive a special cup with prizes including free movie rentals and Arby’s food offers on every “peel-and-reveal” game piece. Thirty lucky winners in the Arby’s Refreshing Getaways Promotion will receive the grand prize – an all-inclusive Carnival cruise vacation for two, including airfare and a four-day cruise to a variety of destination choices. The Arby’s Refreshing Getaways Promotion runs through October, while supplies last.

There’s No Place Like Home

Half of those surveyed (50 percent) in the Arby’s Refreshing Getaways Survey said that taking time away from work and other obligations make it too difficult to travel, but they can still enjoy everyday getaways. Nearly one-third of Americans (29 percent) relax after a hectic day by watching TV or a movie, while another 14 percent dine out or order in to help unwind.

“It seems everybody deserves a refreshing getaway, whether it’s enjoying a cruise vacation, watching a rented video or taking a night off from cooking,” said John Schaufelberger, Senior Vice President of Marketing for Arby’s. “We’re excited to be able to offer exotic and everyday escapes to our loyal customers through the Arby’s Refreshing Getaways promotion.”

About Arby’s

Arby’s, Inc., is a subsidiary of the Triarc Companies, Inc., that services more than 3,300 single- and dual-branded restaurants worldwide, including Arby’s, T.J. CinnamonsÒ and Pasta ConnectionÒ brands. Arby’s, known for its signature roast beef sandwich, introduced deli-style Market Fresh TM sandwiches in May 2001 and has continued to develop new sandwiches for the line. There are currently five Market Fresh sandwiches available: Roast Beef & Swiss, Roast Turkey & Swiss, Roast Ham & Swiss, Roast Chicken Caesar and Roast Turkey Ranch & Bacon. The Arby’s Refreshing Getaways Promotion celebrates the success of the Market Fresh sandwiches, which offer a “refreshing getaway” from fried and greasy burgers.

About Carnival

Celebrating “30 Years of Fun” in 2002, Carnival is the largest and most popular cruise line in the world with 17 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, the Panama Canal, New England, Canada and Bermuda. The line currently has five new ships with an estimated value of $2.3 billion scheduled for delivery between now and 2005.

About the Survey

The Arby’s Refreshing Getaways Survey was commissioned in September 2002 to determine American’s preferences on relaxing, refreshing getaways. The Survey, conducted by Market Facts, polled a representative sample of 1,000 people aged 18 and older and has a margin of error of plus or minus 3.1 percent.



RTM Restaurant Group

Susan Masten

(404) 705-1328


Weber Shandwick

Steve Mann

(952) 346-6323



SANTA ANA, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 8, 2002–Browne Greene with the law firm of Greene, Broillet, Panish & Wheeler, LLP has joined as co-counsel with Gregory B. Gershuni to represent Clara C. Alonso and Francisco M. Alonso in their suit against Washington Mutual Home Loans, Inc. to bar recordation of a trustee’s deed of sale and to order cancellation of the foreclosure sale proceedings of their Yorba Linda, CA home. The Alonsos and their attorneys will hold a press conference prior to a preliminary injunction hearing in the case on Tuesday, October 8, 2002 at 1:00 PM in front of the Orange County Superior Court, 700 Civic Center Drive West, Santa Ana, CA. The Hon. James P. Gray will preside over the matter, Clara C. Alonso and Francisco M. Alonso vs. Washington Mutual Home Loans, Inc., et. al., Case No. 02CC15162. Washington Mutual, California Reconveyance Company and Greg Metcalf are also named as defendants.

Clara and Francisco Alonso filed a complaint on September 30, 2002, to set aside the foreclosure sale and cancel the trustee’s deed upon sale filed against them by Washington Mutual Home Loans, Inc. (Washington Mutual). In 1993, they purchased their Yorba Linda home for $377,500 by paying a $62,000 down payment and securing a loan for the rest from Washington Mutual. In late 2002, the Alonsos experienced a number of unforeseen personal and financial setbacks and fell behind in their loan payments. They received a default notice, but in July 2002 entered into a repayment agreement with the bank, which required that they make a monthly payment, due the 30th day of each month, in the amount of $3,994.89, beginning in August 2002.

