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New CMC Study Shows Digital Behavior is Powered by Culture Across All Demographic Segments

FAIRFAX, Virginia, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Digital Lives 2018: A World of Digital 'Everything' through a Cultural Lens, a groundbreaking study by the trade group Culture Marketing Council: The Voice of Hispanic ...

Hispanicize 2018 Unveils PR Industry Track In Partnership With The National Hispanic Public Relations...

MIAMI, March 30, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Organizers of Hispanicize 2018 and leaders of the Hispanic Public Relations Association (HPRA) today unveiled the full agenda for a national Hispanic PR track at the ninth annual event.  ...

Introducing The Breitling Explorers Squad With Bertrand Piccard, David De Rothschild, And Inge Solheim

MIAMI, March 27, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Breitling is proud to announce another squad. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective ...

Introducing the Breitling Surfers Squad With Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons –...

MIAMI, March 26, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Breitling recently announced its squad concept. This imaginative idea involves creating three-person groups (the squads) whose members – all true masters in their respective professions – ...

2018 CMC Annual Conference Sneak Peek: Celebrities, Leaders & Brands Talk Creativity, Community &...

FAIRFAX, Virginia, March 20, 2018 /PRNewswire-HISPANIC PR WIRE/ -- If brands aren't thinking about how creativity, community & culture impact their target audiences, the efficacy and engagement of their marketing campaigns will be ...

CMC Annual Conference Helps Marketers Tap into the Power of C3: Creativity, Community &...

FAIRFAX, Va., Feb. 22, 2018 /PRNewswire-HISPANIC PR WIRE/ -- The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural ...

Bud Light Heads “Brewed Deep in the Heart” to Celebrate Texan Roots in New...

HOUSTON, Feb. 12, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Today, Bud Light announced a new campaign aimed at going big in Texas in 2018 with multi-faceted programming across the Lonestar state. After launching a successful regional program in ...

AHAA Rebrands Itself as Culture Marketing Council: The Voice of Hispanic Marketing

FAIRFAX, Va., Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ -- In a webinar yesterday, AHAA: The Voice of Hispanic Marketing unveiled to its members that it is rebranding itself under a new name: Culture Marketing Council: The Voice of Hispanic ...

Hispanic Public Relations Association Announces 2018 Executive Board

NEW YORK, Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Public Relations Association (HPRA) voted to elect Veronica Potes, NBCUniversal, president of the 2018 HPRA Executive Board. Potes has been a part of the organization for ...

Republica Selected By Azamara Club Cruises As Its Global Strategic Agency

MIAMI, Jan. 8, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Republica, one of America's leading and fastest-growing independent marketing and communications agencies, announced today that it has been selected as the global strategic agency for ...

HAVANA CLUB™ Rum, Distilled in Puerto Rico, Asserts its Heritage with New “Forever Cuban”...

HAMILTON, Bermuda, Dec. 15, 2017 /PRNewswire-HISPANIC PR WIRE/ -- HAVANA CLUB™ rum, distilled in Puerto Rico, has officially announced the launch of its new "Forever Cuban" integrated campaign, which tells the story of the brand's Cuban ...

Latin2Latin Marketing + Communications Romances its Way to Unprecedented Growth and Lands U.S. AOR...

FORT LAUDERDALE, Fla., Dec. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Award-winning agency, Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being ...

FieldEdge Announces A New Integration With Nearby Now

ATLANTA, Nov. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- FieldEdge, the leading provider of field service management software, today announced a new integration with Nearby Now, a mobile-enabled cloud platform helping businesses improve local ...

Get Stuff Done: Taking Plans from Paper to Action

LOS ANGELES, Nov. 14, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Knit Marketing, a team of diverse digital media experts, presents its first digital marketing conference, "Get Stuff Done." This one-day conference will give marketers, entrepreneurs, ...

Target Reveals Deep Black Friday Discounts

MINNEAPOLIS, Nov. 6, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Target Corporation (NYSE: TGT) today revealed its Black Friday ad, available at Target.com/BlackFriday, including the lowest prices ever on some of the hottest gifts and must-have ...

Toyota Ad Campaign Urges Los Angeles Drivers to Spend an Hour to Save a...

LOS ANGELES, Sept. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- In an ongoing effort to drive awareness around the Takata airbag inflator recall, Toyota is launching a new, multi-channel ad campaign in three priority markets, including Los ...

Richards/Lerma Wins Independent Agency of the Year at FIAP

DALLAS, Sept. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Richards/Lerma was named Independent Agency of the Year at the 2017 FIAP Awards. FIAP, an international festival held since 1969, was hosted in Buenos Aires, Argentina, this year and ...

GTB Appoints New Global Creative Chief

DEARBORN, Michigan, Sept. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- GTB, a leading global advertising agency, today announced that Tito Melega has joined the firm as Global Chief Creative Officer.  Mr. Melega, who takes the creative reins on ...

Octagon, IMG, LeadDog Marketing Group and Major Brands Added to Portada Sports Marketing Forum...

NEW YORK, Sept. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Ed Horne, EVP, Global Partnerships, WME | IMG, Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major additions to ...

All-New Toyota Camry Ignites the Senses

PLANO, Texas, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that's set to tap into drivers' emotions and the sensations they will feel when driving ...

AXE® “Clears the Air” on Confusion Between Body Sprays and Dry Sprays

ENGLEWOOD CLIFFS, New Jersey, July 31, 2017 /PRNewswire-HISPANIC PR WIRE/ -- According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*.  Fact check – they're not. With 1 in 2 guys thinking that ...

Do You Communicate To Influence – In English Or In Spanish?

SAN FRANCISCO, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/-- ¿Hablas español? Decker Communications Inc., the leading global business communication training, coaching and consulting firm, is proud to finally be able to answer that question, ...

PACO Collective Celebrates Big Wins With Crain’s Chicago Business And The 38th Annual Telly...

CHICAGO, July 19, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Crain's Chicago Business recognizes Cross-Cultural Marketing Agency PACO Collective (PACO) as one of the "Fast 50" in Chicago. This comes just weeks after receiving high honors as part of ...

MasterCard, Publicis and Scout Sports and Entertainment to Participate in Soccer and Sports Marketing...

NEW YORK, July 11, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing ...

AT&T, FC Bayern Munich and Inter Milan to Pitch for Golazo Award at Sports...

NEW YORK, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and My Inter Jersey" / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during ...

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