Page 1014

Gloria Santona Promoted to Corporate Executive Vice President, McDonald’s Corporation


OAK BROOK, IL–(HISPANIC PR WIRE)–July 21, 2003–McDonald’s Chairman and Chief Executive Officer, Jim Cantalupo, today announced the promotion of Gloria Santona to Corporate Executive Vice President, General Counsel and Corporate Secretary for the company.

Commenting on Santona’s promotion, Jim Cantalupo said, “Gloria Santona is an outstanding executive and legal expert with an established 26-year track record of leadership. This promotion is in recognition of her numerous contributions and dedication to the McDonald’s System.”

Most recently, Santona served as Senior Vice President and General Counsel, McDonald’s Corporation, and Corporate Secretary for the company.

Since joining McDonald’s in 1977 as an attorney in the Corporate Legal department, Santona has held positions of increasing responsibility in this arena.

She is a member of the American and Chicago Bar Associations, and a director of both the American Corporate Counsel Association and Minority Corporate Counsel Association. She is a former board member of the American Society of Corporate Secretaries and currently serves as a member of its Audit Committee.

In addition, Santona was Chair of the Corporate Board of Advisors of the National Hispana Leadership Institute. She is also a former Governing Member of the Board of Trustees of the Chicago Zoological Society.

Santona received her Bachelor of Science from Michigan State University in 1971. She is a Cum Laude graduate of the University of Michigan Law School.

© 2003 McDonald’s Corp.



McDonald’s, Mirna Aceituno


LATINA Style Magazine hosts the Business Series in New York City


Washington, D.C.,–(HISPANIC PR WIRE)–July 18, 2003–LATINA Style Magazine, the premier magazine addressing the needs of the Latina professionals in the U.S., with the participation of the U.S. Small Business Administration, is hosting its fifth Business Series of the year in New York City on July 25th, 2003. The Business Series is a one-day business development conference that seeks to empower Latina professionals and business owners by bringing them together with key corporations and agencies that provide goods, services and essential information most needed by today’s entrepreneur.

The unique event, which will be hosted at the Crowne Plaza Times Square, includes exhibits and expert presenters from following sponsors: AETNA, American Airlines, AT&T, Citibank,CISCO, Continental Airlines, General Services Administration, New York Life, Principal Financial Group, Sodexho, State Farm, U.S. Department of Energy and the U.S. Postal Service.

Representing the City of New York, Deputy Mayor, Ms. Carole A. Robles-Roman will kick off the conference in the morning. During the luncheon, which is sponsored by American Airlines, Hector Barreto, Administrator of the U.S. Small Business Administration will address the audience. NBC meteorologist Audrey Puente of Channel 4, mistress of ceremonies, will introduce our keynote speaker, Millie Hernandez-Becker, CEO and President of JETEQUITY TRAVEL. Throughout her career she has received numerous awards recognizing her accomplishments such as 1996 Hispanic Entrepreneur; New York State Puerto Rican/Hispanic Task Force’s Businesswoman of the Year, and Mentor Magazine’s 1996 Woman of Achievement. Ms. Hernandez-Becker will discuss her experience as a Latina entrepreneur in a non-traditional field for women, the aviation industry.

In addition, one of the highest-ranking Latinas in the Bush administration, Ms Theresa Alvillar-Speake, Director of Office of the Minority Economic Impact for the United States Department of Energy will be present to discuss procurement opportunities with the federal government.

“Through our partnership with LATINA Style and the sponsorship of the Business Series, the Principal Financial Group hopes to provide Latinas with information and access to resources that are critical to make careers prosper and businesses thrive. We are pleased to be a part of this event which celebrates Latina entrepreneurs and the spirit of entrepreneurship that is flourishing among Latinas” says Mary O’Keefe, Senior Vice President of the Principal Financial Group.

“Citibank recognizes the value Latina professionals bring to the business world and we want to help them succeed,” says Sandra Reilly, National Community Relations Director at Citibank. “We look forward to sharing our financial expertise and helping to address both the business and personal financial needs of Latinas at the New York Business Series.”

“The emergence of the Latina entrepreneur as a catalyst for prosperity is a welcome change in our community. Latinas are starting and succeeding in business all across the country,” says Robert E. Bard, President, LATINA Style Magazine. “Latinas are outpacing all other business startups three to one.”

For more information and to register call 1-800-651-8083 or visit

Launched in 1994, LATINA Style Magazine is the first Latina national magazine dedicated to the concerns of the contemporary Latina professional in the U.S. The magazine focuses on the lifestyle needs of Latina business owners, college students and influential Hispanics.

LATINA Style has partnered with the following organizations and media:

100 Hispanic Women, Inc., Association of Latino Professionals in Finance and Accounting, Business Outreach Center Network, Inc Committee for Hispanic Children and Families, Empire State Development Corp., Hispanics in Information Technology & Telecommunications Manhattan Hispanic Chamber of Commerce, National Association for Female Executives, NAWBO-NYC, New York Women’s Chamber of Commerce, SHARE Women’s Enterprise Development Center Women’s Venture Fund, Inc., iHispano, Urban Latino Television



Maria del Mar Velasco

(202) 955-7930

American Media, Inc., Announces Editorial Appointments at Shape En Español


NEW YORK–(HISPANIC PR WIRE – BUSINESS WIRE)–July 18, 2003–Sue Yein Butcher, Vice-President/Managing Director of American Media’s Latino Magazine Group, announced today the following appointments to the editorial staff of Shape En Español:

— Donna Hernandez was named Editor-In-Chief. Ms. Hernandez had previously been Chief of Reporters for People En Español.

— Manny Cartagena was named Art Director. Mr. Cartagena had previously been the Assistant Art Director at Elle Magazine.

— Mercedes Vizcaino was named Photo Editor of both Shape En Español and ¡Mira!. Ms. Vizcaino had previously been Entertainment Editor at Sipa Press.

— Julia Heckler was named Fashion Director. Ms. Heckler was previously Fashion Director at Grace Magazine.

Shape En Español is a brand extension of AMI’s best selling women’s magazine, Shape. It will launch as a monthly with a 128-page editorial package, and a cover price of $2.95. The first issue, with an October cover date, will go on sale September 16 and Latino superstar Thalia will grace the cover and be featured in an exclusive interview.

Commenting on her new editorial team, Ms. Butcher said, “Besides the award winning editorial content taken from the pages of Shape Magazine, Shape En Español will feature original content specifically targeted to today’s young Latino women. This is why it was critical that we build a Spanish language editorial staff the equal of any in the Hispanic market.

“We were very fortunate to find Donna, Manny, Mercedes and Julia,” Ms. Butcher said.

Shape En Español will launch with a 300,000-copy newsstand distribution using the retail network of supermarkets, mass merchandisers and bodegas that AMI had previously built for its Latino celebrity magazine, ¡Mira!.

“Shape En Español is one of the cornerstones of the AMI Latino Magazine Group,” David J. Pecker, American Media’s Chairman, said. “Donna’s team, working with Bonnie Fuller, AMI’s Chief Editorial Director, and Barbara Harris, Editorial Director of Shape, will give us content that delivers the perfect balance between cultures.”

American Media, Inc. is one of the largest media companies in the U.S. The company publishes six of the 14 best selling weekly magazines, including the #2 and #4 titles, The National Enquirer and Star. AMI recently acquired Weider Publications, the leading publisher of health and fitness magazines, including Shape, Men’s Fitness, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health. The company also publishes the best selling country music magazine, Country Weekly; the Latino entertainment magazine, ¡Mira!; two automotive magazines, AMI’s Auto World and NOPI Street Performance Compact; and more than 200 Mini-Mags and Digests. AMI recently launched its own book division with 10 titles released to date. In addition to print properties, AMI owns Distribution Services, Inc., the country’s #1 in-store magazine merchandising company.



Rubenstein Associates, Inc.

Public Relations

Gerald McKelvey, 212-843-8013

Fox Sports World to Broadcast Live ChampionsWorld Series Tour Featuring Manchester United Starting Tuesday, July 22


Untitled Document

Los Angeles, CA–(HISPANIC
PR WIRE – BUSINESS WIRE)–July 17, 2003–The ChampionsWorld Series tour
featuring Manchester United will kick off from Seahawk’s Stadium in Seattle
and live broadcasts of the entire tour will be available on Fox Sports World
beginning Tuesday, July 22 at 8:00 p.m. Pacific time/11:00 p.m. Eastern time.
In addition to Manchester United, the seven-game series tour features some of
the world’s most well renowned soccer teams, including Italian clubs; AC
Milan, the winner of this year’s UEFA Champions League and Italian Cup,
and Juventus, also a finalist in the UEFA Champions League, Argentine powerhouse
Boca Juniors who recently won the prestigious Copa Toyota Libertadores, UEFA
Cup finalist Glasgow Celtic from Scotland, Spain’s FC Barcelona and Mexico’s
Club America.

Some of the top soccer players
in the world, based on current rankings by the leading sanctioning bodies, are
expected to play in the series with a minimum of 55 tour players having participated
in the 2002 World Cup.

