ENGLEWOOD CLIFFS, New Jersey, Jan. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — For many women, the quest for beautiful hair comes with damaging processes – whether by coloring, bleaching, chemical straightening or everyday styling. While these transformations can help her feel her most beautiful, they do come at a price– the healthy look of her hair. In fact, 76% of women in the U.S. have damaged hair, and 10% have extremely damaged hair.[i]
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Dove Regenerative Nourishment, the latest addition to the Dove Advanced Hair Series collection, uses a unique combination of technologies and ingredients to replenish lost nutrients while restoring smoothness and strength. Drawing inspiration from nature, the system is infused with Red Algae extract + Keratin NutriComplex, and repairs the internal structure of damaged hair by directly interacting with the keratin, reconstructing and strengthening hair from within. The three-part system, which includes Dove Regenerative Nourishment Shampoo, Dove Regenerative Nourishment Conditioner and Dove Regenerative Nourishment Serum-in-Oil leaves hair perfectly nourished and 100% visibly damage free.
“Fear of damage can hold women back from making the hair choices they want,” says Dove Celebrity Stylist, Mark Townsend. “With the new Dove Regenerative Nourishment system, distressed hair is completely transformed, making it look and feel as strong and smooth as undamaged hair, letting you be in total control over your style choices.”
Dove Regenerative Nourishment products will be available for purchase in mass, food and drug retailers nationwide beginning January 2016.
For more information, please visit www.Dove.com, or find us on Facebook, Twitter or Instagram.
About Dove® Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women’s specific hair needs, whether it is dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
The Unilever Sustainable Living Plan (USLP) aims to double the size of Unilever’s business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is a strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
[i] Core 14 Deeper in Damage Research Report – Feb 2014
Contact:
Sarah Long / Edelman
212-279-2170
Sarah.Long@edelman.com
