New York, NY–(HISPANIC PR WIRE – PRNewswire)–March 3, 2008–A.B. Quintanilla sets out to save the world from boring music in “The Adventures of Kumbiaman” as part of the latest edition of “Artists Speaking Tr3s” featuring A.B. Quintanilla and the Kumbia All-Starz on MTV Tr3ìs (http://www.mtvtr3s.com) throughout the month of March. In the vignettes Quintanilla’s “Kumbiaman” takes on the villainous “Radio Ape” and makes it possible for cool Latin music to reign supreme. It’s unique, original content that Kumbia All-Starz fans won’t see anywhere else.
“A.B. Quintanilla and the Kumbia All-Starz are an audience favorite because they make it possible to stay connected to traditional roots but in a modern and hip way. Their sound is an amazing fusion of kumbia and pop and we’re thrilled to show their fans a side of the band they’ve never seen before,” said Michael Galbe, Vice President of Music and Talent for MTV Tr3ìs.
In addition to extensive on-air exposure the network will give “The Adventures of Kumbiaman”, A.B. Quintanilla and the Kumbia All-Starz will be featured in exclusive and multiplatform programming on MTV Tr3ìs. Fans will learn about the band’s favorite videos by female artists on “Chicas Arriba” on March 12th at 5:30 PM and can send in their shout-outs to the band via SMS “TXTO” on March13th at 6 PM. Online, fans can visit the channel’s new website, http://www.mtvtr3s.com, where A.B. Quintanilla and the Kumbia All-Starz music videos, photo flipbook and biography along with the “Adventures of Kumbiaman” vignettes will be featured throughout the month of March.
Quintanilla and his band have won four Billboard Awards, seventeen Tejano Music Awards, four Furia Musical Awards, two Ritmo Latino Award, a Premio Lo Nuestro Award. Their highly anticipated new album, Planeta Kumbia will be released on March 4 and MTV Tr3s will air the exclusive worldwide premiere of the single “Por Ti Baby” during the first week in March.
Since launching in September 2006, MTV Tr3ìs has become the most widely-distributed TV network dedicated to superserving today’s bicultural Latino youth and is currently seen in 6.2 million Hispanic TV households and 31.9 million total TV households. Music programming is at the core of MTV Tr3ìs and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture.