Take the Plunge! Alliance to Save Energy and Tide Coldwater Issue Joint...

Take the Plunge! Alliance to Save Energy and Tide Coldwater Issue Joint Challenge: Switch to Cold Water Washing to Save Money and Reduce Energy Usage

Tide Coldwater Donates $100,000 to National Fuel Funds Network


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WASHINGTON, DC–(HISPANIC PR WIRE)–January 18, 2005–As energy costs take a bigger bite out of consumer pocketbooks, the Alliance to Save Energy, one of the world’s premiere energy efficiency organizations, and new Tide Coldwater detergent have issued a joint challenge for Americans to “take the plunge,” and wash their clothes in cold water to save money and energy. The challenge dares consumers to wash in cold water to save up to $63/year(1) and achieve deep cleaning in all their laundry loads using cold water.

Accepting the “ColdWater Challenge” at http://www.coldwaterchallenge.com, generates a free sample to experience the product’s deep cleaning ability, and also provides valuable tips to reduce home energy bills and usage. In addition, Tide Coldwater will donate $100,000 to the National Fuel Funds Network (NFFN), which assists state and local groups that help low-income families pay their energy bills.

Given the relevance of high energy costs to the average American consumer, Tide Coldwater and the Alliance to Save Energy will issue the ColdWater Challenge today at the U.S. Conference of Mayors 73rd Annual Winter Meeting in Washington DC. Tide Coldwater and the Alliance will encourage over 300 city mayors to motivate their constituents to switch the dial to cold and wash in cold water.

“The ColdWater Challenge is a great way to allow consumers to unlock the benefits of washing in cold water, like money and energy savings, plus color and fabric protection for clothes,” stated Julie Woffington, Tide Coldwater Brand Manager. “On top of those benefits, Tide Coldwater has been specially formulated for deep cleaning in cold temperatures, so consumers don’t sacrifice the cleaning power they associate with washing in warm.”

“Taking the ColdWater Challenge and switching to washing in cold water helps consumers not only in the winter months but also all year round,” said Kateri Callahan, President of the Alliance to Save Energy. “As part of this consumer education campaign, we’re pointing out that consumers can take lots of easy no cost/low cost energy-saving actions that are a win for their pocketbooks and the planet.”

“We’re delighted that Tide Coldwater can help out the National Fuel Funds Network,” said George Coling, Director of the organization. “With more families in need of financial assistance for their energy bills than ever before, the donation from Tide shows how money saved through reduced energy usage can be applied to help those in need.”

To take the ColdWater Challenge, receive a free product sample, and find out more money- and energy-saving tips visit http://www.coldwaterchallenge.com.

About Tide

Please visit http://www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About P&G (NYSE:PG)

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice ‘n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in almost 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the Alliance to Save Energy

The Alliance to Save Energy is a coalition of prominent business, government, environmental, and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, economy, and national security.

About the National Fuel Funds Network

The National Fuel Funds Network is the association of programs that raise and distribute charitable funds for home energy assistance. NFFN’s 290 members include utilities, nonprofit and faith-based organizations and units of local, state and Tribal government. NFFN promotes charitable energy assistance programs and advocates for robust federal energy assistance. For more information, visit http://www.nationalfuelfunds.org.

Tide Coldwater and the Alliance to Save Energy Offer Ten No Cost/Low Cost Tips to Lower Home Energy Bills

— Take the Alliance to Save Energy/Tide Coldwater challenge: Switch to washing your clothes in cold water and save up to $63 a year.

— Turn down the thermostat on your hot water heater to 120 degrees. It’s hot enough to wash anything and much safer.

— Insulate your hot water pipes and water heater with approved insulation materials.

— Listen to your mother. (“What do you think – we own the electric company?!”) Turn off everything that’s not in use: lights, TVs, computers, electronics.

— Take showers instead of baths, and install a low-flow showerhead.

— Do full loads of laundry and dishes to avoid wasting energy and water. Air dry dishes for additional savings.

— Four for the planet. Replace your four most used incandescent bulbs with compact fluorescent bulbs.

— Clean or replace AC/heating-system filters monthly.

— Clean the dryer lint filter after every laundry load to improve air circulation and quicken drying.

— Dry towels and heavier items separately from lighter-weight items when doing laundry.

(1) Based on national average electric costs (7/04), water heater at 140°F, warm to cold water switch, 7 loads/wk. and assuming the efficiency of electricity generation and transmission of 35%.

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CONTACT:

Alliance to Save Energy

Ronnie Kweller, (202) 857-0666

or

Fleishman-Hillard

Paul Dalessio, (212) 453-2160

or

P&G Household Goods

Randall Chinchilla, (513) 983-1988

Take the Plunge! Alliance to Save Energy and Tide Coldwater Issue Joint Challenge: Switch to Cold Water Washing to Save Money and Reduce Energy Usage