New York, NY–(HISPANIC PR WIRE)–April 23, 2007–The latest Marketing y Medios Special Report, out now in select issues of Adweek, Brandweek and Mediaweek, announces the Hispanic Creative Best Spots of 2006. Out of nearly 200 spots submitted, 13 were selected. The competition also awarded special recognition to the Campaign of the Year and a Campaign Honorable Mention.
Commercials presented to consumers on Spanish-language television were evaluated based on their insight into this audience as well as their relevancy and connection. This year’s competition was judged by an all-star panel of top Hispanic advertising agency creatives in New York. Guest judges included Roberto Alcázar, principal, EO Agency; Gustavo Asman, chief creative officer, winglatino; Mauricio Galván, senior creative director, The Vidal Partnership; and Antonio López, executive creative director, Conill. (Judges who had submitted work recused themselves from voting during the viewing.)
Distinguished for their focus on services or making connections with the brands, special recognition for Creative Best Spots of 2006 went to:
— Campaign of the Year: Toyota Camry “Camryality”
Agency: Conill/Los Angeles
— Honorable Mention Campaign: Tide “Thank You”
Agency: Conill/New York
— Standout Spot of the Year: Energizer “Immortal”
Agency: Grupo Gallegos/Long Beach, Calif.
For a complete list of the Creative Best Spots of 2006, visit http://www.marketingymedios.com
The Campaign of the Year, Toyota Camry “Camryality was created by Conill/Los Angeles’ Pablo Buffagni, vp, creative director. “There’s an inescapable sense of voyeurism as you watch these real-life spots,” said MyM editor Nancy Ayala. “The spots say cool, uninhibited, free. Stodgy feelings be gone.” Best Spots guest judge Galván applauded “Camryality” for “killing myths” about the Toyota Camry.
Tide’s “Thank You” campaign, which was created by judge López of Conill/New York, received Honorable Mention. Guest judge Alcázar reflected that it’s difficult to get through that extra layer of insight for a large company like P&G, but Conill managed to pierce through. “That’s the work of really good insight, very good planning and creative working together,” said Alcázar.
The Standout Spot of the Year went to Energizer’s “Immortal,” created by Grupo Gallegos’ Favio Ucedo and Juan Oubiña. “Immortal” was the only spot to get a unanimous “yes” from the panel of guest judges.
The Best Spots of 2006 will be showcased at the 3rd Annual Voz Latina Hispanic Marketing Conference on April 26, 2007, at the Hotel InterContinental in Miami. Voz Latina is hosted by Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. For more information about Voz Latina, visit http://www.marketingtohispanics.com.
For more information on Marketing y Medios, contact Wright Ferguson, Jr. at 646-654-5105. To subscribe to the Adweek Magazines carrying MyM, contact Andrea Szabo at 646-654-5889.
Adweek’s Marketing y Medios is an English-language Special Report that appears monthly in Adweek, Brandweek and Mediaweek magazines. It explores the unique challenges encountered by marketers and media serving the U.S. Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards, including MyM’s Hispanic Agency of the Year, Hispanic Best Spots, Hispanic Media All-Stars and Hispanic Marketers of the Year. Key industry events include Voz Latina (produced in partnership with the Billboard Latin Music Awards) and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition.
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