Fox Sports World’s
sister network, Fox Sports en Español, will offer live broadcasts of
the matches in Spanish. 

The 2003
ChampionsWorld Series Broadcast Schedule

Club Teams        Time(ET)  Location

Tues.,  Manchester United  11:00 PM  Seahawks Stadium,
Jul 22  vs. Glasgow Celtic          
Seattle, WA

Fri.,   Glasgow
Celtic      8:00 PM  Browns Stadium,
Jul 25  vs. Boca Juniors            
Cleveland, OH

Sun.,   Juventus           
4:00 PM  Gillette Stadium,
Jul 27  vs. Barcelona               
Foxborough, MA

Sun.,   Manchester
United   7:00 PM  LA Coliseum,
Jul 27  vs. Club America            
Los Angeles, CA

Wed.,   Barcelona          
8:00 PM  RFK Stadium,
Jul 30  vs. AC Milan                
Washington, DC

Thur.,  Manchester United  
8:00 PM  Giants Stadium,
Jul 31  vs. Juventus                
East Rutherford, NJ

Sun.,   Manchester
United   8:00 PM  Lincoln Financial
Aug  3  vs. Barcelona               
Philadelphia, PA


Manchester United, Glasgow
Celtic, Boca Juniors, Club America, Juventus, Barcelona and AC Milan


ChampionsWorld Series Tour


Kicks off Tuesday, July
22, 2003 at 8:00 PM (PT)/11:00 PM (ET)


Fox Sports World and Fox
Sports en Español


Fox Sports World and Fox
Sports en Español are available through affiliated cable systems, and
through DirecTV and Dish Network satellite providers. For more information,
visit the networks online at or


Fox Sports World
Veronica Alvarez
(310) 286-6329

NAHP Files Official Opposition to Univision/HBC Merger with FCC


Washington, D.C.– (HISPANIC PR WIRE)–July 17, 2003–Ivonne Cunarro, Executive Director and CEO of the National Association of Hispanic Publications, announced today on behalf of NAHP’s Board of Directors that an official opposition to the proposed merger of television giant Univision and Hispanic Broadcasting Corporation (HBC) was filed yesterday with the Federal Communications Commission. After a lengthy and judicious debate, the publishers that comprise NAHP’s board announced that their formal opposition against the fusing of these media giants into an industry behemoth is the only possible course of action considering that the merger would result in a monopoly of the Hispanic media market.

“The consolidation of the nation’s largest Spanish language Television Company with the country’s largest Spanish-language radio company would cripple the diversity of voices America’s Spanish-language audience will be exposed to,” said NAHP President Hernán Guaracao. “The NAHP Board is acting not only in the best interests of our member publishers, who play a vital role in supplying news to America’s Hispanic communities, but in the interest of protecting the freedom of expression and the diversity of voices that make this nation a bastion of liberty.”

The NAHP, fresh on the heels of their successful 5th Annual Washington Media Summit at the National Press Club, is committed to opposing this merger and the possible consequences it entails for the landscape of news dissemination in this country.

“We are facing the possibility of one company controlling 70 percent of what the Hispanic audience in this nation sees and hears,” said Ivonne Cunarro. “We filed our opposition not only for the protection of freedom of expression, but for the reality that the freedom and diversity that we hold so dear may be irreparably damaged if the FCC allows this merger to go through.”


Founded in 1982, the National Association of Hispanic Publications is the premier organization representing over 200 member publications with a combined circulation of more than 12 million, reaching over 50 percent of Hispanic households in 55 U.S. markets on a weekly basis. The mission of the NAHP is to continually inform and educate the Hispanic community on social issues, educate the readership of its member publications, provide technical assistance and to improve the quality of Hispanic publications nationwide.



Sirena J. Scales, 202-662-7430

Legal Issues Seminar Provides Vital Tools for Publishers at NAHP Media Summit


Washington, D.C.–(HISPANIC PR WIRE)–July 17, 2003–In an industry victimized by frivolous lawsuits brought by plaintiffs’ lawyers seeking windfall punitive damages, where can a journalists and publishers go for help? Print industry insiders were given a helpful start at a seminar presented by the National Association of Hispanic Publications (NAHP) during the 5th Annual Washington Media Summit held at the prestigious National Press Club from July 9-11. Entitled “Legal Issues: Protecting your Business from Libel, Slander, and the Litigation Process,” the seminar was one of the final events of the Media Summit and was sponsored by Altria Group, Inc.

“At the seminar, we learned that a publisher may be held liable for any defamatory statements made in their newspapers, even when the article originated from other news sources and was reprinted as such,” said NAHP Executive Director and CEO Ivonne Cunarro. “Another pressing concern is that if a lawsuit is filed against a publisher and there is a need to appeal a case, the defendant must post a bond that equals or surpasses the amount of the judgment. This severely curtails the ability that small business owners – among them, our member publishers – will have to appeal an unjust lawsuit.”

Moderated by NAHP Vice President and editor of Washington, DC’s El Pregonero, Oscar Reyes, the seminar featured attorney Mark Behrens and Phil Martínez, NAHP Legal Counsel, speaking before an audience comprised of the nation’s premier Hispanic publishers.

Mark Behrens, a partner in the Washington, D.C., office of the law firm of Shook, Hardy & Bacon L.L.P., said he is seeing larger and more frequent verdicts against media and other defendants.

“Publishers and journalists need to become involved in legal reform to balance the scales of justice,” he said. Behrens cited punitive damages caps, appeal bond reforms, and state efforts to promote representative juries as issues that should be high on the industry’s priority list.

Other events at the 5th Annual Media Summit included:

–The signing of an historic Memorandum of Understanding at the National Press Club between the NAHP and the U.S. Small Business Administration.

–A luncheon on Capitol Hill during which the Corporate Leadership Award was given to Jeff Campos from American Family Insurance, and the Legislative Leadership Award was given to House Democratic Caucus Chairman Robert Menéndez (D-N.J.) for his support of fairness in advertising in the Hispanic print industry.

–The Leadership Awards and Latina Publishers Luncheon at the Willard Hotel awarding LULAC President Hector Flores with the Fair Play Leadership Award, publisher Conrado Contreras y Tobar with the Community Service Award, and naming Dolores Sánchez Latina Publisher of the Year as well as Carmen Cardinal Latina Journalist of the Year.

–The launching of Partners in Hispanic Education dedicated to improving education for Hispanics in the United States and embarked upon by the NAHP, the White House, HACR, LULAC, and other organizations.

Other sponsors for the NAHP’s 5th Annual Media Summit include GMAC; Coors Brewing Company; Verizon; Comcast Cable Communications, Inc.; Fannie Mae; Freddie Mac; Kmart Corporation; MAYA Advertising; Phillip A. Martinez Law Firm; and Western Union.

About the NAHP:

Founded in 1982, the National Association of Hispanic Publications is the premier organization representing over 200 publications with a combined circulation of more than 12 million reaching over 50 percent of Hispanic households in 55 U.S. markets on a weekly basis. The NAHP strives to continually inform and educate the Hispanic community on social issues, educate the readership of its member publications, provide technical assistance and to improve the quality of Hispanic publications nationwide.



Sirena J. Scales, 202-662-7430

Fito Paez Concert in Miami



ADVISORY for Thursday July 17


Fito Paez, one of the best latin rockers of all times, holds his first ever Miami Press Conference


Thursday, July 17, 2003




1334 Washington Ave.

South Beach


Fito Paez will be in concert at the Jackie Gleason Theater for the first time, Sunday July 20th

Sponsor by Bud Light








McDonalds® Unveils New Latino Brand Advertising Campaign Featuring Customer’s Favorite, the Big Mac®


Oak Brook, IL–(HISPANIC PR WIRE)–July 16, 2003–McDonald’s® debuted its newest ad campaign featuring its flagship sandwich, the Big Mac®. The spot puts the sandwich front and center as part of the experience and everyday lives of its consumers in an urban environment.

The Big Mac sandwich has some of its strongest appeal among Hispanics, which translated into creative work that was developed with the ethnic consumer in mind. The spots were produced in English, Spanish and Spanglish to be relevant to the young adult consumer within the Hispanic marketplace. The commercial is set in an urban setting and portrays the Big Mac in real situations depicting how consumers enjoy the sandwich every day. The campaign also revisits the famous Big Mac song that has delighted consumers through the years.

“McDonald’s has a tradition of offering its Latino customers their favorite food, as well as creative that is relevant to their lives.” said Neil Golden, marketing vice president, McDonald’s USA. “ Through our research, we have learned that young adults are blurring the lines on language use which led us to develop a “Spanglish” version of the spot that mixes both languages.”

The campaign was produced McDonald’s national Hispanic advertising agency del Rivero Messianu DDB based in Coral Gables, FL.

The LoMcximo del Espíritu Latino – The Best of the Latino Spirit — is McDonald’s yearlong celebration of Latino pride, heritage, culture and achievements. Additional information can be found at McDonald’s bilingual, bicultural online experience at

McDonald’s is the world’s leading global foodservice retailer with more than 30,000 restaurants serving nearly 46 people in more than 100 countries each day. Approximately 80 percent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.



