WINSTON-SALEM, N.C. –(HISPANIC PR WIRE)–October 17, 2002–Hanes, creators of the classic white underwear T-shirt, today announced the official retirement of their T-shirt tag, thus eliminating the urge to scratch and the need to tuck the tag back in for millions of T-shirt wearing Americans. Now, all Hanes underwear T-shirts will ‘Go Tagless’ for the ultimate in comfort and style.
“We have always put a premium on comfort,” said Terri Thompson at Hanes. “What better way to make our all-American favorite – the Hanes T-shirt – more comfortable than to retire that last annoyance…the tag. Now, Hanes is inviting all of America to ‘Go Tagless.'”
In recognition of its many years of dedicated – and some may say irritating – service, Hanes is paying tribute to the T-shirt tag by retiring it with great fanfare across America. From Times Square to the sunny beaches of Los Angeles and cities in between, Hanes will host star-studded retirement parties with celebrities Mr. T and Dick Clark, as well as retired sports greats Yogi Berra, John Paxson and George Gervin, to name a few. In addition to the ceremonial cutting of the T-shirt tag, Hanes is inviting partygoers to retire their own-tagged T-shirts in exchange for the new Tagless version, as well as a “gold” retirement watch. Furthermore, in a show of solidarity, 6,000 New York City taxi drivers will opt for the ultimate in comfort by donning a Hanes Tagless T-shirt as they motor around Manhattan today.
“While I’m usually here in Times Square counting down to the start of a New Year, today I’m counting down to a new era in T-shirt comfort,” said Dick Clark, today’s emcee. “I’m happy Hanes is going Tagless – now it’ll be even easier for people to move, groove and rock and roll.”
“I pity the man who wears T-shirts with tags,” noted Mr. T (who graciously conceded to “Mr. Tagless T” in honor of today’s celebrations). “They are itchy and a pain in the neck. It’s time for America to go Tagless!”
Hanes Retires T-shirt Tag and Introduces Hanes Tagless T-shirt/ Page 2
“What a Pain in the Neck”
A recent survey by Hanes found that than two out of every three men consider underwear T-shirt tags to be annoying, and close to half of all men surveyed routinely rip or cut the tags out of their shirts. Men everywhere can now put down their scissors – Hanes is eliminating this source of irritation, printing tag information directly on the T-shirt.
According to Hanes, when men wear the new Tagless T-shirt, they love how it feels. “When we first started testing this new design, guys went crazy,” said Thompson. “The Tagless T-shirt helps men to be comfortable on the inside, so they can be stylish on the outside.”
Hanes Brings Additional Comfort to Comfort (Texas, That Is)
While celebrities, including Mr.T, will be on hand at Hanes T-shirt Tag retirement ceremonies today in New York, Chicago, Miami and Los Angeles, one of the most fun-filled celebrations will take place in Comfort, Texas. There, the entire town – population 2,300 – will celebrate this milestone in comfort with Hanes. The Comfort High School band and cheerleaders will lead a parade through town, joined by George Gervin, Basketball Hall of Famer and former San Antonio Spur.
“Hanes equals comfort – what better way to spread the word than by holding a special celebration right here in Comfort, Texas?” asked Thompson. “The launch of the Tagless T-shirt means that comfort will reign, not only in Comfort, but across the nation.”
Hanes is also inviting T-shirt-wearing aficionados to visit their new web site, http://www.GoTagless.com, for a chance to win free Tagless T-shirts, as well an all-expense paid trip to The Islands of the Bahamas. Visitors can also view highlights from the retirement parties, and are encouraged to share their own tag-tale moments, as well as help Hanes decide what to do with the millions of leftover T-shirt tags.
Available at major retailers, such as Wal-Mart, Kmart, Target, Sears and Kohl’s, Hanes Tagless T-shirts offer comfort at a great value – generally under $10 for a 3-pack. Hanes, the leading national brand of underwear for men and boys, is manufactured and marketed by Sara Lee Underwear, a division of Sara Lee Corporation.
