Page 1014



ROCKVILLE, MD–(HISPANIC PR WIRE – U.S. Newswire)–April 22, 2003– The American Kidney Fund (AKF) has named Forrest A. Daniels, FACHE as National Director of Minority Intervention and Kidney Education (MIKE). Daniels was Executive Director of the Loretto Hospital Foundation in Chicago. A Fellow in the American College of Healthcare Executives, he is board certified in healthcare management.

AKF Executive Director Karen Sendelback noted, “As we begin a key chapter in kidney health awareness, the new MIKE program will make significant strides toward engaging minority communities in the fight against kidney disease. The incidence of chronic kidney disease (CKD) is much greater in African Americans, Hispanics, Native Americans, and Asians in the U.S. than it is in Caucasians. Forrest is committed to providing kidney education and disease prevention strategies to at-risk communities and we are confident that Forrest will direct the MIKE effort with distinction.”

Daniels stated, “In terms of kidney disease, the stakes are so much higher for minority communities that we have to enlist every viable means at our disposal to combat it. Education and prevention strategies are powerful weapons, and so too, is identifying individuals who are at risk; people who may develop Type II diabetes, and people who have borderline hypertension — the leading causes of kidney failure.

That is why one of the focal points of the MIKE program is to intervene, before diabetes and high blood pressure intersect to cause kidney disease and (ultimately) kidney failure. I am proud to be with the American Kidney Fund, an organization that understands this imperative.”

Currently, about 400,000 Americans have kidney failure, for which there is no cure. The only treatments are kidney dialysis and kidney transplantation. Nearly 100,000 Americans will be diagnosed with kidney failure this year.

The American Kidney Fund is our nation’s leading voluntary health organization serving people with and at risk for kidney disease through direct financial assistance, comprehensive education, clinical research and community service programs.



American Kidney Fund

Sandra Palmer, 301-984-6657


Kate del Castillo y Saul Lisazo en Cartas de Amor"/>

Long Beach, CA–(HISPANIC PR WIRE)–April 22, 2003–TEATRO LATINO’s first-ever tour of a Broadway play in Spanish CARTAS DE AMOR, featuring telenovela stars SAUL LISAZO and KATE DEL CASTILLO, comes to the Los Angeles area, playing May 17 at the Terrace Theater in Long Beach and May 18 at the Pasadena Civic Auditorium. Tickets are on sale now for both performances ( Saturday at 8:30PM in Long Beach and Sunday at 7:30PM in Pasadena) at the theater box offices, all Ritmo Latino stores and Ticketmaster outlets in Southern California. For more information, visit the website at or call 213-480-3232.

CARTAS DE AMOR’s national tour has already played to enthusiastic crowds in Phoenix, AZ and San Diego, CA. Starring the popular Argentine actor SAUL LISAZO and Mexican telenovela star KATE DEL CASTILLO, CARTAS DE AMOR traces the relationship between a prominent Mexican artistocrat (Lisazo) and his wealthy yet wild friend Melinda (del Castillo), an artist who lives life to the fullest. Their love letters survive marriages and break-ups, victories and tragedies, families and loneliness—always friends, always in touch despite the distance and circumstances that separate them.

SAUL LISAZO (Andres) was named one of the sexiest men in the world in the by PEOPLE EN ESPANOL. He is best known for his many starring roles on Televisa-produced Spanish language television, including DERECHO DE NACER (opposite Srta. del Castillo), POR TU AMOR, PRIVILEGIO DEL AMAR, and his first big hit, ACAPULCO, CUERPO Y ALMA.

Kate del Castillo (Melinda) is one of Spanish language television’s biggest stars,

best known for her starring roles in DERECHO DE NACER, RAMONA, and LA MENTIRA, currently being revived on Univision stations across the US. She is currently starring in a new telenovela for Televisa, BAJO LA MISMO PIEL, slated for broadcast in the U.S. in 2003.

TEATRO LATINO’s national touring production of CARTAS DE AMOR, starring SAUL LISAZO and KATE DEL CASTILLO will be presented on Saturday, May 17 at 8:30PM at the Long Beach Terrace Theater and Sunday, May 18 at 7:30PM at the Pasadena Civic Auditorium. Ticket prices range from $32 and 22 and are on sale now at both theater box offices and all Ticketmaster outlets, including Ritmo Latino music stores in Southern California or on the web at Call 213-480-3232 to order tickets (Spanish speaking operators on duty).



National Press Representative


PHONE: 602-795-7249



EL PASO, TX–(HISPANIC PR WIRE)–April 22, 2003–TEATRO LATINO’s first-ever tour of a Broadway play in Spanish, CARTAS DE AMOR, featuring telenovela stars SAUL LISAZO and KATE DEL CASTILLO, comes to the El Paso area, playing June 13 and 14 at the Chavez Theatre in the El Paso Performing Arts Center. Tickets are on sale now for both performances (Friday at 8:30PM and Saturday at 8:30PM) at the theater box offices, Wherehouse Music, Mervyn’s, Foley’s, The Civic Center, The Coliseum, and All That Music. For more information, visit the website at or call 915-544-8444.

CARTAS DE AMOR’s national tour has already played to enthusiastic crowds in Phoenix, AZ and San Diego, CA. Starring the popular Argentine actor SAUL LISAZO and Mexican telenovela star KATE DEL CASTILLO, CARTAS DE AMOR traces the relationship between a prominent Mexican artistocrat (Lisazo) and his wealthy yet wild friend Melinda (del Castillo), an artist who lives life to the fullest. Their love letters survive marriages and break-ups, victories and tragedies, families and loneliness—always friends, always in touch despite the distance and circumstances that separate them.

SAUL LISAZO (Andres) was named one of the sexiest men in the world in the by PEOPLE EN ESPANOL. He is best known for his many starring roles on Televisa-produced Spanish language television, including DERECHO DE NACER (opposite Srta. del Castillo), POR TU AMOR, PRIVILEGIO DEL AMAR, and his first big hit, ACAPULCO, CUERPO Y ALMA.

Kate del Castillo (Melinda) is one of Spanish language television’s biggest stars,

best known for her starring roles in DERECHO DE NACER, RAMONA, and LA MENTIRA, currently being revived on Univision stations across the US. She is currently starring in a new telenovela for Televisa, BAJO LA MISMO PIEL, slated for broadcast in the U.S. in 2003.

TEATRO LATINO’s national touring production of CARTAS DE AMOR, starring SAUL LISAZO and KATE DEL CASTILLO will be presented at the Chavez Theatre, El Paso Performing Arts Center on Friday, June 13 and Saturday, June 14 at 8:30 pm both evenings. Ticket prices range from $50 – $20 and are on sale now at the theater box office, Wherehouse Music, Mervyn’s, Foley’s, The Civic Center, The Coliseum, and All That Music or on the web at Call 915-544-8444 to order tickets (Spanish speaking operators on duty).



National Press Representative

STELLA PAOLINI, 602-795-7249



IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–April 21, 2003–As part of a new initiative aimed directly at serving the needs of its expanding Latino customer base in the United States, Verizon Wireless today announced a new, high-value promotional offer for calls from the Western U.S. to Mexico — 10 cents a minute from a customer’s local calling area with a monthly service charge of $2.99 a month on a one- or two-year service agreement.

The new service option is available immediately for new customers. With Verizon Wireless’ Worry Free Guarantee, existing customers also can take advantage of the offer, by renewing or extending their current contracts, just in time for one of the heaviest calling periods of the year — Mother’s Day, May 11.

The promotional rate will go into effect for existing customers in Greater Los Angeles who choose the offer on May 6. The offer ends July 31.