Mirna Aceituno



Samsonite Company Stores Appoints BVK/Meka as Their Hispanic Ad Agency in The U.S.


NOTE TO MEDIA: Multimedia assets available

A photo is available at URL:

MIAMI–(HISPANIC PR WIRE – BUSINESS WIRE)–July 16, 2003–Samsonite Company Stores, the Retail Division of the Samsonite Corporation, has appointed BVK/Meka as the advertising agency to conduct Hispanic communications in the U.S. The first assignment will be a test market promotional campaign in Dallas, TX that will run during third quarter.

“Samsonite Company Stores is aware of the importance and growth of the Hispanic market in the U.S. and its buying power,” said Michael Zucker, Vice President Merchandising/Marketing for Samsonite Company Stores. “BVK/Meka, with its vast expertise in the Hispanic market, is a perfect fit for our advertising needs,” added Zucker.

“We are honored and very excited with this assignment,” said Gonzalo J. Gonzalez, Managing Director with BVK/Meka. “Samsonite Company Stores is a leader in the travel products category and we are sure that as their Hispanic marketing partners we will help them further develop their relation with the Latino consumer in the US,” added Gonzalez.

About BVK/Meka

BVK/Meka, a division of BVK, based in Milwaukee, has a staff of over 234 professionals in the Miami, Cape Coral, Chicago, Kansas City, Little Rock, Los Angeles, Milwaukee, New Orleans, Phoenix, Sacramento, San Diego and Tampa offices. It has a national and regional client roster that includes fast food, consumer packaged goods, telecommunications, travel & leisure, hospitality, professional financial services, healthcare, governmental and non-profit among others. BVK/Meka, develops integrated communications campaigns focusing on the General, U.S. Hispanic and Latin American markets. It has won local, regional national and international awards for excellence and outstanding achievement in public relations, marketing and advertising.

Note: A photo is available at URL:



BVK/Meka, Miami

Ivon Brinis-Rodas


Florida FTAA, Inc. Launches Its 33 Country Task Force Outreach Effort with Trips to Argentina, Colombia and Costa Rica


MIAMI–(HISPANIC PR WIRE – BUSINESS WIRE)–July 16, 2003–Ambassador Charles Cobb, Chairman of Florida FTAA, Inc., today announced the launch of Florida FTAA’s Country Task Force Initiative, an extensive outreach effort to the 33 nations of the Hemisphere involved in the Free Trade Area of the Americas negotiations. Over the next five months, the task forces will visit most countries in the region to meet with political, business and community leaders, and share with them the advantages and benefits of choosing Miami as the permanent seat of the FTAA secretariat. To date, task force delegations have already had successful meetings in Peru, Brazil, Dominican Republic and El Salvador.

“This initiative is one of the most important priorities, as it will not only show our hemispheric neighbors the seriousness of our commitment to housing the FTAA permanent secretariat, but will also allow us to take our message directly to the decision makers in each capital,” said Jorge Arrizurieta, Executive Director and COO of Florida FTAA, Inc. “Thanks to the vast pool of Floridians with experience and in-depth knowledge of the nations of the Hemisphere, we are very fortunate to have the best of the best from the public and private sectors leading these task forces.”

As part of his commitment to supporting Florida’s efforts to bring the FTAA permanent secretariat to Miami, Governor Jeb Bush, working together with Florida FTAA’s Country Task Forces, is contacting each one of the Presidents and Prime Ministers of the region in advance of the task force’s arrival, to not only inform them of the visit of the delegations, but also to formally ask them for their support of Miami’s candidacy.

A task force delegation led by Amb. Manuel Rocha recently traveled to Argentina. Today, County Commissioner Jose “Pepe” Diaz and State Representative Juan Carlos Zapata will lead the first task force to Colombia. This will be followed by a Florida FTAA – Beacon Council trade mission to Costa Rica, led by Robin Reiter and Frank Nero, Chairman and President of the Beacon Council respectively. For a complete list of the scheduled visits of the Florida FTAA Country Task Forces, please see below.

Florida FTAA, Inc. is a non-profit 501(c)(3) corporation, created to support hemispheric free trade and the efforts to bring the permanent Secretariat of the Free Trade Area of the Americas (FTAA) to Miami. In addition to organizing the Country Task Force Initiative, Florida FTAA is assisting in the efforts to ensure the success of the FTAA Ministerial Meeting and the Americas Business Forum which will be held in Miami, Florida on November 17-21.

The FTAA is an integration effort that will encompass an area comprised of 800 million customers and a combined GDP of $14 trillion, making it the largest trading block in the world (spanning from Tierra del Fuego to Alaska). By 2005, the FTAA membership body, comprised of democratically elected heads of state of the Western Hemisphere, will likely select a location for its Permanent Secretariat. With unparalleled economic, cultural, historical and political linkages to Latin America and the Caribbean, and with wide recognition as the Gateway to the Americas, Miami represents the strongest chance of any U.S. city to win the Secretariat.

Florida FTAA Country Task Force Schedule:


— Colombia – July 14th and 15th — Florida FTAA mission

— Argentina – July 13th and 14th — Florida FTAA mission

— Costa Rica – July 17th and 18th – Beacon Council / Florida FTAA mission


— Chile – August 11th -13th – Greater Miami Chamber / Florida FTAA mission

— Nicaragua – August 13th, 14th and 15th – CAMACOL / Florida FTAA mission

— Barbados – August 20th and 21st — Florida FTAA mission

— Brazil – August 25th and 26th — Florida FTAA mission

— Uruguay – August 27th and 28th — Florida FTAA mission

— Paraguay – August 28th and 29th — Florida FTAA mission


— Dominican Republic – September 15th – 17th – EFI / Florida FTAA mission

— Mexico – September 24th – 26th — Florida FTAA mission

— Bahamas – September 29th — Florida FTAA mission


— St. Kitts and Nevis – October 6th and 7th — Florida FTAA mission

— Antigua – October 8th and 9th — Florida FTAA mission

— Bolivia – October 14th and 15th — Florida FTAA mission

— Peru – October 16th and 17th — Florida FTAA mission

— Guatemala – October 29th — Florida FTAA mission

— Honduras – October 30th and 31st — Florida FTAA mission


— Colombia – November 3rd and 4th – Florida FTAA mission

— Ecuador – November 5th and 6th — Florida FTAA mission



Florida FTAA, Inc., Miami

Jorge Arrizurieta, 305/476-5451

CarnaVe 2003 Las Vegas Celebrates Best of Global Latin Culture; Beauty Pageant, Pool Party, Fashion Show, Comedy and Music Events Highlight Three-Day Summer’s End Spectacle


LAS VEGAS–(HISPANIC PR WIRE – BUSINESS WIRE)–July 16, 2003–Let the fiesta begin! The inaugural edition of CarnaVe, a world-class celebration of Latin music and culture, is set to take place in Las Vegas later this summer. Kicking off September 12, just prior to the start of Hispanic Heritage Month, the three-day event features an “estupendo” line-up of entertainment, spectacle, and Latin pride. More than 20 nations from across the Americas and Iberian Peninsula are slated to participate, underscoring the scope of Hispanic influence worldwide.

HI RESOLUTION PHOTOS and more information at

Said event Executive Producer Gene Dibble, “We’re excited about creating this event in Las Vegas and look forward to making it the permanent home of all future CarnaVe celebrations. With the exponential growth of Latin entertainment in the United States over the years, now is the time to establish a national celebration of the culture that we can enjoy year after year.”

Francisco Cortez, founder of the Miss Mesoamerica International Beauty Pageant and Chairman of the CarnaVe Latin America Host Committee, said, “Culture is one of the most important factors in contributing to the common good of global communities.”

Following in the tradition of great Latin festivals like Brazil’s Carnaval, Chile’s Vina Del Mar, and Mexico’s La Feria De San Marcos, CarnaVe 2003 similarly showcases the diverse cultural riches of the Spanish and Portuguese-speaking worlds. Among the participating countries represented at the event this year are Mexico, Chile, Argentina, Brazil, Spain, Peru, Ecuador, Guatemala, Panama and many others. Highlights of CarnaVe 2003 include:

— The Miss Mesoamerica International Beauty Pageant — the most beautiful women in Latin America compete in the annual Miss Mesoamerica International Beauty Pageant. Entrants from over 20 countries will compete for the coveted Miss Mesoamerica crown.

— Oasis de CarnaVe — a poolside party with Caribbean music, dancing, beach games, spicy cuisine, and much more. The event will also be the site for the Swimsuit Competition of the Miss

Mesoamerica Pageant.

— Moda de CarnaVe — an unforgettable fashion show boasting the world’s leading Latin designers. Miss Mesoamerica International Beauty Pageant contestants will model daring new fashions along with traditional costumes from their respective home countries. Moda de CarnaVe will be hosted in the Great Hall of the Rouse Company’s new showcase retail destination, The Fashion Show, on the world-renowned Las Vegas Strip.

