Five Consumers and Companions Win a Trip to Miami; Enjoy Early Mother’s...

Five Consumers and Companions Win a Trip to Miami; Enjoy Early Mother’s Day Brunch With Despierta America’s Karla Martinez

Prize is Part of Que Rica Vida's and Bisquick's National 'Mother's Day Sweepstakes'


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MINNEAPOLIS, May 4 /PRNewswire-HISPANIC PR WIRE/ — Maria Picasso, of Orange, CA; Marian Gannon, of Phoenix, AZ.; Joanne Heatherington, of Mt. Pleasant, MI; and Marcia Bradfield of Chicago, IL were four of the five lucky national winners, who won an opportunity to travel to Miami with their companions this past weekend for an early Mother’s Day brunch with Despierta America’s Karla Martinez. Bexy Diaz, of Hialeah, FL, was the fifth winner. All five women entered the Que Rica Vida “Mother’s Day Brunch with Karla Martinez Sweepstakes,” sponsored by Bisquick, and their names were picked out of thousands of entries submitted from throughout the country.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090504/CL09902 )

Que Rica Vida is General Mills Inc.’s popular Spanish-language lifestyle initiative, which organized the sweepstakes to introduce Ms. Martinez to consumers as its new celebrity spokesperson. On their trips, Ms. Picasso, Gannon, Heatherington, Diaz and Bradfield exchanged mothering tips and experiences with the Univision Network star over a sobremesa at Miami Beach’s famous Fontainebleau Hotel. A sobremesa is the Hispanic tradition of sharing stories with family and friends around the dinner table, after the meal. Ms. Martinez is the mother of two beautiful daughters, Antonella, 2, and six-month-old Marcela.

A unique aspect of this sweepstakes were the grassroots registration drives Que Rica Vida and Bisquick held around the country, in more than a dozen communities. Noting that not everyone is computer-literate nor has a computer at home, Que Rica Vida Editor Ursula Mejia-Melgar said “the idea was to give as many people as possible a chance to enter by taking the sweepstakes beyond the typical channels, and directly into the community.” Consumers could also register online at www.quericavida.com.

Translated, Que Rica Vida means, “What a Good Life.” The magazine, along with its website (www.quericavida.com), is the cornerstone of General Mills’ two-and-a-half-year-old, multi-brand, Hispanic marketing initiative of the same name. Together, they constitute an important resource both for Hispanic moms, who seek lifestyle tips, culturally relevant recipes, and solutions that preserve their heritage and traditions.

With an overall quarterly circulation of 350,000, Que Rica Vida is distributed free of charge via direct mail, as well as at stores and community-based venues. Very soon, a condensed version also will be available as a free standing insert in various Spanish-language newspapers around the country.

SOURCE Que Rica Vida

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

Five Consumers and Companions Win a Trip to Miami; Enjoy Early Mother’s Day Brunch With Despierta America’s Karla Martinez