ADDISON, Texas, Aug. 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — When the summer heat turns up the sweat, grime and environmental assaults that contribute to skin aging, Nerium International introduces two new products to help ease the burden: an oil-to-foam cleanser that takes it all away in one effortless step, and a customized radiance booster that delivers a targeted dose of vitamin C and niacinamide to any skincare product—from foundation to sunscreen.
Introducing Double-Cleansing Botanical Face Wash and Illumaboost™ Brightening & Shield
Whereas cleansing one’s skin can be somewhat of a chore, an essential but often neglected first step—especially where eye makeup is concerned—Nerium International brings a refreshing, two-in-one approach to facial cleansers with new, Double-Cleansing Botanical Face Wash ($40). This lightweight facial cleanser transforms from a nourishing oil to a light lather with the addition of water, removing both makeup and impurities, leaving behind soft, smooth, comfortably clean and hydrated skin.
Next, for those with uneven skin tone or brown spots from the onslaught of environmental stressors like pollution, Nerium International unveils a customized way to achieve an extra boost of radiance and urban pollution shielding. New Illumaboost™ Brightening & Shield ($80) features an innovative delivery system that dispenses a fresh and potent dose of proprietary and proven ingredients to help brighten, hydrate and protect the look of skin by simply adding a few pumps to any skincare product, or directly to one’s face.
Featuring gentle, coconut-derived surfactants and a proprietary Sea3C™ blend of sea whip extract, betula water and raffinose, Double-Cleansing Botanical Face Wash combines the cleaning properties of oil with the fresh, lightweight feeling of foam to wash away the day, leaving skin feeling fresh – never dry or stripped. Because the oil and water phases are combined in one product, they work independently yet synergistically to thoroughly clean skin, without clogging pores. Applied to dry skin, the oil phase bonds to other oils on the skin to gently dissolve makeup, even non-waterproof mascara. Then, water transforms the oil into a soft, milky lather to remove other impurities. The formula is pH-balanced to work in harmony with skin and is gentle enough to use morning and evening.
“What I love about this cleanser is that the oil really pulls out pollutants from the pores, and the creamy lather feels great as a final step,” says Dr. Dendy Engelman, New York City-based celebrity dermatologist. “It’s like the busy girl’s double cleanse in one step!” Other key ingredients include: glycerin for moisturization, rosemary leaf oil for skin conditioning and soothing benefits, niacinamide to help even skin tone, and clary oil for calming and soothing benefits.
About Illumaboost™ Brightening & Shield
With cleansed skin as a backdrop, Illumaboost™ Brightening & Shield works to fight discoloration and brighten the look and even skin’s appearance with a powerful, proven roster of age-fighting ingredients beginning with Nerium International’s proprietary PhytoLumina complex, an exclusive blend of plant-based ingredients, plus niacinamide and vitamin C. Vitamin C, a skin-brightening ingredient, is sensitive and degrades over time. However, Illumaboost’s unique dual-vial package seals the niacinamide and vitamin C blend in a separate chamber, preserving its freshness until use.
“Still among the gold standard antioxidants for firming and brightening skin, vitamin C is having a major resurgence. However the downside is its fast degradation upon exposure to the elements. Nerium has developed a very clever way to preserve the activity of vitamin C which sets it apart from other formulas,” remarked Dr. Engelman.
With one pump, the chamber breaks to release and combine all ingredients including aloe vera leaf juice, hydrolyzed sodium hyaluronate and glycerin, which moisturizes and plumps the appearance of skin, while kombucha ferment, alteromonas ferment extract and green tea shield skin from environmental stressors. This product can be added to one’s current day or night cream, serum, foundation and/or sunscreen, or applied directly to skin after cleansing.
“With Double-Cleansing Face Wash, we are at the forefront of the transformational texture trend that’s sweeping the skincare industry with one extremely efficient product that does what generally requires two. With Illumaboost, we found a way to preserve the efficacy of vitamin C ,and packaged it as a daily, topical supplement with ingredients that help boost the benefits of other products, allowing you to enhance your skincare regimen without adding another step,” said Amber Olson Rourke, Nerium International Chief Marketing Officer.
Availability & Pricing
Double-Cleansing Botanical Face Wash ($40) and Illumaboost™ Brightening & Shield ($80) will be available on August 1 at Nerium.com,and are also available for purchase from an Independent Brand Partner in the U.S., Canada, Mexico, Japan, and Korea. On September 1, these products will also be available for purchase in Australia, New Zealand and Colombia.
About Nerium International
Based in Addison, TX, Nerium International is a global relationship marketing company with Age-Defying products crafted from cutting-edge research and science. Founded in 2011, Nerium International has shattered industry sales records while developing a strong customer base in North American, Latin American and Asia-Pacific markets. This unprecedented success has allowed Nerium International to generate $1 billion in cumulative sales after just four years. Nerium International was recognized for its historic growth by ranking No.1 on the 2015 Inc. 500 List of fastest-growing private U.S. companies in consumer products and services and No. 12 in overall, as well as No. 38 on the 2016 Direct Selling News’ Global 100 List. Led by an executive leadership team with vast domestic and international experience, Nerium International is committed to providing an excellent product line based in real science and providing its Independent Brand Partners with a life-changing and outstanding business opportunity through relationship marketing. For more information, please visit: www.nerium.com.
MEGAN MILLER office: 212-886-6707 email: MMiller@kruppnyc.com
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SOURCE Nerium International