On August 30, 2002, Mrs. Alonso went in person to Washington Mutual to make the first payment, but did not have a copy of the repayment agreement with her. She asked a teller to look up her home loan account and was told that the amount due was $3,943.33. Relying on that information, she wrote a check for that amount. On September 10th, the Alonsos received a letter from Washington Mutual, returning their check and informing them that, as partial payments were not acceptable, the loan was immediately in foreclosure.

“We did everything humanly possible to rectify Washington Mutual’s mistake,” said Clara Alonso, “and to simply pay the remaining $51.56. I contacted the bank’s designated officer repeatedly, but was never able to connect with him. My sense of urgency was growing, especially as they had told us that if we didn’t enter into a modification of our repayment plan, they would foreclose on our house on September 24, 2002. To our complete shock, we learned that our home was sold at foreclosure on September 20, 2002.”

“Washington Mutual made no real effort at all to deal fairly with us or in good faith to resolve their error caused by their own employee,” said Francisco Alonso. “To add insult to injury, they sold our home to a bidder for $190,000 below its current fair market value of $650,000. Our only recourse is to prevail upon the Court to compel the bank to reinstate our loan. This entire situation has been devastating to me, my wife and my two daughters.”

“Washington Mutual acted in utter disregard of its own policies and public persona in failing to give our clients an opportunity to cure the bank’s own mistake,” said Browne Greene. “The Alonsos are decent, hard-working people who have poured their hearts and souls into creating a safe nest for their family. To have their sense of security ripped away from them is clearly wrong, and we are confident that the Court will do what is necessary to right this injustice.”

Francisco Alonso, age 39, has worked full-time for the past 12 years as a carpenter with the Los Angeles Sheriff’s Department. Clara Alonso, age 35, has worked full-time for the past 4 1/2 as a vice president in the human resources department of Gourmet Award Foods in the City of Commerce.

Plaintiffs’ Counsel: Browne Greene is with the Santa Monica, CA firm of Greene, Broillet, Panish & Wheeler, LLP (; tel: 310 576.1200. Gregory B. Gershuni is with the Los Angeles, CA firm of Gershuni & Imrich, LLP; tel: 310 474 6300.

Defense Counsel: Amy L. Morse, General Counsel for Washington Mutual; tel: 818 775 7850; and Eric D. Houser with the Irvine, CA firm of Houser & Allison; tel: 949 679.1111. Stuart W. Knight with his own Tustin, CA firm; tel: 714 730.4808 represents Greg Metcalf.

–30–MRA/la* HB/la


Greene, Broillet, Panish & Wheeler, LLP

Kathy Pinckert, 310/562-0691 (Media)



LOS ANGELES, CA–(HISPANIC PR WIRE)–OCTOBER 8, 2002–Univision Communications Inc. (NYSE: UVN), the nation’s leading Spanish-language media company, today announced that according to Nielsen Media Research, the growth of the 2003 Universe Estimates (U.E.) was driven largely by U.S. Hispanics, who accounted for 84% of growth in the Total U.S. Adult 18-34 and Adult 18-49 demographics, Hispanic populations that grew by 40% and 24%, respectively, compared to 2001. Hispanics now account for 18% of the U.S. Adult 18-34 television population and 15% of the U.S. Adult 18-49 television population. Nielsen’s 2003 Universe Estimates of television households are the first estimates to utilize detailed age population information from the 2000 Census.

“The explosive growth of the U.S. Hispanic community — which is currently growing at six times the rate of the general population — continues to fuel the country’s overall population growth,” said Ray Rodriguez, President and Chief Operating Officer, Univision Television Networks. “Nielsen’s new Universe Estimates reflect that Hispanics are younger than the general population and comprise large portions of major television audiences. Hispanics’ increased representation in the Adults 18-34 and 18-49 demographics, coupled with the increased fragmentation of the general population’s television viewing habits, underscores the need to address the distinct entertainment preferences and tastes of the burgeoning Hispanic community.”

