Aaron Sanchez and Las Palmas Spice Up Kitchens Across America

Aaron Sanchez and Las Palmas Spice Up Kitchens Across America

- Celebrity Chef is the Newest Endorser for Las Palmas Chile Enchilada Sauces -


PARSIPPANY, N.J., March 4 /PRNewswire-HISPANIC PR WIRE/ — Combining superb taste with authentic presentation, B&G Foods is excited to announce its latest partnership with renowned Mexican Chef Aaron Sanchez to promote Las Palmas Chile Enchilada Sauces.

Chef Sanchez, best known as a Celebrity Chef on TV and for his award-winning restaurants Centrico and Paladar in New York, will be featured on Telemundo stations across the country, as he cooks up original recipes highlighting the versatility and authenticity of Las Palmas Red and Green Chile Enchilada Sauces. Sanchez, who grew up in a traditional Mexican household, naturally took to Las Palmas as a mainstay ingredient in his native signature dishes.

“Las Palmas Chile Enchilada Sauce reminds me of one of my first food memories I discovered in my mother’s kitchen as a child. It was easy and a pleasure for me to adapt this ingredient into some of my favorite dishes, touching on flavor profiles I’ve grown up with since I was a boy,” explained Chef Sanchez.

The recipe integration segments will air on Telemundo’s Acceso Total shown on Telemundo-owned stations in Los Angeles, Phoenix, and San Francisco, and segments will air during Telemundo’s morning show, Levantate in San Diego and Sacramento. The Telemundo promotion begins on March 8, 2010 and runs through mid-April 2010.

Sanchez and his recipes will also be featured on laspalmassauce.com, bgfoods.com, and on the Telemundo local station websites. Print materials will appear in store at point-of-sale and in free-standing inserts in Sunday newspapers. Additional campaign elements include personal appearances and product sampling to promote the flavorful taste of both the green and red chile enchilada sauces.

“Las Palmas Chile Enchilada Sauce is a product with deep roots in the Mexican-American community and we are proud to welcome Chef Aaron Sanchez into our family,” stated Debbie Zorbas, a Senior Marketing Manager at B&G Foods. “Aaron’s flavorful and innovative recipes using Las Palmas give the at-home chef a chance to make gourmet Mexican meals in their own kitchen.”

Las Palmas Green Chile Enchilada Sauce and Red Chile Enchilada Sauce can be found at grocers in the Western U.S. and have a suggested retail price of $2.19 per 28oz can.

Photo available upon request.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Brer Rabbit, Cream of Rice, Cream of Wheat, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, Sa-son, Trappey’s, Underwood, Vermont Maid and Wright’s. For more information on B&G Foods, please visit www.bgfoods.com.

SOURCE B&G Foods, Inc.

Aaron Sanchez and Las Palmas Spice Up Kitchens Across America