Companies Link Consumer Insights and Marketing Expertise to Offer Single-Source Solution for Reaching the Hispanic Market
LOS ANGELES–(BUSINESS WIRE)–Aug. 22, 2002–ACNielsen U.S., an operating unit of ACNielsen, a VNU Company, and Lumina Americas Inc., the leader in integrated marketing services for the Hispanic market, today announced the launch of a joint service to provide clients with end-to-end Hispanic marketing solutions. The joint service, E2E Hispanic Market Solutions, will provide companies with a complete marketing package – from conducting market research and developing an integrated marketing plan to executing the plan and assessing the results.
Nick Sorvillo, senior vice president, ACNielsen Homescan(R), said, “This new service is designed to make it easier than ever for companies to serve the growing base of Hispanic consumers in the United States. Too often companies have to cobble together the work of several marketing agencies to accomplish their objectives. With this service, we are providing a one-stop, start-to-finish solution for successfully reaching Hispanic consumers.”
Carlos Rossi, COO of Luminas Americas, said, “We are very excited about partnering with ACNielsen. Together we have tremendous analytic tools for gaining a unique and powerful understanding of Latino consumers in the United States. With this unprecedented service, we can provide companies with very specific go-to-market Hispanic marketing plans. We are also positioned to offer companies without Hispanic agencies our complete integrated marketing services, which encompass strategic planning, creative development, media and execution.”
E2E Hispanic Market Solutions will leverage ACNielsen’s gold standard Homescan Hispanic consumer panel and its Scantrack(R) Ethnic Marketing Service to understand the shopping behavior of various segments of the Hispanic market. In addition, the service will draw on Lumina Americas’ unparalleled expertise in the U.S. Hispanic market to interpret the research findings, provide insights, and develop an actionable, measurable marketing plan tailored to each client’s objectives. E2E Hispanic Market Solutions can even execute the marketing plan and assess results.
A team of both ACNielsen and Lumina Americas representatives are marketing the new service, which is available now.
Today’s announcement was made here during Category Masters, ACNielsen’s annual client conference attended by over 500 executives from the consumer packaged goods industry. The 2003 event will bring together ACNielsen’s Category Masters with Spectra’s Consumer-Centric Marketing conference. The combined-event will be held next March in Phoenix.
ACNielsen, a VNU company, is the world’s leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
Lumina Americas, Inc. is a leading integrated Hispanic marketing services company providing marketing, market research and consulting services for the U.S. Hispanic and Latin American markets. Lumina Americas has operations throughout the United States, Mexico and Argentina.
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Matt Bell, 847/605-5686