Pittsburgh, PA–(HISPANIC PR WIRE)–June 12, 2007–GlaxoSmithKline Consumer Healthcare [NYSE: GSK] announces that alli(TM), the only FDA-approved over-the-counter weight loss product will be on shelves of pharmacies, grocery stores and mass merchandisers nationwide later this week. alli is designed to be a partner for overweight adults willing to change how they eat and lose weight gradually.
Adding alli to diet and exercise can help people lose 50 percent more weight than with dieting alone. alli is being supported by an unprecedented multicultural and bilingual educational effort, making it more than just a pill but a comprehensive weight loss program. With alli, people will have access to an individualized action plan with a year’s worth of lessons included in each alli purchase, at http://www.mialli.com.
“alli is not for people looking for miracle pills and overnight results. It offers consumers a proven, safe over-the-counter option to help them lose weight gradually,” says Steven L. Burton, vice president, Weight Control, GlaxoSmithKline Consumer Healthcare. “One of the most rewarding parts of being involved with the alli revolution is the opportunity to have a real impact on the health and lives of people all across this country. We recognize people need help to lose weight and that is why we are so excited that alli is now available to provide adults with the support they need.”
GlaxoSmithKline Consumer Healthcare has developed innovative and bilingual tools to help consumers achieve success with the alli program. People can find educational materials where alli is sold that can help overweight adults decide if they are ready for alli.
The alli starter pack comes in a variety of sizes – 60, 90 or 150 capsules and is priced at approximately 60 cents a capsule or $1.80 per day. The recommended dose is one 60mg orlistat (the active ingredient in alli) capsule, three times a day, with meals containing fat. alli starter packs include:
— Read Me First Guide
— Welcome and Companion Guides
— Guide to Healthy Eating
— Daily Journal
— Calorie and Fat Counter
— Quick Facts Cards
— Free access to an individualized action plan at mialli.com
— Convenient capsule carrying case called the Shuttle(TM), that easily fits into a purse or pocket
— Information on how alli purchasers can receive the above materials in Spanish.
The centerpiece of the alli program – mialliplan is an individually tailored action plan. The alli plan was developed by nutritional and weight management experts who understand the struggle to lose weight. After purchasing alli, people can access this innovative support program 24 hours a day. mialliplan includes:
— Customized action plan
— Recipes, meal plans and shopping lists
— Online tools to record food and lifestyle information
— Personalized e-mails that deliver lessons about: meal planning, managing hunger, dealing with setbacks, and making the food and lifestyle changes to help people succeed.
alli works by blocking 25 percent of fat in the foods eaten which reduces the amount of fat and calories absorbed. alli must be used in conjunction with a reduced-calorie, low-fat diet. People in studies who adhered to the diet reported satisfaction with the product and weight loss results. By sticking to a low-fat diet many were able to manage bowel changes or “treatment effects” (such as having an urgent need to go to the bathroom). Many did not experience treatment effects at all. The program teaches adults which foods to eat and which foods to avoid for weight loss success and a healthier lifestyle overall.
Sylvia Melendez Klinger, a registered dietician and certified fitness trainer, and one of the consulting experts who helped develop culturally-relevant meal plans and recipes for the alli program, says “Because overweight is increasing in the United States, especially among the Hispanic population, I am very excited that the public will have access to alli. In combination with a reduced-calorie, low-fat diet, I am confident that this program will offer many people of Hispanic origin a safe, gradual and effective over-the-counter option for weight loss.”
Orlistat (the active ingredient in alli) has been used by millions of people worldwide. Its safety and efficacy are well established. According to Vidhu Bansal, Pharm.D., director, Medical Affairs, GlaxoSmithKline Consumer Healthcare, “With a raging overweight and obesity epidemic, alli offers consumers a proven, safe option to help them lose weight without a prescription. Unlike the herbal and dietary supplements for weight loss on the market, alli is the only FDA-approved over the counter weight loss product.” Bansal adds, “alli works in the gut; it is non-systemic, which means it is not absorbed into the bloodstream. That means alli does not affect the heart or brain or cause sleeplessness, jitters or an increased heart rate.”
For more information about alli and the alli program in Spanish, go to http://www.mialli.com.
alli is the only FDA-approved weight-loss product available to overweight adults, 18 years or older, without a prescription. It combines a clinically-proven product with a comprehensive individualized action plan. The alli program encourages modest, gradual weight loss, known by experts as the best way to lose weight. alli (60 mg orlistat capsules) is safe and effective when used as directed.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) , NicoDerm(R) CQ and Commit(R) as well as many medicine cabinet staples, including Abreva(R) , Aquafresh(R) , Sensodyne(R), Tums(R) and Breathe Right(R).
GlaxoSmithKline — one of the world’s leading research-based pharmaceutical and healthcare companies — is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
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