Getting a Successful Dental Check-Up Gets Easier

Getting a Successful Dental Check-Up Gets Easier

Crest(R) Pro Health(TM) Education Program Can Help Millions of Latinos Who Avoid the Dentist’s Chair


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Los Angeles, CA–(HISPANIC PR WIRE)–March 27, 2007–With over half of Latinos avoiding the dentist’s chair, it is imperative to address proper oral care at home and Crest Pro-Health is making it easy to take action in 2007. Crest Pro-Health Toothpaste, a new breakthrough dentifrice from Crest, is the first and only toothpaste that protects all these areas dentists check most often: cavities, gingivitis, tartar, plaque, sensitivity, whitening and it freshens breath. This is great news for Hispanics, who report a higher incidence of tartar, cavities, sensitive teeth and bad breath. And, to raise awareness among Hispanic consumers about the importance of a good oral health, Crest has created an educational program that aims to provide much needed information and solutions for those who don’t get to the dentist as often as they should.

“When you ignore the health of your mouth, you’re neglecting your overall health,” says Julio E. Hernandez, D.M.D. and member of The American Dental Association. “Studies suggest that oral health may be related to chronic conditions including lung, heart disease, diabetes, and stroke.” Good overall health includes good oral health and using a toothpaste that treats the areas that dentists check most is a powerful step towards good oral health.

To help Latinos get a clean check-up, Crest will conduct a three-pronged program that addresses dental health with (1) its new breakthrough dentifrice, Crest Pro-Health, (2) expert advice and a consumer education push featuring professional dentists and (3) online tools on http://www.crestprohealth.com that can help Hispanic consumers locate low-cost dental resources and professional care. Starting this February, expert dentists in top U.S. Hispanic markets will be hitting the airwaves to educate consumers on the importance of oral care to overall health, what areas dentists check for routinely and easy steps they can take at home to get a successful check-up. In addition, they will remind Latinos to go see their dentists and will encourage them to visit http://www.crestprohealth.com to help locate low-cost dental care in their area.

“It’s time to go back to basics and get serious about dental health,” adds Dr. Hernandez. “Start an at-home routine that will help you have a successful check-up in areas dentists routinely check. It’s a small investment for your smile and your oral health!”

For more information or to schedule a media interview with a professional dentist, please contact Silvana Ritacco at Silvana.ritacco@rlpublicrelations.com or Yanka Burgos at Yanka.burgos@rlpublicrelations.com.

AREAS DENTISTS ROUTINELY CHECK

According to the Center for Disease Control and Prevention, 50 percent of Americans currently suffer from some degree of gingivitis, an early form of periodontal disease generally indicated by bleeding gums, which can lead to bone loss and the eventual loss of teeth. Crest Pro-Health Toothpaste provides protection against gingivitis, as well as other areas that dentists routinely check:

— GINGIVITIS: Clinically proven to help control gingivitis by reducing gum inflammation and bleeding

— In a 6-month clinical versus a negative control, Crest Pro-Health’s Polyfluorite System reduced gingivitis by up to 21 percent and reduced bleeding by up to 57 percent.

— TARTAR: Formulated to fight tartar and protect against visible tartar build-up

— PLAQUE: Clinically proven to provide long lasting protection against plaque

— Crest Pro-Health’s Polyfluorite System has been shown to reduce plaque by up to 23 percent versus baseline and up to 8 percent versus an ordinary toothpaste

— SENSITIVITY: Long-lasting protection against teeth sensitivity to cold, heat, acids, sweets or contact

— Crest Pro-Health Polyfluorite System has been clinically proven to reduce and protect against dentinal hypersensitivity

— STAINS: Formulated with two whitening ingredients that remove and help prevent surface stain so teeth stay whiter

— CAVITIES: Provides long-lasting protection against cavities

— FRESHENS BREATH

ABOUT CREST

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Crest Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

ABOUT PROCTER & GAMBLE (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Since the early 1960s, P&G has developed and supported programs to enrich the lives of Hispanics in the U.S. Local P&G programs and partnerships have had a positive impact – fulfilling aspirations, providing opportunity, and preserving the rich culture of Hispanics. For more information on P&G’s longstanding and committed relationship to the Hispanic community and for the latest news and in-depth information about P&G and its brands, please visit http://www.pg.com/diversity.

Getting a Successful Dental Check-Up Gets Easier