“We’re pleased to make it even easier to stay in touch with family and friends in Mexico from the 12 Western states. It is just another way we are working aggressively to meet the needs of our diverse customer base,” Verizon Wireless’ Marni Walden, president of the company’s Southern California Region.

In addition to the new, more affordable rates, Verizon Wireless products and services targeted specifically to Latinos include the following:

— Get It Now(SM) Latin ring tones — Modtones under “Latin Garage.”

— Spanish-language web site:

— Spanish directory assistance (411) in Arizona, California, Colorado, Nevada, New Mexico, and Southeast Wyoming, and Portland, Oregon; and soon in Salt Lake City, Utah; and Seattle and Yakima, Washington.

— Voice mail in Spanish.

— Expanded roaming areas throughout Mexico.

The company’s Latino initiatives also include sponsorships like the Onda Futbolera de Verizon Wireless celebration that was held in conjunction with the World Cup 2002 last year, which benefited youth soccer leagues in 25 cities. On an ongoing basis, the Latino community participates in the Verizon Wireless HopeLine(SM) program, which collects and recycles used phones to benefit victims of domestic violence.

“With an already strong and growing Latino customer base, we continue to develop and create programs that enhance and reinforce our leading position in this market segment,” said Walden. “We are committed to ongoing efforts to make our products and services easily accessible and relevant for this sizable segment of our population.”

About Verizon Wireless

Verizon Wireless is the nation’s leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 32.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD)(LSE:VOD). Find more information on the Web at



Verizon Wireless

Keith Karpe, 949/286-8194 or 949/244-4416



Miami FL,–(HISPANIC PR WIRE)–21 de abril del 2002–mun2 television, the only English-language alternative for young U.S. Latinos, presents special guest star, Enrique Bunburry, during its monthly series “Toma 1.” The special will air next Saturday, April 26 at 7:30pm et/pt.

Spanish singer and ex-vocalist of “Héroes del Silencio”, one of the most important Spanish Rock groups in Europe and Latin America during the 80’s and 90s, speaks out about his personal life, his musical career, influences and mentors, as well as his decision to break away from “Héroes del Silencio.” Bunburry, who besides being a singer is also a composer, will also share his experience as producer of his last album “Flamingos” as well as his latest and most famous videos like “Sacame de Aqui,” “Si,” and “Lady Blue.”

“Toma 1”, is a series of specials where the camera never turns off. It’s the only show that brings viewers their favorite artist, actor, comedian, or composer in their most natural state. Taking place in a very intimate setting, “Toma 1” is an informal interview where anything goes. The monthly special airs the last Saturday of every month.

mun2 televisión is the new cable TV alternative for young U.S. Latinos. As part of NBC Cable Networks, mun2 offers a fresh, new and authentic programming line-up reaching more than 5.8 million households. Launched in 2001, mun2 is a division of Telemundo, which is wholly-owned and operated by NBC.



Claudia Santa Cruz



HOLLYWOOD, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–April 21, 2003–The 7th Annual Los Angeles Latino International Film Festival (LALIFF) returns to the famed Egyptian Theatre July 18th through July 27th, 2003, highlighting the very best of Latin Cinema.

The Festival will present features, documentaries and shorts as well as retrospectives, workshops, panels, youth programs, screenwriter conferences, co-production seminars and labs.

LALIFF has been recognized as the largest Latino International Film festival in the country, and is the preeminent venue for the exhibition of the highest caliber Latino films from the United States, Spain and Latin America and creates a bridge between Hollywood and independent filmmakers from all the Spanish-speaking countries.

Last year, LALIFF presented over 100 features, documentaries, and shorts and enjoyed an attendance of more than 25,000 people.

The deadline to submit material in all categories is on April 25, 2003.

The Los Angeles Latino International Film Festival is a registered 501c3 non-profit organization which was founded in 1996 as part of the City of Los Angeles’ Latino Heritage Month festivities. Notable actor, director, producer and activist Edward James Olmos and LALIFF Executive Director and programmer Marlene Dermer, an independent producer with vast knowledge of Latin American film and programming, led the founding team.


For more information on submissions, please contact LALIFF at:

6777 Hollywood Blvd., Suite # 500

Los Angeles, CA 90028

TEL.: (323) 469-9066

FAX.: (323) 469-9067



Los Angeles Latino International Film Festival

Marianne Sauvage, Guido Herrera, 323/469-9066



Miami, FL–(HISPANIC PR WIRE)–April 21, 2003—On Thursday, May 8th, Ricky Martin, Chayanne, Pilar Montenegro and Intocable lead the line-up of Latin artists who will perform at the 2003 Billboard Latin Music Awards, from the Miami Arena in Florida. They will be joined by Special Guest star Armando Manzanero and artists Tito Nieves, Robi “Draco” Rosa and Albita, who will join as Presenters. Latin music’s most prestigious awards show is produced and will be broadcast by Telemundo on May 11 beginning with the pre-show at 7PM ET/PT and the awards show at 8PM ET/PT.

International superstar Ricky Martin is about to return and his performance at this year’s Awards will give viewers a small preamble to the launch of, Almas Del Silencio, his first all-Spanish-language album in more than five years. Another well renowned music sensation from Puerto Rico will also take center stage at this year’s event. Known for his outstanding performances, Chayanne, who’s up for three awards for his album “Grandes Exitos” and the song “Y Tu Te Vas” promises a spectacular show.

Pilar Montenegro’s Album “Desahogo,” and the song “Quitame Ese Hombre,” ranked her at the top of the list of finalists, is up for awards in seven categories. The Mexican singer and actress’ popularity has soared, and her musical talent and beauty will be yet another highlight of the evening. Finally, Intocable, one of the most influential groups in Tejano music, will delight fans with their famous blend of Tejano and Norteño. Their 8th album “Sueños” and the track “El Poder de tus Manos” are up for awards in two categories.

Mexican singer and composer, Armando Manzanero, will join the show as Special Guest, Billboard honors his extraordinary career with the Hall of Fame Award, for outstanding long-term artistic merit and for expanding the boundaries, promotion and knowledge of Latin music. Finally, Salsa music icon Tito Nieves; eclectic artist/producer and painter, Robi “Draco” Rosa; Cuban singer and composer, Albita and Bacilos, the musical trio known for their innovative fusion of rhythms, will also take the stage to present some of the Awards.

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 91% of U.S. Hispanic viewers through its 13 owned and operated stations, more than 30 broadcast affiliates with distribution to more than 425 cable systems in 115 markets. Telemundo is a wholly owned and operated subsidiary of NBC, the nation’s leading broadcast network.

Now in its 109th year, Billboard magazine is the world’s premier music industry publication. It is read weekly in 110 countries. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music and entertainment issues and trends. Billboard is the flagship property for the Billboard Music Group, which also consists of Airplay Monitor, Amusement Business, Music & Media, Billboard Bulletin, and Billboard Licensing. The Group is a unit of VNU Business Media, a worldwide media company that provides specialized publications, electronically delivered data, expositions and marketing services and is owned by VNU Inc., a wholly owned subsidiary of Netherlands-based VNU, an international publishing and information company.

MEDIA: For a complete list of finalists, news releases, downloadable pictures and to apply for press credentials to cover the 2003 Billboard Latin Music Awards, please visit

*Business Wire and Hispanic PR Wire are the official news distribution services of the 2002 Billboard Latin Music Awards.




Claudia Santa Cruz; (305) 220-8887



Barbara Grieninger; (646) 654-4675



New York, NY,–(HISPANIC PR WIRE)–April 21, 2003–General Motors, the world’s largest automotive maker unveiled the first commercial ever created specifically for the Hispanic market that features the president of a major U.S. automotive company speaking in Spanish. The ad, featuring Gary Cowger, president of GM North America, was shown today at the New York International Auto Show during a special press conference held for Hispanic Media.

