9 Key Things You will Learn at Portada’s Annual Conference and...

9 Key Things You will Learn at Portada’s Annual Conference and Hispanic Mobile Marketing Forum (Sept. 19-20, NYC)


NEW YORK, Sept. 6, 2012 /PRNewswire-HISPANIC PR WIRE/ — The agenda of Portada’s upcoming conferences on September 19th and 20th is filled with market intelligence to propel your business forward and with networking opportunities you won’t find anywhere else.

You will learn about the following 9 key issues in Hispanic Marketing:

  • Use the right language to best connect with your Hispanic target.
  • Reach local Hispanic audiences in the Social Networking Era
  • Connect with the Hispanic mobile consumer
  • Apply the “Big Data” concept to Hispanic Marketing
  • Put your Hispanic mobile marketing campaigns in the right context.
  • Leverage the power of print FSI’s with mobile coupons
  • Best operate in an environment where technology is changing the Hispanic consumer’s shopping behavior
  • Use advergaming and in-app advertising to connect with your target audience
  • Monetize Latin American audiences of U.S. Hispanic websites (and vice versa)

Portada’s 6th Annual Hispanic Advertising and Media Conference will take place in NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue.


The list of Blue-Chip Marketing, Advertising and (Social) Media Executives participating in the events includes:

Stacey Abreu, Associate Media Director ,Mindshare
Guillermo Abud, VP Digital Director, MV42
Ivan Adaime, VP Digital Media, ImpreMedia
Gaston Bercun, Co-CEO & Founder, Hunt Mobile Ads
Malena Bustelo, Group Media Director, Multicultural Division, J3/Identity
Tania CameronAssociate Director CRM–Hispanic Segment Kraft Foods and
David Cardona, Multicultural Marketing Manager, Clorox
Elizabeth Elliott, Mobility Manager at Starcom
Donna Hernandez, Editor in Chief, Nexos Magazine
Javier Garcia, GM U.S. Hispanic, Yahoo!
Dawn-Marie Gray, Senior Marketing Manager, Multicultural
Trevor Hansen, CEO, EPMG
Dr. Max Kilger, Chief Behavioral Scientist, Experian Simmons
Ronald Mendez, VP Group Account Director, MPG
Steve Millerman, Director, Cross Cultural Marketing at Novartis Pharmaceutical
Jose Manuel Montenegro, Media Director, The Vidal Partnership
Robyn Meyeroff, Regional Sales Manager,The Clorox Company
Juan Jose Nunez, President, Vertical3Media
Oscar Padilla, VP Strategy, Luminar
Felix Palau, VP Marketing, Tecate
Maria Cristina Rios, Director Multicultural Marketing & Media Strategy, Macy’s
Jorge Rincon, CEO RedMas
Maria Rodas, Multicultural Marketing Manager, General Mills
Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
Manny Santos, Director of MultiVu Latino, PR Newswire
Deidre Smalls, EVP Managing Director, Mediabrands
Marc Strachan, VP of Multicultural Marketing, Diageo
Lazaro Stern, Latam & Latino Market Director, Mediamind
John Trimble, CRO, Pandora
Carmen Torres, Media Supervisor, 22 Squared
Ulises Vazquez, CEO Mexico, Matomy
Emma Velez-Lopez, Director Acquisition Marketing (Advertising US Hispanic), DIRECTV


To register to the Hispanic Mobile Marketing Forum (Sept 19) and/or to Portada’s 6th Annual Hispanic Advertising and Media Conference (Sept. 20). please go to http://www.portada-online.com/conference/registration.aspx?cid=16 (SPECIAL COMBO RATE AVAILABLE!) and/or call Nicolas Miranda, Online Sales Manager Portada at 1-800-397-5322.

Twitter: #Portada12

Sponsors of 6th Annual Hispanic Advertising and Media Conference

Gold Level

  • Yahoo (http://espanol.yahoo.com/ )
  • Televisa Publishing and Digital (http://www2.esmas.com/usa/ )


  • Experian Simmons (http://www.experian.com/marketing-services/marketing-services.html )
  • Hoy (http://www.hoylosangeles.com )
  • Houston Chronicle/La Voz http://www.lavoztx.com/


  • Alcance Media (alcancemg.com)
  • Hunt Mobile Ads (http://www.huntmads.com )
  • Matomy (http://www.matomy.com )
  • MediaMind (http://www.mediamind.com )
  • GFK-MRI (http://www.gfkmri.com )

Speed Networking Sponsor

  • Batanga Media (http://www.batangamedia.com )

Sponsors of Hispanic Mobile Marketing Forum

Smartphone Plus Level

  • Redmas (http://www.redmas.com )

Emerging Mobile Marketer

  • Alcance Media Group (http://www.alcancemg.com/ )
  • Eclipse Marketing (http://www.eclipse2.com )
  • Houston Chronicle/La Voz (http://www.lavoztx.com )

Portada (http://.portada-online.com ) is the leading source on Latin marketing and media. Portada offers world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.

Twitter: Portada_online
LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=2026937
FB: http://www.facebook.com/portada

CONTACT: Nicolas Miranda, 1-800-397-5322

SOURCE Portada

9 Key Things You will Learn at Portada’s Annual Conference and Hispanic Mobile Marketing Forum (Sept. 19-20, NYC)