Alliance for Digital Equality Welcomes Communications Workers of America (CWA) to Corporate Advisory...

Alliance for Digital Equality Welcomes Communications Workers of America (CWA) to Corporate Advisory Council

New Alliance Board Appointees Rudy Beserra From Coca-Cola Co And Dr. Walter Massey To Co-Chair Corporate Advisory Council


ATLANTA, Nov. 19 /PRNewswire-HISPANIC PR WIRE/ — The Alliance for Digital Equality’s Chairman Julius H. Hollis today announced the first in a series of strategic partnerships, unveiling the addition of the Communications Workers of America (CWA) union to its Corporate Advisory Council, which already includes the participation of AGL Resources, AT&T, Viacom”’s Black Entertainment Television Networks (BET), Hollis & Company, and Northrop Grumman. The partnership with the more than 1 million-member CWA is effective immediately.

“We’re extremely encouraged by this opportunity to strengthen both our missions of advancing broadband deployment for underserved consumers in urban and rural communities across the nation,” said Chairman Hollis. “There are shared sensibilities between our groups that will clearly provide a leap forward in policy development in the markets we both serve to help realize the potential of broadband. Thanks to lower prices and increased deployment, adoption rates are on the rise in low-income and minority communities. We must continue this trend. F”or those individuals with access to broadband unprecedented opportunity is available.”

CWA President Larry Cohen expressed a similar note of promise in respect to the connection between his union and The Alliance. “Given that millions of Americans are still without high-speed Internet, our work to decrease the digital divide experienced in rural communities is a natural companion to The Alliance’s focus on eliminating the same disadvantage in the nation’s urban core,” stated Mr. Cohen.

Chairman Hollis also announced the appointment of two new Alliance Board of Advisors members who will serve as Co-Chairs of the Corporate Advisory Council beginning December 1, 2008. Coca-Cola Company Vice President for Latin Affairs Rudy Beserra and Morehouse College President Emeritus Dr. Walter Massey will jointly lead The Alliance’s 6-member corporate advisory group. Additionally, Dr. Massey has been appointed Co-Vice Chairman of The Alliance’s Board of Directors — alongside current Vice Chairman Clarence Avant.

Mr. Rudy M. Beserra is currently the Vice President for Latin Affairs for The Coca-Cola Company. He began his career at Coca-Cola in 1989 after having served as special assistant to President Ronald Reagan on Latino and Small Business Affairs. Mr. Beserra is an active board member of a number of prominent Latino-focused organizations, including the United States Hispanic Chamber of Commerce Foundation, NALEO (National Association of Latino Elected Officials), LULAC (League of United Latin American Citizens), and the Hispanic Association of Colleges and Universities. He is Vice Chairman of the Congressional Hispanic Caucus Institute and past chairman of the Hispanic Scholarship Fund.

Dr. Walter E. Massey is Chairman of the Salzburg Global Seminar, Member of the Board of Governors for University of Chicago”’s Argonne National Laboratory, and President Emeritus of Morehouse College, the nation”’s largest private four-year liberal arts college for men. Previously, Dr. Massey was Director of the National Science Foundation, a position to which he was appointed by former President George H.W. Bush, and served as Provost and Senior Vice President for Academic Affairs at the University of California.

As part of its mission of “empowering communities across the digital divide,” The Alliance will continue to bring together elected officials, consumers and the business community to educate minority communities about the importance, as well as, benefits of broadband usage. This national effort will continue in cities across the country to ensure that all Americans — regardless of their race, ethnicity or income — are empowered to join the digital revolution.

The Alliance has launched Digital Empowerment Councils in Charleston, South Carolina, Houston, Texas, Detroit, Michigan, Miami, Florida, and Atlanta, Georgia. Additional Councils are planned for 2009, including in Boston, Massachusetts and Chicago, Illinois.

CWA launched their hallmark initiative “Speed Matters” in 2006 to bring attention to the issue of Internet connectivity and to encourage elected officials to implement policies that will guarantee every American access to all of the promises of the Information Age. “Speed Matters” is based on principles for a National High Speed Internet Policy that includes universality, high speed, open Internet, consumer protections and good jobs.

About The Alliance for Digital Equality – Founded in 2007, The Alliance for Digital Equality is a non-profit consumer advocacy organization that serves to facilitate and ensure equal access to technology in underserved communities. The Alliance also serves as a bridge between policymakers and minority individuals in order to help the public understand how legislative and regulatory policies regarding new technologies can impact and empower their daily lives. For more information on The Alliance for Digital Equality, please visit

SOURCE Alliance for Digital Equality

Alliance for Digital Equality Welcomes Communications Workers of America (CWA) to Corporate Advisory Council