According to Nielsen’s 2003 Universe Estimates of television households:

One out of every six persons 18-34, one out of every seven Adults 18-49 one out of every five children in the United States is Hispanic.

The U.S. Hispanic population continues to be significantly younger than the non-Hispanic population, with 65% of U.S. Hispanics under the age of 35 compared to 45% of the non-Hispanic population under the age of 35.

Hispanics reside or live in larger households, averaging 3.6 members per household, while non-Hispanics average 2.4 members per household.

Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, the new 24-hour general-interest Spanish-language broadcast television network reaching 73% of U.S. Hispanic Households; Univision Television Group, which owns and operates 22 television stations; TeleFutura Television Group which owns and operates 28 television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label, Rudy Perez Enterprises label and a 50% interest in Mexican based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market reaching 80% of the nation’s Spanish-speaking online audience at Univision Communications is headquartered in Los Angeles, with network operations in Miami and television stations and sales offices in major cities throughout the United States.



Citigate Sard Verbinnen

Stephanie Pillersdorf/Stephanie Sorrentino/Kristin Celauro




Milwaukee, WI–(HISPANIC PR WIRE)–Oct. 8, 2002–Miller Brewing Company has signed Latina television host and actress, Sofia Vergara to star in a Miller Lite commercial as part of the company’s fall advertising campaign. The spot launched nationally October 1 on Spanish-language television networks.

“Miller Brewing Company is thrilled to be working with Sofia Vergara. Her image is a welcomed addition to our popular ‘Storytellers’ Hispanic advertising campaign,” said Eduardo Casas, senior brand manager – Multicultural Marketing, Miller Brewing Company. “The campaign presents some very engaging situations where consumers share their personal experiences as part of their ‘Miller Time” with friends. The ads leverage Sofía’s stylish image to represent the evolving personality of Miller Lite, as well as the company’s continuing commitment to the Hispanic community.”

As part of Miller Brewing Company’s Hispanic outreach, Sofia will be featured in a television commercial, as well as in a nationally distributed point-of-sale display, which offers consumers a take-one poster of Sofia. Additionally, Vergara will make several appearances in key Hispanic markets on behalf of Miller Lite.

“This is a wonderful opportunity to interact with the Hispanic community,” said Sofía Vergara. “Miller Brewing Company appreciates the role Hispanics play in society today, which makes our partnership a perfect match.”

The 30-second spot, created by Latin Works based in Austin, Texas, runs nationally on Univision and Telemundo.

Commercial Description

The spot begins with a group of friends in a bar gawking at the front page of a tabloid newspaper containing a sexually incriminating photo of one of the men and televison host/actress Sofia Vergara. What follows is a series of explanations from the male character explaining what actually took place. The scene switches and focuses on Sofia Vergara in a crowded nightclub bumping into him and accidentally spilling her beer on his shirt. Sofia insists on helping him wash the stain and removes his shirt in a private room while a sneaky photographer outside the window snaps away. His friends tease him and have a laugh over Miller Lite. The final slate on the spot reads “Es Miller Time,”or “It’s Miller Time.”

