MIAMI–(HISPANIC PR WIRE – BUSINESS WIRE)–Nov. 13, 2002–Puerto Rico and Mexico are reported to have had the highest levels of average buying power per household in Latin America, despite a 10 percent fall in consumer buying power among Latin America’s 125 million households this year, led by Argentina, Uruguay, Paraguay and Venezuela.
While 54 percent of Latin Americans believe their country’s economic situations will be the same or better next year, 38% believe their country’s economic situations will be worse. These are among the conclusions presented in next year’s 2003 Latin American Market Planning Report, slated to be released in December.
The new Latin American reference book will be rolled out in a sleek new hard-bound edition, editorially broadened to include new analytical sections to address a larger cross-section of readers interested in Latin American business and social affairs.
The 2003 edition, now in its 7th edition being readied by Strategy Research Corporation, now part of Synovate, will be enhanced with the addition of some 40 percent analytical content which will discuss the business environment, population and demography, buying power and consumer profiles. The new sections are based on primary and secondary research conducted by SRC in 16 markets.
Compared to prior years’ reports, the market profile of each country has been enlarged, and a consumer profile is presented for all countries for which primary data were collected. The report includes consumer confidence, consumer infrastructure, consumption patterns and lifestyle.
In addition, the latest buying power estimates for 18 countries plus Puerto Rico and 70 metropolitan markets are presented in the new 2003 report.
The 2003 report, hard-bound and covering 370 pages of valuable economic, market and socioeconomic data and analyses, will be published in December at $895.00 per copy. Further information is available from Marketing Department, Strategy Research Corporation, 100 NW 37th Avenue, Miami, Fla., 33125; by telephone at 305/649-5400, or by visiting: http://www.strategyresearch.com.
About Strategy Research Corporation
Strategy Research Corporation is a multifaceted market research company specializing in Latin America, the Caribbean, and the U.S. Diversity markets, with global research support for its clients. SRC provides a full range of marketing research services specifically designed to meet clients’ strategic objectives and needs for market-based information. SRC has over 30 years experience providing a complete range of full-service marketing research to companies in a broad spectrum of categories.
On January 1, 2003, Strategy Research Corporation, along with the rest of the Aegis Research network of companies, rebrands as Synovate.
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Zlokower Public Relations, New York
Joel Strasser, 212/447-9292
