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America Online Launches New AOL(R) Latino, a Spanish Language Internet Service for U.S. Hispanics


DULLES, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–October 1, 2003–In a move that takes its commitment to the Hispanic community to the next level, America Online, Inc., the world’s leading interactive services company today launched AOL(R) Latino, a new Spanish language Internet service for U.S. Hispanics. AOL Latino is an independent service with Spanish language features and functionality, including integrated Toolbar navigation, built-in Parental Controls, Online Help, Self Expression, Welcome Screen with daily news and information and more. The new service also offers robust, dedicated Spanish language programming in five new content areas, including News, Sports, Entertainment, Music and Lifestyle.

Building upon AOL’s success as the #1 Internet service provider for U.S. Hispanics online (comScore Media Metrix, July 2003), the launch of AOL Latino offers popular and exciting Hispanic content and services on the Web. Today’s announcement represents just the first phase of the new AOL Latino Spanish language service with future and ongoing feature upgrades planned for later this year.

According to a recent AOL/RoperASW survey, Hispanic online consumers want a bilingual online service with 41 percent of respondents who chose to be interviewed in Spanish preferring both English and Spanish content as compared to Spanish-only content (31 percent). The new AOL Latino appeals to both bilingual and Spanish-dominant speakers, who will have access to all the existing English language content on the AOL(R) service in addition to the exclusive new Spanish features and programming for no extra charge.

Jon Miller, Chairman and Chief Executive Officer of AOL, said: “U.S. Hispanic Internet users are the country’s fastest-growing community online, and we are proud to offer a Spanish language service that caters to their needs and interests. With industry-leading partners and original, exclusive content, AOL Latino offers the best and deepest resources for U.S. Hispanics on the Web. Increasingly, people are looking for a highly differentiated, personalized online experience and that’s what AOL is delivering. With the launch of AOL Latino, KOL(TM) and a new teens service coming later this fall, members are able to enjoy the unprecedented customization of our new services to make their online experience truly unique.”

David Wellisch, Vice President and General Manager, AOL Latino, said: “We built the new AOL Latino to respond to the needs of today’s diverse Hispanic family. Since we understand the importance of providing a bilingual online experience to this community, we designed AOL Latino to offer compelling Spanish content in programming areas like news, sports, entertainment, music and lifestyle with an easy connection to the general English language service. Additionally, we have included services in Spanish that are most important to any family, such as Parental Control, E-mail, Anti-Virus Protection and Homework Help. Today’s launch signals our continuing effort to reach the exploding market of U.S. Hispanics online, and reflects just phase one of a new effort to serve that community.”

Spanish Language Features and Functionality

AOL Latino offers features and functionality in Spanish, in addition to all the existing English language product features offered in the new AOL(R) 9.0 Optimized – available currently to existing AOL members. Spanish language features include:

–Welcome Screen with convenient access to daily news and information featuring the best of our daily content

–Seamless Installation, Registration and Set-up experience for the AOL software and service

–AOL’s award-winning Parental Controls to help parents monitor and set limits on what their children can see and do while they are online on the AOL service

–Personalized “Expressions” features including AOL(R) Instant Messenger(TM) and Buddy List(R) features and new SuperBuddy(TM) icons that react to common Spanish chat phrases and smileys

–AOL Web Pop-Up Controls that allow members to block most pop-ups and pop-unders they receive while exploring the Web

-Mail and Spam Controls, including custom Spam Filters that get smarter the more a member uses them

–AOL(R) Computer Check-Up to help members keep their computer running at its best

–Automatic Virus Scanning for e-mail attachments

–Spell Check for e-mails and instant messages

–Favorite Places to save locations on the AOL service or on the Internet so that members can revisit them easily

–Online Help – always available at Keyword: Ayuda

–Core functionality, including AOL(R) Mail, Address Book, integrated Toolbar navigation, as well as the ability to customize up to seven Screen Names per AOL account

–Various other useful features in Spanish including AOL’s sign-on/off screens, Terms of Service, Notify AOL, Passwords setup and more

–Toll free number to reach a Spanish-speaking AOL member services representative to sign up for AOL Latino or get assistance by dialing 866-885-5117

Five Rich, Original Programming Areas

AOL Latino is committed to giving both bilingual and Spanish-dominant speakers rich and compelling content that is relevant to their daily lives. As part of the launch, AOL Latino is debuting original Spanish language programming in five areas: News, Sports, Entertainment, Music and Lifestyle.

AOL(R) Noticias (News): From headlines close to home or clear around the globe, AOL Noticias will provide members with in-depth news coverage, from partners including Univision, La Opinión, Associated Press, EFE News Wire, the BBC Mundo and a host of U.S. and Latin American newspapers. AOL Latino will also offer high profile and exclusive stories for AOL Latino from top journalists.

AOL(R) Deportes (Sports): Whether it’s a GOOOL!, a home run, or a touchdown, AOL Latino members can read about it on AOL Deportes. With key partners including SoccerAge, the NFL, STATS, Inc. and La Opinión, the new channel will focus on U.S. and international soccer, baseball from the U.S. and throughout the Americas, and all the

major boxing title fights from heavyweights to flyweights. AOL Latino will also provide special coverage of Hispanic athletes in the U.S. and around the world as well as the latest sports scores.

AOL(R) Entretenimiento (Entertainment): Entertainment fans can get the latest Tinseltown buzz, movie reviews, celebrity news and morewith exclusive daily content delivered from leading partners including People en Español.

AOL(R) Música (Music): Through AOL Música, Latin music finally comes alive online in a big way, allowing fans to be the first to hear new singles, view new videos and discover new artists. With Primer Sonido (First Listen), members can listen to new songs from Latin artists before they’re released on radio. Plus, they can see and hear Latin stars perform unplugged on Sesiones@AOL (Sessions@AOL) or watch videos before they are shown on television in our Primer Vistazo (First View) feature. To get a stream of a new album before it hits stores, members can check out AOL’s Zona Estreno (Listening Party). These exclusive features are sure to make AOL Música the ultimate online destination for Latin music fans.

AOL(R) Estilo de Vida (Lifestyle): From what’s hip to wear to what’s hot in home decorating, AOL Estilo de Vida will feature the latest in health, fashion and beauty, home and kitchen and relationships. AOL Estilo de Vida will also feature helpful subchannels like Pregúntale al Maestro, which provides homework help for kids in a variety of subject areas. This area will include a complete official government guide in Spanish, Consumer Reports to give our members valuable advice, a special Astrology area and other important and fun resources to help members in their everyday lives.

Each of the five channels will have its own community page to give members an opportunity to interact and communicate with others on favorite topics. Community is a key hallmark of the AOL service, and AOL(R) Tu Gente gives its members a voice, whether they want to join the fray in forums, sound off in chat rooms, or even find love on the Amor sub-channel. With AOL’s broad range of community tools, AOL Latino members can stay connected to family and friends, and forge new relationships as well.

Leading Hispanic Content Partners

To keep members informed and engaged, AOL Latino has aggregated an unparalleled group of content partners from leading sources around the world. Key launch partners providing content include: A Spanish-language and bilingual source for mental health and emotional well being information.

The Associated Press – the world’s oldest and largest newsgathering organization.

BBC Mundo – World-class, multimedia news in Spanish from the BBC.

BuenaSalud – The leading source of Spanish language health reference information and news on the Internet, serving all of the Americas.

Consumer Reports – Spanish-language product ratings and shopping advice from the trusted, unbiased consumer resource.

EFE – The world’s largest Spanish-language news agency and global leader in Hispanic news and information.

El Diario-La Prensa – Leading New York City Spanish language newspaper and the oldest Spanish language newspaper in the country.

Hispanic Business -Leading English-language business publication for the Hispanic market. – The most comprehensive English-language site for Latinos, featuring news, entertainment and information as well as the contents of HISPANIC Magazine, the nation’s largest general interest glossy; and HISPANIC Trends, a business monthly.

Knight Ridder Digital – Spanish-language newspaper web sites in Miami (El Nuevo Herald), Dallas/Fort Worth (La Estrella), and San Jose, CA (El Nuevo Mundo), providing in-depth local and international news and analysis.

La Opinión – The leading Spanish-language daily newspaper in the United States, providing original and award-winning content to U.S. Hispanics.

Merriam-Webster – Spanish/English dictionary.

NFL – Provides easy access from the Deportes channel to the NFL en Espanol site as well as integration of selected NFL en Español articles.

People en Español -Time Inc.’s leading celebrity magazine for Hispanics offering exclusive daily content

STATS, Inc. – Offers the latest statistics on games and players from the major European and Latin American soccer leagues, baseball from the Caribbean and Mexico as well as all major weight classes in global boxing. In addition, AOL members will have integrated access to coverage of the major international soccer tournaments including the FIFA – Provides integrated Spanish language coverage of International and U.S. soccer World Cup(R), Euro 2004 Cup, Gold Cup and Copa Libertadores.

The Knot – The most comprehensive resource for couples seeking information and services to help plan their weddings and their future lives together

TodoBebé – the leading Spanish-language provider of the most relevant and credible multimedia content for before, during and after pregnancy, including infertility and parenting issues.

Univision Online, Inc. – The largest web-based Spanish-language Internet destination in the U.S.

World Book – Spanish-language encyclopedia for grades K-8.

With today’s launch, consumers online can experience AOL Latino in two ways. Any AOL 9.0 Optimized member can access a Spanish Welcome Screen and have access to the five new programming channels. To access the full Spanish features and functionality of AOL Latino, members can download the AOL 9.0 Optimizado product at Keyword: Latino or through special installation disks distributed via retail outlets in November. AOL 9.0 Optimizado offers unlimited usage for $23.90 per month, with full access to Spanish language content plus all the great features of the English language service for no extra charge.