In the spot, Mr. Cowger focuses on the wide array of GM products and services that address Hispanic lifestyle needs. Mr. Cowger describes the “new GM,” as a company at the forefront of technology and design that is committed to delivering “gotta have” products.

“General Motors has recognized that as our consumers become increasingly diverse, we must continue to reflect that diversity in our advertising as well as in our product offerings,” said Sonia Maria Green, General Motors Director of Hispanic Marketing. “My team has been charged with fostering a long-term relationship with the Hispanic consumer and Gary Cowger’s effort is a milestone in this respect. Gary is strong advocate for diversity, and is personally committed to our market, having spent time in Mexico as President of GM de México,” she concluded.

The spot, created by Coral Gables-based Hispanic advertising agency AccentMarketing, will be aired nationally during a four-week period beginning in May of 2003. General Motors has secured media time on key Hispanic networks including Univisión and Telemundo.

The Gary Cowger spot is part of a concerted, integrated marketing effort to speak in a culturally relevant fashion to the Hispanic market and is the most recent initiative to come out of the General Motors Center of Expertise on Diversity and Growth markets. The mission of this center is to provide diverse consumers with the most relevant communications including advertising, public relations, event marketing and promotions. All of these campaigns are “in language” and fully adapted to resonate with the target diverse audience.


General Motors (NYSE: GM), the world’s largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide. In 2001, GM earned $1.5 billion on sales of $177.3 billion, excluding special items. It employs about 359,000 people globally. For further information on General Motors, please visit

General Motors and the Hispanic Community: General Motors is a dedicated supporter of the Hispanic community and its contribution to American culture and society. General Motors is committed to implementing programs that foster a long-term, culturally relevant and respectful relationship with the Hispanic community. Hispanics are an integral part of General Motors’ employee, supplier, dealer, community, and consumer families. GM’s participation in the Hispanic community includes ongoing support and encouragement of education, economic empowerment and business opportunities.



GM Communications

Andrea Clark, T: 313.665.3119


GM Communications

Melisa Tezanos, 313-665-9902


Ruido Group Inc

Rebecca Rosenberg, 212.633.0440 ext 18



ADVISORY…for Monday (April 21)



Verizon Wireless officially launches among most competitive Long Distance rate to Mexico in the wireless market. Promotion available to new customers beginning April 21, and to existing customers in early May, for monthly access fee of 10 cents a minute and $2.99 per month. Demonstrations will include calls to Mexico and other Latino-inspired services — Latin ring tones, Spanish 411, Spanish web site.


Monday, April 21, 2003

10 a.m.-2 p.m. or later by media request.


Verizon Wireless Communications Store

6507 Pacific Ave.

Suite 101-105

Huntington Park



Special calling rates to Mexico are the first in a series of 2003 Verizon Wireless initiatives aimed at directly meeting the needs of Latinos. Latinos represent approximately 54% of the population in Southern California, and many have relatives living in Mexico with whom they want to stay in touch.


— New customers making calls to Mexico from the store after signing up for the new plan.

— Detailed demonstrations of the latest equipment, such as Latin ring tones, Spanish text messaging, etc.

— Spanish and English speaking representatives to address media.

— Festive Spanish-theme motif that is the staple of this and many other Latino Verizon Wireless retail stores.


Comprehensive materials, including press kit, summary media fact sheets, telephone demos, photos.


If possible, media representatives are asked to confirm their plans to cover this event, even if tentative, by contacting the following at their earliest conveniences: Keith Karpe, Verizon Wireless, 949/244-4416.

About Verizon Wireless

Verizon Wireless is the nation’s leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 30 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD)(LSE:VOD). Find more information on the Web at



Verizon Wireless

Keith Karpe, 949/286-8194 or 949/244-4416



SAN FRANCISCO,CA–(HISPANIC PR WIRE)–April 21, 2003–The Hispanic Scholarship Fund (HSF), the nation’s leading organization supporting Hispanic higher education, in conjunction with Wells Fargo and Telemundo, announced today the expansion of a national promotion that awards college scholarships to Latino students in nine U.S. cities.

The promotion, launched by Wells Fargo in Fall 2002 as a pilot program in Los Angeles, San Francisco and San Diego, has been expanded to Houston, Dallas, San Antonio, Albuquerque, Phoenix, and Las Vegas.

Through the expansion of the program, an additional 117 Latino students from those cities have been selected as HSF/Wells Fargo/Telemundo Scholars and will receive a $1,000 college scholarship. To date, the program has awarded a total of $249,000 in scholarships. Additionally, Wells Fargo has awarded a $150,000 corporate grant to HSF to provide scholarships for Latino students studying finance with a career interest in banking. This grant brings the company’s total contributions to HSF to more than $415,000.

As part of the national promotion and efforts by HSF to highlight the stories of its scholars to inspire and encourage other Latino students to go to college, one scholar will be featured each week during local Telemundo newscasts across all nine cities through June 16, 2003.

“This innovative collaboration helps finance a college education for Latino students across the U.S., as well as provides a way to tell their stories to encourage other students and families to see college as an affordable reality,” said Sara Martinez Tucker, president and chief executive officer of the Hispanic Scholarship Fund.

“Wells Fargo is truly impressed with the Hispanic Scholarship Fund’s mission to double the rate of Latinos earning a college degree to 18 percent by 2010,” said Dick Kovacevich, chairman and chief executive officer of Wells Fargo. “We are proud to partner with such a committed organization and delighted to support educational opportunities for Latinos.”

About the Hispanic Scholarship Fund

The Hispanic Scholarship Fund (HSF) is the nation’s leading organization supporting Hispanic higher education. Founded in 1975, HSF’s vision is to strengthen the country by advancing college education among Hispanic Americans, the fastest-growing segment of the U.S. population. In support of its mission to double the rate of Hispanics earning college degrees, HSF, a 501(c)3 not-for profit organization, provides the Latino community more college scholarships and educational outreach support than any other organization in the country. Headquartered in San Francisco, HSF has opened regional offices in Southern and Central California, the Northeast, the Southeast, the Midwest and Texas. During its 28-year history, HSF has awarded nearly 54,000 scholarships in excess of $89 million to Latinos from all 50 states, Puerto Rico and the U.S. Virgin Islands who have attended more than 1,300 colleges and universities.

About Wells Fargo

Wells Fargo & Company is a diversified financial services company with more than 13,000 team members and 350 financial services stores in the Bay Area. Last year in the Bay Area, Wells Fargo contributed more than $9.6 million to 750 non-profit organizations – or more than $26,000 each day – more than any other Bay Area Company. Wells Fargo, with $369 billion in assets, provides banking, insurance, wealth management and estate planning, investments, mortgage and consumer finance from 5,800 stores and the Internet ( across North America and elsewhere internationally.



Hispanic Scholarship Fund

Miguel Salinas, (415) 808-2352


Wells Fargo

Liliana Grip, (415) 396-8765



SANTA ANA, Calif.–(HISPANIC PR WIRE)–April 21, 2003–Mention Cinco de Mayo and most people think of guacamole and margaritas. This year the California Avocado Commission has developed recipes for both fiesta foods, adding new flavor to one of the most popular avocado consumption days of the year.

Over 37 million pounds of avocados are projected to be consumed this Cinco de Mayo, according to Michelle Spelman, Marketing Director for the California Avocado Commission.