About Sofia Vergara

Sofia Margarita Vergara was born July 10, 1972 in Baranquilla, Colombia. In 1995 U.S. Hispanics began to love Sofia as the vivacious host of “Fuera de Serie” (Out of this World) on Univision. In this show, Sofia took viewers on globetrotting adventures in over 120 countries from the Vatican and the Amazon to the pyramids of Egypt. Her rapport with the audience made “Fuera de Serie” an instant hit and the same network invited her to host her own top rated prime time one-hour weekly show. That same year her stunning and humorous presentation in the American Comedy Awards on the FOX Network created a frenzy that ended up with her first Hollywood role. After a brief audition, Sofia landed the role of Nina in the Disney comedy film ” Big Trouble,” starring Renee Russo and Tim Allen. Sofia will soon star in 20th Century Fox’s comedy “Chasing Papi” to be released May 2003. Sofia has graced over 50 covers of international magazines and has hosted several top Hispanic events watched by more than 100 million viewers. In 1999, Nobel Peace Winner Rigoberto Menchu awarded Sofia with the Hispanic woman of the year, commending her leadership representing the qualities Latina women have to offer the world.

About Miller Brewing Company

Milwaukee-based Miller Brewing Company is a wholly owned subsidiary of SABMiller plc. Principal beer brands include Miller Lite, Miller Genuine Draft, and Miller High Life. The company imports Foster’s; produces SKYY Blue, Sauza Diablo, Stolichnaya Citrona and Jack Daniel’s Original Hard Cola flavored malt beverages; and has primary products ICEHOUSE and Red Dog from the Plank Road Brewery, a small division of Miller. Specialty regional brands include Leinenkugel’s and Henry Weinhard’s. The company brews Sharp’s, a non-alcohol brew, and has malt liquor brands including Olde English 800 and Mickey’s Malt Liquor. More information is available at and

****NOTE TO EDITOR: B-roll and photos available upon request

B-roll package includes:


Sofia Vergara

Jesica Duarte, Miller Brewing Company

Behind-scenes-footage of the filming of the commercial

30 second commercial spot




Jennifer Diaz, PH: 312-596-3619


Karina Diehl, PH: 305-347-4375


Miller Brewing Company

Ron Acosta, Public Relations Manager

PH: 414-931-6798



Riverside, CA–(HISPANIC PR WIRE)–October 8, 2002–According to the Census Bureau, 23 percent of Hispanics earn an average of $35,000 a year, while owing approximately 7.2 creditors –equaling a recipe for a debt disaster. Springboard, a national non-profit consumer credit management organization dedicated to teaching fiscal literacy announces the first platform of a debt management education program during Hispanic Heritage month.

“For many of these individuals, education is especially important because they deal with not only a language barriers, but also unfamiliar systems and practices,” said Lilia Mojica, Springboard’s National Director of Hispanic Programs.

Acknowledging the lack of debt management education in the Hispanic community, Springboard announces the first platform entitled “Smart Credit Card Thinking.” The program aims to educate and empower Hispanics to take control of their financial futures. Springboard offers a series of brochures that address credit habits and have developed five simple-straightforward steps that will help avoid credit card pitfalls including:

1. – Do not charge more than you can afford.

2. – Do not borrow from other credit cards to pay another.

3. – Always pay more than your minimum balance.

4. – Avoid late credit card fees by paying your bills on time.

5. – Reward yourself if you have not exceeded your credit expenditures for the month.

“People need to know that they can not learn how to manage their finances through trial and error and that education is key,” said President Dianne Wilkman. “By simply following these five simple steps, one can certainly start off on the right foot financially.”

In addition to the “Smart Credit Card Thinking,” Springboard will also announce three additional platforms including “Saving and Spending Habits,” “Investing,” and “How Not to be a Victim of Identity Theft.” The Springboard materials will be available directly to consumers online at calling 1-800-WISEPLAN or by sending a self-addressed, stamped envelope to: Springboard, 6370 Magnolia Ave., 2nd Floor, Riverside, CA 92506.

About Springboard

Springboard, a non profit consumer credit management source and member of the National Foundation for Credit Counseling, offers assistance with money management and budgeting through confidential counseling, debt management and education programs for financially troubled consumers. Springboard is accredited by the Council on Accreditation of Services for Families and Children, with more than 35 Southern California counseling locations offering face-to-face, online and nationwide phone counseling services. For more information on Springboard, call 1-800 WISEPLAN (800-947-3752) or visit their Web site at




Dianne Wilkman



BENTONVILLE, AR–(HISPANIC PR WIRE)–Oct. 8, 2002–In recognition of its consistent support and best practices in the area of diversity, Wal-Mart Stores, Inc., will be recognized with the “2002 Corporate Partner of the Year” award by the Hispanic National Bar Association (HNBA) at the group’s annual convention in Atlanta, October 16-19.

