Los Angeles, CA–(HISPANIC PR WIRE)–July 17, 2006–Dereck Messana joins Adlink as the Director of Sales for their Hispanic division AdConexión L.A. His responsibilities include increasing Adlink’s share of Hispanic TV advertising revenue. Messana will report directly to Rick Oster, executive vice president, general sales manager for Adlink.
“With his background in both Hispanic and general markets, Dereck is the perfect candidate to translate the Adlink buying experience for the Hispanic advertising community,” stated Rick Oster, executive vice president, general sales manager for Adlink. “We’re pleased to have him lead our AdConexión L.A. division.”
Messana has fourteen years of television ad sales experience spanning both the Hispanic and general markets with NCC, Telefutura and various broadcast rep firms. Most recently he was the regional multicultural account manager for NCC where he oversaw Hispanic spot cable sales for the West Coast. Prior to that, he was an account executive for KFTR-TV, the Los Angeles Telefutura station. Before joining KFTR, Messana was vice president, sales team manager for Millenium Television Sales, where he managed a sales force representing fifteen owned and operated Paramount stations in the top forty markets. He began his eight-year tenure at Millennium as Sales Team Manager. Messana holds a Bachelor of Arts degree in communications from University of Southern California.
Adlink, the nation’s leading digital interconnect, enables advertisers to reach nearly 3.1 million cable households in the Los Angeles market through powerful television programming that spans across forty-four top rated networks including: ESPN, MTV, Lifetime, TNT, CNN, Comedy Central, A&E, Discovery and USA. More than 400 top national and regional advertisers including General Motors/Chevrolet, McDonald’s, Coors Brewing Company and The Walt Disney Co. use Adlink to reach current and prospective customers. Adlink’s equity partners include Adelphia Media Services, Time Warner, Comcast, Charter Communications and Cox Communications.