“We’re seeing the popularity of avocados grow year-round, still Cinco de Mayo remains a big day for us,” said Spelman. “And since avocados are a traditional favorite, we’ve created colorful and delicious recipes for these festivities.”

Guacamole is the hottest dip of the day and is also the perfect addition to a variety of Cinco de Mayo dishes: tacos, burritos, tostadas and nachos. Even though it is a food steeped in tradition, guacamole’s versatility allows innovative hosts to try new ingredients and surprise guests with unique fiesta flair.

Traditional guacamole starts with California avocados, lime juice and salt. For Cinco de Mayo try Guacamole with a Southwestern Kick by adding roasted corn, garlic, dash of cumin and roasted red peppers. Create a new taste and a colorful spread to match the independent spirit of Cinco de Mayo.

For a thirst-quenching treat, explore California avocados’ versatility with a California AvoRita. A creamy twist to the traditional margarita, this concoction mixes California avocados with tequila, triple sec and lime. Casual entertaining has never been so simple and fun.

What is Cinco de Mayo without California avocados? …Just another day. For more California avocado festive recipes and party tips visit

The California Avocado Commission was created in 1977 to conduct market-development activities and increase overall awareness for California avocados on behalf of the state’s 6,000 avocado growers.


(makes 24, 2 oz. servings)

4 ripe California avocados, seeded and peeled

1 cup roasted corn kernels*

3 tablespoons lime juice

3 garlic cloves, finely minced

1/4 cup green onion, finely chopped

1/4 cup roasted red bell pepper, diced

2 jalapeños, seeded and deveined, finely chopped

1 teaspoon ground cumin, or to taste

1 teaspoon salt

Coarsely mash avocados; do not puree. Fold in remaining ingredients. Guacamole is best made as close to serving as possible. For short-term storage, seal in an airtight container with a piece of plastic wrap against the surface of the guacamole. Keep refrigerated until ready to serve. Serve with yellow and blue corn chips or deep-fried flour tortilla chips.

*To roast corn, soak 2 ears in water for 1 hour. Remove husk and silk. Roast on the rack in a pre-heated 375°F oven, turning occasionally, until kernels appear slightly shriveled. Substitute well-drained canned corn that has been blotted with a towel, if necessary.


(makes 4 servings)

2 California avocados, seeded and peeled

6 oz. tequila

6 oz fresh lime juice

2 oz. Triple Sec

1/2 cup of sugar

3 cups crushed ice

Place all ingredients in blender and pulsate on high speed for 30 seconds. Blend for an additional 30 seconds until all ingredients are incorporated. Pour into salt-rimmed margarita glasses.

Images Attached:





Irene Cabanas


Liz Wilkins





NOTE TO MEDIA: Multimedia assets available

The photo is on Business Wire’s Web Site at URL:

Photo Caption reads:

Make That 100,000 Reasons to Smile

A Saturday night (April 12) VIP reception in Long Beach was capped off with a $100,000 donation from the PacifiCare Foundation and actor/race car impresario Paul Newman and his company, Newman’s Own. The donation was to the Dream Foundation, a Santa Barbara-based national charity that grants wishes to terminally ill adults. Joining in the check presentation are (left to right): Joseph Konowiecki, executive vice president of PacifiCare; PacifiCare race car driver Bruno Junqueira; Howard Phanstiel, president and CEO of PacifiCare; Elizabeth Rorman, Dream Foundation recipient; actor/race team co-owner Paul Newman; Riva Gebel, director of the PacifiCare Foundation; Thomas Rollerson, president and founder of the Dream Foundation.

Note: A photo is available at URL:



Golin/Harris (for PacifiCare)

Kirsten Clausen, 213-438-8726




ADVISORY for Sunday, April 27, 2003


Fifth Annual Argentine Festival in Miami

The event features an eclectic blend of Argentinean music. Tango, Folklore, Rock and Pop Genre’s will be represented. Participants will be able to savor Argentinean food favorites including ‘parrilladas’ and ‘alfajores’. A full day of cultural fun and music continues until midnight with a spectacular fireworks finale.


Confirmed artists include: Vicentico, Los Fabulosos Cadillacs, Soledad, Luis A. Spinetta, Los Autenticos Decadentes, coral and others.


Sunday, April 27th, 2003, from 12 noon until midnight.


Bayfront Park Amphitheater Miami

301 North Biscayne Boulevard

Miami, Florida 33132

–Advance tickets $14 can be purchased at or by calling 305-358-9911

–Tickets are $15 at the door

–Free Admission for children under 12, and senior citizens



EK Events

Enrique Kogan

Tel: 305-358-9911-Fax 305-358-1986



WASHINGTON–(HISPANIC PR WIRE – BUSINESS WIRE)–April 16, 2003–President George W. Bush has appointed Alfred A. Plamann to National Cooperative Bank’s (NCB) Board of Directors, a cooperative financial services company chartered by Congress in 1978 to meet the financial needs of America’s cooperative businesses.

Mr. Plamann, who will represent low-income communities nationwide, was confirmed on April 8, 2003 by the United States Senate for one of the three presidential appointed seats on the 15-person board. He will replace Harry Bowie, President and CEO of the Delta Foundation in Greenville, Mississippi, originally appointed in 1999.

“Al Plamann joins NCB’s Board at a unique time. While privately held firms have been hit hard and continue to struggle in the sagging economy, the cooperative sector is thriving—producing increased earnings for its members even in these difficult times,” said Charles E. Snyder, President and CEO of NCB. “Mr. Plamann previously served as an elected NCB board member for six years, two of which he served as Chairman, and during which time the bank originated over $800 million in low-income loans.”

During his tenure at NCB from 1995-2001, Mr. Plamann worked closely with NCB Development Corporation, a non-profit NCB affiliate, to meet the varying financial needs of underserved low-income communities. NCB provides loans and investment capital to targeted areas such as affordable housing, small business ventures, healthcare, affordable assisted living, worker ownership initiative, and economic and community development. During 2002 alone, NCB provided or arranged more than $190 million in financing for these critical communities, illustrating the bank’s ongoing commitment to these important ventures in today’s challenging and dynamic times.

Mr. Plamann is President and CEO of Unified Western Grocers (UWG), Inc., a cooperative wholesale grocery company in Los Angeles, California. Over 50 percent of its business is in southern California, with the UWG retailers’ prime customer base originating from low-income communities. The cooperative’s retailers control an estimated 87 percent of the market share in these low-income areas.

In addition to his position at UWG, his participation as a board member of the Weingart Center for the Homeless provides him with unique first hand experience on the types of financing required by residents and businesses in low-income neighborhoods nationwide. As a member of the financing committee, Mr. Plamann assists with the budget and other funding activities. Weingart Center is one of the largest and most comprehensive homeless advocacy facilities in the country.

Mr. Plamann received a Bachelor of Science degree in Accounting from the University of Colorado, and a Masters of Business Administration in Finance from the University of Pennsylvania (Wharton School of Business). Mr. Plamann resides in La Canada, California.

More than 50,000 cooperatives throughout the United States play a vital role in the nation’s economy. Cooperatives, outnumbering public companies four to one, span such varied industries as agriculture, grocery, hardware/lumber, financial institution, energy and housing.

The National Cooperative Bank family of companies provides a comprehensive array of financial services to the nation’s cooperatives and their members, as well as other member-owned organizations and nonprofit endeavors. Chartered by Congress in 1978 and privatized in 1981 as a cooperative financial services company, NCB is owned by more than 1,700 of its customers. Headquartered in Washington, DC, NCB has offices in Alaska, California, Connecticut, New York and Ohio. To learn more about NCB, visit



National Cooperative Bank

Felicia Grammas, 202/336-7742


Jordana Magdieli, 212/741-2977



Dallas, TX—(HISPANIC PR WIRE)—April 16, 2003–Hispanic Baptist Theological School in San Antonio has moved one step closer to a name change and has received initial approval for a potential campus relocation.