“As evidenced by the company’s continued support of our programs, we need to communicate that Wal-Mart Stores, Inc. is a leader in community involvement and diversity initiatives … we are pleased to recognize Wal-Mart with this deserving Corporate Partner of the Year award,” said Angel Gómez, HNBA national president.

“At Wal-Mart and SAM’S CLUB we recognize the importance of diversity and its direct impact on our business,” said Thomas Hyde, Wal-Mart’s executive vice president, legal and corporate affairs. “On behalf of all of our associates we greatly appreciate this recognition.”

As a repeat sponsor Wal-Mart continues to support the HNBA’s mission of advancing the interests of Hispanics within the legal profession and ensuring their full and equal access to the nation’s legal system. Wal-Mart’s contribution will support the organization’s professional and education programs.

The HNBA is a national non-profit association of more than 25,000 Hispanic-American attorneys, judges, law professors, legal professionals and law students in the United States. The organization’s primary objectives are to increase the number of Hispanics in the legal profession and to address issues of concern to the Hispanic community. Since 1975 the HNBA has hosted programs offering professional and educational development and access to professional advancement opportunities.

Last year Wal-Mart and SAM’S CLUB associates raised and contributed more than $196 million to support local communities and non-profit organizations. Wal-Mart Stores, Inc. is the proud recipient of the 2002 Ron Brown Presidential Award, the highest award in the nation recognizing employee and community corporate leadership. FORTUNE magazine has named Wal-Mart the third “most admired” company in America and one of the 100 best companies to work for in the United States. Wal-Mart Stores, Inc. is the nation’s largest private employer of Hispanics. More information about Wal-Mart can be located on-line at and The SAM’S CLUB Web site can be accessed at And more information about Wal-Mart’s Good Works community involvement programs is available online at



José R. Gómez





ADVISORY for October 10, 2002


Lions Clubs International (LCI) is launching a comprehensive initiative for diabetic retinopathy education in Los Angeles, featuring educational material and free eye screenings conducted by local healthcare professionals. The event will focus on Latinos, as almost half of Los Angeles’s Latino population is affected with diabetes, according to the Latino Issues Forum. Mobile screening units throughout southern California will travel to the Los Angeles area to kick off the campaign to bolster Latinos’ understanding of diabetes and diabetic retinopathy, one of the leading causes of blindness in the United States.

World Sight Day was launched globally in 1998 by LCI to raise awareness of the need and ability to preserve and restore sight.


A study by the Lions Clubs International Foundation (LCIF) found that 60 percent of diabetes patients are not worried about major complications from diabetes, although 74 percent will develop complications such as diabetic retinopathy. According to the Braille Institute, close to 200,000 southern Californians already suffer from some form of vision loss or blindness.


Lions World Sight Day

Thursday, October 10, 2002; 4:00pm – 8:00pm


Montebello Senior Center (“Alex Esquivel Center”)

115 South Taylor Ave. (Southwest corner of Whittier Blvd.)

Montebello, Calif.


Kay Fukushima, Lions Clubs International President, and California resident

Dr. Dave Hill, Los Angeles optometrist




Silvia Manrique

312-228-6843 (w)

312-952-7026 (m)




WASHINGTON, D.C–(HISPANIC PR WIRE)–October 7, 2002–U.S. Surgeon General Richard Carmona, MD, MPH, today joined NFID, NCAI and leading infectious disease experts to urge the elderly and chronically ill to be vaccinated against influenza and pneumococcal disease to help prevent needless hospitalization and death.

