New York, NY–(HISPANIC PR WIRE)–February 20, 2007–With the Forbes and Fords of the world clamoring for expertise and resources to help them reach the lucrative Hispanic segment, Marketing y Medios has met the need by expanding its circulation to key general-market targets. The new issue of MyM, released today, reflects this new tack, featuring an exclusive interview with the head of Wal-Mart’s Hispanic agency of record, Alex López Negrete of Houston-based Lopez Negrete Communications Inc.
The critical business source for senior-level executives seeking to reach the $900 billion Hispanic market, MyM is now being distributed monthly to 24,000+ readers as a Special Report within the pages of Adweek, Brandweek and Mediaweek. This greatly expanded distribution now delivers the top 500 advertising agencies in the U.S.; the 100 largest advertisers in the U.S.; marketers at the top 2,000 U.S. brands; all general-market media buying agencies; as well as the top 100 Hispanic advertisers and the 50 Hispanic ad agencies.
“As proven by a recent Santiago Solutions Group study, marketing to U.S. Hispanic consumers means higher bottom-line profitability for general-market companies. Marketers and agencies in the general market really need to know who the players are in Hispanic marketing, advertising and media, who to partner with, and to learn successful strategies and practices for communicating with the Hispanic audience. This new format gives them all that,” said MyM editor Nancy Ayala.
Publisher Wright Ferguson, Jr. sees the move as key to bridging the markets and boosting bottom lines. “If we can educate the general market about how to successfully tap the Hispanic segment utilizing Hispanic agencies and media, and thereby increase the flow of general-market money into the Hispanic marketplace, everyone wins. This market is too lucrative to wait any longer.”
The new format further capitalizes on the exclusive resources backing MyM, including Hispanic market intelligence from Nielsen Media Research, Scarborough, and Spectra.
The change coincides with the relaunch of MyM’s Web site, marketingymedios.com, with faster information access and expanded content. The site has seen a 32% increase in page views and 23% increase in unique visitors since January 2006.
MyM’s integrated network also includes benchmark awards programs Hispanic Agency of the Year, Hispanic Best Spots, Hispanic Media All-Stars and Hispanic Marketers of the Year; key industry events including Voz Latina (produced in partnership with the Billboard Latin Music Awards), Hispanic Retail 360, and Hispanic Marketers of the Year.
MyM, part of the Business Media unit of The Nielsen Company, was a 2005 Best Start-Up Publication finalist and a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition.
For more information on Marketing y Medios, contact Wright Ferguson, Jr. at 646-654-5105. To subscribe to Marketing y Medios, contact Andrea Szabo at 646-654-5889.
Adweek’s Marketing y Medios is an English-language Special Report, appearing monthly in Adweek, Brandweek and Mediaweek magazines, that explores the unique challenges encountered by marketers and media serving the Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards, including MyM’s Hispanic Agency of the Year, Hispanic Best Spots, Hispanic Media All-Stars and Hispanic Marketers of the Year. Key industry events include Voz Latina (produced in partnership with the Billboard Latin Music Awards) and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and is a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition.
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