EL PASO, Texas, April 30 /PRNewswire-HISPANIC PR WIRE/ — What are Mexican companies doing about the threats of Swine Flu? Well if you are the leading marketer of Mexican food and non-alcoholic beverages imported into the United States, you make sure that your 50,000 points of distribution know that your products do not pose any health risk to its consumers.
Luis Fernandez, CEO of Novamex announced to the company’s network of distributors, brokers, chains, and individual stores, that Novamex was concerned with public safety and was taking a leadership role in informing its clients.
Citing the U.S. Department of Agriculture’s recent statement that swine flu is not transmitted by food but is contracted through physical contact with an infected person or animal, Mr. Fernandez stated that Novamex wanted to make sure to “provide accurate information to our consumers in the wake of the swine influenza breakouts in the United States and Mexico.”
Novamex sells and markets the leading Mexican brands in the soft drink and food categories including Jarritos, Mineragua, Sidral Mundet, Sangria Senorial, Cholula, and D’Gari. “We also wanted to make sure that our customers were aware that the Federal Drug Administration also has not issued any alerts regarding food imported from Mexico related to the swine flu. Swine flu is not transmitted to humans through the food supply,” Mr. Fernandez added.
“So much publicity regarding this potential pandemic is coming out of Mexico, it is important that people understand that our products are as safe as they have always been,” he said.