“We are encouraging Americans to get vaccinated against influenza beginning this month, especially those at high risk, who include people aged 65 and older, people 6 months to 64 years of age with chronic medical conditions, and health care workers,” said U.S. Surgeon General Carmona. “In addition, the elderly and chronically ill should seek pneumococcal vaccination if they have not been previously immunized for this disease.”

The surgeon general also stressed persons 50 to 64 years of age and all other healthy persons should seek influenza vaccination starting in November and into December, urging them “to stop by their doctor’s office to be immunized.”

Joining the surgeon general at the press conference, sponsored by NFID and NCAI, were representatives from the U.S. Centers for Disease Control and Prevention (CDC), American Academy of Pediatrics (AAP), Vanderbilt University Medical Center, and Centers for Medicare and Medicaid Services (CMS). Influenza and pneumococcal disease combined cause more than 26,000 deaths nationwide and over 280,000 hospitalizations annually.

CDC estimates 20,000 people will die and approximately 114,000 will be hospitalized from influenza-related complications each year. Influenza vaccine is associated with reducing hospitalization by 30 to 70 percent in free-living persons over age 65. Among nursing home residents, vaccine can reduce the risk of hospitalization by about 50 to 60 percent and the risk of death by 80 percent.

“These deaths and hospitalizations are unnecessary,” U.S. Surgeon General Carmona said. “One simple flu shot can help prevent elderly and chronically ill Americans from getting this highly preventable infection or its complications, and will help keep other persons healthy and on the job and at school.”

Walter A. Orenstein, MD, director of the CDC’s National Immunization Program, stressed the need for pneumococcal vaccination among persons 65 years of age and older and for the chronically ill. There are approximately 60,000 cases of invasive pneumococcal disease in the United States each year and about 20,000, or one-third, of these cases are in people 65 years of age and older. Over half of the estimated 6,000 to 7,000 deaths occur in the elderly.

CDC Announces First Adult Immunization Schedule

Surgeon General Carmona and Dr. Orenstein also encouraged health care providers and other immunizers to adopt and implement the CDC’s new adult immunization schedule. This new adult vaccination schedule, similar to the long-standing, current childhood immunization schedule, provides a comprehensive summary of recommendations for vaccine-preventable diseases across the lifespan of adults in the U.S.

The schedule is designed as a convenient, up-to-date tool for health care providers for assessing the vaccine needs of adult patients during office visits and administering appropriate adult vaccines.

Ample Vaccine Supply

CDC estimates a record amount of influenza vaccine this season-94 million doses, with 75 million shipped to customers by the end of October, said Dr. Orenstein.

“The good news is that there is an abundant supply of influenza vaccine to immunize high-risk groups and others who want to protect themselves against influenza,” said Dr. Orenstein. “Most health care providers should have received full or partial shipments of influenza vaccine in their offices to begin to vaccinate high-risk patients in October.”

The pneumococcal polysaccharide vaccine used in adults remains in adequate supply, but the vaccine used in children is still in short supply. Adult vaccination rates for pneumococcal vaccination remain low, especially among minority groups, said Dr. Orenstein.

Healthy Children Aged 6 to 23 Months Encouraged to Receive Annual Flu Shot

This year marks the first influenza season when parents are being encouraged to vaccinate healthy children between the ages of 6 and 23 months, as this age group is at increased risk for serious influenza-related complications, reported Jon Abramson, MD, the American Academy of Pediatrics’ liaison to the CDC’s Advisory Committee on Immunization Practices and professor and chair, Department of Pediatrics, Wake Forest University Baptist Medical Center.

“Recent data show healthy children between the ages of 6 and 23 months of age have high rates of hospitalization associated with influenza, which are second only to hospitalization rates in individuals 65 years of age and older who are targeted for influenza vaccination,” said Dr. Abramson. “Influenza infection is responsible for substantial morbidity among these healthy children, requiring both inpatient and outpatient care during the influenza season.”