About AOL(R) Latino

AOL Latino is an independent Spanish language service offering robust Spanish product features and content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world’s leader in interactive, Web brands, Internet technologies and e-commerce services.



America Online

Lori Dolginoff, 212-652-6363


C-Com Group

Luis Gonzalez, 305-371-4030

AOL(R) Latino Spanish Language Internet Service Announces Key Partnership With People en Español


DULLES, VA,–(HISPANIC PR WIRE – BUSINESS WIRE)–October 1, 2003–AOL Latino, a new independent Spanish language Internet service for America Online’s U.S. Hispanic members, today announced a key partnership with People en Español, in which AOL will be the exclusive online distributor of select People en Español content. The deal represents People en Español’s first real entry into the online medium.

At the heart of the agreement, AOL Latino and People en Español are committed to developing on a frequent basis high-quality editorial packages and special features that are specifically designed to meet the needs of the AOL Latino audience. As a result of this synergistic venture, AOL Latino members, who are part of the fastest-growing segment of the online community, can access the kind of rich, colorful content that’s relevant to their daily lives at AOL Keyword: people en español.

With 41 percent of U.S. Hispanics online, AOL’s partnership with People en Español is a strong example of the service taking the lead in offering this thriving online community the content that they can’t find anywhere else. From the latest talk from Tinseltown, including gotta-get-it gossip, hip-hot styles of the stars, and sizzling celebrity profiles, People en Español’s got the pulse on the entertainment content that matters most to our AOL Latino members.

“Our partnership with People en Español is one example of our solid commitment to provide the kind of fresh entertainment content and packages that appeal to AOL Latino members of all ages,” says David Wellisch, Vice President and General Manager, AOL Latino. “Whether it’s entertainment or news, sports or music, AOL Latino connects its members to the compelling and comprehensive coverage they want, whenever they want it.”

“People en Español is proud to forge this dynamic partnership with AOL Latino,”
says Lisa Quiroz, People en Español Publisher. “This on-line relationship represents an important milestone for us in terms of growth and strength in the market. We continue to explore innovative ways to reinforce our position as the leader in Hispanic entertainment, beauty and fashion.”

People en Español Online Content:

AOL Latino members can get quick-click connections to the best in entertainment news and reviews with People en Español. Exclusive content includes:

Lo Último(R): This celebrity-driven section provides daily news updates from around the world. From the hottest celebrity gossip in Hollywood to behind-the-scenes of your favorite Mexican telenovelas, Lo Último’s latest gossip will keep readers informed on the latest and greatest in Hispanic entertainment.

Portada: This monthly feature focuses on People en Español’s exclusive and enticing cover stories including celebrity interviews and never-before-seen exclusive photos.

Perfil: Each week, People en Español will highlight a Hispanic celebrity who has recently been featured in the magazine.

Galería: In Galería, AOL Latino subscribers will find photos of their favorite stars, on and off the red carpet.

About People en Español

PEOPLE EN ESPAÑOL was launched in 1998 and today is the best-selling Hispanic magazine in the United States. Each month, the publication reaches more than four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service and compelling human-interest stories. Distinguishing itself from its English-language counterpart, PEOPLE EN ESPAÑOL delivers original editorial content that captures the values, contributions and impact of Hispanics in the United States.

About AOL(R) Latino

AOL Latino is an independent Spanish language service offering robust Spanish product features and content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. Based in Dulles, Virginia, America Online is the world’s leader in interactive services, Web brands, Internet technologies, and e-commerce services.


America Online
Lori Dolginoff, 212-652-6363
People en Español
Lauren Kuschner, 212-522-4130

Ad Council Announces First Hispanic Campaign Review Committee


New York,–(HISPANIC PR WIRE – US Newswire)–October 1, 2003–The Advertising Council announced today the creation of a Hispanic Campaign Review Committee (HCRC) that will review and approve Spanish targeted Ad Council PSAs. The Committee is chaired by Daisy Exposito-Ulla, Chairman and CEO, The Bravo Group and includes the following members:

— Mark Gonzalez, President/Creative Director, 28 de enero

— Jesus Martin, Creative Director, The Bravo Group

— Paco Olavarrieta, Creative Partner, OLE

— Roberto Pedroso, Associate Creative Director, Conill Advertising

— Harold Trompetero, Group Creative Director, Siboney

— Manny Vidal, Partner/CEO, The Vidal Group

The HCRC is an addition to the Ad Council’s Campaign Review Committee, which was established during the 1950s to ensure effective advertising. The CRC, currently co-chaired by Andy Langer, Vice Chairman, Lowe Worldwide, and Nina DiSesa, Chairman, Chief Creative Officer, McCann Erickson WorldGroup, reviews and critiques campaigns at every stage of development. All campaign strategies and creative elements must receive CRC approval prior to production.

According to Peggy Conlon, President and CEO, the Ad Council, “We are thrilled to have this new committee at the Ad Council in order to maximize the effectiveness of our Hispanic targeted PSAs and in doing so, positively impact the critical issues affecting the Hispanic community. I believe that this group of experts who possess such vast experience with the Hispanic audience, will greatly help us reach this important audience most effectively.”

Currently, one half of the Ad Council’s fifty PSA campaigns include Hispanic targeted messages, all of which are developed by Hispanic ad agencies. This new committee will address a variety of issues including obesity, education and homeland security among others.

“I am very pleased to chair this new committee at the Ad Council,” said Daisy Exposito-Ulla, Chairman CEO, The Bravo Group. “I firmly believe that the guidance provided by this committee will result in wonderful work which will greatly benefit our Hispanic community.”

The Advertising Council

The Ad Council is a private, non-profit organization with a 60-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. The Ad Council has produced thousands of public service campaigns that address the most pressing social issues of the day. Ad Council icons and slogans are woven into the very fabric of American culture – from Smokey Bear’s “Only You Can Prevent Forest Fires” and McGruff the Crime Dog’s: “Take A Bite Out of Crime,” to the United Negro College Fund’s: “A Mind is a Terrible Thing To Waste,” and “Friends Don’t Let Friends Drive Drunk.” The Ad Council has received more than $1 billion in donated media for its campaigns each year since 1998. To learn more about the Ad Council and its campaigns, visit



The Ad Council

Beth Costiglio


Dallas Morning News Officially Launches Al Día – It’s Daily Spanish-Language Newspaper


DALLAS, TX–(HISPANIC PR WIRE)–September 30, 2003–The Dallas Morning News launched its daily Spanish-language newspaper, Al Día. The new publication, with a circulation of 40,000, is published 6 days a week, Monday through Saturday, and provides North Texas Hispanic residents with timely, in-depth local news coverage on issues affecting their community.

Al Día delivers the most comprehensive local, national, international, news and sports stories in Spanish in Texas. In addition, it provides coverage on health, education, family, entertainment, lifestyles, homes, automotive, and a weekend “Fin de Semana” edition. Al Día will provide a daily classified section, listings, and useful information, such as how to finance a first car, home, or a college education, and how to navigate in their daily lives.

Bold text and graphics, and clear navigation, add to Al Día’s value as a daily tool for better living. Also launched today is, a comprehensive news website that will be regularly updated. Al Día operates independently of The Dallas Morning News, and is located in The Dallas Morning News building in downtown Dallas.

“The Dallas Morning News has put forth a tremendous amount of effort and planning to bring Al Día, the most widely distributed Spanish daily newspaper in Dallas, to the ever-increasing DFW Hispanic community. We have the largest news staff for a Spanish language newspaper in the Southwest, and the newspaper is available all over in North Texas. We are the only Spanish language daily in the market that can deliver to every doorstep via the strong distribution network of The Dallas Morning News. We also have premium distribution inside leading retailers including 7-Eleven and Fiesta, and you’ll also see our colorful racks throughout Dallas/Ft.Worth,” said Gilbert Bailon, president and editor of Al Día.

The publication features original content supplemented with content from Spanish-language wire services. In addition, the Al Día staff has access to Belo Corp.’s respected news resources in the U.S. and to the Dallas Morning News bureaus, including Mexico City, which has five Dallas Morning News correspondents, Cuba, South America, and other international locations.

The Dallas Morning News is published by Belo Corp., one of the nation’s largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America’s most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive’s new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at



Amy Hinojosa

(469) 977-3609

The LA Music Academy Launches Ritmos Auténticos


PASADENA, CA,–(HISPANIC PR WIRE)–September 30, 2003–The LA Music Academy today announces the launch of Ritmos Auténticos—a one-year scholarship program created to support talented Hispanic adult students aspiring to further their musical interests and careers at The Academy. The program was created in partnership with Tecate.

One full year scholarship for $13,000 will be awarded to a talented artist. The winner will be selected based on musical talent, a desire to pursue a professional music career at The LA Music Academy, and the ability to pass the entrance requirements for The Academy.

“We are very excited to announce this new scholarship program. The number of Hispanic graduate students interested in pursuing a professional musical career continues to grow, and through Tecate’s sponsorship, we are able to assist talented students that do not have financial means to pay for tuition. Tecate’s sponsorship is great for aspiring artists in need,” said C. Thomas Aylesbury, executive director of The LA Music Academy.

The LA Music Academy was founded in 1996 by a number of prominent LA-based musicians whose idea was to create a different kind of school that truly maximizes the improvement and learning received in the shortest possible time. The Academy offers intense musical training in drums, bass, guitar, and vocals in small group settings. This intense and focused approach improves playing skills rapidly in the most practical and important elements of musicianship. Some of the Academy’s recent graduates include Lifehouse’s Sean & Rick Woolstenhulme; Nate Wood, formerly of The Calling; Warner bros. Artist Debbie Nova; and Florian Reinert of paloalto.

