Al Día Celebrates Six Months Of Community Service

Al Día Celebrates Six Months Of Community Service

Publication Offers North Texas Hispanics the Most In-Depth Local News


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Dallas, TX–(HISPANIC PR WIRE)–March 29, 2004–Al Día, the number one Spanish-language daily newspaper in North Texas today celebrates six months of service. “Al Día has had a tremendous acceptance in the community”, said Gilbert Bailón, president and editor of Al Día. “Thanks to the largest and best news staff for a Spanish-language daily in the Southwest, and an emphasis on practical information, tips, and charts, Al Día is the most local, most complete, and most read Spanish-language newspaper.

Our deep commitment to our readers has already gotten recognition from organizations like the Associated Press Managing Editors, where staff writer, Ernesto Londoño’s “Condena Inesperada”, a story on HIV growing among Latino women, recently received honorable mention for features, and where our website, http://www.aldiatx.com, received honorable mention for online newspapers, overall. In addition, Al Día’s Roberto Sanchez recently placed second in The National Press Photographers Association’s monthly contest for spot news photography. But the most important accolades come directly from our readers:

‘Thank you for your wonderful article! Another home run! It touched on points not always discussed among Latinos including the myths, and the importance of, blood donations to our community. What else could the article have included? Nothing. It was perfect.’

‘I am a survivor of 9/11, and was very touched by your thoughtful columns on the bombing in Spain – let me know how I can help.’

‘Congratulations on your article about the importance of the use of car safety belts. This is exactly the kind of information that the community needs.’

In addition, Al Día supports hundreds of organizations and events, from health and education fairs, to cultural events including the Anita Martinez Ballet Folklorico at the Latino Cultural Center and the Jesús Moroles exhibit at the at the Dallas Museum of Art, and is continuously finding new ways to serve the community, including the recent partnering with the Eduardo Nájera foundation and leading companies like Gatorade, Jugos Del Valle, and Interceramic to bring the popular player to local elementary and middle schools to host basketball clinics.

Al Día’s news and sports coverage is late breaking and unrivaled, and it is the only Spanish-language daily in the market with sponsorships of multiple teams including the Dallas Mavericks, Dallas Cowboys, Dallas Desperados, and Texas Rangers. Leading advertisers including Chevrolet, Home Depot, Staples, Macy’s, Bank of America, H&R Block and Foley’s have discovered Al Día, as well as its comprehensive news website http://www.aldiatx.com, as excellent vehicles for their marketing objectives.

Al Día, published Monday through Saturday, has the largest ABC audited (applied for) daily circulation, with approximately 40,000 copies, and a weekly readership of more than 800,000. Al Día is the only Spanish-language daily in the market with the capability to deliver to every doorstep via the strong distribution network of The Dallas Morning News, and has more than 4,000 premium distribution points via colorful racks, and inside leading retailers like Carnival, Fiesta and 7-Eleven.

The Dallas Morning News is published by Belo Corp., one of the nation’s largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America’s most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive’s new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at http://www.belo.com.

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CONTACT:

Wendy Dominguez

(214) 999-6700 X 119

Al Día Celebrates Six Months Of Community Service