Airborne(R), The Leading Natural Cold Remedy in The U.S., Launches ‘Contracatarro’ a...

Airborne(R), The Leading Natural Cold Remedy in The U.S., Launches ‘Contracatarro’ a Hispanic Marketing Campaign

--Campaign Kicks Off With a Massive Sampling Effort at Major Hispanic Events--


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New York, New York,–(HISPANIC PR WIRE)–October 13, 2003–Hispanic moms are no longer alone in the war against colds -they now have Airborne, the natural CONTRACATARRO remedy. Created by a school teacher who was sick of catching colds in class, AIRBORNE(R), the bestselling effervescent formula clinically proven to fight the common cold, launches a Hispanic marketing campaign that includes sampling efforts to reach the Hispanic community.

On October 12th, to kick off the launch, AIRBORNE samples were handed out at the Hispanic Day Parade in New York City with other major U.S. cities to follow. In addition, the “CONTRACATARRO” radio advertising campaign on Univision Radio has been scheduled to coincide with the onset of the cold season.

Found in the cough-cold section of every drugstore in America, AIRBORNE combines 17 natural ingredients including herbs, antioxidants, and amino acids in one effervescent tablet that you take at the first sign of a cold symptom or before entering crowded places like airplanes & offices. AIRBORNE’s natural orange flavor tastes similar to Tang and it costs $6.99 for a tube of ten tablets.

According to the U.S. Census, Hispanic family households are more likely than non-Hispanic White family households to be maintained by a female with no spouse present. “We want to offer Hispanic mothers, especially known for their childcare instincts, a natural alternative for keeping their family healthy during the cold season,” said Victoria Knight-McDowell, second grade teacher and creator of AIRBORNE.

Ms. Knight-McDowell created her cold buster as a way to protect her and fellow teachers from colds brought on by contact with young children in the classroom. After studying the various natural cold remedies of cultures from around the world, she developed her formula which combines 17 natural ingredients in one effervescent tablet that you drop in water. AIRBORNE(R), has become the #1 selling natural cold remedy in America, according to Walgreens, and fans of the teacher’s elixir include such luminaries as George Bush, Sr., and actors Antonio Banderas, Jennifer Lopez, Kevin Costner, and Sarah Jessica Parker.

A recent double-blind, placebo-controlled clinical trial of the product in 120 people suffering from upper respiratory infections, showed a startling 79% effectiveness in fighting the common cold. For more product information, visit http://www.AirborneHealth.com or call (800) 590-9794.

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CONTACT:

Comunicados

Juan J. Dávila

212.514.6990

Airborne(R), The Leading Natural Cold Remedy in The U.S., Launches ‘Contracatarro’ a Hispanic Marketing Campaign