“Ritmos Auténticos was created to help our core consumers with musical talent fulfill their dreams,” said Andres Siefken, Senior Brand Manager – Tecate, Labatt USA “We researched a number of music schools around Los Angeles and believe The LA Music Academy provides an inspiring environment for music education. They have a dynamic faculty and student body composed of bilingual and bicultural musicians that understand what it is to be Latino and are proud to keep their cultural influences alive through music.“

Ritmos Auténticos is open to Hispanic adult students age 21 and over with musical talent and a desire to pursue a professional music career at the LA Music Academy. To apply, students must complete an official scholarship application and submit a videotape, CD, or cassette containing an original song (with or without lyrics) or performance that embodies the Tecate brand dimensions (hard working, audacious, and brave). The piece could be developed utilizing any music genre reflecting Mexican influence such as Rock en Español, Cumbia, Ranchera, Quebradita, Nor-Tec, etc. Applications must be postmarked no later than January 1, 2004.

For more information regarding Ritmos Auténticos or to download an application, visit

The LA Music Academy is the most direct and effective program for educating contemporary musicians. Founded by top LA-area pro musicians in 1996, the program emphasizes an intimate, personalized atmosphere and daily live performance experience with professional accompanists.

Tecate, first brewed in 1944 in the small Mexican town of Tecate, is the #4 imported beer in the U.S. and the #1 selling import in a can. A refreshing, authentic Mexican beer, Tecate is consumed with salt and lime and is a favorite among Mexican-Americans.

Headquartered in Norwalk, Conn., Labatt USA imports and brews an array of specialty beers including Labatt Blue, Rolling Rock, Dos Equis, Tecate and Stella Artois. Labatt USA is a joint venture of Labatt Brewing Co. Ltd., Canada, which is a wholly owned subsidiary of Interbrew S.A. of Belgium; and of FEMSA Cerveza S.A. de C.V. of Mexico, owner of Cervecería Cuauhtémoc Moctezuma.



Iveliesse Malavé

Magnet Communications

(909) 272- 1888 ext. 30


Marcie Perez

Magnet Communications

(909) 272-1888 ext. 22

2003 Hispanic Media Awards Names Keynote Speaker: J.R. Gonzales, Chairman of the Board, United States Hispanic Chamber of Commerce


Denver, CO,–(HISPANIC PR WIRE)–September 30, 2003–J. R. Gonzales, a long-time advocate for Hispanic Americans, will be the keynote speaker for the 2003 Hispanic Media Awards, which will start at 6:00 p.m. with a reception, followed by a dinner and gala at the St Anthony Hotel.

The Hispanic Media Awards annually honors the most influential Hispanic Publishers, Editors, media executives and Reporters in the nation. In addition, this year John Quiñones, a senior correspondent for ABC News’ “20/20” television program, and Eduardo Porter, a senior staff writer for The Wall Street Journal, will receive special Achievement honors for being Hispanics who have made it to the top in general market media.

This is the third consecutive year that this awards program is being organized by Events Concepts, Inc., a Denver based-promotions firm headed by Chris Day.

“We’re honored that J.R. accepted our invitation because of his long-standing career in the Hispanic community that spans local, state, and national arenas,” Day says. “With over a decade of extensive leadership experience, Gonzales has a solid background in the obstacles that face the Hispanic community and how hard it is to overcome those challenges and succeed in business – especially since he is the current Chairman of the United States Hispanic Chamber of Commerce (USHCC) and the immediate Past Chairman of the Texas Association of Mexican-American Chambers of Commerce (TAMACC).”

Despite his current commitment to the USHCC, Mr. Gonzales remains active in community leadership roles in the Austin area. Mr. Gonzales has served a two-year term as Chairman of the Greater Austin Hispanic Chamber of Commerce; served on the Executive Board of Directors of the Greater Austin Chamber of Commerce; served on the Board of Directors of Leadership Austin, Mexican-Arte Museum, and the CenTex Wing of the Commemorative Air Force.

Additionally, Mr. Gonzales established a multi-chamber alliance to include the Greater Austin Hispanic Chamber of Commerce, the Capitol City African-American Chamber of Commerce and the Asian-American Chamber of Commerce. The Multi-Ethnic Chamber Alliance works to find common causes and assist one another in finding solutions to issues affecting minority communities in Austin, Texas.

Mr. Gonzales has been recognized with numerous awards for his extensive community involvement. In addition, he continues to be a highly regarded expert on many subjects. National

Public Radio, Hispanic Business, Hispanic Magazine, Politico, CBS Public Eye, and many other local, state, national and international publications and television mediums have interviewed him. He was also featured on a PBS educational series dealing with persuasive techniques.

Sponsorships, tables, and individual seats are available for the October 17th event by calling Irma Calderón Woodruff at 210-410-1214 or Wanda Reyes at 210-733-3113.



Irma Calderón Woodruff



Wanda Reyes


Cover Story: Mexican Pop Icon Gloria Trevi Reveals Truth Behind Sex Scandal in the November Issue of People en Español


New York, NY—(HISPANIC PR WIRE)—September 29, 2003–In an exclusive interview for the first time ever from her jail cell in Chihuahua, Mexico, rock star Gloria Trevi speaks to Senior Editor Armando Correa about her controversial arrest, three-year prison term, three-year old son and the mysterious death of her infant daughter Ana Delai. Also in the November issue, Trevi reveals her hopes to regain fame and fortune when she is released from prison in 2004.

Often referred to as the “Mexican Madonna,” Trevi exploded onto the scene more than a decade ago, shocking fans with her ragged mini-skirts, ripped tights and songs of sexual freedom. Trevi’s lyrics and performances enticed the young and outraged the old.

In 2000, rumors started developing accusing Trevi–and her onetime manager and boyfriend Sergio Andrade–of being the ringleaders of horrendous crimes such as child abuse, rape and kidnapping. Prosecutors later charged the couple with the aforementioned crimes, along with charges of soliciting teenage girls for Andrade’s sexual desires, on the pretext of helping the girls reach stardom. Trevi is currently serving out her sentence at the Cereso Prison in Chihuahua, Mexico.

In a desperate attempt to receive better treatment behind bars, Trevi became determined to have a child. She was rumored to be sexually linked to a prison guard in order to secure conjugal visits with Andrade. To this day, the paternity of her son Angel Gabriel has yet to be determined.

“Gloria’s rise to stardom–and ultimate downfall–is a genuinely fascinating tale,” says Richard Pérez–Feria, Editor of People en Español. “Once again, People en Espanol is first to get the whole exclusive story that our readers crave the most.”

All this and much more in the November issue of People En Español.

People en Español was launched in 1998 and today is the best-selling Hispanic magazine in the United States. Each month, the publication reaches more than four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service and compelling human-interest stories. Distinguishing itself from its English-language counterpart, People en Español delivers original editorial content that captures the values, contributions and impact of Hispanics in the United States.



Lauren Kuschner



Elvis Lizardo


LATINA Style website, a one stop shop for Latinas, partners with to add a career portal


Washington DC–(HISPANIC PR WIRE)–September 29, 2003–LATINA Style Magazine, the premier magazine addressing the needs of the Latina professional woman in the U.S., announces it’s partnership with, one of the leading career sites for Hispanic and bilingual professionals.

LATINA Style is developing a one-stop-shop website ( for the convenience of its users. The new career section will help LATINA Style readers find optimal career opportunities and help employers maximize their online recruiting efforts by finding top quality candidates to meet their growing business needs. The career section is unique in providing a direct link to Hispanic women in the workforce

Launched in January 2000, has grown to become a vital career resource for job seekers and corporations alike. Job seekers can not only post their resumes, but also have access to interview tips and job search techniques.

With resumes from qualified Hispanic professionals, job postings from some of today’s industry leaders and Fortune 500 companies, networking events and an e-newsletter, is achieving its goal of enhancing opportunities for Hispanics and providing a complete resource for corporations to fulfill their diversity initiatives.

Launched in 1994, LATINA Style Magazine was the first Latina owned national magazine dedicated to the concerns of the contemporary Latina professional in the U.S. The magazine focuses on the lifestyle needs of Latina business owners, college students and influential Hispanics.

For more information please visit



Maria del Mar Velasco

Marketing Director

(202) 955-7930

UAE’S Al-Qubaisi, Costa Rica’s Ramirez Lead at AMF Bowling World Cup


TEGUCIGALPA, HONDURAS,–(HISPANIC PR WIRE)–September 29, 2003–Mohammed Al-Qubaisi of the UAE is the men’s leader after the first round of competition at the 2003 AMF Bowling World Cup, underway at Planeta Sipango bowling center.

Al-Qubaisi, who won the 1988 Bowling World Cup, ranged between games of 183 and 258 to average 224.20 for five games. His 1,121-pin total is three pins better than that of Jose Smeke Lopez of Mexico, who is averaging 223.60.

The 1994 men’s champion, Tore Torgersen of Norway, is third with 1,115 pins and a 223.0 average. U.S. national champion Bill Hoffman is fourth with 1,104 pins and a 220.80 average.

Hoffman also rolled the high game of the day, a 297 score.

On the women’s side, Marie Ramirez of Costa Rica leads with a 227.0 average and 1,135 total pins. Laura Rhoney of Scotland is second with 1,124 pins and a 224.8 average, followed by Japan’s Hiroko Shimizu (1,117 pins) and Jojo Canare of the Philippines (1,093).

Defending champions Mika Luoto of Finland and Shannon Pluhowsky of the USA are 31st and fifth in their respective divisions. Honduras’ Gil Valle Suarez and Maria Elena Breve Ferrari are in 29th and 49th place, respectively, averaging 198.2 and 169.6.

Honduras´ vice president, Armida de Lopez Contreras, visited the bowling center Sunday to meet the bowlers and wish them luck in the competition.