The Baptist General Convention of Texas Christian Education Coordinating Board, meeting April 14-15 in Abilene, affirmed proposals to change the name of the school to Baptist University of the Americas and to move toward purchasing land across I-35 from the current south San Antonio campus.

The coordinating board voted unanimously to recommend a charter change for the school, changing its name to Baptist University of the Americas. The charter change still requires approval by the Baptist General Convention of Texas at its annual session in Lubbock, Nov. 10-11.

Albert Reyes, president of Hispanic Baptist Theological School, reiterated the rationale for the name change. The word “Baptist” is included to reflect the school’s commitment to theological distinctives. The phrase “of the Americas” identifies the school with missions beyond Texas, expressing affinity with all the people of Latin America.

The school’s trustees chose the word “university” rather than “college” because the Spanish translations of the two terms carry different connotations than they do in English.

The name is both “contextually and missiologically” appropriate, he emphasized. The school wants to provide an equipping platform for students who will serve in missions and ministry internationally.

The Christian Education Coordinating Board also unanimously granted permission to Hispanic Baptist Theological School to incur up to $4.5 million debt for a land purchase across the freeway from its existing campus. Approval for incurring the debt is contingent upon the school being able to fund the down payment and closing costs of about $1.3 million.

The land proposed for purchase provides adequate room for future growth. And since it has easy pedestrian access to the existing campus by way of an elevated walkway, it would allow a complete transition to the new site to be phased in over a period of years, Reyes said.

The Texas Higher Education Coordinating Board voted Jan. 30 to give Hispanic Baptist Theological School a certificate of authority to grant degrees. That board holds state authority to approve the granting of degrees by private postsecondary educational institutions.

Hispanic Baptist Theological School has achieved candidate status with the Accrediting Association of Bible Colleges, the major accrediting agency of Bible colleges in the United States.



Hispanic Baptist Theological School

Dr. Albert L. Reyes, President,



Dublin & Associates

Luanna Crow, 210/227-0221




ADVISORY for Friday April 18, 2003


Media is invited for the Red Carpet VIP arrival and Interviews

JeepÒ is driving area residents to find their “papi chulo’ (or “mami chula”) during a Jeep Chasing Papi Party at one of Los Angeles’ hottest night spots. The party promotes Jeep brand’s involvement with “Chasing Papi,” a romantic comedy with Hispanic stars opening April 16.


Confirmed VIP attendees

Adam Rodriguez, “CSI Miami”

Yancey Arias, “Kingpin”

Jacob Vargas, “Kingpin,” “Greetings From Tucson,” “Traffic”

Tia Texada, “Phone Booth,” “Third Watch”

Christian de la Fuente, “Basic,” “Family Law”

Elizabeth Peña, “CSI Miami,” “Rush Hour,” “Boston Public”

Nicholas Gonzalez, “Resurrection Blvd,” “Crow 3”

Delilah Cotto, “Empire,” “Kingpin”

Rick Gonzalez, “Old School,” “Biker Boyz”

Matt Cedano, “Days of Our Lives”

Belita Moreno, “George Lopez Show”

Mauricio Mendoza, “Resurrection Blvd

Ruth Livier, “Resurrection Blvd”

Benny Nieves, “Double Take,” “Devils Advocate”

Dan Guerrero, Producer ALMA Awards

Christine Carlo, “General Hospital”

Marlene Forte, “Crossing Jordan”

Lesley Ann Machado, “Movie Zone,” Latin Access”


Friday April 18, 2003

Red Carpet Arrivals: 8:00 PM


The Century Club

10311 Constellation Boulevard

Century City, CA 90067



Ben Torres / 310-473-2277



Lilliana Rodríguez




PANAMA CITY, Panama–(HISPANIC PR WIRE – BUSINESS WIRE)–April 16, 2003–Copa Airlines and the Miss Universe Panama 2003 host committee have signed an agreement making the Panamanian airline the Official Airline of the pageant, which will take place in Panama City on June 3, 2003.

The pageant ceremony, which will occur during Panama’s Centennial celebration, will bring representatives from more than 80 countries to Panama. The event will be transmitted live on the NBC television network to an audience of more than 600 million, providing worldwide exposure for Panama as a tourism destination.

The 53rd Miss Universe pageant, being held in Panama for the second time, will attract some 3,000 people to Panama for the organization of various phases of the event. The Official Airline signing ceremony between Copa Airlines and the Miss Universe Panama 2003 host committee included the participation of the current Miss Universe, Panamanian Justine Pasek, as well as representatives of Panama’s government.

“We are very pleased to be able to offer the Miss Universe organization the most direct way to get to Panama, thanks to the Hub of the Americas,” said Pedro Heilbron, CEO of Copa Airlines. “This agreement will allow people from all over the world to learn about Panama and everything our country has to offer to visitors.”

Copa Airlines has a strategic alliance with Continental Airlines, including participation in Continental’s award-winning frequent flyer program OnePass(R). Members of the program may earn miles on either Copa or Continental flights, as well as the opportunity to redeem miles for tickets, upgrades, and merchandise.

Passengers can fly from the U.S. to Panama City on Copa Airlines via daily non-stop service from Los Angeles and Miami, as well as four times weekly from Orlando.

With more than 55 years of experience, Copa Airlines ( flies to 29 destinations in 19 countries in North, Central and South America and the Caribbean. In November 2002, PODER Magazine, Booz, Allen & Hamilton and Egon Zehnder International gave Copa the “Best Regionalization in Latin America” award for its “successful development of its hub in Panama, which contributes to the continuous development of Latin America.” In December 2002, the Federation of Central American Tourism Chambers awarded Copa the “Turismo Sin Fronteras” (Tourism without Borders”) prize in recognition of its efforts and projects benefiting the Central American region.

From its base at Tocumen International Airport in Panama City, Copa Airlines operates the Hub of the Americas, one of the most efficient and successful hubs in Latin America. In 2003, the airline expects to transport 1.3 million passengers.



Copa Airlines

Patricia Roquebert, 507/225-7655 (Panama)



HAUPPAUGE, N.Y.–(HISPANIC PR WIRE – BUSINESS WIRE)–April 16, 2003–Curative Health Services, Inc. (Nasdaq:CURE)

While other children enjoyed summer vacations with their families, Ivan Escobar was in the emergency room once again fighting for his life.

For Ivan, there was no possibility of growing up in a carefree environment. He had lost his brothers to hemophilia and he had the disease as well.

This week, on April 17, hemophilia organizations around the globe will mark World Hemophilia Day as an opportunity to increase awareness of the disease. There are an estimated 25,000 people living with hemophilia in the US alone.

Ivan Escobar, now an adult, will mark that date too. But for him, it will also bring back memories of living in El Salvador where access to the quality care and products required to keep hemophilia patients healthy were not always available.

The complications of not having access to the blood clotting factor required by hemophilia patients to help prevent and control bleeding can be very serious. Losing two of their sons was a turning point for the Escobar family. They immigrated to the US, where they had access to the unique care that the disease requires.

Hemophilia is a genetic disease. The person lacks an essential protein that prevents the blood from clotting normally. Parents are taught to infuse their child with the missing clotting factors at a very early age, resulting in quicker treatment of bleeding events, thus reducing long term complications. Without proper treatment, people living with hemophilia suffer bleeds into joints and muscles resulting in severe pain and crippling. In severe situations, bleeding episodes into internal organs or the central nervous system are frequently fatal.

