Allstate Announces Sponsorship of Mexican National Team

Allstate Announces Sponsorship of Mexican National Team

Customized vehicle hits the road to raise public awareness and funds for youth sports in low-income and Hispanic communities


Northbrook, IL–(HISPANIC PR WIRE)–August 28, 2007–Allstate, one of the nation’s leading insurance companies, has launched a multi-faceted initiative in association with the Fundación Astros del Futbol to support Hispanic youth and reach out to Spanish-speaking consumers and their communities.

Allstate is the exclusive auto, home, and life insurance sponsor of the Federación Mexicana de Fútbol (FMF) in 2007. To promote this sponsorship, Allstate has hit the road in a special vehicle that features a custom paint job in the national colors of Mexico with the FMF logo and a state-of-the-art mobile entertainment experience. The Allstate-FMF vehicle is making appearances this summer at cultural festivals and community events in 20 cities across six states. Consumers are invited to enter a free drawing for a chance to win the one-of-a-kind vehicle during halftime at Mexico’s exhibition match against China on Wednesday, October 17 at the Los Angeles Memorial Coliseum.

For every mile the customized Allstate-FMF vehicle travels, Allstate will contribute one dollar to Fundación Astros del Futbol, a nonprofit organization dedicated to building pride within low-income communities through youth soccer. With contributions from individuals and companies such as Allstate, the organization refurbishes neighborhood soccer fields, buys uniforms and equipment for kids, and pays coaches and league fees for teams. Mexican soccer legends Luis Roberto Alves ‘Zague’ and Martín ‘El Pulpo’ Zúñiga are strong supporters of the Fundación Astros del Futbol through fundraising, public appearances and other activities in communities throughout the U.S. and Mexico.

“Allstate is a company that understands and cares about the Hispanic community,” commented ‘Zague.’ “Soccer is more than simply a sport to us. It enhances the quality of our lives and makes us who we are.”

“As a company dedicated to be the best for over 75 years, Allstate is pleased to join with one of the best teams and some of the best players in soccer in order to enrich the lives of our customers, their families and communities,” said Pete Moraga, Jr., a spokesperson for Allstate. “We’re proud to sponsor games of the Selección Mexicana and support the community work of the Fundación.”

Allstate has received numerous awards and recognition for serving diverse consumers and employees, including being named one of the “Best Places to Work for Latinos” by Hispanic magazine for 10 consecutive years.

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate(R) ” slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,800 exclusive agencies and financial representatives in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.

Allstate Announces Sponsorship of Mexican National Team