Seventy-five men and 62 women are competing in this year’s Bowling World Cup.

AMF Bowling Worldwide Inc., the Office of the Mayor of Tegucigalpa, and the Honduran National Lottery are principal sponsors of this year’s championship. Supporting sponsors include Hertz Car Rental, Diario El Heraldo, SAT Computer Warehouse Corporation, Multidata, and Canal 11 TV.

AMF Bowling Worldwide Inc., the founder and principal sponsor of the Bowling World Cup, is the world’s largest owner and operator of bowling centers. AMF is also a leader in the manufacturing and marketing of bowling and billiards products. More information about AMF is available on the Internet at

– From: Planeta Sipango Bowling Center

– Event: 2003 AMF Bowling World Cup, Tegucigalpa, Honduras

– Date: Sunday, September 28, 2003



Lydia Rypcinski, media coordinator

Telephone in Honduras: (+00 or +011) 504-231-1256

The City of Miami Proclaims ‘Hispanic Small Business Week’ as Part of Hispanic Heritage Month


MIAMI–(BUSINESS WIRE)–Sept. 29, 2003–The City of Miami announced today it has proclaimed September 26 – October 3, 2003 “Hispanic Small Business Week” in celebration of Hispanic Heritage Month. As part of this effort, Office Depot will offer a series of free educational seminars targeted to Hispanic small business owners. Entitled, “Tu negocio, tu dinero,” (Your business, your money) and developed by Florida Atlantic University’s Small Business Center (FAU’s SBDC), the seminars will be held at Office Depot’s flagship store at 2690 Coral Way. Experts specializing in small business financing, business plan development and the basic principles of accounting will conduct courses in Spanish beginning on Monday, September 29 and continuing through Thursday, October 2.

“Hispanic small businesses are an extraordinarily important market in the U.S. Recognizing the great importance of this segment to the economy of the city and nationwide, it is our desire to empower Hispanic small business owners with the tools necessary to expand and succeed in today’s increasingly complex business environment,” said City of Miami Mayor Manny Diaz.

As part of its commitment to the Hispanic community, South Florida-based Office Depot and FAU’s SBDC have offered more than 350 seminars, as well as actively participated in numerous conferences, matchmaking events, workshops and trade shows reaching nearly 5,000 individual business owners and entrepreneurs this year.

“Office Depot strives to provide the resources Hispanic small business owners need to transform their visionary dreams into marketplace realities. We understand that in order to grow, small businesses need exposure as well as cutting-edge resources and support,” said Ruth Cyrus, Office Depot Director of Small Business and Multicultural Marketing. “We are committed to empowering this culturally rich and diverse sector through a variety of outreach programs.

As part of the activities scheduled during “Hispanic Small Business Week,” Latina financial guru, Julie Stav held a one-hour, financial advice program in Spanish at Office Depot’s Coral Way location on Saturday, September 27 at 11:00 a.m. The program will air live on HBC stations across the country.

Since 1979 Stav has been educating and empowering thousands of Hispanic business owners by offering hundreds of financial planning seminars. Her ongoing PBS programs and television guest appearances strive to educate her audience to take control of their own destiny, plan their finances and invest wisely.

The City of Miami and Office Depot recognize the importance of providing ideas and solutions to help Hispanic small businessmen and women run their businesses successfully. With an estimated 2 million Hispanic-owned businesses in the United States generating about $300 million in sales every year, the Hispanic market is a significant force in contributing to the United States economy. The number of Hispanic-owned businesses in the United States is expected to increase to 8 million within the next ten years.

Information about “Hispanic Small Business Week”:


9/26/03 Mayor’s Proclamation of “Hispanic Small Business Week”


9/27/03 Julia Stav Talk show live at Office Depot (2690 Coral Way)


9/29/03 Seminar: Business Plan Basics


9/30/03 Seminar: Small Business Financing


10/1/03 Seminar: Effective Marketing Promotions and Ads


10/2/03 Seminar: Accounting Basics

Note: All seminars will be offered from 6-8 p.m. at Office Depot’s flagship store at 2690 Coral Way in Miami, FL.

About Office Depot

With annual sales of nearly $13 billion, no one else sells more office supplies to more customers in more countries than Office Depot. Founded in 1986 and headquartered in Delray Beach, FL, Office Depot conducts business in 22 countries and employs nearly 50,000 people worldwide.

Office Depot is an industry leader in every distribution channel – from retail stores and contract delivery to catalogs and e-commerce. The company is the world’s number two online retailer – on target to generate $2.5B in sales for FY’03. In North America, Office Depot has more than 870 retail stores in addition to a national business-to-business delivery network supported by 24 delivery centers, more than 60 local sales offices and 13 regional call centers. The company’s common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index.

Additional press information about Office Depot can be found at:



Burson-Marsteller, Miami

Evelyn Zapata, 305-347-4339



Monica Fernandez, 305-347-4300, ext. 1006


Office Depot, Delray Beach, Fla.

Brian Levine, 561-438-2895


City of Miami Press Secretary

Kelly Penton, 305-250-5317




Advisory for Sunday, October 5TH


Soulfrito The Pontiac Urban Latin Music Festival presented by GMAC, the second annual Urban Latin music and culture celebration seizes Downtown Miami for a full day of festivities featuring the Urban Latin music’s hottest artists joining showing homage to our nation’s cultural diversity

Performing artists: Gang Starr, Lumidee Yerba Buena, Magic Juan, Frankie J, Huey Dunbar, Fulanito, Aventura, among others. Hosted by “LaLa” from MTV Direct Access among other special guest hosts. Music by Frankie Needles & L Smooth..Special performances by DJ Le Spam & The Spam All Stars, PitBull and Don Dinero. Also exhibiting LatinoStep College Tour. A Special Tribute to Celia Cruz And Big Pun.


Soulfrito (soulful flavor) is the world’s premier pioneer in showcasing today’s Urban Latino cultural phenomenon by introducing music and culture to a wide audience by blending hip-hop, merengue, Latin-neo soul, bachata, salsa, reggaeton and Afro-Cuban Funk with Urban styles and rhythms. Founder 20 year old brainchild Melissa Giles, is dedicated to bring together multi-cultural communities in the United States. For additional information visit website


Sunday, October 5TH (Media arrival at 4 p.m.) Gates open at 2 p.m.


Bayfront Park Amphitheatre (Downtown Miami)

Media/Interviews contact:

Claudia Figueredo Action Public Relations

305 466 4360 or

Ticket information:

Tickets are now available through Ticket Master at 305 358 5885 priced at $15.00 in

advance, $20.00 at gate (students w/ school ID get $5 off General admissions) and VIP

admissions $40.00 In Advance-$50.00 At Gate. Official After Party at Opium Garden. For more information, please call Soulfrito information line on 305 371 2431.

Sponsors and partners: Pontiac, GMAC, JackDaniel’s, Urban Latino Magazine & TV, The Beat,, El Zol 95, Music Choice,



Action Public Relations

Claudia Figueredo, 305 466 4360

SBA Administrator Hector V. Barreto to Deliver Remarks at Hispanic Leadership Forum; Afternoon Event Sponsored by Rep. David Vitter



ADVISORY for Saturday, September 27, 2003


Administrator Hector V. Barreto, U.S. Small Business Administration


Administrator Barreto will deliver remarks at the Hispanic Leadership Forum on the Bush Administration’s small business agenda and economic policies, the Jobs and Growth Act recently signed by President Bush, and how the SBA can assist the small business community. Other forum discussions will include Latin American trade, education, immigration and health care.


Saturday, September 27, 2003,

1:30 to 2:30 p.m.,

Press availability from 1 to 1:30 p.m.


Four Points Sheraton,

6401 Veterans Blvd.,

Metairie, LA,




Small Business Administration

Raul E. Cisneros


Hispanic Publishers Launch Higher Education Initiative for California Latinos


Washington, DC,–(HISPANIC PR WIRE)–September 25, 2003–Actor and activist Edward James Olmos, the DaimlerChrysler Corporation Fund and the National Hispanic Press Foundation have partnered to help more Latinos secure a higher education with the free distribution of 10,000 copies of the 2004 Hispanic Scholarship Directory. Mr. Olmos will kick off the educational initiative at 12:00pm on Saturday, September 27th on the Figueroa Pad at Expositions Park during the Latino Book and Family Fair. Numerous community representatives, corporate leaders and spokespersons from national Hispanic organizations are uniting for the occasion to help highlight the importance of a higher education, the particular needs of the Latino community and the important role this Directory can play.

DaimlerChrysler Corporation Fund is sponsoring the distribution of the Directory and CD-ROM in the Southern California area. “This initiative enables us to further higher educational pursuits of the nation’s largest minority group and helps Latinos prepare for the challenges of an increasingly global economy,” said Frank Fountain, Chrysler Group Senior Vice President of Government Affairs and President of the DaimlerChrysler Corporation Fund. “Chrysler Group is committed to being a ‘Good Neighbor’ and enhancing educational opportunities among our customers and dealers and within the communities where we operate.”

“Over 80% of the teen population in Los Angeles is Hispanic. This is the perfect place for Hispanic publishers and our partners to help thousands of aspiring students get a higher education” said Eddie Escobedo, Sr. Chairman of the Board of the National Hispanic Press Foundation. To order a free copy of the 2004 Hispanic Scholarship Directory, log on to, call 1-877-POR- BECA or visit one of the following participating Chrysler, Dodge and Jeep dealerships: Tuttle Click Automotive Group in Irvine and Tustin; Jeep Chrysler of Ontario; Casa de Gonzalez Chrysler Jeep in South Gate and Whittier; Valencia Chrysler Jeep in Valencia; Fullerton Dodge in Fullerton and Carl Burger Chrysler Jeep in La Mesa.