“The disease knows no boundary or border, nevertheless many countries need more access to special pharmacy products as well as education in care and prevention,” said Escobar. “Hemophilia is truly a global problem.”

Ivan and his family now live in Southern California, where he works closely with Hemophilia support groups. As a member of the hemophilia community and a patient advocate, Ivan receives one-on-one care through specialty pharmacy and home care services. These services are provided by Apex Therapeutic Care, Inc., a subsidiary of Curative Health Services, Inc. Experts insist that this one-on-one care is the cornerstone of the proactive and successful treatment of this chronic disease.

“Many enhancements in blood factor products and preventive treatment modalities have been introduced in recent years, which have resulted in less hospitalization, better overall health and longer life spans,” Escobar says. “Patients now show increased productivity. And that is important.”

The one-on-one care, which Escobar advocates, also has a positive effect on state health expenditures. At a recent legislative hearing, analysts pointed out that the reduction in episodic hospitalization and other high cost healthcare incidents related to hemophilia, actually bring about a lower overall cost to the healthcare system. High quality specialty pharmacy and home care services such as those advocated by Escobar are, they say, integral to this success.

For more information on hemophilia, visit

About Curative Health Services

Curative Health Services delivers superior clinical outcomes and unmatched patient satisfaction for patients experiencing serious medical conditions through two unique business units.

Curative’s Specialty Pharmacy Services business unit provides services to help patients manage the health care process, and offers related pharmacy products to patients for chronic and critical disease states including Hemophilia, Immune System Disorders, Respiratory Syncytial Virus (RSV), Multiple Sclerosis and Rheumatoid Arthritis.

Curative’s Specialty Healthcare Services (SHS) business unit is an industry leader in chronic wound care management, consistently achieving an outcome success rate of more than 85 percent. SHS provides a broad continuum of services to health care providers through a nationwide network. This national network of hospital-based Wound Care Center(R) programs has offered comprehensive treatment to over 375,000 patients, achieving more than a 94 percent patient satisfaction rate.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Factors that might cause such differences include, but are not limited to, the termination or non-renewal of a material number of contracts, an inability to obtain new contracts, changes in the government regulations relating to the Company’s Specialty Healthcare Services or Specialty Pharmacy Services business units, changes in the regulations governing third party reimbursements for the Company’s services, manufacturing shortages of products sold by Curative’s Specialty Pharmacy Services business unit, and the other risks and uncertainties detailed in the Company’s filings with the Securities and Exchange Commission. Readers of this release are referred to the Company’s Annual Report on Form 10K for the year ended December 31, 2002, for further discussion of these and other factors that could affect future results.



Curative Health Services

Anne Bruce, 800/966-5656 ext.2339



MIAMI, FL–(HISPANIC PR WIRE)–April 16, 2003–Spanish-language television network, Telemundo, invites viewers to participate in this year’s Billboard Latin Music Awards by selecting the next winner of the “Viewer’s Choice Award.” Fans can vote for their favorite artist at The winner will be announced at the star-studded event, which will take place May 8th at the Miami Arena. Tickets to the event will go on sale April 16th through Ticketmaster and the Miami Arena Box Office.

“The Billboard Latin Music Awards is the premier awards show in Spanish-language television, and we want our audience to actively participate in the celebration,” said Alan Sokol, Chief Operating Officer at Telemundo. “Not only will the public be able to attend for the first time, but they will also mandate who will win this important award.”

In addition to the Viewer’s Choice Award, visitors to will also have access to up-to-date information on the event as well as biographies and pictures of the finalists and performing artists for this year’s spectacular awards show. The section will also provide a link to Ticketmaster for immediate purchase. Ticket prices will range from $30 – $70.

The Billboard Latin Music Awards honor the most popular songs, albums and performers in Latin music as determined by actual sales and radio airplay data collected from Billboard’s weekly lists during a one-year period (February 16, 2002 to February 8, 2003).

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 91% of U.S. Hispanic viewers through its 13 owned and operated stations, more than 30 broadcast affiliates with distribution to more than 425 cable systems in 115 markets. Telemundo is a wholly owned and operated subsidiary of NBC, the nation’s leading broadcast network.



Claudia Santa Cruz

(305) 220-8887



Glendale, CA–(HISPANIC PR WIRE)–April 15, 2003–The Cesar E. Chavez Foundation today announced its selection of Focus Multimedia as the Foundation’s interactive agency of record. This partnership will enable the Chavez Foundation to utilize the powerful medium of the Web as an essential component of the organization’s educational programming, to ensure Cesar E. Chavez’s principles and work will continue to inspire current and future generations.

Focus Multimedia’s online expertise and vision will help guide the Chavez Foundation to effectively communicate its mission. This exciting partnership will drive the organization’s vision, values, and identity through online channels, including a new Web site to be launched this Spring at The Chavez Foundation and Focus Multimedia will formally announce the partnership at the Foundation’s Third Annual Educating the Heart Dinner on April 11, 2003, in Los Angeles.

“The Chavez Foundation chose Focus Multimedia because they have built a fast-paced, highly effective and nationally recognized organization of dynamic and entrepreneurial professionals who combine their private sector savvy with the ideals of the nonprofit sector to deliver a full-service solution of online expertise and web development capabilities,” said Cesar E. Chavez Foundation Executive Director Andres Irlando. “I am confident that together with this talented Latino-owned agency we will advance the legacy of the most prominent Latino leader in American history, Cesar E. Chavez, well into the 21st Century.”

The Chavez Foundation will now have powerful interactive applications to reinforce its role as the definitive source and authority on civil rights leader Cesar E. Chavez. It will also allow the Foundation to promote its community programs, develop and expand its membership base, and communicate to a new generation Chavez’ legacy of non-violent civil rights struggle paralleling Martin Luther King and Mahatma Gandhi.

About Cesar E. Chavez Foundation and “Educating the Heart” Dinner

The mission of the Cesar E. Chavez Foundation, a (501(c)(3)) non-profit charitable organization, is to improve communities by preserving, promoting and applying the legacy and universal values of civil rights leader Cesar E. Chavez. The Foundation achieves its mission through four programmatic areas: Civic Engagement; Sustainable Communities; Nonviolence; and Education, Arts and Culture.

The Foundation holds an annual Educating the Heart Dinner each year to commemorate Cesar Chavez Day of Service and Learning, which celebrates the life of Chavez and recognizes individuals who embody his legacy. This year, Senator John McCain will give the keynote address. House Democratic Leader Nancy Pelosi, L.A. County Federation of Labor Executive-Secretary-Treasurer Miguel Contreras, and Actor Edward James Olmos will be presented with Cesar E. Chavez Legacy Awards in recognition of their leadership in advancing Chavez’ key principles.

About Focus Multimedia

Founded in 1998, Focus Multimedia ( is an interactive solutions firm whose clients include Sears, Roebuck & Co., Toyota USA, Fox Home Entertainment, and All Nippon Airways. E-Government clients include the County of Los Angeles, the U.S. Department of Housing and Urban Development (HUD), and Harbor-UCLA Research and Education Institute. Focus Multimedia is a 2002 “Standard of Excellence” WebAward winner, the recipient of the “Business of the Year 2001” award from the Latin Business Association and the “Technology Firm of the Year 2001” award from the U.S. Department of Commerce Los Angeles Minority Business Development Center.



