Ad Agency OLE Reorganizes into Four Business Units to Support Growth

Ad Agency OLE Reorganizes into Four Business Units to Support Growth

Promotion of Three Key Executives; Changes in Partnership and Creative Leadership


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New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–January 17, 2007–OLE, the New York-based advertising agency focused on the U.S. Hispanic market, today announced a new strengthened organizational structure as it goes into its fourth year of operation. Javier Escobedo, Managing Partner, presented the new business units, announced the promotion of key employees to lead them, and reported changes in the partner roster and creative leadership at the agency.

“We have grouped the fastest-growing areas of our agency under strong leaders, ensuring that we maintain our high quality in the multiple services we provide to clients,” said Escobedo. “This will further increase client and team satisfaction, paving the way for continued growth by providing our clients with the specialized marketing services they need.”

On the Creative side, Paco Olavarrieta, who had been Creative Partner since OLE’s founding, has decided to pursue other interests. He will be succeeded by Carlos “Charly” Tornell who since early 2006 has been the leader of the OLE’s Mexico City creative office. “This office was created via a partnership with local independent shop Oveja Negra, enabling OLE’s clients to benefit from the vast top-notch bilingual and bicultural talent pool available in Mexico,” said Tornell. A 15-year advertising veteran, he now takes the overall Creative Director role at OLE while maintaining his duties at the Mexico City operation. On his departure, Olavarrieta said: “OLE has been a great ride that we started from a coffee shop, but a cycle has come to an end and it is time for me to look for new horizons. I leave OLE with a strong creative team that will continue developing the agency into the future.” Escobedo added: “Everyone at OLE is thankful for Paco’s contributions and wish him the best in his future projects.”

The new organization will maintain the strong Strategy & Research Business Unit which will continue to be led by Monica Sanchez. She becomes Partner in addition to her Business Unit Director role, in recognition of her valuable contributions to clients’ businesses and her accomplishments in building OLE’s management consulting capabilities.

The three new Business Units and newly promoted Business Unit Directors are: Online, Alternative Media and Language Services, to be headed by Bruni Topete; Planning and Below-the-Line Marketing to be led by Gabriel Velasco; and Creative Management, driven by Marlene Roque. Media will continue to be led by Monica Camacho as Business Unit Manager. In addition to their operational responsibilities, each of the Business Unit Directors retains their client management duties and will continue to service their current accounts.

In its third year of operation OLE saw solid business success with the added benefit of a good crop of awards, including most recently two Gold W3 awards for online campaigns. OLE was ranked 15th in the Top-20 Independent Hispanic Ad Agencies ranking by Hispanic Business Magazine and is in the Top-40 of the Advertising Age Hispanic Agency ranking.

About OLE

OLE(R), based in New York City, is an independent, full-service, advertising agency focused on the U.S. Hispanic Market. By combining management, marketing and creative disciplines, OLE has brought unprecedented success to its client roster which has grown to include blue-chip clients from a variety of industries including retailing, financial services, food, media, household cleaning products and non-profit organizations.

Ad Agency OLE Reorganizes into Four Business Units to Support Growth