83% of Hispanics Support Restricting TV Junk Food Ads

83% of Hispanics Support Restricting TV Junk Food Ads



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Basking Ridge, NJ–(HISPANIC
PR WIRE – BUSINESS WIRE)–April 12, 2007–A new survey among members of Lightspeed
Research’s Spanish language website, The Lightspeed Consumer Panel en Español,
reveals widespread support for government efforts to stem the rising rates of
obesity in children.

The poll, which collected
responses from 876 Spanish-speaking U.S. adults age 18 and over, reveals that
83% support government actions like restricting TV ads for junk food.

In an effort to control
rising rates of obesity in children, some governments are taking steps like
restricting TV ads for junk foods (foods with high sugar or fat content) to
certain hours of the day.

Do you support or oppose
such government actions?

Lightspeed Consumer Panel
en Español

Support Strongly/Somewhat
TOTAL                
83%

Strongly support                               
61%

Somewhat support                               
22%

Oppose Strongly/Somewhat TOTAL                
 12%

Somewhat oppose                                 7%

Strongly oppose                                 5%

Don’t know/not sure                            
5%

Respondents who are age
55-64 are stronger supporters of restricting TV ads for junk foods than those
age 18-24 (75% vs. 49%)

Lightspeed Consumer Panel
en Español

                       
18-24   25-34   35-44   45-54   55-64 
 65+

Strongly Support        
49%     62%     62%   
 68%     78%    50%

Somewhat Support        
29%     22%     22%   
 20%     17%    50%

Somewhat oppose         
11%     5%      6%    
 6%      5%      0%

Strongly oppose         
7%      5%      5%    
 3%      0%      0%

Don’t know/not sure     
4%      6%      5%    
 3%      0%      0%

The level of support for
such measures is higher among this Spanish-speaking segment of U.S. adults than
it is among respondents from Lightspeed Research’s general Consumer Panel, where
7 in 10 (70%) U.S. adults indicated they support actions like restricting TV
ads for junk food.

                                        Consumer   
 Consumer
                                       
Panel        Panel en
                                                   
 Español

Support Strongly/Somewhat
TOTAL            
70%          83%

Strongly support               
            38%        
 61%

Somewhat support                           
32%          22%

Oppose Strongly/Somewhat TOTAL             
23%          12%

Somewhat oppose                            
12%           7%

Strongly oppose     
                       11%         
 5%

Don’t know/not sure                         
7%           5%

This Poll reflects the opinions
of only those Internet users who have chosen to participate. The results cannot
be assumed to represent the opinions of Internet users in general, nor the public
as a whole.

About Lightspeed Research
Poll

Any opinions or advice presented
are solely those of the author and do not necessarily represent those of the
WPP Group. Lightspeed Research online poll rapidly gathers opinions about topical
issues and delivers reliable results in as little as 24 hours. More information
on this survey and the Lightspeed Research online poll is available at http://www.lightspeedresearch.com,
or email us at info@lightspeedresearch.com. Polls are open to all in the Lightspeed
Research panels and do not have any quota controls.

About Lightspeed Research

Lightspeed Research is a
global interactive online market research solutions provider delivering effective
research results through global online panels. Through its network of panels,
Lightspeed Research can provide access to household members across 34 countries
in Europe, North America and Asia-Pacific.

Lightspeed Research’s panels
are recruited and maintained to ensure quality and representative sampling to
support studies that range in scope and complexity across most industry sectors.
Lightspeed Research operates specialty panels covering healthcare, financial
services, automotive, B2B, telecommunications, family and more. The company
also provides custom panel solutions for clients, building customized panels
to address specific client needs.

Lightspeed Research is a
member of WPP, one of the world’s leading communications services companies.
For more information, please visit http://www.lightspeedresearch.com or send
an e-mail to info@lightspeeedreserach.com.

83% of Hispanics Support Restricting TV Junk Food Ads