— Locuras de CarnaVe — a night of uproarious comedy, in both English and Spanish, starring the absolute best comics in the Hispanic comedy world.

— Noches de CarnaVe — a host of top musical artists from throughout the Latin world, with revolving events staged at the hottest nightclubs up and down the Vegas Strip.

CarnaVe will also honor and showcase leading Latin performers such as Jacqueline Andere, Francisco Paz, the Ballet Mauricio Bonilla and many others during the various events.

The official launch party, called Noches de CarnaVe, will take place at the famed Mbar in Houston, TX, on July 23. The party will provide attendees with a taste of the many cultural experiences to be presented at CarnaVe 2003 in Las Vegas, including music, art, and fashion exhibits.

A portion of the proceeds from CarnaVe 2003 will be given to selected charities including the Hispanic Scholarship Fund, the nation’s leading organization supporting Hispanic higher education.

Several years in the planning, CarnaVe is the brainchild of Gene Dibble, a renowned veteran of multi-cultural event marketing. Looking across an environment increasingly impacted by Latin music, art, politics, food and fashion, Dibble saw an opportunity to create a new brand out of a large-scale event that appealed to upwardly mobile Hispanics as well as general market consumers.

For those wishing to experience the full range of events and VIP amenities, CarnaVe is offering CarnaVe Passport ticket packages. For more information on CarnaVe, or to purchase CarnaVe Passports or single event tickets to CarnaVe 2003, visit the official festival website at A special bi-lingual hot line, 1-888-4-CARNAVE, has also been established to help festival goers plan their CarnaVe 2003 vacation. Southwest Airlines is offering discounts of up to 10% from locations within the U.S. by calling 800-433-5368 and referencing the CarnaVe I.D. Code (W0268).



Lobeline Communications, Los Angeles, Calif.

Espanol: Lourdes Ortega, 310-271-1551, ext. 15


Phil Lobel, 310-271-1551, ext. 13

NAHP Media Summit Honors Community Leaders and Pioneers of Latina Journalism


Washington, DC–(HISPANIC PR WIRE)–July 15, 2003–The Hispanic publishers and attendees at the National Association of Hispanic Publications’ (NAHP) 5th Annual Washington Media Summit took time today to honor community leaders and the Latina publisher and journalist of the year at the Leadership Awards and Latina Publishers Luncheon. The Luncheon also featured Mel Martínez, secretary of Housing and Urban Development, as a keynote speaker, and Linda Chávez-Thompson, executive vice president of the AFL-CIO.

“It is very special for the NAHP to be able to honor the leaders of our community and the women who have done such wonderful work this year both in publishing and hard-hitting reporting,” said NAHP Executive Director & CEO Ivonne Cunarro. “We would also like to thank our sponsor, GMAC, and James Farmer for making this event possible.”

The honorees at this year’s Leadership Awards and Latina Publishers Luncheon and their presenters are:

–Héctor Flores, president of LULAC. Presented with the Fair Play Leadership Award by NAHP President and Philadelphia publisher of Al Día, Hernán Guaracao.

–Conrado A. Contreras y Tobar, publisher of Houston’s The Hispanic Post. Presented with the Community Service Leadership Award by NAHP Secretary, Lupita Colmenero, from Dallas’ El Hispanic News.

–Dolores Sánchez, publisher of El Central Newspaper. Presented with the Latina Publisher of the Year Award by NAHP Region 3 Director, Kansas City’s Dos Mundos publisher Clara Reyes.

–Carmen Cardinal, reporter for Dos Mundos newspaper. Presented with the Latina Journalist of the Year Award by Clara Padilla Andrews, publisher of Portland, Oregon’s El Hispanic News.

Other Media Summit sponsors include Coors Brewing Co., Altria Corporation, Verizon, Comcast, Fannie Mae, Freddie Mac, Kmart Corporation, MAYA Advertising & Communications, Phillip A. Martinez Law Firm, and Western Union.

About the NAHP

Founded in 1982, the National Association of Hispanic Publications is the premier organization representing Hispanic print nationwide. The NAHP is comprised of over 200 member publications with a combined circulation of more than 12 million. Its member publications reach over 50 percent of Hispanic households in 55 U.S. markets on a weekly basis. The mission of the NAHP is to promote Hispanic print, the most effective medium to reach the Hispanic population. The NAHP strives to continually inform and educate the Hispanic community on social issues, educate the readership of its member publications, provide technical assistance and to improve the quality of Hispanic publications nationwide.



Sirena J. Scales, 202-662-7430

Medical Board Launches Physician Loan Repayment Program to Benefit Underserved Patients



ADVISORY…for Thurs. (July 17)


The Medical Board of California will hold a news conference to describe its new Physician Corps Loan Repayment Program, which will encourage the provision of physician services in medically underserved areas of the state, including several clinics in the San Francisco Bay Area.


Nearly 7 million Californians have no health insurance. A New law resulting from AB 982, Firebaugh, Statutes of 2002, cosponsored by the Medical Board, helps address this issue by awarding up to $105,000 to newly licensed physicians for repayment on their student loans. In turn, these culturally and linguistically competent physicians commit to practice in designated, underserved areas of the state for a minimum of three years.


Thursday, July 17, 2003, at 2:45 p.m.


Mission Neighborhood Health Center

240 Shotwell St.

San Francisco


United States Surgeon General Richard Carmona, M.D.

Gary Gitnick, M.D., Immediate Past President, Medical Board of California

Bernard S. Alpert, M.D., Past President, Medical Board of California

Program awardees from the Bay Area:

Maria Galvez Picon, M.D.

Pam Swedlow, M.D.

Joseph Dodge, M.D.



Medical Board of California

Candis Cohen, 916-263-2394

Western Union Sponsors PBS Documentary Highlighting NCLR Contributions


AUSTIN, Texas–(HISPANIC PR WIRE)–July 15, 2003–Western Union Financial Services, Inc., now in its eighth year as a major contributor to the National Council of La Raza’s (NCLR) annual conference, today announced its sponsorship of the PBS television documentary Voices of Vision airing this fall. Not only will Western Union continue to support NCLR’s education division initiatives, but it also committed to make the PBS documentary available in Spanish to all of NCLR’s 300 affiliates in 37 states, Puerto Rico and the District of Columbia.

A compilation of archival and present day footage, Voices of Vision recounts the stories of individuals and organizations whose humanitarian and leadership efforts are making a significant impact on societal problems around the country and worldwide. The documentary explores the challenges that non-profits face in tackling issues such as human rights, childhood cancer, corporate responsibility and environmental preservation. The National Council of La Raza’s initiatives will be featured in one of the 30-minute episodes. This marks the first time NCLR’s contributions have been highlighted in a documentary on public television.

Established in 1968, NCLR committed to reduce poverty and discrimination, and improve life opportunities for Hispanic Americans. Now celebrating its 35th anniversary, NCLR initiatives have expanded into leadership development for Latino youth, education and health. “NCLR was founded in a time of great adversity when Hispanics were not afforded basic civil rights,” Raul Yzaguirre, president of NCLR said. “Through our efforts, the quality of life and opportunities for our community have improved. The producers of Voices of Vision have not only acknowledged our contributions, but also recognized the need for advancement of Hispanics in the U.S.”

“Through our own community initiatives and by supporting organizations like NCLR, Western Union is taking every opportunity to empower Hispanics toward excellence and credit those who have a long history of changing and developing their communities,” said Sharon Alexander Holt, director of community development for Western Union. “We were committed to underwrite this PBS special to bring a greater awareness to NCLR’s endeavors in the educational arena.”

In addition to sponsoring the documentary, Western Union has developed a long-time partnership with NCLR to address the need for language proficiency by developing a comprehensive global literacy initiative, Aprender es PoderSM. The program consists of two educational pieces: Sabemos y Podemos—an adult basic English as a Second Language curriculum, and Alrededor del Mundo, a bilingual workbook for teachers, parents and children.

About Western Union Financial Services, Inc. and First Data

Western Union Financial Services, Inc., a subsidiary of First Data Corp. (NYSE: FDC), is an international leader in consumer money transfer services. Consumers can quickly and reliably pay bills and transfer money around the globe using the company’s proprietary money transfer network. Western Union and its subsidiary, Orlandi Valuta, together make up one of the world’s largest money transfer networks with a total of approximately 159,000 Agent locations in more than 195 countries and territories. Famous for its pioneering telegraph service, the original Western Union dates back to 1851 and introduced electronic money transfer service in 1871. For more information, please visit the company’s Web site at

First Data Corp., with global headquarters in Denver, helps power the global economy. Serving approximately 3 million merchant locations, 1,400 card issuers and millions of consumers, First Data makes it easy, fast and secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card or check at the point-of-sale, over the Internet or by money transfer. For more information, please visit the company’s Web site at



Western Union Financial Services, Inc.

