SANTA CLARA, Calif., July 28 /PRNewswire/ -- Wordlock(R)
Inc. created a family of combination locks that uses letters and words instead
of numbers, and is embracing cultural diversity by introducing the industry's
first combination Spanish-language padlock.
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)
"The Spanish-speaking community is one of the fastest growing
communities in the U.S., with tremendous buying power," said Rahn Basche,
Wordlock president. "We want to invite Latinos to experience both Spanish
and English language products and by partnering with prominent retailers such as
Walgreens and Amazon, we're now able to expand our reach to an emerging
demographic."
Key facts:
--
Wordlock customized its padlock for the Spanish language market by
using its patented technology to
determine ideal letter placement and
maximize the number of Spanish-word
and letter combinations possible.
--
The Spanish-language lock will reach an emerging demographic, enabling
Wordlock to broaden the reach of its
patented technology and offer
Spanish-speaking consumers an
alternative to traditional numerical
padlocks.
--
The locker combinations include four- or five-letter words that can
reflect personal interests such as:
D-U-L-C-E, V-I-D-A, or kids' and
friends' names like, L-U-I-S-A and
J-U-A-N.
--
With each lock, consumers can choose from thousands of different word
and letter combinations to create an
easy-to-recall word, instead of
having to memorize a pre-determined
and random set of numbers.
--
The new Spanish-language Wordlock can be used anywhere a standard
numerical combination lock is used,
such as:
--
On lockers at the gym or school to secure personal belongings
--
On the outdoor tool shed, pool gate or garage
--
Inside the home to prevent kids from getting into harmful liquids
or medicine cabinets
--
The Spanish-language Wordlock lets users express
their personal style
with:
--
A variety of colors to choose from including red, pink, silver and
black
--
A simple way to set the combination to a word or a phrase that has
meaning and is easy to remember
--
To ensure maximum security, Wordlocks have an all-metal construction
and the shackle is made of hardened
steel. The word and letter codes
can be easily reset as often as
needed.
"When we introduced the Wordlock last year, we received great
response and we see a significant opportunity to bring the product to new
demographics and embrace cultural diversity," said Rahn Basche, Wordlock
president. "Introducing a new product to the Spanish-speaking community was
a natural next step for us and we continue to look for new opportunities to grow
and expand into new markets."
"Words and letters are a primary form of communication and we're
incorporating them into a new lock that spells thousands of words used every day
in the Spanish language," said Rahn Basche, Wordlock president. "From
M-A-D-R-E to B-E-S-O-S, the new Spanish-language locks provide a modern
alternative to traditional numerical locks."
Spanish-language Wordlocks are available to purchase online at Amazon.com
and at all 70 Walgreens stores in Puerto Rico. The padlocks retail for $9.99;
prices may vary.
About Wordlock(R) Inc.
Wordlock Inc., founded in 2007, creates innovative products with the
consumer in mind. The company's first product was conceived by founder, Todd
Basche, because no one in his family could remember the many numerical
combinations on padlocks around his house. Todd went shopping to find a lock
that used words instead of numbers. When he couldn't find one, the Wordlock was
born. The Wordlock family of combination locks -- for use with luggage, bikes,
lockers or anywhere else a standard numerical combination lock might appear --
uses easy to remember words instead of numbers. The Wordlock was recognized by
the U.S. Patent office as one of the top new inventions of the year in 2003. For
more information, visit http://www.wordlock.com
.