Annie Brown

415/ 786-3953 (Cell Phone)

818/ 265-0300 Ext. 23 (Office)


Marcos Frommer




Encino, California–(HISPANIC PR WIRE)–April 15, 2003–Oxxo Films announces the release of its next film project titled, “Isela.” This is the first volume of a 12 title collection. The collection has been named, “Confessions of Latina Women.” Mexican feature films currently enjoy high visibility in the United States. This multi-film project is a result of curiosity by the viewing public and its demand for provocative programming. This collection is a first for this particular segment of home video programming targeting the U.S. Hispanic/Latino market. Each title in the collection recounts the stories of Mexican women in their monotonous lives while invoking their sexuality. The women suffer the consequences of their choices based on their social, economic, cultural, and moral standing. Each individual title within the collection includes women from varying levels of society. Mexican society is very diverse, open minded, and free spirited, and yet sexually repressive. Characters will include poor, rich, married, divorced, widowed, young, old, moral and immoral women.

“Isela” is scheduled to be released on May 7th, 2003. The second title, “Silvia” is scheduled for a June release. A third title, “Isabel” is in post-production. All titles are classified in the drama genre and are intended only for mature audiences. The collection will be launched in VHS and DVD formats and will include English subtitles. The collection is intended to reach and penetrate the Latino/Hispanic market as well as the general U.S. home video market.

Oxxo Films is the premier producer/distributor of fine Mexican feature films in all of North America. Oxxo Films remains the trendsetter in this market having introduced more than 50 high quality Mexican films. These films were available in the U.S. before Mexican cinema came into fashion with the release of such titles as “Amores Perros,” “Y Tu Mama Tambien,” and very recently, “El Crimen Del Padre Amaro.” Its film library of over 400 feature films is one of the most sought after collections in the continent. The library includes action, drama, comedy, thriller and suspense. Individual buyers can purchase movies by visiting or calling directly to (800) 995-6996.



Compañía Oxxo, Inc.

Adam M. Valdez

(818) 789-5985



Click below to view images related to this release:

Schedule 1

Schedule 2

UNION CITY, NJ–(HISPANIC PR WIRE)–April 15, 2003–Stressing the value, convenience and need for their services, the National Money Transmitters Association (“NMTA”) today refuted the charges recently made by the Multilateral Investment Fund (“MIF”) against U.S.-based Independent Money Remitters (“IMRs”).

At its recent gathering in Washington DC on February 28, 2003, about cross border remittances, the MIF implicitly characterized as sub-standard the services offered by IMRs. The MIF relegates IMRs to inferior status in such matters as price, compliance, speed, and value added of other financial services while lauding banks’ entry into the remittance market as a better value for consumers. Based on this premise, the MIF nudges banks to strengthen their newfound interest in un-banked U.S. Latinos and offer money remittance services as a gateway to offering other traditional banking services to this growing market.

The NMTA asserts that these inaccurate characterizations tend to demean the valuable, reliable and competitive service offered by IMRs while causing clients to eventually become dissatisfied with bank remittances once they discover that IMRs offered a better, more competitive value.

In a letter addressed to MIF president Enrique Iglesias, the NMTA argues that it in its effort to bank the unbanked, which is a worthwhile goal shared by the NMTA, the MIF may confuse consumers into believing that remittance services will immediately become speedier, cheaper and more responsive than traditional remittance services offered by IMRs.

Contrary to the pronouncements of the MIF, the members of the NMTA assert, and demonstrate daily, that:

–Banks and financial institutions do not offer less expensive money transfer services than IMRs. Because IMRs operate in far leaner environments, unburdened by the same degree of overhead costs banks have to cover they offer a better-priced remittance product.

–IMRs are capable of compliance systems that often exceed the standard at banks. The regulatory standard to which IMRs are required to adhere is elaborate and expansive. Increasing regulatory requirements from federal, state, and foreign government agencies and the availability of database technology place IMRs on equal if not better compliance footing than banks.

–IMRs offer a high value service that has sustained the industry for more than 25 years. In addition to being open at times when banks cannot accommodate the clients needs, in addition to remittance services, IMRs offer telecommunication, travel, shipping, and income tax preparation services.

–Competition between IMRs, not the entry of banks, has contributed to the significant cost reduction in the provision of money transfer services to the public.

–IMRs offer services that are responsive to their clients’ cultural needs which banks are hard-pressed to match. Over the decades, these advantages have earned IMRs a loyal customer base

In the matter of price, the NMTA’s empirical analysis shows that the effective cost of remittances through banks is substantially higher than that through IMRs. When considering hard costs such as fees, foreign exchange differentials, and in the case of bankcard products, charges for the purchase of bank debit cards at the sending end and charges for the withdrawal of the money at the receiving end the services of IMRs are less expensive than banks. When factoring the “soft” costs associated with remittance services such as proximity of IMRs remittance outlets to senders and receivers versus banks’ sparse presence in Latino neighborhoods; banks shorter opening hours for sending and collecting money versus IMRs after hour and weekend operations; the banks non-availability of companion services; the banks’ levying of minimum balance, inquiry, and statement fees, etc., IMRs remittances are not only less expensive, but also an overall better value.

The NMTA therefore shows that on an effective cost basis, remittances through banks overwhelmingly are more costly than IMR remittances.

The NMTA and its members share the goal of empowering Latinos with banking services. Because the clients that banks seek are already at NMTA locations, the NMTA believes that as opposed to being maligned, IMRs can play a pivotal role achieving that goal. The NMTA’s constituent members today process over $1 billion in remittances per annum. This represents over four million points of contact with Hispanic customers in the developed world and an equivalent number of beneficiaries in Latin America. The magnitude of this access to clients the banks are specifically targeting, the NMTA’s efficient operating systems, and the cultural affinity between the NMTA’s providers of service and that of the customers are too valuable to set aside in any strategy that aims to reach this class of immigrants with new products.

The NMTA and its members propose to engage and partner with banks, under the auspices of the Inter-American Development Bank, to develop models of business alliances where each partner provides the needed service it specializes in without introducing serious inefficiencies in the provision of these services.


Jorge Guerrero
President, NMTA
Mohamed Chalabi,
Chair, Bank Relations Committee, NMTA



Washington, D.C–(HISPANIC PR WIRE)–April 14, 2003–LATINA Style Magazine, the premier magazine addressing the needs of the Latina professionals in the U.S., with the support of the U.S. Small Business Administration, is hosting the 2003 LATINA Style Business Series in San Jose, California on Friday, April 25th, 2003. The Business Series is a unique one-day business development conference that seeks to empower Latina professionals and business owners by bringing them together with key corporations and agencies that provide goods, services and essential information most needed by today’s entrepreneur.

The event, which will be hosted at the Hayes Mansion Conference Center, includes exhibits and expert presenters from following sponsors: American Airlines, Citibank, New York Life, Office Depot, PG&E Corporation, Principal Financial Group, State Farm, Mary Kay Cosmetics, and Para Me.

The honorable Mayor Ron Gonzales, City of San Jose will deliver opening remarks at the luncheon which is hosted by Office Depot. Creator, founder and 15-year veteran of the toy industry, Julz Chavez will share her experience as the Chief Creative Officer of GetReal Girl, Inc., which she formed to promote girls’ self-esteem through sports themes.

“Through our partnership with LATINA Style and the sponsorship of the Business Series, the Principal Financial Group hopes to provide Latinas with information and access to resources that are critical to make careers prosper and businesses thrive. We are pleased to be a part of this event which celebrates Latina entrepreneurs and the spirit of entrepreneurship that is flourishing among Latinas” says Mary O’Keefe, Senior Vice President of the Principal Financial Group.

“Citibank recognizes the value Latina professionals bring to the business world and we want to help them succeed,” says Sandra Reilly, National Community Relations Director at Citibank. “We look forward to sharing our financial expertise and helping to address both the business and personal financial needs of Latinas at the San Jose Business Series.”