Danielle Jimenez


Wyndham Emerges as a Leading Hotel Company for Minorities; Recognized with Several Awards


DALLAS, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–July 15, 2003–In keeping with its ongoing philosophy of listening and responding to individuals’ needs, Wyndham International, Inc. (AMEX:WBR) is emerging as a leader in the hospitality industry for its minority outreach and inclusiveness efforts. Recognized for its commitment to diversity, its creation of a diverse workforce, and its impressive list of diversity-focused initiatives, Wyndham makes significant strides forward on some leading diversity ranking lists – and sweeps first place on others. To summarize:



— Wyndham jumped five places to #12 on Fortune magazine’s list of the 50 Best Companies for Minorities – the highest ranking for a hotel company.

— Wyndham was ranked #2 on the NAACP’s list of Top Hotels, rising from #4 in 2002.

— DiversityInc magazine honored Wyndham as the #1 company on its Top 10 Companies for Latinos list and the #3 company on its Top 10 Companies for African-Americans list.

— FraserNet, the #1 network for black professionals worldwide, presented Wyndham with the Corporate Collaborative Excellence Award at its annual PowerNetworking Conference.


“Our diversity initiative is a natural evolution and extension of what we have long stood for, a philosophy of listening and responding to the needs of both our internal and external customers,” said Fred J. Kleisner, chairman and chief executive officer of Wyndham International, Inc. “Based on the concept of unprecedented standards in personalized guest service, we developed WOMEN ON THEIR WAY(R) to meet the specific needs of our female business travelers and Wyndham ByRequest(R) which creates customized, comfortable and memorable guest experiences for all our customers. While we take care of our customers, one at a time, based on their unique requests, we also appreciate our employees, one at a time, based on their uniqueness to contribute.”

“Being recognized as one of the top companies for minorities is gratifying and reaffirms that our philosophy and approach to hospitality is well founded. Moving forward, diversity will remain a business imperative for Wyndham as we continue to create awareness programs and new opportunities that embrace differences and celebrate individuality in the lives of our employees, guests, business partners and communities,” stated Donna DeBerry, Wyndham’s senior vice president of diversity and assistant to the chairman.

Wyndham created a Diversity Action Plan, which laid out the strategy for facing issues like recruitment and retention, vendor relationships and advertising. Initiatives leading to Wyndham’s positioning as a corporate leader in diversity include:



— Appointing Donna DeBerry as senior vice president of diversity and assistant to the chairman. As the highest-ranking African-American executive in the hospitality industry, DeBerry assumes responsibility for executing action plans that ensure inclusiveness of all 23,000 employees in areas including ethnicity, nationality, gender, age, physical handicap and sexual orientation.

— Expanding Wyndham’s external Diversity Advisory Board to include professional men and women from a variety of ethnic backgrounds. The Board listens to the concerns of its multi-cultural customer base and consistently responds with initiatives to meet those customers’ needs.

— Restructuring Wyndham’s career management program to include an increased focus on advancement for minorities.

— Creating scholarship opportunities for minority students interested in pursuing careers in the hospitality industry.

— Launching brand-marketing campaigns that speak directly to Wyndham’s multi-cultural customer base.

— Creating financial programs that enable minorities to partner with Wyndham in hotel ownership opportunities.

— Conducting mandatory diversity training for all Wyndham employees.


Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit For reservations, call 800-WYNDHAM.




Parris Bowe, 212-704-8135


Wyndham International

Darcie M. Brossart, 214-863-1335

The Immigrant Workers Freedom Ride Will Advocate for Immigrant Policy Reform



ADVISORY for Tuesday, July 15

Local coalition to send over 100 to D.C., NYC to promote human rights for immigrants

Dozens of activists, immigrants, and allies gathered today in Saint Paul to kick off the Minnesota portion for the Immigrant Workers Freedom Ride. Modeled after the Freedom Rides of the Civil Rights movement, the Immigrant Workers Freedom Ride (IWFR) is a national mobilization for immigrant rights and to highlight the injustice of U.S. immigration policies. The IWFR coalition is pushing for a new immigration policy that would include: legalized status and a “road to citizenship” for all immigrant workers in this country; the right of workers to re-unite their families; and protection of immigrants’ workplace rights.

Buses of riders from the Twin Cities and nine other cities across the country will converge in Washington, D.C. in early October, then proceed to New York City for a huge rally (an estimated 400,000 people) in Flushing Meadows Park.

Many of the local organizers also worked successfully to get the City of Minneapolis to pass an ordinance banning city employees from doing INS work last week. These activists hope to focus the momentum from Friday’s victory on this national campaign for human rights for immigrants.

“The fight for the rights of immigrants is a fight for all working and oppressed people,” said Pablo Tapia, a leader from the immigrant rights organization ISAIAH. Tapia will be among the Immigrant Workers Freedom Riders in September.

“Immigrant workers are a major part of our economy and society,” National AFL-CIO Executive Vice President Linda Chavez-Thompson has said. “Millions of immigrant families are paying taxes and are contributing to our communities. They have dreams for their children and concerns for their own safety just like everyone else.”

“Immigrants rights are human rights,” said Marv Davidov, who rode the Freedom Ride buses in the 1960s, and will again ride the bus in September. “Just as we bused to the South to fight for civil rights in 1961, and as we continue that fight for equality today, we must include and make visible the similar struggle undocumented workers face.”




Press Conference to kick off local organizing on the Immigrant Workers Freedom Ride


AFL-CIO Executive Vice President Linda Chavez-Thompson, clergy, local elected officials, Immigrant leaders, Freedom Riders


Tuesday, July 15, 12:30 pm


Neighborhood House

El Rio Vista Rec. Center

179 Robie Street East

St. Paul, MN 55107

More information:

photo opportunity




The Minnesota Coalition of the IWFR

Suzanne Murphy, 612-379-4311

Art or Advertising? Nissan ‘Pirates’ Own Ads in Multicultural Youth Marketing Campaign for Altima


CARSON, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–July 15, 2003–Billboards? Boring. Radio ads? Dull. Run-of-the-mill, everyday advertising isn’t quite reaching today’s youth, so Nissan North America, Inc. (NNA) has created “ElectricMOYO,” a new campaign for the Altima sedan in which Nissan’s own advertising will be “pirated” with unique art and branded content.

While some companies may simply change a commercial or billboard as they adjust their campaigns, Nissan is literally altering the face of its own advertising to multicultural youth by creating artistic messages over existing billboards, wild postings and other advertising in select markets. In addition, Nissan will “pirate” its own Altima radio ads, channeling in messages of inspiration from the voice of ElectricMOYO, a young, professional, spoken-word artist serving as the voice of the ElectricMOYO campaign.

“We’ve been looking for innovative ways to communicate with forward-thinking, media-savvy multicultural youth,” said Jon Cropper, senior manager for youth and urban communications, NNA. “Through our ElectricMOYO campaign, we’ll break through the everyday clutter of advertising and generate positive messages that will resonate with this young audience.”

The ElectricMOYO campaign builds on an existing Altima campaign called “Who Are You,” which launched on June 30. This campaign, which demonstrates the values of freedom, access and respect by capturing the uniqueness of the Altima and its owners, is designed to reach a broad multicultural audience.


“ElectricMOYO” was created to speak directly to multicultural youth by incorporating many aspects of their lifestyle into the campaign, such as music, poetry, the Internet and art. This new campaign officially kicks off today with radio spots, events, outdoor advertising and an official “ElectricMOYO” website (

The campaign will unfold over the coming weeks, with billboards and “Who Are You” Altima wild postings being “pirated” immediately, while Nissan will “pirate” into Altima radio spots throughout the summer.

“The goal is to get these youthful, creative and open-minded people to visit, where they can share ideas of ‘freedom, access and respect,’ the pillars of the ElectricMOYO campaign,” added Cropper.


Imagine this — everyday, people drive by what appears to be a typical Maxima billboard. They notice the Maxima gracing the face of this board as they drive by. Today, however, something changes, someone has painted enormous stereo speakers over the wheels of the car with a message that merely says, “”.

And then this same phenomenon takes over the radio. For weeks people have been listening to Nissan Altima ads, but today, these ads are interrupted by something unlike anything they’ve ever heard before. It seems a young woman has tapped into the airwaves and is communicating directly through their stereo speakers. She says, “Do not touch your ears. We are adjusting your frequency of truth, recalibrating your setting to fun. ElectricMOYO is here. Before they get a clear fix on my location and stop me from jamming your regularly scheduled station, be sure to hook up with us at, where the people are free, the knowledge runs naked and everyone gets respect.” She goes on to share a fable and one of her ElectricMOYOisms “Oh, don’t forget, fun is not currency, it’s free.”

The audience has just experienced ElectricMOYO for the first time, but it won’t be the last. This “pirate” MC will be back with more words of wisdom, through billboards, wild postings around town or right through their very own stereo speakers.


Following the billboard, wild postings and radio ads, a 10-city tour will kick off in Chicago on July 31. The MC will be making appearances at more than 150 local events with her customized ElectricMOYO Altima, disseminating the ideals of freedom, access and respect to multicultural youth across America. In certain cities, the MC will be hosting art demonstrations, as well as interviewing local trendsetters from a variety of fields, including film, fashion, art, music, technology and travel.

