Dallas, TX–(HISPANIC PR WIRE)–July 10, 2007– After an overwhelmingly successful inaugural year, American Airlines will sponsor El Hispano News’ “Parents Step Ahead” program a second time. This initiative is meant to recognize, educate, enable and empower parents to take a proactive role in the educational and personal development of their children.
“By sponsoring “Parents Step Ahead” American Airlines is striving to improve the communities we serve. Educational initiatives such as this program, will give us the opportunity to support families by providing necessary tools for them to succeed in life”, said Diana Baez, National Account Manager, Hispanic Sales and Marketing. This year, as part of the “Parents Steps Ahead” program, events will be hosted at schools throughout the Dallas, Fort Worth and Garland Independent School Districts, including:
— Arcadia Park Elementary School, April 21, 2007
— B. Adams High School, September 15, 2007
— D. McRae Elementary School, September 29, 2007
— E.M. Daggett Elementary School, October 20, 2007
— Bullock Elementary School, November 3, 2007
— Davis Elementary School, November 10, 2007
Each school will host a series of seminars aimed at educating parents on the importance of their involvement and the positive impact their guidance has in a child’s life. Seminar topics will include Internet safety and the dangers of online child predators, developing test taking skills, parenting with love and logic, understanding the influence of gangs and drugs on children and underage drinking, among other topics.
“We are grateful for American Airlines continued support of our community initiative. It is vital that large corporations recognize the need for educational outreach programs such as “Parents Step Ahead” because parents are truly the key to a child’s success. A child with vacant parents will struggle twice as much to find their way in life”, said Lupita Colmenero, founder of “Parents Step Ahead” and publisher of El Hispano News.
As part of this year’s program, selected parents will be named El Hispano News’ “Parents Step Ahead” Parents of the Year and be recognized with an award and grand prize package including a raffle of four American Airlines tickets at the PSA Gala on December 6th, 2007 at the Renaissance Hotel in Dallas. Selection will be based on seminar attendance and participation.
About El Hispano News
El Hispano News is the oldest Hispanic publication in the Dallas-Fort Worth area; serving the Hispanic community since 1986. Please visit: http://www.elhispanonews.com.
About Parents Step Ahead
A community outreach initiative aimed at educating, enabling and empowering parents to take a proactive role in the educational and personal development of their children. Please visit http://www.parentsstepahead.org
About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection(R) airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR).