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Toyota Ad Campaign Urges Los Angeles Drivers to Spend an Hour to Save a...

LOS ANGELES, Sept. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- In an ongoing effort to drive awareness around the Takata airbag inflator recall, Toyota is launching a new, multi-channel ad campaign in three priority markets, including Los ...

Richards/Lerma Wins Independent Agency of the Year at FIAP

DALLAS, Sept. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Richards/Lerma was named Independent Agency of the Year at the 2017 FIAP Awards. FIAP, an international festival held since 1969, was hosted in Buenos Aires, Argentina, this year and ...

GTB Appoints New Global Creative Chief

DEARBORN, Michigan, Sept. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- GTB, a leading global advertising agency, today announced that Tito Melega has joined the firm as Global Chief Creative Officer.  Mr. Melega, who takes the creative reins on ...

Octagon, IMG, LeadDog Marketing Group and Major Brands Added to Portada Sports Marketing Forum...

NEW YORK, Sept. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Ed Horne, EVP, Global Partnerships, WME | IMG, Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major additions to ...

All-New Toyota Camry Ignites the Senses

PLANO, Texas, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that's set to tap into drivers' emotions and the sensations they will feel when driving ...

AXE® “Clears the Air” on Confusion Between Body Sprays and Dry Sprays

ENGLEWOOD CLIFFS, New Jersey, July 31, 2017 /PRNewswire-HISPANIC PR WIRE/ -- According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*.  Fact check – they're not. With 1 in 2 guys thinking that ...

Do You Communicate To Influence – In English Or In Spanish?

SAN FRANCISCO, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/-- ¿Hablas español? Decker Communications Inc., the leading global business communication training, coaching and consulting firm, is proud to finally be able to answer that question, ...

PACO Collective Celebrates Big Wins With Crain’s Chicago Business And The 38th Annual Telly...

CHICAGO, July 19, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Crain's Chicago Business recognizes Cross-Cultural Marketing Agency PACO Collective (PACO) as one of the "Fast 50" in Chicago. This comes just weeks after receiving high honors as part of ...

MasterCard, Publicis and Scout Sports and Entertainment to Participate in Soccer and Sports Marketing...

NEW YORK, July 11, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing ...

AT&T, FC Bayern Munich and Inter Milan to Pitch for Golazo Award at Sports...

NEW YORK, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and My Inter Jersey" / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during ...

Power Of Specialization & Storytelling Pervasive Themes At 2017 AHAA Annual Conference

FAIRFAX, Virginia, June 19, 2017 /PRNewswire-HISPANIC PR WIRE/ -- According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful ...

AHAA Establishes Hall of Fame With New Inductees

FAIRFAX, Va., June 2, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established ...

PortadaLat Announces Award Finalists in 7 Marketing, Media and Innovation Categories

MIAMI, May 30, 2017 /PRNewswire-HISPANIC PR WIRE/ -- #PortadaLat, http://www.portada-online.com/events/portadalat/, the main event for brand marketers, agencies and media targeting U.S. and Latin American markets is announcing award finalists ...

AHAA Honors Ford with the 2017 Marketer of the Year Award

FAIRFAX, Virginia, May 18, 2017 /PRNewswire-HISPANIC PR WIRE/ -- AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of ...

CEOs & Marketing Leaders From Big Brands Top The Agenda For The 2017 AHAA...

FAIRFAX, Virginia, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- AHAA: The Voice of Hispanic Marketing is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 ...

Toyota, Clorox and Wells Fargo dissect Total Market Approach in ANA-Portada Multicultural Thought Leadership...

NEW YORK, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Multicultural is the new mainstream. This is why Portada, the leading source on cross-cultural marketing and the Association of National Advertisers (ANA) have partnered to publish 2017 ...

CMO of Pepsi Latin America to Present Keynote at 9th Annual PortadaLat Conference

MIAMI, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada's 9th Annual PortadaLat Conference to take place on June 7-8, in ...

Lopez Negrete Communications Wins A Sixth Advertising Research Foundation David Ogilvy Award

HOUSTON, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Lopez Negrete Communications, Inc., the nation's largest independent Hispanic owned and operated full-service advertising agency, won the Advertising Research Foundation's (ARF) 2017 ...

Technology, Disruption & Culture Are Hot Themes At AHAA’s 2017 Annual Conference

Fairfax, Va., April 7, 2017 /PRNewswire-HISPANIC PR WIRE/ -- This year, the AHAA Annual Conference will tackle the hottest topics in marketing today: technology, disruption, culture, creativity and content. From June 12 to 14 at the Palmer ...

Lopez Negrete Communications Celebrates Winning Streak at American Advertising Federation – Houston Chapter Awards

HOUSTON, March 22, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, walked away with 21 American ...

Native Advertising Pioneer, MGID, Launches Spanish Dashboard to Accommodate Rapid Growth in Latin America

SANTA MONICA, California, March 22, 2017 /PRNewswire-HISPANIC PR WIRE/ -- MGID, a leading provider of native advertising and marketing solutions, today announced that its user dashboard is now available in Spanish. The launch is the first in a ...

Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

NEW YORK, March 16, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and ...

Portada Announces Sports Marketing Board with 12 Brand Marketing Luminaries

NEW YORK, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and ...

Neutrogena, HOLA! USA And NBCUniversal Telemundo Enterprises Sign On As Sponsors For #WeAllGrow Summit...

LOS ANGELES, March 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- #WeAllGrow Latina Network, a community of digital influencers and creative entrepreneurs, announced sponsors for their #WeAllGrow Summit 2017 including title sponsor Neutrogena®, ...

Wix.com Launches Super Bowl LI Campaign

NEW YORK, Jan. 17, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Wix.com returns to the Super Bowl with an action packed campaign kicking off on YouTube Live and Facebook Live at 6:00 p.m. EST. <img id="prnejpgab69left" ...

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