In addition to Chicago, the ElectricMOYO road show will embark on New York, Philadelphia, Baltimore, Atlanta, Miami, Houston, Dallas, Los Angeles and Washington, DC. Youth from around the country will be able to follow the tour through the official ElectricMOYO website, which will be updated regularly with current information on where the MC will be appearing and will contain messages about her trials and tribulations while on the road.


Altima was chosen as the focal point for this campaign because of its wide appeal, offering distinctive exterior design, dynamic performance and technology systems, choice of a powerful 4-cylinder or V6 engine and inviting price point. The customized ElectricMOYO Altima has been converted into a mobile broadcasting studio with multi-media monitors, custom hi-output sound-system, digital camcorder, bullet-camera on the windshield pillar, laptop computer and movie projector. The MC for ElectricMOYO will host huge events right from the trunk of the car.

“We wanted to develop marketing communications that would directly impact a young multicultural audience in an honest and compelling way,” said Steve Wilhite, vice president of marketing at Nissan. “We recognize this group to be an important and highly-influential segment of our business. By incorporating elements such as art, music and a touring MC into our work, we can actively engage this audience, share interesting information, and build upon dialogue we began earlier this year. The Nissan brand and our products are all about design, performance, and innovation. Our approach to marketing should be the same.”

All creative for this campaign was designed by Nissan’s transcultural agency True, located in Playa del Rey, California.

About Nissan North America, Inc.

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan North America and the complete line of Nissan and Infiniti vehicles can be found online at or contact the corporate media line at 310-771-5631.



Nissan Corporate Communications

Kyle Bazemore, 310-771-3210


Edelman for Nissan

Kristina Kirk, 323-202-1039


Visit the Nissan Online News Bureau at

Visit the ElectricMOYO Website at

Studio Latino Leads Unprecedented Expansion of Home Entertainment Product Availability for U.S. Latinos


Los Angeles–(HISPANIC PR WIRE)–July 15, 2003–A visit to your favorite video store will never be the same as the unique needs of Latino consumers are finally being met! In the wake of the growing U.S. Latino population, Studio Latino is prepared to stock major U.S. video rental and retail outlets with Spanish-language and bilingual home entertainment titles that are supported with Latino friendly merchandising.

Studio Latino was established early in 2003 by Ventura Distribution, a marketing and distribution leader that offers a complete range of sales, marketing, manufacturing and distribution services to independent studios and producers. Studio Latino stands as the leading source of Spanish-language and US Latino programming and showcases a complete range of genres that compose the overall category including Latino Kids, Contemporary Mexican Cinema, Golden Age Mexican Cinema, Films from Spain and Latin America, Latino Cult Titles, Musica Latina, Off-television product, Pop Culture, Reality videos.

“The supply side of the Spanish language market has been fragmented and difficult to access. Ventura’s leadership in gathering product and providing a turn-key sales program has made entry into this market easy. Our initial Latin market tests have had great results and we look forward to rapidly expanding our program,” commented Dusty Bowling, Director of Regional Marketing/Merchandising at Best Buy.

Parent company Ventura Distribution, will formally announce Studio Latino’s core management team and its studio partners: Cozumel Films, Desert Mountain Media, Excalibur Media Group, Rise Above Entertainment, Venevision International, and StudioWorks at the 2003 Video Software Dealers Association (VSDA) conference at the Venetian Resort Hotel and Casino in Las Vegas, Nevada on Wednesday, July 30 at 8:30 a.m. during its sponsored Latin Fiesta breakfast. Studio Latino/Ventura non-exclusively distributes Spanish Language product from Slingshot, UrbanVision, Vangard, and Xenon.

Resolved to be the champion of the diverse home entertainment interests of US Latinos and to secure the appropriate shelf space for Latino products, Studio Latino has brought together a wealth of talented contributors to its core management team. Sr. Vice President of Business Development and Strategic Planning Chris Lynch, a seasoned business development executive having served 15+ years at a major studio, a major music distributor, and independent home video label.

He brings a breadth of experience in video, television, film, and music and has held a range of senior management positions in business development, finance, and creative affairs. Over the past eighteen months, Lynch has led Ventura Distribution’s strategic entry in the Latino market and holds operating responsibility for Studio Latino.

“Studio Latino’s mission is to lead our customers and labels through the wide array of market development issues and distribution challenges that face this emerging category,” said Chris Lynch. “Our team will present a comprehensive range of product mixes developed for the Latino market; turn-key marketing and advertising programs designed to drive “Latino” awareness; and a comprehensive support structure for video “Buyers” to ease their learning curve,” added Daniel Malaguilla, Vice President of Studio Latino.

As Vice President of Studio Latino, Malaguilla oversees all sales, marketing and operations. He is an industry veteran with over a decade of experience focusing on the US Latino market. Daniel previously served as Vice President of Sales and Marketing with Desert Mountain Media, an independent home entertainment and multimedia company specializing in Spanish-language award-winning and classic movies. He also held the position of General Manager of the Spanish Division of Houston-based East Texas Distributing (ETD), a home video distributor for the U.S. general market and Spanish Language licensee of several major and more than twenty independent studios.

Mauricio Buendia, also a seasoned video distribution executive and Latin markets expert, serves as Spanish Market Specialist for Studio Latino and brings the team a vast knowledge of the domestic Spanish, Mexican, Spanish, and Latin American markets. Buendia will develop new customer relationships and identify library/label acquisitions from Spanish speaking territories. Before joining Studio Latino, Buendia held the position of Director of Domestic Spanish Music and Video Markets and Latin America for The Handleman Company, founded Latin Vision, a distributor of American produced films in Latin America, and founded Vestron Video Español, one of the industry’s first Spanish video divisions to acquire original Spanish language films in the U.S.

Considered one of the most knowledgeable experts of Spanish language films in the US market and in particular films of Mexican origin, Arturo Chavez is responsible for product development and release planning and serves as Product Manager. Chavez previously worked at Hispanic Entertainment as a Senior Analyst and at Mexcinema where he oversaw all aspects of distribution, marketing and sales.

Celebrating its 10th year, Ventura Distribution, a dynamic home entertainment company, provides full service sales, marketing, manufacturing and distribution for independent studios. Among the many video lines it represents are: Time Life Video, Billy Blanks’ TaeBo Series, Viz (Pokeman), BET Home Video, Razor&Tie, VAS Entertainment, EMI, Interscope and Showtime among others. Ventura Distribution also exclusively distributes programming of its in-house labels, UrbanWorks Entertainment and StudioWorks Entertainment. Ventura’s diverse programming genres also include anime, classic television, cult and foreign films, extreme sports, family entertainment, independent film, inspirational, music, fitness, urban and other specialty programming.

Video Software Dealers Association (VSDA) is a trade organization established in 1981 by a group of 24 video dealers who represent the $17-billion home video entertainment industry. VSDA enjoys a membership of more than 2,600 companies that range from thousands of smaller, independently owned retail video outlets to large, multi-store video chains. VSDA also hosts a number of educational and industry-oriented business gatherings throughout the year and is a key player in industry advocacy by monitoring legislative activities on federal, state and local levels and responds to legislative actions that impact the home entertainment industry and its thousands of independent business owners.

Please contact Anita Alban of FH Hispania, (213) 489-8292, or

Felix I. Hernandez of FH Hispania, (213) 489-8230, for more information.



FH Hispania

Anita Albán



FH Hispania

Félix I. Hernández


Acqua Communications, Miami Based PR and Marketing Agency, Celebrates its First Anniversary


Miami, Fl.–(HISPANIC PR WIRE)–July 15, 2003–Miami-based communications and marketing agency, Acqua Communications, celebrated its first year anniversary with the addition of four new accounts to its roster of clients and the creation of strategic alliances with 10 Public Relations agencies across Latin America. To celebrate the occasion, the firm held a cocktail reception in its offices on Thursday, July 10, 2003, for clients, partners, and special guests.

Reader’s Digest’s Selecciones magazine; investment banker Violy McCausland’s Violy & Co.; the international karting category, Easykart; and private financial group Global Securities Group, join the list of clients for whom the agency has successfully executed campaigns.

“We are thrilled at the fact that throughout this year we have experienced tremendous growth and changes”, said Priscilla Colón, President and COO of Acqua Communications. “Having the support of prestigious corporations across different industries has allowed us to diversify and position ourselves as a reliable, results-driven agency that is able to compete with other large PR firms”.

In its first year of operation, Acqua Communications worked with 17 companies, developing and implementing campaigns in the USA and Latin America. Additionally, the company created a pan-regional network of communications agencies in Argentina, Brazil, México, Guatemala, Venezuela, Colombia, Puerto Rico, Peru, Chile, and Ecuador, a value added service for some of its clients. Acqua Communications increased revenues by over 60% during the last semester.

Acqua Communications ( is an agency devoted to developing and executing communications and branding strategies, while offering services to position companies, products, and individuals in Latin America and the US Hispanic market. The company was created in July 2002 by a team of Hispanic women who have excelled in various disciplines within communications.