The Directory is now in its sixth edition and includes a complete and detailed profile of more than 1,000 scholarships, grants and sources of financial aid. Additionally, it is the first bilingual edition in both English and Spanish. It also contains advice on researching material; a financial aid calendar; and an index of scholarships available by region, field or institution. There are also numerous financial opportunities cited for residents who do not yet have citizenship in this country.

An all-new 2004 Directory on CD-ROM format, sponsored in part by the National Education Association, is one of the newest features for this year’s campaign. Over 758 new and updated funding sources have also been added to further aid in the search process. Also included in the Directory is a special introduction by Edward James Olmos, star of the PBS television series “American Family.”

According to the Census Bureau, 10 percent of all students enrolled in college are of Hispanic origin, but only six percent actually graduate with a four year degree. These numbers are still below the national demographic that show that Hispanics comprise 12.5 percent of the total US population. Because of the rising cost of education, the largest concentration of Hispanics in higher education is in community colleges and other two-year institutions. The National Center for Educational Statistics reports that nine percent of all associate degree recipients are Hispanic. California itself represents 31% of the US Latino population with 11 million persons. Of those, 27% will be under the age of 18, says the Census Bureau. Other statistics show that 80% of the teen population in Los Angeles is Latino. “America’s future economic vitality hinges on improving access to higher education for our largest ethnic community,” said Tom Oliver, Executive Director & CEO of the Hispanic Press Foundation.

The National Hispanic Press Foundation and NAHP, along with sponsors DaimlerChrysler Corporation Fund, Exelon Corporation, National Education Association, Southern California Edison, US Navy, American Association of Community Colleges, The American Dietetic Association, MGM-Grand, Woodrow Wilson National Fellowship Foundation and the publisher, WPR Publishing, enthusiastically support the development of more effective educational resources for Hispanic youth who would like to realize their dream of higher education.

About the National Hispanic Press Foundation

The National Hispanic Press Foundation is the nation’s only charitable organization working on behalf of hundreds of Latino publishers. The foundation works closely with newspapers, magazines and journals with a combined circulation of circulation of over 12,000,000 copies, reaching over half of America’s Hispanic households each week. The foundation is the sister organization of the National Association of Hispanic Publishers [NAHP].

About the NAHP:

Founded in 1982, the National Association of Hispanic Publications is the premier organization representing over 200 member publications with a combined circulation of more than 12 million, reaching over 50 percent of Hispanic households in 55 U.S. markets on a weekly basis. The mission of the NAHP is to continually inform and educate the Hispanic community on social issues, educate the readership of its member publications, provide technical assistance and to improve the quality of Hispanic publications nationwide.

For more information about the Directory, the National Hispanic Press Foundation, or NAHP, please call the national office at 202- 662-7250 or visit



Melania Flores


Hispanic Publishers National Higher Education Takes-off in Chicago at USHLI


Chicago, IL,–(HISPANIC PR WIRE)–September 25, 2003–Luis Rossi, Vice Chairman of the National Hispanic Press Foundation and former publisher of La Raza; Zeke Montes, Board Member of the National Hispanic Press Foundation and publisher of TeleGuía de Chicago, and Ray Gonzalez, Vice President of Diversity, Exelon Corporation will be on hand at the 21st Annual US Hispanic Leadership Institute Convention distributing copies of the 2004 Hispanic Scholarship Directory as part of a national effort to make higher education a reality for Latino youth. Exelon Corporation, as part of the national effort, will distribute 1,000 copies of the Directory in the Chicago area. The kick off event will take place in the Exhibition Hall, Booth 320 at the Hyatt Regency Chicago, 151 E. Wacker Drive, at 2:30 pm.

This year the directory will be in its 6th edition, along with an all-new CD-ROM version that was developed with the sponsorship of the National Education Association. The Directory itself contains over 1,000 funding sources including 758 new or updated listings. With over 250 pages of listings, an introduction by noted actor and Activist Edward James Olmos, and an extremely informative financial aid calendar, the Directory is an instrumental tool in enabling Hispanic youth realize their dream of a higher education.

“With a high school drop out rate of 50% for Hispanics, we need to open up greater opportunities to move up. As publishers, our Hispanic Scholarship Directory helps families and aspiring students find the resources and plan for a better future,” said Zeke Montes, Foundation Board Member and Immediate Past President of the National Association of Hispanic Publications [NAHP].

According to the Census Bureau, 10% of all students enrolled in college are of Hispanic origin. While only 6% actually graduate with a four year degree. These numbers are still below the national demographic that show that Hispanics comprise 12.5% of the total US population. Because of the rising cost of education, the largest concentration of Hispanics in higher education is in community colleges and other two-year institutions. The National Center for Educational Statistics reports that 9% of all associate degree recipients are Hispanic.

The National Hispanic Press Foundation and NAHP, along with sponsors Exelon Corporation, DaimlerChrysler Corporation Fund, National Education Association, Southern California Edison, US Navy, American Association of Community Colleges, The American Dietetic Association, MGM-Grand, Woodrow Wilson National Fellowship Foundation and the publisher, WPR Publishing, enthusiastically support the development of more effective educational resources for Hispanic youth to attend college.

For more information about the Directory, or the National Hispanic Press Foundation, please call the national office at (202) 662-7250, or log onto the web at



Joseph Carrillo

(202) 662-7250

Doing the Work of America: Food and Commercial Workers Mobilize for Immigrant Worker Rights


Washington, D.C–(HISPANIC PR WIRE – U.S. Newswire)–Sept. 25, 2003–The nation’s largest private sector union and the largest workers’ organization in the food industry, the 1.4 million member United Food and Commercial Workers Union (UFCW), is mobilizing to protect the rights of immigrant workers who now comprise the majority of the workforce in much of America’s meat and food processing industry.

UFCW members and leaders are “getting on the bus” for the Immigrant Workers Freedom Ride in Los Angeles, Las Vegas, San Francisco, Seattle, Miami, Minneapolis, Houston, and Chicago.

“We are bringing a message of hope to immigrant workers. The workers who are doing America’s work— the hard work— the dangerous work— the work that puts food on the dinner table for America’s families. We believe, that if you do the work, you’ve earned the opportunity for legal status, a living wage and respect for your rights. We are calling on America to recognize the contribution of some its most valuable workers,” said UFCW President Doug Dority.

The UFCW has been aggressively organizing immigrant workers in the meatpacking industry for more than three decades. From Southeast Asian refugees during the 1970s, 1980s and 1990s to Latin American and African immigrants of today, the UFCW has been fighting to open the door to the American dream for a new generation of immigrants. A century ago, immigrants from Central and Southern Europe sweated and struggled in the meatpacking industry as chronicled in Upton Sinclair’s The Jungle. Today, in non-union plants, conditions rival those of a century ago with high injury rates, high turnover and low wages.

“Employers ruthlessly exploit immigrant workers, who often have no understanding of workplace rights and who live in constant fear of deportation. While the government cannot effectively stop employers from recruiting and importing immigrant workers solely for the purpose of economic exploitation, the government does effectively suppress these workers in the struggle against exploitation through allowing employers’ to threaten INS enforcement action against them. To protect American workplace standards, we must legalize and organize immigrant workers to stop the widespread abuse of worker rights,” according to Dority.

The Immigrant Worker Freedom Ride draws on the experience of the civil rights movement of the 1960s. Building bridges to the broader community and drawing strength from the struggles of the past connects today’s immigrants to a support network that can mobilize the social and political power to open the eyes, move the heart and change the laws of America to recognize the rights of immigrant workers.

UFCW activities are featured at stops in Omaha, Nebraska, and Fayetteville, North Carolina.

A rally in Omaha will focus on a community-wide, industry-wide organizing effort in the area’s meatpacking industry. From organizing soccer leagues to organizing unions, community and UFCW activists are building a model for empowering immigrant workers and winning community support. Nebraska’s Republican Governor responded to the effort with a proclamation of a “Bill of Rights” for meatpacking workers. The effort has led to organization and a union contract for immigrant workers at three Omaha area plants.

UFCW contracts for immigrant workers have produced tangible improvements in workers’ lives including wage increases and affordable, family health insurance.

Union contracts also:

— protect immigrant workers from unfair firings;

— protect workers from discrimination based immigration status; and,

— provide workers with representation and impartial arbitration to protect their rights.

The contracts also establish multi-cultural funds that provide resources for programs such as safety training in Spanish and English as a second language classes.

The Fayetteville, North Carolina stop will focus on organizing efforts at the world’s largest meat processing plant— Smithfield Foods in Tar Heel. The company union busting tactics— including pitting Latino and African American workers against each other— have been featured in an award-winning New York Times article and a Human Rights Watch report. An administrative law judge found widespread labor law violations, and a North Carolina jury found the company in violation of civil rights laws, in a decision overturned on technical grounds. The event will take place at a former slave market highlighting the suppression of human rights for economic gain.

According to Dority, “Every worker has an interest in stopping the exploitation of immigrant workers. If employers can get away violating the rights of any worker, they will soon be able to exploit all workers. Immigrant workers are the victims in a system that wants their labor, but would at the same time deny them the rights and rewards of their work. That’s not the American way. When the buses stop in New York, the work begins to re-ignite the flame on the Statue of Liberty to light the way to human rights for this generation of immigrants.”

The UFCW has been fighting back against workplace discrimination against immigrant workers. With a grant from the U.S. Department of Justice, the UFCW produced an award- winning Spanish-language video, “Acuérdense Siempre de Sus Derechos” (Always Know Your Rights), to help workers protect themselves against employer abuse. Copies of the video are available by emailing

For more information, contact Greg Denier (202) 466-1591 or Jill Cashen (202) 728-4797 or email



Greg Denier (202) 466-1591


Jill Cashen (202) 728-4797

Taco Bell ‘Fresco Style’ Cuts the Fat, Not the Flavor; Company Announces New Option for Health-Conscious Consumers


IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 25, 2003–Consumers who regularly sacrifice taste to benefit their waistline will now be given new options on their favorite Taco Bell(R) menu items to help cut fat and calories, but not the flavor.

