Cotton, “Greener” Than Ever

Cotton, “Greener” Than Ever

Cotton Production Committed to being Environmentally-Friendly; Celebrity Home Expert, Domenica Brazzi, Shares Her Favorite Tips for Spring


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NEW YORK, April 3, 2008 /PRNewswire-HISPANIC PR WIRE/ — Everyone is talking about “going green” these days, that is, doing what they can to minimize harm on the environment. However, with so many products and services claiming to be healthy for the environment, it’s hard to know which are more healthy than others. But you don’t have to invest in expensive technologies or make dramatic changes to do your part.

A recent survey by Cotton Incorporated revealed that most consumers care about the environment, but have trouble understanding the terms used to differentiate one “green” product from another. Well, here’s an easy-to-remember term that means friendly to the environment — cotton. Now, more than ever, 100% cotton is the choice fabric for any environmentally friendly household because it’s biodegradable, renewable and recyclable.

Today’s conventionally grown cotton is using significantly fewer pesticides, less water and less land than ever before. These facts combined with an industry-wide effort that has successfully and significantly reduced the amount of carbon emissions from farm machinery, keep cotton as sustainable as it is comfortable. Spring is the perfect opportunity to bring cotton into your home to make some small but important changes around the house that will help you lead a greener life.

This season, jump start the new eco-chic you with some home decorating and lifestyle tips from the host of Galavision’s “Decorando Contigo,” and Cotton Incorporated spokesperson Domenica Brazzi. “Traditionally people from Latin America have used cotton since ancient times. Today, I see how Latinos in the U.S. are not only turning to cotton as a fundamental fabric but how we are becoming more aware of the products that are safe for the environment.”

The Peruvian-born home and gardening expert has a regularly updated section on www.lateladenuestrasvidas.com called “Pregúntale a Domenica” where she addresses consumers’ real-life questions and concerns, including how to have a more eco-friendly household. Some of Domenica’s tips include switching out heavy synthetic curtains to lighter, 100% cotton window treatments that will not only brighten up any room but will also help keep rooms cool as the temperatures rise. She also recommends investing in canvas totes and bags for grocery shopping which will help reduce waste and are easy to wash. “Cotton is so versatile and easy to incorporate into any household, it’s used in everything from towels to table cloths and even insulation” says Brazzi. Cotton comes in a wide variety of textures, finishes, and colors that will not only help you as you make your transition from winter to spring but as you transition into a more environmentally friendly lifestyle.

For more of Domenica’s tips and more information about how you can bring cotton into your household, visit www.lateladenuestrasvidas.com.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

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Cotton, “Greener” Than Ever