New York, NY–(HISPANIC PR WIRE)–July 12, 2005–AIM TV Group announced today that LatiNation, the companion piece to its three-time Imagen award-winning show, American Latino TV (ALTV), has locked in renewals in key markets clearing the way for a second season.
The new season, which begins October 3rd, will see LatiNation airing in more markets than ever. The show has been given the green-light in over 55 markets representing over 46 million homes and 78% of U.S. Hispanic homes, an increase of over 20% from its launch last fall. Stations renewing LatiNation TV include KCAL (IND) in Los Angeles, WFOR (CBS) in Miami and KPRC (NBC) in Houston.
New stations and markets clearing LatiNation TV include WCBS in New York, WCIU-(IND) in Chicago, KEYE (CBS) in Austin, KTXA (UPN) in Dallas and more. Many stations are combining the program with American Latino, creating an hour block of programming targeted to the country’s largest but most underserved demographic, the 25-million-strong, U.S.-born Latino market.
“LatiNation’s renewal is an important statement to the staying power and growth of English language programming for U.S. Latinos. This is not community affairs, or weekend filler. This is a real business with real advertising dollars on the line. As the recent elections proved, our rapidly growing pool of viewers’ loyalty can be a tie-breaker in any given market,” states Robert Rose, CEO of AIM Tell-A-Vision and Executive Producer of LatiNation and American Latino TV.
“By offering a block of programming aimed at this large and growing demographic, stations can reclaim their weekends, luring this previously untapped audience to other more crucial day-parts like weekday news and primetime, all the while developing a brand new revenue stream that is just now taking flight. In an age of infomercial overload and declining ratings, you’ve got to love it!” Rose exclaims.
LatiNation took home a 2004 Telly Award and was nominated for a 2005 Imagen Award during its first season. Both LatiNation and American Latino are produced by AIM TV Group’s, New York based Maximás Productions, headed by Senior Producer and President, Renzo Devia. The company recently opened production and marketing offices in West Hollywood.
About AIM Tell-A-Vision Group:
AIM Tell-A-Vision Group is a division of Artist and Idea Management, Ltd., the largest and most prolific producer and distributor of first-run, syndicated English-language television programming targeting underserved audiences. AIM Tell-A-Vision provides turnkey production, marketing and promotion, distribution and financial models for various high-quality projects targeted to audiences largely underserved by today’s television outlets such as young, U.S.-born Latinos and other young demographic groups. AIM Tell-Vision sets the standard for culturally relevant television programming. AIM Tell-A-Vision is best known for pioneering the business model of broadcast syndication of English-language, Latino-targeted programs.
About AIM Tell-A-Vision Distribution:
AIM Tell-A-Vision Distribution, is AIM TV Group’s in house distribution company responsible for the distribution of all of AIM TV properties including American Latino TV, LatiNation, Sonidos Music Specials and the forthcoming Play More TV (Fall 2006).
About AIM Tell-A-Vision Marketing:
AIM Tell-A-Vision Marketing is a full service marketing and advertising sales company working with advertisers, media and marketers to effectively reach large, underserved demographics. AIM TV Marketing’s client list includes a who’s who of Fortune 500 companies interested in new, effective ways of reaching untapped markets.
About Maximás Productions:
AIM Tell-A-Vision Group’s Maximás Productions is headed by President and Senior Producer, Renzo Devia. With offices in New York and Los Angeles, Maximás Productions is a multi-award winning production company whose programs include: Urban Latino TV, American Latino TV, LatiNation and the Sonidos music specials as well as the upcoming Play More TV (Fall 2006). (http://www.Maximas.Tv, http://www.AmericanLatino.TV, http://www.LatiNation.TV, http://www.Sonidos.TV)
National Director of Marketing & Publicity
Tel (212) 627.3192 x18