The Company that prides itself on bold choices is launching its “Fresco Style” alternative, which includes daily-prepared fresh Fiesta Salsa as a savory substitute for cheese and sauce. Available as a free option to nearly all Taco Bell menu items, Fresco Style is now offered at participating Taco Bell restaurants nationwide.

Only five calories per serving and zero fat grams, Fiesta Salsa packs in the flavor with a zesty yet mild mix of freshly chopped tomatoes, onions and cilantro. Ordered Fresco Style, a traditional grilled steak soft taco with 290 calories and 17 grams of fat, contains 170 calories and five fat grams, an approximate 70 percent fat reduction. Now, with this Fresco Style option, Taco Bell offers 15 menu items with less than ten grams of fat.

Registered dietitian Jackie Newgent, a nutritional consultant for Taco Bell, believes that small diet changes, such as this new option, can benefit health without cutting taste. “Minor lifestyle adjustments like Fresco Style can have dramatic weight-loss and health effects over the long-term,” said Newgent. “Simply cutting your calorie and fat intake, combined with an active lifestyle, can increase energy and self esteem, and decrease the chance of obesity and certain diseases.”

According to a recent Taco Bell survey, nearly three-quarters of Americans believe eating healthy is important. However, taste and convenience ranked twice as significant as a nutritious meal. Now, with this new program, Taco Bell can address all of these consumer needs. “There has been a recent trend of healthier products and diet menus being introduced at quick service restaurants,” said Greg Creed, chief marketing officer, Taco Bell Corp. “However, unlike our competitors, the Taco Bell Fresco Style alternative is available to enjoy on nearly all of our menu items and is here to stay.”

As part of the Fresco Style program, Taco Bell is providing consumers with information to support healthier lifestyles. “Keep It Balanced” posters will be placed in Taco Bell restaurants nationwide to encourage consumers to eat in moderation and balance their diet with appropriate exercise, as well as to provide helpful tips on exercise techniques. Additionally, free nutritional brochures including Fresco Style information are available at Taco Bell restaurants and drive-thrus. Consumers also can access nutritional information and test the new interactive substitution calculator at

Taco Bell has become the official quick service restaurant of America on the Move, a national program recently launched to motivate millions to be more active and eat less. Its goal is to inspire people to walk an additional 2,000 steps a day (approximately one mile) and cut 100 calories out of their daily diet. As part of this program Taco Bell is challenging participants and all Americans to order their favorite Taco Bell menu items Fresco Style to reduce caloric, fat and cholesterol intake. To be a part of the America on the Move Program, visit

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. Think Outside the Bun and visit



Cohn & Wolfe

Erin Myers Portman, 310-967-2902


Ashley Kim, 310-967-2966


Taco Bell Corp.

Laurie Schalow or Sally George, 949-863-3915

Delectable Cooking Demonstration – With a Touch of Mexico



Advisory for Friday, October 3, 2003 from 11:00 a.m. to 1:00 p.m.


HORMEL(R) Meats and HERDEZ(R) in collaboration with community chef, Mario Canela, Jr., and assistant chef, Ana Ruiz, both of El Picante Express restaurant.


To commemorate the foods, heritage and culture of Mexican communities, HORMEL(R) Meats and HERDEZ(R) proudly present the talented community chef and restaurateur, Mario Canela, Jr., and his amazing assistant chef, Ana Ruiz. They will be preparing exquisite Mexican dishes as well as teaching delicious and convenient ways to create new recipes—from favorite Mexican ingredients—for the whole family to enjoy during Hispanic Heritage Month 2003.

Throughout the cooking demonstration, HORMEL(R) Meats and HERDEZ(R) will offer product sampling recipes, such as Quesadilla with HORMEL(R) Pepperoni and HERDEZ(R) Green Pickled Peppers, prizes and discounted coupons. Prizes include:

Grand Prize

Personal Home Computer

Other Prizes

–Amusement/Theme Park Tickets

–Music CDs


–Gift Certificate Cards Ranging From $50 To $100

–L.A. Galaxy and L.A. Dodger Home Game Tickets


–Chef Mario Canela, Jr., restaurateur and owner of El Picante Express restaurant (representing Los Reyes, Michoacán, México)

–Assistant Chef Ana Ruiz, El Picante Express restaurant

(representing Guaymas, Sonora, México)


Friday, October 3, 2003 from 11:00 a.m. to 1:00 p.m.


K.V. Mart (Grocery Store)

14103 Ramona Blvd., Baldwin Park, Calif., 91706 (Cross street: La Rica Ave.)

Free Parking!


To confirm attendance or for any special accommodations, please contact Felix I. Hernandez al 213-489-8230,



Felix I. Hernández, FH Hispania


Nissan North America Donates $15,000 to the Congressional Hispanic Caucus Institute to Fund Education Programs


WASHINGTON, D.C.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 25, 2003–Today, during a celebration of Hispanic Heritage Month, Nissan North America (NNA) donated $15,000 during a presentation to the Congressional Hispanic Caucus Institute’s (CHCI) Board of Directors at their VIP reception of the 26th Annual Gala held at the MCI Center.

The CHCI Annual Gala is one of the largest Latino events in the nation’s capital.

This event is renowned for bringing together people of varied ethnic, professional, and geographical backgrounds to achieve a common goal: help Hispanic youth realize their dreams.

The exclusive reception was hosted by the Board of Directors and sponsored by NNA. Seizing the opportunity to further contribute to CHCI’s efforts to help Latino youth reach a higher level of education, NNA offered the $15,000 contribution that will go towards their educational and leadership development programs. The VIP reception was attended by 250 local and national business, community, corporate and political leaders.

“We are now in our ninth year partnering with the CHCI and its educational fund. We at Nissan believe that recognizing the value of education is key to producing the next generation of leaders who can accurately represent their community,” remarked Terri Hines, Senior Manager of Public Affairs for NNA. “Through our partnership with CHCI, we hope to make a difference with the training of future Latino officials and community leaders who seek to be responsive and effective public servants.”

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and or contact the corporate media line at 310-771-5631.



Nissan Corporate Communications

Terri Hines, 310-771-5155; cell: 310-420-8206


Nissan Online News Bureau


LaGrant Communications

Maria Fernanda, 323-469-8680 x230

cell: 310-977-6538

mun2 television Becomes a New Resource of Young Hispanic Professionals in the Fields of Marketing, P.R. and TV Production


Miami, FL–(HISPANIC PR WIRE)–September 25 2003–mun2 television, the only national bilingual cable television alternative for young U.S. Latinos, announced today that it’s expanding its existing efforts to help increase the number of Latinos in the cable and entertainment industries. The network has launched a new website that will allow operators and other programmers access to these young professionals. The job postings page is part of the u>mun2 alumni website, where graduates of the mun2 national internship program network, stay in touch and share professional resources and ideas that will help them develop careers in this industry.

“One of the most important contributions we can make to our industry is the fostering of young, bilingual, Latino talent. We have a commitment to the young people who do internships with us and want to see them remain in this business. We also want to help operators and programmers achieve diversity in their workforce, and the u>mun2 alumni website allows us to accomplish both of these objectives,” said Yolanda Foster, vice President of Programming at mun2 television.

Alexis Espejo, National Director of the u>mun2 program adds, “The talent pool that u>mun2 represents is a huge, untapped resource.” u>mun2 alumni have gone on to positions at NBC Cable, GE, mun2, Edelman, Urban Latino TV, and many independent producers such as Perfect Image and Speed Logic, producers of content for mun2 television. Corporations interested in obtaining resumes from these candidates can post their job openings for free by forwarding a job description to Alexis Espejo, National Director of u>mun2, He can also be reached at 305-889-7247.

Launched a year ago by mun2, u>mun2, a national internship program specifically aimed at young Latino college students, provides practical training in the areas of marketing, public relations, research and production. The program has been implemented in Los Angeles, New York, Miami, Houston, San Antonio, San Francisco, San Jose and Chicago. Students who graduate from u>mun2 receive college credit after completing the work plan for a semester, during which they must spend between 15 to 25 hours a week handling specific assignments.

mun2 television is the bilingual alternative for young U.S. Latinos. As part of NBC Cable Networks, mun2 offers a fresh, new and authentic programming line-up reaching more than 5.8 million households. Launched in 2001, mun2 is a division of Telemundo, which is wholly-owned and operated by NBC.



Claudia Santa Cruz, 305-220-8887

The All-New BMW 5 Series – The elegant and high-tech successor to BMW’s multi-award winner


Woodcliff Lake, NJ–(HISPANIC PR WIRE)–September 25, 2003–Announcing the all-new 5 Series, which will make its dramatic first appearance in the US this fall. True to long-standing BMW tradition, the new 5 Series brings to market numerous technical innovations including:

–Innovative lightweight construction with an aluminum/steel body with an all-aluminum suspension and chassis

–Available Active Front Steering, Active Roll Stabilization and run-flat tires

–Choice of a 2.5- and 3.0-liter inline six cylinder engines or a 4.4-liter VALVETRONIC V8 engine all available with a choice of six-speed manual or six-speed STEPTRONIC automatic transmission

–iDrive control concept with available head-up display

–Available adaptive bi-xenon headlights and Active Cruise Control

This new 5 Series follows one of the most successful and lauded model series in BMW’s history, the E39 5 Series. The awards that model has won over its seven-year run include four AutoWeek “America’s Best” awards, seven “Most Wanted” awards, six Car and Driver 10Best awards and a total of twelve Automobile Magazine All-Star awards. In its last full calendar year of sales, the 5 Series set an all-time sales record of nearly 41,000 in the U.S. The task of improving upon such an icon would be daunting for most manufacturers. However, for BMW one need look no further than the new 7 Series, a car that set new standards for performance, handling, luxury and safety in the premium-luxury sedan category. It is now time to push those same benchmarks in the executive class.