Amarilis Zozaya

305-860-6333 x24


Diana Montoya

305-860-6333 x23

Prevention Experts Urge High Blood Pressure Screening for all Adults Age 18 and Older


Washington, D.C.,–(HISPANIC PR WIRE – US Newswire)–July 14, 2003–The U.S. Preventive Services Task Force today reaffirmed its recommendation that clinicians measure blood pressure of all adults who are 18 and older because of good evidence that early detection and treatment of high blood pressure can significantly reduce the risk of cardiovascular disease.

The Task Force is the leading independent panel of private-sector experts in prevention and primary care and is sponsored by the Agency for Healthcare Research and Quality. The recommendations, published in the August 1, 2003, issue of the American Journal of Preventive Medicine, update those made by the Task Force in 1996.

High blood pressure, also known as hypertension, affects approximately one-quarter of the adult population of the United States, or roughly 50 million people. It can cause heart attacks, heart failure, stroke, kidney failure, and other serious problems. However, one-third of patients with high blood pressure are unaware that they have the disease because they lack warning signs and symptoms and have not been screened.

“High blood pressure is highly treatable, and screening is critically important because it can detect the disease usually in an early stage when it is generally easier to control,” said Task Force Chair Alfred O. Berg, M.D., who is also Chair of the Department of Family Medicine at the University of Washington in Seattle.

The Task Force also looked at blood pressure measurement in children and adolescents but found insufficient evidence that it accurately identifies those who have a higher risk of developing cardiovascular disease and insufficient evidence that treating it decreases the incidence of CVD.

The Task Force grades the strength of the evidence from “A” (strongly recommends), “B” (recommends), “C” (no recommendation for or against), “D” (recommends against) or “I” (insufficient evidence to recommend for or against screening). The Task Force strongly recommends that clinicians measure blood pressure of all adults, an “A” recommendation. The Task Force found insufficient evidence to recommend for or against blood pressure screening of children and adolescents, an “I” recommendation.

The Task Force conducts rigorous, impartial assessments of all the scientific evidence for a broad range of preventive services. Its recommendations are considered the gold standard for clinical preventive services. The Task Force based its conclusions on an AHRQ-sponsored report prepared by a team led by Stacey Sheridan, M.D., of the RTI International-University of North Carolina at Chapel Hill Evidence-based Practice Center in Research Triangle Park, N.C.

The high blood pressure recommendations and materials for clinicians are available on AHRQ’s Web site at Previous Task Force recommendations, summaries of the evidence, easy-to-read fact sheets explaining the recommendations, and related materials are available from the AHRQ Publications Clearinghouse by calling (800) 358-9295 or sending an e-mail to Clinical information also is available from the National Guideline Clearinghouse at



AHRQ Public Affairs

Bob Isquith, (301) 427-1539

Farah Englert, (301) 427-1865

Office Depot Launches First Hispanic Television and Radio Campaign in Support of ‘Back to School’ Initiatives


DELRAY BEACH, Fla.–(HISPANIC PR WIRE – BUSINESS WIRE)–July 14, 2003–Office Depot (NYSE:ODP) today announced the launch of the company’s first Hispanic-focused, integrated marketing communications campaign. The campaign, which will support Office Depot’s multifaceted “Back to School” program, capitalizes on retail marketing and direct marketing, catalog, e-Commerce and public relations, in addition to advertising.

“Office Depot is committed to delivering the highest quality products and services to our Hispanic customers,” said Rachelle Franklin, Vice President of Integrated Brand Marketing at Office Depot. “Our intent is to develop and implement marketing programs, event sponsorships and philanthropic activities that build relationships with the Hispanic community and drive awareness of our brand.”

Franklin noted that Hispanics represent 20% of all school-aged children, are the largest ethnic minority (making up nearly 13% of the U.S. population) and comprise the fastest growing group – with a combined buying power of nearly $600 billion(1).

Helping Children Be Successful In School

Office Depot’s television and radio commercials illustrate how shopping early helps parents prepare their kids for school. The advertisements, in both English and Spanish, highlight Office Depot’s product and service offerings, such as having school supply lists in store, creating an easier shopping experience, offering Best-in-Class supplies at guaranteed low prices, providing specially designed furniture for children’s home workspace and selling prepackaged technology solutions at a value price.

“Parents want their children to be successful in the new school year,” Franklin noted. “Our advertising leverages this insight and shows how shopping at Office Depot helps children be better prepared for the first day of class and increase their chances for success.”


Office Depot’s Hispanic Back to School advertising will be supported by a multi-million dollar media plan and will be seen across a variety of TV programs, including the Univision’s Despierta America, Primer Impacto and various Novelas. The campaign will also be showcased on Galavision and Telemundo.

The :30 Spanish-language commercial, which debuts today, is one in a series of three new humorous TV spots (the other two are English language ads). It contrasts a mother’s fantasy of how well her son might do in school with the reality of kids being kids.


The new :60 Spanish-language radio spot highlights the desire of families to help their children do well in school – even if it means attending class with them.

Additionally, Office Depot has signed a multi-platform deal with Hispanic Broadcasting Corporation (HBC) to launch the company’s first major foray into Hispanic radio.

The campaign kicks off today with Office Depot as a key sponsor of “Tu Dinero Con Julie Stav,” a one-hour, financial advice program hosted by best-selling author, Julie Stav (“Get Your Share,” and “Fund Your Future”).

Elements of the deal with HBC include in-store appearances by Stav as well as participation by Office Depot representatives on her radio show. In addition to Back to School, Office Depot will also offer tips for small business owners, with these vignettes airing on all 62 HBC radio stations in 15 of the top U.S. Hispanic markets. An on-line presence, through, and e-mail blasts are also included.

Other radio highlights include CNN Radio Noticias and Bloomberg Negocios.

Integrated Agency Support

According to Franklin, the Hispanic advertising program was made possible through the integration of several Omnicom agencies currently servicing Office Depot. BBDO New York created the television spots, including “Future,” which was subsequently adapted in Spanish by Omnicom’s Hispanic agency, Dieste, Harmel & Partners. Dieste also created print and radio advertising to accompany the television campaign. OMD, Omnicom’s media services agency, planned and negotiated the integrated media initiative and was instrumental in facilitating the partnership with Julie Stav.

“5% Back to Schools” and Star Teacher Programs

Additionally, the TV and radio spots support and extend the messaging around Office Depot’s “5% Back to Schools” and Star Teacher programs. These programs reward schools and teachers with discounts on everyday school supply purchases.

Now in its fourth year, the company’s “5% Back to Schools” program enables shoppers to select a local school to receive a 5% credit for qualifying back-to-school purchases. In 2002, more than $3 million in merchandise credits were awarded to schools around the country.

The Star Teacher Program, which launched this year, rewards educators with special “teacher-only” savings of 5% off school supplies and 15% off copy/printer services year-round.

“Office Depot has established these programs to help alleviate some of the financial burden teachers experience when purchasing school supplies with their own personal income,” Franklin said.

In addition, Office Depot will again offer free backpacks – more than 200,000 of them — as part of its National Backpack Donation program. The program is designed to make a difference in communities around the country and help underprivileged children with the tools they need to start off the school year.

About Office Depot:

Office Depot is the world’s leading reseller of office supplies, with annual sales of nearly $13 billion. The company, founded in 1986 and headquartered in Delray Beach, FL, conducts business in 22 countries and employs nearly 50,000 people worldwide.

Office Depot is an industry leader in every distribution channel – from retail stores and contract delivery to catalogs and e-commerce. The company is the world’s number two online retailer – on target to generate $2.5B in sales for FY’03.

In North America, Office Depot has more than 870 retail stores in addition to a national business-to-business delivery network supported by 24 delivery centers, more than 60 local sales offices and 13 regional call centers.

The company’s common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index.

Additional press information can be found at:

(1) Statistics according to numerous studies, including the U.S. Census Bureau and Selig Center for Economic growth.



Office Depot, Delray Beach

Brian Levine


Hispanic-owned ERPWeb.Net, a Systems Integration technology company, awarded SBA 8(a) Certification


Miami, FL–(HISPANIC PR WIRE)–July 14, 2003–ERPWeb.Net, a Systems Integration technology company, has been awarded the U.S. Small Business Administration’s (SBA) 8(a) Business Development (BD) certification. The 8(a) BD program pre-qualifies small, minority-owned businesses for federal contracts. The program also encourages corporations who perform on government contracts to use 8(a) certified businesses as subcontractors.

“We’re proud to be accepted into the 8(a) BD program. The intensive application process proves that we have a solid track record and sound financial results,” said Oscar Perez, President of ERPWeb.Net. ” Our goal is to help government agencies translate their mission critical business and technology objectives into results. Our private sector past performance and capabilities demonstrate our ability to deliver on government contracts.” The company’s corporate capabilities are SAP, PeopleSoft, Oracle Systems Integration, eCommerce Systems Integration and Custom Software Development.

