A first for the US Hispanic market full-length novelas, behind the scenes and made for web extras
“As part of our 360 multi-platform strategy, we are proud to be the first Spanish-language network to provide our viewers with full-length original programming online on Yahoo! Telemundo,” said Peter Blacker, Senior Vice President Digital Media, Telemundo. “Never before has our audience had this level of access to our hit shows and novelas and we are thrilled to be able to deliver it to them whenever they want it.”
“This new content broadens Yahoo! Telemundo’s cadre of video offerings and enhances our users’ experience by giving them another way to watch, share and enjoy their favorite shows,” said Jose Rivera Font, general manager, Yahoo! Hispanic Americas. “As the online video space continues to emerge, we look forward to continuing to add high quality video content for all U.S. Hispanics to enjoy.”
The new video features, available on http://www.yahootelemundo.com/tv, include Telemundo's full-length novelas as well as never before seen footage of its original productions and stars. The format will allow audience members to watch their favorite programs and take advantage of Yahoo! Telemundo Grupos (Groups) where they can share their comments and opinions with other novela fans and Yahoo! Telemundo Respuestas (Answers) where they can ask questions related to the show, actors, story line and much more.
About Yahoo! Telemundo
Yahoo! Telemundo (http://www.yahootelemundo.com), is a commercial venture between Telemundo Communications Group, Inc. and Yahoo! Inc., and is a leading online media and services community for Hispanic consumers in the U.S. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!'s leading technology, Internet tools and services with the online assets and original television content of Telemundo, connecting the U.S. Hispanic community to their passions, their communities and the world's knowledge.