Stamford, CT–(HISPANIC PR WIRE)–December 19, 2006–ABC Regional Sports Sales has been selected as the exclusive U.S. sales representative of the Serie del Caribe, the annual championship tournament of the Caribbean Winter Leagues endorsed by MLB for player participation. The 12-game round robin tournament will be held this Feb. 2-7 at Roberto Clemente Walker Stadium in Carolina, Puerto Rico. Participating countries include Mexico, Puerto Rico, Dominican Republic and Venezuela.
The announcement was made today by Sara Loarte, a principal of ALTUS/B2Z Entertainment, which manages the Alianza Latina de Beisbol, the marketing arm of the Serie del Caribe tournament, and by Gerald Griffin, Vice President & General Sales Manager, ABC Regional Sports Sales, a unit of ABC National Television Sales.
ABC Regional Sports Sales will handle all U.S. sponsorship and advertising for the Serie del Caribe, including:
— Commercial inventory and broadcast enhancements on national game broadcasts distributed on Spanish and English language networks in the U.S.
— In-stadium signage and promotional rights
— Serie del Caribe “Watch Party” events in up to 14 major U.S. cities
— Video/audio streaming, statistics, team standings, player information on the official website, http://www.eBeisbol.com
— Licensed content syndication
— Other retail-based entertainment opportunities
“We are honored to be representing The Carib Series which has a rich tradition dating back to 1949,” Mr. Griffin said. “Spanish and English-language carriage of the annual Carib Series presents a tremendous opportunity to reach Hispanic audiences among other baseball fans in the U.S via fully integrated sponsorships including media, marketing and retail activation.”
“Caribbean Baseball has been an integral part of the Hispanic culture for decades. The Serie del Caribe has been a staple of the Hispanic fan both in the U.S. and in-country,” Ms. Loarte added. “Now, in partnership with ABC Regional Sports, we look forward to even more opportunity and value for our advertisers and sponsors”
About Alianza Latina de Béisbol
Alianza Latina de Béisbol is managed by ALTUS/B2ZEntertainment, a joint venture that owns the rights to Winter League Baseball and the Serie del Caribe. ALTUS Entertainment brings over 12 years of Hispanic Marketing and Licensing experience. B2Z Entertainment is an entertainment experience management company that specializes in connecting with hard-to-reach audiences.
About ABC Regional Sports Sales
ABC Regional Sports Sales’ fast-growing client roster also includes the YES Network, the Mid-Atlantic Sports Network, Altitude Sports Network, the Royals Sports Network, the Arizona Diamondbacks TV Network, the Portland Trailblazers TV Network, the Orlando Magic TV Network, the Tampa Bay Devil Rays Television Network, the Canadian Football League, the Chicago Bears, the Indianapolis Colts, the Seattle Seahawks, the Cincinnati Bengals, the Phoenix Coyotes, the Tampa Bay Lightning and the NY Islanders among others.