Each year the federal government spends approximately $200 billion to buy goods and services. While a majority of the spending is with large prime contractors, programs have been created to level the playing field for small businesses and enable them to compete for government-issued Requests for Proposals (RFPs). In fiscal year 1998, more than 6,100 firms participated in the 8(a) program and were awarded $6.4 billion in federal contract awards.

About ERPWeb.Net

Headquartered in Miami, ERPWeb.Net specializes in ERP Systems Integration, eCommerce Systems Integration and Custom Software Development. Their web site can be found at http://www.ERPWeb.Net, or they can be reached at 786 258-2191. Their e-mail is ERPWeb.Net has been a valuable resource to Colgate Palmolive, Eli Lilly and Company, Holcim, AGFA, BAYER, COMPAQ, Bertelsmann AG and other leading edge companies. ERPWeb.Net has implemented systems in North America and Latin America.




Oscar Perez


Uno, Dos, Tres!; JetBlue Launches 2nd Daily JFK-San Diego Flight and Announces 3rd Daily Starting September 3; Low-Fare Carrier Extends $119 Introductory Sale Fare


NEW YORK–(HISPANIC PR WIRE – BUSINESS WIRE)–July 14, 2003–JetBlue Airways (Nasdaq:JBLU) today launched its second daily nonstop service between New York City’s John F. Kennedy International Airport (JFK) and San Diego, CA, and announced the addition of a third daily nonstop starting September 3. The low-fare carrier began service on the route on June 26.

JetBlue has extended its introductory sale fare between New York and San Diego of $124(a) each way, or $119(a) each way if booked at Sale fares require a seven-day advance purchase and must be purchased by August 15, 2003 for travel between September 3 and completed by December 17, 2003. Seats are limited and customers are encouraged to book early to obtain sale fares. Regular fares range from $139(a) to $299(a) each way and all fares are discounted $5 each way if booked via JetBlue’s web site,, by

September 30.

“In just a few weeks, JFK to San Diego has proven to be one of JetBlue’s fastest-growing new markets,” said David Neeleman, CEO of JetBlue Airways. “Our goal is to continue adding new frequencies to meet demand wherever possible and there’s no doubt that San Diegans and New Yorkers alike are eager for JetBlue’s low fares, friendly service and great in-flight amenities.”

JetBlue’s daily schedule between JFK and San Diego will be as follows:

New York (JFK) to San Diego (SAN)

Depart – Arrive


8:25am-11:30 am

11:40am-2:45 pm effective Sept. 3

6:10pm-9:15 pm

San Diego to New York

Depart – Arrive


12:30pm-8:40 pm

3:45pm-11:55 pm effective Sept. 3

10:15pm-6:25 am (next day)

JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 45 new Airbus A320 aircraft and is scheduled to place into service another eight A320s by the end of 2003. The airline recently placed an order for 100 EMBRAER 190 aircraft with options for an additional 100. The first EMBRAER 190 is scheduled to be delivered in mid 2005. All JetBlue aircraft feature roomy all-leather seats each equipped with free live satellite television, offering up to 24 channels of DIRECTV(R) Programming at every seat(b).

From its base at New York City’s John F. Kennedy International Airport, JetBlue flies to: Fort Lauderdale, Fort Myers, Orlando, Tampa and West Palm Beach, FL; Buffalo, Rochester and Syracuse, NY; Long Beach, Oakland, Ontario, and San Diego, CA; Burlington, VT; Denver, CO; Las Vegas, NV; New Orleans, LA; Salt Lake City, UT; San Juan, Puerto Rico; and Seattle, WA. From Washington DC, the airline serves Fort Lauderdale, FL, and Long Beach and Oakland, CA. From Long Beach, CA, the airline serves Atlanta, GA, Oakland, CA, Las Vegas, NV, Fort Lauderdale, FL and Salt Lake City, UT.

With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. For more information, schedules and fares, please visit or call JetBlue reservations at 1-800-JETBLUE (538-2583). This press release, as well as past press releases, can be found on

(a) Fares do not include Passenger Facility Charges of up to $9 each way and a Federal Segment Tax of $3 per segment.

(b) DIRECTV(R) service is not available on flights between New York City and San Juan, Puerto Rico.

This press release contains statements of a forward-looking nature which represent our management’s beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including without limitation, potential hostilities in the Middle East or other regions, our ability to implement our growth strategy and our dependence on the New York market, our fixed obligations and our limited operating history, seasonal fluctuations in our operating results, increases in maintenance costs, fuel prices and interest rates, our competitive environment, our reliance on sole suppliers, government regulation, our failure to properly integrate LiveTV or enforce its patents, our ability to hire qualified personnel, the loss of key personnel and potential problems with our workforce including work stoppages, and continuing changes in the airline industry following the September 11th terrorist attacks and the increased risk of future attacks, as well as potential risks with the delivery, placing into service and integration into our operations of the EMBRAER 190 aircraft. Additional information concerning these and other factors is contained in the Company’s Securities and Exchange Commission filings, including but not limited to, the Company’s Annual Report on Form 10-K. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.



JetBlue Airways

Gareth Edmondson-Jones



Fiona Morrisson


The Gas Company Offers a Broad Range of Energy Efficiency Assistance


Untitled Document

LOS ANGELES, CA–(HISPANIC PR WIRE)–July 14, 2003–Southern California Gas
Co. (The Gas Company) has launched its “energy-efficiency clearinghouse,”
a one-stop-shop where customers of all Southern California utilities can easily
obtain the information they need to make smart energy choices.

Whether customers are looking to retrofit, renovate or remodel, The Gas Company
offers a broad range of energy-efficiency rebates for items ranging from programmable
thermostats to attic insulation.  In addition, there are a number of assistance
programs, like bill payment aid, available for income-qualified customers.

“We want to equip customers with the information and resources they need
to take action to use energy wisely in their homes, conserving valuable resources
and saving money at the same time,” said Anne Smith, vice president of
customer services, mass markets, for Sempra Energy utilities — The Gas Company
and San Diego Gas & Electric.

The Gas Company’s 2003 Home Energy-Efficiency Rebate Program offers the
following qualified energy-efficiency products eligible for rebate:

Energy-Efficiency Measure                        
Rebate Amount
Energy Star® Labeled
Central Natural Gas Furnace  $200/each
Natural Gas storage
Water Heater                 
Energy Star® Labeled
Programmable Thermostats     $20/each
Attic or Wall Insulation                         
$0.15 cents
per square

Energy Star® Labeled
Clothes Washers             
Energy Star® Labeled

In addition to the many savings incentives offered by The Gas Company, there
may be added energy-efficiency opportunities available from other utilities,
municipalities and independent local businesses.  These include a variety
of energy-efficiency programs, rebates, and financing for energy-efficient home

To learn more, residential customers can visit The Gas Company en Espanol at for assistance over the phone in Spanish, call
(800) 342-4545.  Customers are asked to have their account number handy.

The Gas Company is the nation’s largest natural gas distribution utility,
providing safe and reliable energy to 18.9 million consumers through 5.3 million
meters.  The Gas Company’s service territory encompasses 23,000 square
miles in most of central and Southern California.  The Gas Company strives
to provide exceptional customer service to enhance the quality of life in the
community.  The Gas Company is part of Sempra Energy utilities, the umbrella
for Sempra Energy’s regulated California utilities.  Sempra Energy
(NYSE: SRE), based in San Diego, is a Fortune 500 energy services holding company.


The Gas Company
Peter Hidalgo
(877) 866-2066

Wells Fargo Teams Up with Local School Districts to Help Overcome Budget Deficits


San Francisco, CA–(HISPANIC PR WIRE)–July 14, 2003–Wells Fargo announced today a community-based program created to help financially support public schools during a time of unprecedented budget shortfalls. A total of 10 states across Wells Fargo’s Western region will benefit from the program, including: Arizona, Alaska, Colorado, Idaho, Wyoming, New Mexico, Oregon, Texas, Utah and Washington. These states and their school districts are plagued by multi-million-dollar budget deficits.

Through the Team Up for Our Schools program, Wells Fargo will donate up to $30 to local school districts when new accounts are opened between July 14 and Sept. 13. When customers open new consumer checking accounts with direct deposit, including free checking, Wells Fargo will donate $10 to the school district where the Wells Fargo store is located. Wells Fargo will donate an additional $10 to the school district when a consumer Wells Fargo Package(SM) is opened and another $10 when new or existing customers sign up and use Wells Fargo Bill Pay, a service to pay bills online.

“Just like everyone in the community, we at Wells Fargo are aware of the challenges our public schools face given current budget deficits,” said Liliana Grip, vice president, Latino segment. “The Wells Fargo Team Up for Our Schools program was created to give our community, our customers and our team members a chance to become part of the solution. Together, it’s one more way that we can help make sure students feel less of the budget pinch.”

In the past three years alone, Wells Fargo contributed more than $60 million to schools and educational programs across the country.

Wells Fargo & Company is a diversified financial services company with $370 billion in assets, providing banking, insurance, wealth management and estate planning, investments, mortgage and consumer finance from more than 5,800 stores and the Internet ( across North America and elsewhere internationally.



Marjorie Rice

(602) 378 – 1049