High-risk children-those with chronic diseases-are already recommended for influenza immunization; however, Dr. Abramson said only 10 to 30 percent of high-risk children receive the vaccine each year. He stressed the need for parents and health care providers to ensure these children also receive the vaccine. “The rate of delivery of influenza vaccine to high-risk children represents the lowest adherence rate for any recommended vaccine in pediatrics,” said Dr. Abramson.

Pneumococcal Vaccination Rates Improve But More Progress Needed to Meet National Goals

Pneumococcal vaccination rates continue to rise, but more progress is needed to meet the national Healthy People 2010 goals of 90 percent of those 65 years of age and older receiving pneumococcal vaccination, said William Schaffner, MD, an NFID director and professor and chairman, Department of Preventive Medicine, Vanderbilt University School of Medicine.

Pneumococcal vaccination in adults 65 years of age and older increased from 28 percent in 1993 to 55 percent in 1999. However, only 8 of 49 states met Healthy People 2000 goals of 60 percent for those 65 years of age and older, as reported in “State Trends in Health Risk Factors and Receipt of Clinical Preventive Services Among U.S. Adults During the 1990s,” a study published in the May 22/29, 2002 issue of the Journal of the American Medical Association (JAMA).

“It is important that all persons 65 years of age and older, and those under age 65 with chronic medical conditions receive a pneumococcal vaccination to protect themselves from this serious disease that causes more than 175,000 hospitalizations each year,” Dr. Schaffner said.

Pneumococcal vaccine can be administered at any time of the year, but in adults it is given most often at the same time as the influenza vaccine in early to mid-fall. CDC’s recommendations call on providers to emphasize that pneumococcal vaccination is not a substitute for influenza vaccination.

Pneumococcal vaccine is generally given once in a lifetime to those 65 years of age and older. Any individual who cannot recall being vaccinated against pneumococcal disease can be safely revaccinated.

Adults who are vaccinated before age 65 or who have certain chronic conditions may need to be revaccinated after five years.

Disparity in Vaccination Rates Continues

Disparity in vaccination rates among African Americans and Hispanics remain a major concern, according to Dr. Carmona, who discussed a major new initiative, the Racial and Ethnic Adult Disparities Immunization Initiative (READII), launched by the Department of Health & Human Services (HHS) and the CDC on July 31, 2002, to address the issue.

According to the CDC, only 48 percent of African American and 57 percent of Hispanic adults aged 65 years of age and older are routinely immunized against influenza compared to 67 percent of whites. Disparities for pneumococcal vaccination are even wider with 30 percent of Hispanics and 31 percent of African Americans receiving the vaccine compared to 57 percent of whites.

READII is comprised of two-year demonstration projects designed to reduce racial and ethnic disparities in influenza and pneumococcal vaccination coverage among African American and Hispanic adults 65 years of age and older. As part of these projects, the CDC will work with five sites across the country to improve vaccination rates in African Americans and Hispanics.

Medicare Part B/Medicaid Covers Vaccination

Sean Tunis, MD, Acting Chief Clinical Officer, Office of Clinical Standards and Quality, Centers for Medicare & Medicaid Services, spoke at the press conference to stress that influenza and pneumococcal vaccination is covered by Medicare Part B and Medicaid.


Founded in 1973, NFID is a non-profit organization dedicated to public and professional educational programs about, and in support of, research into causes, treatment and prevention of infectious diseases.

NCAI is a network of more than 140 organizations dedicated to promoting adult and adolescent immunization primarily through educational and motivational activities. The coalition was formed in 1988 to make the most efficient use of public and private resources to achieve national goals in adult and adolescent immunization.

This press conference is supported, in part, by unrestricted educational grants to the National Foundation for Infectious Diseases by Aventis Pasteur, Centers for Medicare and Medicaid Services, MedImmune and Merck Vaccine Division.



Jennifer Passantino


732/742-7148 (cell)


Cooney/Waters Group

Taryn Green