2nd Annual Search Engine Strategies Latino Conference and Expo to be Held...

2nd Annual Search Engine Strategies Latino Conference and Expo to be Held in Miami, Florida on June 18 & 19, 2007

Latino and U.S. Hispanic Community Converge to Discuss Significant Expansion of Hispanic Presence in Internet Search at SES Latino in Miami



ADVISORY for June 18-19


In June, a special addition of Search Engine Strategies (SES), SES Latino (http://www.SESLatino.com) returns to Miami for two days chock-full of the latest trends in Internet Search and how the Search Engines and business are adapting to better target the U.S. Hispanic and Latin American markets. Hispanic and American companies alike should attend this event, as should companies that are trying to reach these demographics. The event will be presented in English and will be translated live in both Spanish and Portuguese.


Search Engine Strategies Latino is chaired and programmed by the world-renowned authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.

Attendees will learn proven and new SEM/SEO strategies, listen to “success story” case studies and learn about best practices and tactics from industry practitioners in Internet Search as well as the U.S. Hispanic and Latin American communities. Executives and their marketing teams will learn to understand what structural and cultural barriers consumers and the search engines (Google, Yahoo!, Microsoft Live and Ask) can encounter as they continue their expansion into local U.S. Hispanic and Latin American markets, as well as the unique strategies that exist to reach these markets and why these customers often prefer regional search directories over the big four.

New landscape and tactics tracks in this year’s agenda include:

— Multi-Country and Multi-Lingual Website Optimization

— Targeting Spanish/Portuguese Search Ads By Demographics & Behavior

— Search Marketing with Latinos: Roundtable

An additional day of search training has been added to this event.

The Call to Action Workshop – Conversion Optimization Training session will be held on Wednesday, June 20th and will be taught by internet search expert Jeffrey Eisenberg, co-founder of Future Now and columnist for the ClickZ Network (http://www.ClickZ.com). Space is limited.

For the conference at-a-glance go to:


For general conference information: http://www.SESLatino.com


June 18-19, 2007

Registration Hours

June 18: 7:30am – 6:15pm

June 19: 8:00am – 3:30pm

Conference Hours:

June 18: 9:00am – 5:15pm

June 19: 9:00am – 4:45pm

Exhibit Hall Hours:

June 18: 10:30am – 6:15pm

June 19: 10:30am – 3:30pm

Search Training Hours:

June 20: 7:30am – 5:00pm


Intercontinental Miami

100 Chopin Plaza

Miami, FL 33131

Press Registration: Please visit

http://www.searchenginestrategies.com/pressregform.html for information on media registration

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

2nd Annual Search Engine Strategies Latino Conference and Expo to be Held in Miami, Florida on June 18 & 19, 2007