Alex Gomez Named Director of Marketing for La Opinión

Alex Gomez Named Director of Marketing for La Opinión


Los Angeles, CA–(HISPANIC PR WIRE)–July 17, 2006–La Opinión, the leading Spanish-language newspaper in the United States, announced today that José Alex Gómez has joined as Director of Marketing.

Alex is a seasoned marketing and advertising professional with over 20 years of experience in various fields at several advertising agencies. Most recently, he was Account Director at Ethnic Marketing Group, where he was leading the Hispanic integrated marketing efforts for ConAgra Foods.

“As La Opinión is celebrating its 80th anniversary this year and expanding its multimedia and multi-market products and services, Alex’s advertising and marketing expertise will help us develop and integrate our marketing and sales efforts. His agency experience will be especially valuable as we build on our position as the largest Spanish-language newspaper in the U.S. and grow with our parent company, ImpreMedia, the # 1 Spanish-language print and online news publisher in the U.S.” said Monica Lozano, CEO and Publisher of La Opinión.

“This is truly an honor. La Opinión has and continues to be an integral part of the community. My hope is that I can bring my years of experience to raise the bar at this fine institution,” said Alex Gomez.

In 2002, Alex also started his own agency, GrupoGómez Publicidad, right after leaving Anita Santiago Advertising where he was Executive Vice President of Strategic Services.

Prior to that, he worked as Account Supervisor/Director at several advertising agencies – Ad Americas (now Castells & Asociados), Dieste & Partners, BBDO Worldwide, where he developed creative marketing campaigns and supported product launches for clients such as Pepsi-Cola, Mitsubishi Motor Sales, Pizza Hut, NIKE, Carl’s Jr. and Vons Grocery.

About La Opinión

La Opinión is the leading Spanish-language daily newspaper in the country, distributing 124,000 copies throughout the five-county Southern California area and reaching over 482,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation’s largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but also a premier Spanish-language website. La Opinión is owned and operated by ImpreMedia LLC, the leading print and online news publisher in the United States. ImpreMedia publishes Spanish-language newspapers across the US: El Diario La Prensa in New York, El Mensajero in the San Francisco Bay area, La Opinión in Los Angeles, La Prensa in Central Florida and La Raza in Chicago, the leading Spanish language newspapers in four top Hispanic states. To learn more about La Opinión and ImpreMedia, visit and

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Alex Gomez Named Director of Marketing for La Opinión