Al Día Celebrates Its Second Anniversary

Al Día Celebrates Its Second Anniversary

Publication offers north Texas Hispanics the most in-depth local news


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Dallas, TX–(HISPANIC PR WIRE)–September 29, 2005–Al Día, the leading Spanish-language daily newspaper in North Texas, is celebrating its second anniversary today. “We thank the Dallas-Ft. Worth community for allowing us to be part of their daily lives and look forward to many years ahead,” said Gilbert Bailón, publisher and editor of Al Día. To mark the occasion, Al Día is honored to present a special tribute at the Latino Cultural Center in Dallas on Thursday, Oct. 6, to The Anita N. Martinez Ballet Folklórico for its service to the Hispanic community for 30 years. “We are proud to support the arts and admire the proven dedication of this institution to make art accessible to the next generation and to enrich the cultural life of our local community.”

Al Día is the most awarded Spanish-language newspaper in Texas, with honors from the National Association of Hispanic Publications, National Association of Hispanic Journalists, Newspaper Association of America, Radio Television News Directors Association, National Television Academy, Press Club of Dallas, and the Texas Associated Press Managing Editors. “Al Día focuses squarely on the Hispanic reader, providing late-breaking stories and sports with an emphasis on practical information and high-impact visuals. Winning these prestigious awards is a great credit to our staff that produces a quality, innovative, and essential daily,” said Alfredo Carbajal-Madrid, managing editor of Al Día.

In addition to touching readers daily with an award-winning product, Al Día participates in hundreds of events, and hosts popular signature events like the Latino Bridal Expo. “From health and education advocacy, to cultural events, Al Día is continuously finding new ways to serve the community. For example, on Nov. 5, we will host the first annual Al Día job fair in partnership with Entravision radio stations, creating a personal environment for companies to interact with potential employees”, said Amy Hinojosa, marketing director of Al Día.

Al Día, published Monday through Saturday, has the largest ABC-audited daily circulation. It is the only Spanish-language daily in the market that can deliver to every doorstep via the strong distribution network of The Dallas Morning News, and has thousands of premium distribution points via colorful racks, and inside leading retailers.

Key national accounts were secured early in newspaper’s history thanks to the largest reach, ABC auditing, home delivery, and quality editorial. “We have earned the trust of many national advertisers including American Airlines, AT&T Wireless, Bank of America, Bank One, Chase Bank, Circuit City, Disney, ESPN-Deportes, Home Depot, Jack Daniels, JC Penney, MetLife, Nextel, SBC, Secure Horizons, Target, Verizon, Wal-Mart, Western Union, Washington Mutual, as well as important regional advertisers like Dillard’s and Foley’s,” said Mike Cano, general manager of Al Día. “As more and more businesses see the dramatic impact that targeting the booming Hispanic market has on their bottom line, we expect to continue to grow significantly,” said Robert Leal, Al Día’s ad sales director.

The Dallas Morning News is published by Belo Corp., one of the nation’s largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America’s most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo’s daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at http://www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.

Al Día Celebrates Its Second Anniversary