“As the world’s largest supplier of office products, Office Depot proudly supports the Business Series and is committed to providing office supplies and solutions to Latina entrepreneurs launching, managing and growing their businesses” states Julian Acosta, Manager, Multicultural Marketing, Office Depot, Inc.

“The emergence of the Latina entrepreneur as a catalyst for prosperity is a welcome change in our community. Latinas are starting and succeeding in business all across the country,” says Robert E. Bard, President, LATINA Style Magazine. “Latinas are outpacing all other business startups three to one.”

For more information and registration call 1-800-651-8083 or visit

Launched in 1994, LATINA Style Magazine is the first Latina national magazine dedicated to the concerns of the contemporary Latina professional in the U.S. The magazine focuses on the lifestyle needs of Latina business owners, college students and influential Hispanics.

LATINA Style has partnered with the following organizations and media:

ALPFA- San Jose Chapter, Greater San Jose Hispanic Chamber of Commerce, Hispanic Chamber of Commerce Silicon Valley, Hispanic Scholarship Fund, Human Investment Project for Housing, Latin Business Association, Lenders for Community Development, National Hispanic University, National Society of Hispanic MBAs, Real-Time Innovations, Santa Cruz County Latino Chamber of Commerce,, and



Maria del Mar Velasco

(202) 955-7930



Washington, D.C.–(HISPANIC PR WIRE)–April 14, 2003–LATINA Style Magazine, the ONLY national magazine for the contemporary Hispanic woman in the United States, is proud to announce that the LATINA Style 50 – 2002 Awards were presented on Friday, March 28th, 2003 at an exclusive ceremony held at the White House. The event was well attended by notables of the Hispanic community as well as top executives of President Bush’s administration.

Undersecretary of State for Global Affairs, Paula Dobriansky addressed the audience and commended the representatives of the Top 50 companies for their company’s incredible achievements in the workplace. Undersecretary Dobriansky highlighted the administration’s work towards women’s worldwide empowerment through the promotion of political and civic participation, educational programs and entrepreneurial endeavors.

Keynote speaker, Department of Labor Secretary Elaine Chao recognized the Top 50 companies and congratulated them for their “inclusive outlook and creative family-friendly workplaces.” Secretary Chao said “ Their achievements in the marketplace are a clear example that diversity works—that if you open the door of opportunity to Latinas and other minorities, you open the door to success….Latinas are rapidly becoming an economic powerhouse on their own.” She added “(the LATINA Style 50) award and similar efforts by LATINA Style, will act as an incentive to open the door to new career possibilities for Latina workers.”

The annual national listing of the top fifty companies providing the best professional opportunities for Latinas is the most respected evaluation of corporate America’s policies and practices as it pertains to Hispanic working women. The list is the result of an extensive search involving more than 600 of the most respected corporations in the U.S. The LATINA Style 50 – 2001 marks the fourth year the magazine has evaluated corporate America’s sensitivity to Latina needs in the workplace.

Companies responding to LATINA Style’s survey were evaluated based on the issues LATINA Style readers identified as most important to them in the workplace. The principal areas of evaluation were: Number of Latina Executives, Mentoring Programs, Women on Board of Directors, Educational Opportunities, Dependent/Child Care Support, Leave for Childbirth, Alternative Work Policies, Benefits, Women’s Issues, and Hispanic Relations.

Robert E. Bard, President and CEO of LATINA Style Magazine, says, “As the only national Latina publication focusing on the needs and aspirations of the Latina working-woman, we have a duty to keep Hispanic women informed about corporate America’s best employment practices. We appreciate Secretary Chao’s recognition of the work we perform in our community. By the latest count, Hispanic women in the U.S. work force exceed 5 million, and the numbers continue to rise. We have gone to great lengths to evaluate these companies. Latinas can be confident that the LATINA Style 50 – 2002 represents the best corporate America has to offer to the Latina working woman.”

THE LATINA Style 50 – 2002

Aetna Inc.


Allstate Insurance Company

Altria Group, Inc.

American Airlines Incorporated

American Express Company

Avon Products, Inc.

Bank One Corporation

Burlington Northern Santa Fe Railway

Citigroup Inc.

The Coca-Cola Company

Colgate-Palmolive Company

Consolidated Edison

DaimlerChrysler Corporation

DuPont Company

Eastman Kodak Company

Fannie Mae – Company of the Year

FleetBoston Financial Group

Ford Motor Company

Freddie Mac Corporation

General Mills, Inc.

General Motors Corporation


Intel Corporation

Johnson & Johnson

JP Morgan Chase & Co.

Kellogg Company

Kraft Foods Inc.

Liz Claiborne, Inc

Marriott International, Inc.

Merrill Lynch & Co., Inc.

Morgan Stanley

New York Life Insurance Company

Nordstrom, Inc.

PG&E Corporation

PepsiCo, Inc.

Pitney Bowes Inc.

The Principal Financial Group

The Procter & Gamble Company

Prudential Financial

R.R. Donnelley & Sons Company

Ryder System, Inc.

SBC Communications Inc.

Sears, Roebuck and Co.


Southern California Edison

State Farm Insurance Companies

United Services Automobile Association

Wachovia Corporation

Washington Mutual



Maria Del Mar Velasco

(202) 955-7930



SANTA BARBARA, CA–(HISPANIC PR WIRE)–April 14, 2003–Hispanic Business Inc., publisher of Hispanic Business magazine, announced today that the deadline for companies to apply for consideration for its prestigious Hispanic Business 500® list has been extended. Qualifying companies now have until April 18, 2003, to complete the company profile survey, which also enables them to be considered for two other prominent Hispanic Business directories.

“Hispanic Business magazine has been an advocate of Hispanic economic growth and Hispanic enterprises for the past 24 years,” said Juan Solana, director of market research at Hispanic Business Inc. “Even in a tough economy, many Hispanic-owned businesses have continued to grow and prosper. Our goal is to empower companies’ efforts and to chronicle their success strategies.”

To accomplish this task, Hispanic Business invites Hispanic-owned firms to complete and submit the 2003 Hispanic Business Company Profile survey. Important data from the surveys will be used not only to determine qualifications for the prestigious directories, but also in analyzing business trends of particular significance to Hispanic firms.

The exclusive directories and events that respondents will be considered for are:

— The Hispanic Business 500® – our prestigious ranking of the nation’s largest Hispanic-owned companies

— The Hispanic Business Fastest-Growing 100® – a directory of the fastest-growing Hispanic firms

— The 13th Annual Hispanic Business EOY® (Entrepreneur of the Year) Awards – the Hispanic gala of the year

The deadline for completion of the survey is Friday, April 18. Companies may obtain a copy of the 2003 Hispanic Business Company Profile form by visiting our Web site at or by contacting the Research Department at (805) 964-4554, ext. 112.

About Hispanic Business Inc.

Now in its 24th year, Hispanic Business Inc., based in Santa Barbara, California, is an award-winning publishing and information services company. Hispanic Business magazine, the nation’s leading source of information for and about Hispanic professionals and entrepreneurs, is the company’s flagship publication. Other products and educational services include SúperOnda magazine, Career Expos, the annual EOY (Entrepreneur of the Year) Awards Gala, and the Hispanic Business Board of Economists (BOE) U.S. Hispanic Economic Summit. For additional information, visit the company’s Web site at

Hispanic Business, HispanTelligence, and Hispanic Business 500 are registered trademarks of Hispanic Business Inc. Other product and company names herein may be trademarks of their respective owners. Ó 2003 Hispanic Business Inc. All rights reserved.



Stephan West

Public Relations Associate

805-964-4554 x130