DALLAS, March 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — In a united effort spanning the globe, cosmetics giant Mary Kay joins its independent sales force worldwide in providing makeovers for women in need through Mary Kay’s Global Day of Beauty. From the United States to the Ukraine and from China to the Czech Republic, Mary Kay markets worldwide will participate as the iconic beauty company kicks off its multi-month initiative with events in four U.S. cities.
In celebration of International Women’s Day, local domestic violence survivors in Miami, Washington, D.C., New York and Los Angeles will receive a day of beauty and pampering. As the newest Mary Kay Cause Champions, actress and singer Debby Ryan, most recently seen as TV’s “Jessie,” and globally recognized fashion designer Abi Ferrin will join forces with Mary Kay at special events celebrating the inner and outer beauty of women design to create awareness of dating abuse and domestic violence.
“I know firsthand how alone you can feel when you’re being broken down in a relationship,” said Debby Ryan, Mary Kay Cause Champion. “By treating survivors of abuse to pampering sessions through Mary Kay’s Global Day of Beauty events, I hope to help lift these women up with a day of hope and inspiration they so greatly deserve.”
The partnerships with Ryan and Ferrin are the most recent elements of Mary Kay’s Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness of support services. Ferrin shares her story of abuse and ultimately, her journey “victor” in Mary Kay’s new public service announcement series, “1 in 4.”
“For many of the women attending our Global Day of Beauty events, they are living in emergency housing or in transition after surviving unspeakable abuse,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “Mary Kay hopes this Day of Beauty serves as a reminder that these survivors are special, beautiful and deserve, like all women, to be treated with respect and dignity. Alongside Debby and Abi, our newest Mary Kay Cause Champions, we are honored to begin this global initiative.”
Mary Kay has a long-standing commitment to prevent and end domestic violence. Over the past 15 years, Mary Kay Inc. and The Mary Kay FoundationSM have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. Mary Kay’s Don’t Look Away campaign also powers the nation’s first-ever text-for-help service operated by loveisrespect which provides safe and anonymous help to thousands of people each year via text.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.
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