Stamford, CT–(HISPANIC PR WIRE)–June 8, 2007–ALTUS/B2Z Entertainment announced today the launch of www.tengopride.com the website where Puerto Ricans can purchase fashion forward and authentic Alianza Latina de Béisbol merchandise to demonstrate their cultural pride and celebrate their heritage during National Puerto Rican Day Parade festivities.
The website launches the PRIDE campaign featuring Dominican Diva, Dulce from New York’s La Kalle 105.9 FM and DJ Camilo, The International Club King from Hot 97FM. The print advertisement will be featured in the Bling Blineo Music concert program. The concert, a precursor to the 50th Annual National Puerto Rican Day Parade will be held Saturday, June 9th at Shea Stadium.
In introducing www.tengopride.com, ALTUS/B2Z Entertainment looks to provide Latino consumers with access to high quality and fashionable merchandise featuring their respective country name and emblems. The website features Puerto Rican, Mexican, Dominican and Venezuelan merchandise produced by Majestic Athletic and New Era Cap Company.
ALTUS/B2Z ENTERTAINMENT is a leading Hispanic sports marketing firm experienced in brand introduction, grass roots outreach, content development, licensing management and media distribution. It also produces, www.ebeisbol.com for Alianza Latina de Beisbol, and is the exclusive rights holder for the Serie del Caribe tournament.
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