At first sight of the all-new 5 Series, the eye is captivated by the sporty and elegant styling which exudes both power and sophistication, from the muscular front end with its unmistakable curved headlight clusters featuring dual headlights, to the Coupe-like greenhouse to the sleek trunk with angular taillights. Not immediately apparent is the fact that the 5 Series has grown slightly to accommodate more passenger and luggage space.

The interior: More sophisticated, roomier, more advanced

The interior is fresh and new, and contains some of the renowned interplay of convex and concave surfaces from the BMW Z4. Featuring the iDrive concept, the 5 Series is a pioneer in its class in driver-oriented ergonomics. Most functions essential for driving are located directly in front of the driver, on or around the steering wheel or column. Basic comfort functions are housed in the center console, while all other settings, functions and services are located quickly and efficiently within the iDrive Controller and Control Display specially modified for the 5 Series. It is located such that there is ample room for a console-mounted manual or automatic gearshift. The optional head-up display makes a significant contribution to active safety, by presenting important driving information directly in the driver’s line of vision. This new system even allows the driver to select which information will appear on the windshield, for example speed or navigation instructions. Passenger comfort is further enhanced by the new automatic climate control system, which features evaporation temperature control. The rear seating area has grown from the previous 5, and trunk area is significantly expanded as well.

The all-new 5 Series will again be offered in three versions

The all-new 5 Series will again be offered in three versions, two featuring BMW’s award winning inline six cylinder engines and one featuring BMW’s ground-breaking V8. The 525i will feature a 2.5-liter inline 6 that produces 184-horsepower and 175 lb-ft of torque while the 530i’s 3.0 in-line six offers 225 horsepower and 214 lb-ft of torque. Finally, the 545i will feature the same award-winning, leading-edge 4.4-liter V8 engine that powers the 745i sedan, which uses double VANOS variable valve-timing, VALVETRONIC throttle-less engine control and infinitely variable intake manifold runner-length control, to produce 325 pulse-pounding horsepower and 330 lb-ft of torque. A 6-speed manual transmission will be standard on all three versions, and an optional fully-electronic STEPTRONIC six-speed automatic will also be available.

Information about BMW Group products is available to consumers via the Internet at and

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address –



Publicis Sanchez & Levitan

Aida Shalkow, (305) 858-9495 ext. 236,



David J. Buchko, BMW Product Communications Manager




Gordon B. Keil, BMW Product Communications Specialist


Actress Diana Maria Riva and Latino Leaders Empower Latinas at Hispanic Heritage Month Event in Chicago


Vienna, Va.—(HISPANIC PR WIRE)–September 24, 2003–Actress Diana Maria Riva, of Fox’s new fall show Luis, is taking a break from the show’s production schedule to join Latino leaders and hundreds of Hispanic women for CATALINA’s Empowering Latinas tour stop in Chicago. Riva’s television credits include “Everybody Loves Raymond,” “The Hughleys,” “Family Law,” “Common Law,” “Sabrina, the Teenage Witch,” and Steven Bochco’s “Philly.” Riva is the keynote speaker for the half-day event, “Latinas in Leadership: Raising the Bar,” held at the Hilton Towers on October 1, 2003, beginning at 8:30 a.m. to 2 p.m.

CATALINA magazine has partnered with Chicago’s Latinas in Leadership organization, and the Chicago Latino Network, to bring Diana Maria Riva, a list of powerful Latina speakers, a variety of training seminars, networking opportunities, and first-class entertainment to Chicago’s Latina community.

Training seminar topics include:

–Getting on Board

–Work Life: Overcoming Obstacles

–Talking to the Media

–Living with Breast Cancer

Other invited guest speakers include: ABC’s Teresa Gutierrez, WGN’s Judy Garcia, Professor Angelina Pedroso, Business leader Arabel Alva Rosales, Breast Cancer Survivor Julia Lobaco, and Latin Clips CEO Cristy Clavijo-Kish.

Special guest: Latin Grammy Winner Jorge Moreno, sponsored by Burger King, is the event’s exclusive entertainment.

“The event is about getting Latinas to the next level in their careers,” explains Latinas in Leadership chairperson Arabel Rosales, the president of Alva Rosales & Rautbord. “We feel confident that hundreds of Chicago’s Latinas will walk away feeling empowered and more knowledgeable.”

CATALINA’s Chicago event is part of the magazine’s national Empowering Latinas tour. To date, thousands of Hispanic women have attended the events in major cities across the nation. CATALINA donates 100% of event registration fees to a non-profit Hispanic organization in the host cities. According to the Houston Chronicle, $40,000 was raised for scholarships during the Houston event. The tour’s next stop is San Diego.

The prestigious Chicago event sponsors include Allstate, Burger King, Mercedes, Kodak, Nordstrom, New York Life, Eden Foods, Southwest Airlines, Northwest Airlines, Marshalls, US Cellular, and Whole Foods Market.

Note to press

Actress Diana Maria Riva, Singer Jorge Moreno, and others are available for interviews and photo opportunities the day of, or before, the event. Please contact Randy Martinez at (703) 848-9228 or for more information.


CATALINA magazine is a minority-certified, woman-owned publication with offices in the Washington, D.C. metropolitan area. Founded in 2001, CATALINA is a national lifestyle magazine written for “the mind, body, and soul of today’s Latina.” Nationwide distribution of 60,000 includes select airlines, newsstands, bookstores, Wild Oats Markets, and Whole Foods Markets. CATALINA was named the #1 “Most Searched Hispanic Media Outlet” by MediaMap. (Media giant Univision came in at #2; Telemundo at #7.) To find out more about CATALINA, visit

About Latinas in Leadership:

The Latinas in Leadership is a coalition of members of the Illinois Hispanic Chamber of Commerce, Mujeres Latinas en Accion, Women’s Business Development Center, Latina Leadership Council of the Chicago Foundation for Women, Latino Council on the Media, and the midwest regional chapters of MALDEF, and the National Hispanic American Police Command Officer’s Association.



Randy Martinez

(703) 848-9228

Latino Organizations Rally Against Merger of First Data and Concord EFS


WASHINGTON, D.C.–(HISPANIC PR WIRE – U.S. Newswire)–Sept. 24, 2003–Representatives from key national Hispanic organizations will hold a press conference to announce their strong opposition to the merger of First Data (owners of Western Union) and Concord EFS. The groups cite the well-known predatory and abusive practices of Western Union, as the main reason for opposing the merger. The group will release a letter, which will be hand delivered at a meeting with officials at the U.S. Department of Justice urging them to oppose the merger. Also participating at this meeting will be representatives from office of State Attorney Generals from throughout the country who are concerned over the impact this merger will have in the Hispanic community.

“Currently, 25 percent of U.S. Latinos do not have a bank account and these are the people that have disproportionately suffered the consequences of the predatory practices of companies like Western Union,” said Jacob Monty, General Counsel of the Association for the Advancement of Mexican Americans. “The acquisition of Concord by First Data will harm these people by increasing First Data’s stranglehold on many payment markets crucial to those without bank accounts. These consumers have the fewest choices and are the most likely to be exploited by a lack of competition. This merger will further harm these vulnerable consumers by increasing First Data’s dominance in many of these critical markets, including ATM networks, transaction processing and point-of-sale platforms.”

The press conference will be held at the National Press Club’s Lisagor Room at 10 a.m. on Thursday, September 25th. The National Press Club is located at 529 14th Street, NW in Washington, D.C. Groups represented at this press conference include The Latino Coalition, the Mexican American Grocers Association, the Association for the Advancement of Mexican Americans, the Hispanic Business Roundtable and the Hispanic Alliance for Progress.

For more information, please contact Martha Lozada at 202-546-0008.



The Latino Coalition

Martha Lozada


California Gubernatorial Candidates Invited To ‘Dish It Out’ in Historic Taco Debate


IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 24, 2003–Taco Bell Corp. promises to give Californians a mouthful by playing host to the state’s first Gubernatorial Taco Debate. True to its “Think Outside The Bun” mantra, Taco Bell is putting its own twist on the debate process by allowing all of the candidates, not just those leading in the polls, to share their views, and encouraging California voters to make more informed decisions when they visit the polls in early October. The debate, carried out in the form of an online bulletin board on, will go live on Tuesday, Sept. 30 and be available for posting questions through Election Day.

“When we launched the Taco Poll our goal was to raise awareness and participation in the California gubernatorial election,” said Greg Creed, chief marketing officer, Taco Bell Corp. “Now, we are taking our involvement a step further by offering every candidate a chance to interact with the voters and find out where they stand on a number of issues.”

In addition, this week’s Taco Poll places the crunchy beef taco, for Arnold Schwarzenegger, in the lead claiming 78 percent of votes after week six of the Company’s in-store gubernatorial Taco Poll. Close behind is the Grilled Stuft Burrito, representing 133 candidates, which captured 21 percent of the vote. Gov. Gray Davis, or the chicken soft taco, took 1 percent of votes and Lt. Gov. Cruz Bustamante, or the Chalupa, received 0 percent of votes.

The Taco Poll allows Californians to visit one of more than 1,000 restaurants to “put their vote where their mouth is” for their favorite gubernatorial candidate. Customers are encouraged to “buy votes” simply by purchasing selected Taco Bell(R) menu items. A crunchy beef taco counts as a vote for Schwarzenegger, a soft chicken taco counts as a vote for not recalling Davis, a Chalupa counts as a vote for Bustamante, and a Grilled Stuft Burrito counts as a vote for the remaining 133 candidates.

