100 Babies and Proud Latina Moms to Celebrate Photo Contest Winners at...

100 Babies and Proud Latina Moms to Celebrate Photo Contest Winners at Community ‘Baby Shower’

BALMEX(R) Brand, pediatrician-recommended brand of diaper rash products, sponsors promotion and a special event in the winners’ honor Brand to donate $5,000 to a local non-profit organization serving Hispanic moms


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–(HISPANIC PR WIRE)–

ADVISORY for Thursday, December 1

WHAT:

The BALMEX(R) Brand will host up to 100 local Hispanic moms and their babies at a “baby shower” event celebrating the three lucky winners of its first baby photo contest.

The three winners selected were:

— Mom: Shari Abud and son: Elijah Alcarez, from the city of Long Beach

— Mom: Jesenia Ramirez and daughter: Emily Ramirez, from the city of Torrance

— Mom: Martha Castellanos and son: Hendrix Joel Zeceña, from the city of Huntington Park

The bilingual baby photo contest, launched in October in partnership with Familia Latina magazine, asked moms to submit cute pictures of their babies “in red.” The contest denotes the idea that babies look good in red, but not when it’s on their bottoms. Unwanted redness from diaper rash and chafing can be treated with BALMEX(R) products, which are proven to reduce redness in just hours(1). In keeping with the theme, consumers were encouraged to submit a picture of their baby, which showcased creativity in use of the color red.

Each winning mom will receive a year’s supply of BALMEX(R) products and a professional photo shoot featuring their baby and valued at $250.00. Non-winning participants were selected by random drawing for the opportunity to attend the baby shower event.

In addition, the BALMEX(R) Brand will support Hispanic moms through a community effort, which includes a donation of $5,000 and a supply of product presented to Maternal Outreach Management Systems (MOMS). MOMS is a Santa Ana-based non-profit organization that serves expectant and new mothers.

WHEN:

Thursday, December 1, 2005

10:00 a.m. – 12:00 p.m. Media suggested to arrive 10:15 a.m.

WHERE:

Plaza de la Raza

3540 N. Mission Rd., Los Angeles, 90031

323-223-2475

VISUALS:

– Photogenic participants of photo contest

– Check presentation to MOMS

– Presentation by Juan Diego Noreña, health educator for MOMS, on diaper rash and how to best care for a baby’s skin

1. As tested by moms. Claim is specific to the Zinc Oxide Diaper Rash Cream product.

100 Babies and Proud Latina Moms to Celebrate Photo Contest Winners at Community ‘Baby Shower’