The Taco Poll will run through the day before the official election. Customers can “Think Outside The Bun” and vote as many times as they like at participating restaurants throughout California. Voters can monitor weekly results, which are tallied every Tuesday, online at To ensure fairness to all candidates, product results will be calculated based on the incremental number of items sold.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls, nachos, and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. “Think Outside the Bun” and visit



Taco Bell Corp.

Laurie Schalow/Sally George, 949-863-3915


Cohn & Wolfe

Erin Portman/Ashley Kim, 310-967-2900

AT&T Introduces ‘City Savings’ a Unique and Innovative Enhancement to International Calling


Untitled Document

T) today announced a unique enhancement to its AT&T AnyHour Advantage with
the introduction of “City Savings(SM).”  For $3.95 a month, AT&T’s
enhanced lead offer now provides consumers the ability to call 31 popular cities
in 12 countries at significant savings. 

This unique AT&T offer responds to consumers’ requests for innovative
offers to international destinations they call most.  With City Savings,
customers will enjoy discounted rates to select cities of up to 41 percent. 
For example, a customer who calls Mexico might not have a need or desire to
make calls to all of the country, but instead may prefer to call selected cities
such as Monterrey or Mexico City.  With City Savings(sm), that customer
will pay only 10 cents per minute instead of the current country rate of 17
cents, a savings of 41 percent%.   Similarly, calls to select cities
in China and India will have low per-minute rates from 10 cents to 28 cents,
resulting in discounts of up to 33 percent. 

“Our exclusive City Savings(sm) pricing, demonstrates AT&T’s
commitment to providing consumers significant show value to consumers with innovative
calling plans tcalling hat meet their specific requirementsneeds,” said
Kevin Crull, senior vice president, AT&T Consumer.

The AT&T AnyHour Advantage(sm) with City Savings(sm) includes low rates
to more than 220 countries worldwide, 7 seven days a week, 24 hours a day on
direct-dialed calls made from home.  This new offer can be bundled with
other AT&T calling plans that include domestic and local calling, with state-to-state
rates as low as 7 cents-per-minute.  For more information on these enhanced
plans, customers can call 1- 800-222-0300 or visit

COUNTRY     CITIES                                         
——-     ——                                      
Brazil      Sao Paulo, Rio de Janeiro                      
China       Beijing, Fuzhou, Shanghai, Shenzhen,
Tianjin     .10
Colombia    Bogotá, Cali, Medellín                       
India       Bangalore, Baroda, Jalandhar, Calcutta,
Mumbai, New Delhi             
Korea       Seoul                                           
México      Mexico City, Monterrey, Guadalajara             
Peru        Lima                                            
Poland      Krakow, Warsaw                                  
Russia      Moscow, St. Petersburg                          
Taiwan      Taipei                                     
Ukraine     Kiev, Odessa                                    
Venezuela   Caracas   

* Calls to mobile phones or other wireless devices will be billed at the country
rate and may incur additional per minute mobile termination charges.

About AT&T

AT&T ( is among the premier voice and data communications
companies in the world, serving businesses, consumers, and government. 
The company runs one of the most sophisticated communications networks in the
United States, backed by the research and development capabilities of AT&T
Labs.  A leading supplier of data, Internet and managed services for the
public and private sectors, AT&T offers outsourcing and consulting to large
businesses and government.  The company is a market leader in local, long
distance and Internet services, as well as transaction-based services like prepaid
cards, collect calling and directory assistance.  With approximately $37
billion of revenue, AT&T has about 40 million residential customers and
4 million business customers, who depend on AT&T for high-quality communications. 
AT&T has garnered several awards for outstanding performance and customer

AT&T ‘Safe Harbor’

The foregoing contains “forward-looking statements” which are based
on management’s beliefs as well as on a number of assumptions concerning future
events made by and information currently available to management. Readers are
cautioned not to put undue reliance on such forward-looking statements, which
are not a guarantee of performance and are subject to a number of uncertainties
and other factors, many of which are outside AT&T’s control, that could
cause actual results to differ materially from such statements. For a more detailed
description of the factors that could cause such a difference, please see AT&T’s
filings with the Securities and Exchange Commission. AT&T disclaims any
intention or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise. This information
is presented solely to provide additional information to further understand
the results of AT&T.


AT&T Consumer Affairs &
Media Relations Director
Roberto Cruz
(973) 326-5379 (office)
(201) 519-2698 (mobile)
Valencia, Pérez & Echeveste PR
Norma Elena Pérez
(626) 403-3200 ext. 216 (office)
(626) 394-6284 (mobile)

RV Travel Increasing Among Hispanic American Families


RESTON, Va.–(HISPANIC PR WIRE)–Sept. 24, 2003–Isaac and Connie Hernandez and their sons have long known the joys and benefits of RV travel. The El Paso, Texas family bought their first RV four years ago and have already traded up to a larger model.

The Hernandez family is among a growing number of Hispanic Americans who find the RV lifestyle appealing. According to a study by Harris Interactive for the Recreation Vehicle Industry Association, among those who identified themselves as members of an ethnic group, Hispanic Americans are most likely to consider purchasing an RV.

“When we travel in the RV, it’s like having our home with us,” says Connie, 39, a radio station account executive. “It’s more convenient than staying in a hotel and more affordable than flying.”

“When you’re traveling, nothing beats sleeping in your own bed,” adds Isaac, 41, a police officer in El Paso.

Last year the Hernandez family traded in their 28-foot travel trailer for a larger one with more bells and whistles. They believe it’s one of the best investments they’ve ever made.

“When we first started RVing, we were mostly taking weekend trips to the mountains,” says Connie. “But last year we took a two-week trip to California and decided we needed something bigger.”

Traveling with their two sons, Nathan, 3, and Isaac, Jr., 17, the Hernandezes appreciate the added space in their new RV, which has three rooms — living room, bedroom and kitchen — that slide out or expand by three feet at the push of a button.

“With the three slideouts, our RV is bigger than my first apartment,” says Connie. “And it’s great for taking along snacks and tapes for the VCR, and toys for our younger son.”

The Hernandez family stays mostly at RV campgrounds while on the road, and enjoys the friendly nature of fellow RV owners, who share the Hernandez’ passion for RV travel.

“RV owners are polite and helpful,” says Isaac. “I once pulled my RV over to the side of the road just to take a break and an RV owner stopped to see if I was okay. That kind of attitude is typical of RV owners.”

Do Mr. and Mrs. Hernandez have any advice for someone interested in buying an RV?

“Start with something small that fills your needs to begin with,” says Connie. “Then, if you like it, you can upgrade to a bigger RV. And I always tell friends to get something with a slideout because it gives you that much more room.”

For those thinking about RVing for the first time, the Recreation Vehicle Industry Association (RVIA) offers these 10 easy steps to get started:

— Surf the web. The most comprehensive RV website,, offers loads of information on the RV travel experience, including campground listings and vacation planning suggestions. Information about the industry is also available at, the official website of RVIA, which represents approximately 98 percent of the nation’s RV manufacturers.

— Order a free video or CD-ROM. Call 1-888-Go RVing for a free video or CD-ROM full of helpful RV shopping and travel tips. The video and CD-ROM also can be ordered on, where you can link to lists of local dealers and campgrounds that cater to new RVers.

— Attend an RV show. Fall and winter are RV show season, and a wide range of RVs appealing to every taste and budget will be on display at retail RV shows around the country. For a calendar of shows in your area, go to under “Buying and Renting” and click on “RV Shows.”

— Rent an RV. There are more than 460 RV rental outlets nationwide. By renting, potential buyers can try RVing and determine which type of unit best suits their needs. Check the yellow pages under “Recreation Vehicle–Rentals” for rental outlets, or go to the Recreation Vehicle Rental Association (RVRA) website at for the RVRA Rental Directory, which lists more than 340 rental companies in the U.S. and Canada. RV rental costs vary based on the season and size of the unit. The motorhome is the most popular rental unit, typically at $90-$200 per day. Folding camping trailers and travel trailers run $28-$85 per day. Many larger rental locations include mileage and offer housekeeping packages with linens, cookware and other necessities for life on the road.

— Read RV buyers’ guides and books. Visit a local bookstore or library. Or go to and click on “RV Bookstore” for a special link to, where you can search for RV travel books to purchase online.

— Visit an RV dealer. To find local dealers, check the yellow pages under “Recreation Vehicle –Sales,” or go to and click on “Buying and Renting.”

— Look for the RVIA seal. Before you buy an RV, be sure to check for the oval RVIA seal on the vehicle. The seal means that the RV manufacturer is a member of the Recreation Vehicle Industry Association, and that the manufacturer certifies that the vehicle complies with applicable national safety specifications.

— Do the math. RV travel is affordable. A family of four traveling by RV can spend up to 70 percent less than traveling by car, plane or cruise ship. Campground fees average about $22 per night, well below the average hotel/motel rates. For details on RV vacation savings, visit and click on “Why Go RVing,” and then “Easy on the Pocket.”

— Take your pick of RV parks and campgrounds. It’s easy to find campgrounds with settings and amenities to suit your taste. Campground directories available at bookstores and public libraries provide nationwide listings and comparative information on fees and facilities. To purchase campground directories online, go to and click on “RV Bookstore” for a special link to For a free, online campground directory searchable by state, go to and click on “Hit the Road.”

— Get going. The RV driving experience is different, but not difficult. With a little practice and proper attention to differences in size, height and weight, RVs are fun and easy to drive.

Editor’s note: For photos, please contact Fran Connors at 215-592-8601.



Fran Connors

Barton Gilanelli & Associates

(215) 592-8601