American Honda Reports August Sales: Total Sales Up 59.5 Percent; Acura Sets...

American Honda Reports August Sales: Total Sales Up 59.5 Percent; Acura Sets Monthly Light Truck Record on Record RDX Sales

Honda division sales up 57.9 percent, Acura sales up 72.8 percent


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TORRANCE, Calif., Sept. 5, 2012 /PRNewswire-HISPANIC PR WIRE/ — American Honda today
reported August 2012 U.S. sales of 131,321 units, an increase of 59.5 percent
compared with August 2011 (an increase of 53.6 percent based on the daily
selling rate*). The Honda Division posted August 2012 sales of 115,675 units, an
increase of 57.9 percent compared with August 2011. Acura’s U.S. August sales of
15,646 units increased 72.8 percent compared with August 2011.


(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)


Honda
Honda division posts strong August sales of 131,321,
best August sales in two years


Accord posted its second best sales month of the year at 34,848
units, up 89 percent; Civic sales up 106 percent with 24,897 units sold


CR-V continues sales success at 23,877 units, up more than 44
percent


Odyssey sales up more than 61 percent from August 2011, with 12,750
units sold in August


“It’s clear that demand for Honda products continues to be strong, and we’re
on track to post our best yearly sales results in four years,” said John Mendel,
American Honda executive vice president of sales. “Honda is finishing the summer
on a high note, and there’s more to come as we build momentum toward the fall
launch of the all-new 2013 Accord.”


Acura
– RDX sets its 4th-consecutive record sales month
with 2,926 units, up 156.9 percent compared to August 2011


MDX remains the top-selling Acura vehicle with sales of 5,549 units,
up 77.5 percent from August 2011


The TL was Acura’s best-selling sedan with sales of 3,201, up 33.2
percent


“Acura sales continue to show great upward momentum, led by our strong light
truck lineup,” said Jeff Conrad, vice president of Acura sales. “The all-new
2013 Acura RDX is a hit with buyers thanks to its increased comfort, utility and
power, along with class-leading fuel economy.”


*The daily selling rate (DSR) is calculated with 27 days for August 2012
and 26 days for August 2011. Year-to-date, the DSR is calculated with 205 days
for 2012 and 204 days for 2011. All other percentages in release are unadjusted;
see table for adjusted DSR figures.


For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries
please visit
www.hondanews.com. For more information about Acura
vehicles, please visit
www.acura.com. For media inquiries please visit
www.acuranews.com.


 

















































































































































































































































































































































































































































































































































































American
Honda Vehicle Sales For August 2012




Month-to-Date



Year-to-Date




August


August


DSR**


MoM


August


August


DSR**


YoY



2012


2011


%
Chg.


%
Chg.


2012


2011


%
Chg.


%
Chg.


American
Honda Total


131,321


82,321


53.6%


59.5%


949,247


770,265


22.6%


23.2%


  
Total Car Sales 


72,577


40,895


70.9%


77.5%


522,992


421,931


23.3%


24.0%


  
Total Truck Sales


58,744


41,426


36.6%


41.8%


426,255


348,334


21.8%


22.4%


      Honda Total Car
Sales


65,499


36,187


74.3%


81.0%


472,996


382,013


23.2%


23.8%


      Honda Total Truck
Sales


50,176


37,080


30.3%


35.3%


374,844


309,116


20.7%


21.3%


      Acura Total Car
Sales


7,078


4,708


44.8%


50.3%


49,996


39,918


24.6%


25.2%


      Acura Total Truck
Sales


8,568


4,346


89.8%


97.1%


51,411


39,218


30.5%


31.1%


Domestic
Car Sales 


64,089


32,782


88.3%


95.5%


453,190


330,074


36.6%


37.3%


  
Honda Division


59,155


30,378


87.5%


94.7%


425,186


309,701


36.6%


37.3%


  
Acura Division


4,934


2,404


97.6%


105.2%


28,004


20,373


36.8%


37.5%


Domestic
Truck Sales 


58,004


38,164


46.4%


52.0%


387,971


322,703


19.6%


20.2%


  
Honda Division


49,436


33,818


40.8%


46.2%


336,560


283,485


18.1%


18.7%


  
Acura Division


8,568


4,346


89.8%


97.1%


51,411


39,218


30.5%


31.1%


Import Car
Sales


8,488


8,113


0.7%


4.6%


69,802


91,857


-24.4%


-24.0%


  
Honda Division


6,344


5,809


5.2%


9.2%


47,810


72,312


-34.2%


-33.9%


  
Acura Division


2,144


2,304


-10.4%


-6.9%


21,992


19,545


12.0%


12.5%


Import
Truck Sales


740


3,262


-78.2%


-77.3%


38,284


25,631


48.6%


49.4%


  
Honda Division


740


3,262


-78.2%


-77.3%


38,284


25,631


48.6%


49.4%


MODEL
BREAKOUTS BY DIVISION








Honda
Division Total


115,675


73,267


52.0%


57.9%


847,840


691,129


22.1%


22.7%


    Fit


5,020


3,959


22.1%


26.8%


33,918


43,234


-21.9%


-21.5%


Memo: 
Fit-EV


9


0


0.0%


0.0%


0


0


0.0%


0.0%


  
Accord 


34,848


18,439


82.0%


89.0%


218,665


162,375


34.0%


34.7%


  
Civic *


24,897


12,083


98.4%


106.0%


212,483


153,660


37.6%


38.3%


     Memo:  Civic
Hybrid


579


106


426.0%


446.2%


5,168


2,850


80.4%


81.3%


  
S2000


0


0


0.0%


0.0%


0


3


-100.0%


-100.0%


  
Insight


341


961


-65.8%


-64.5%


4,801


13,106


-63.5%


-63.4%


  
CR-Z


392


745


-49.3%


-47.4%


3,126


9,635


-67.7%


-67.6%


  
FCX Clarity


1


0


0.0%


0.0%


3


0


0.0%


0.0%


  
Odyssey  


12,750


7,903


55.4%


61.3%


86,459


67,203


28.0%


28.7%


  
Crosstour 


2,020


1,422


36.8%


42.1%


12,857


12,940


-1.1%


-0.6%


  
Pilot 


10,610


9,825


4.0%


8.0%


75,243


71,397


4.9%


5.4%


  
CR-V *


23,877


16,572


38.7%


44.1%


191,113


141,431


34.5%


35.1%


  
Element 


0


1,144


-100.0%


-100.0%


3


10,369


-100.0%


-100.0%


  
Ridgeline


919


214


313.5%


329.4%


9,169


5,776


58.0%


58.7%


Acura
Division Total


15,646


9,054


66.4%


72.8%


101,407


79,136


27.5%


28.1%


  
TL 


3,201


2,404


28.2%


33.2%


23,612


20,373


15.3%


15.9%


  
TSX


2,103


2,263


-10.5%


-7.1%


21,697


18,609


16.0%


16.6%


     Memo:  TSX
Wagon


370


265


34.5%


39.6%


2,736


2,171


25.4%


26.0%


  
ILX


1,733


0


0.0%


0.0%


4,392


0


0.0%


0.0%


     Memo:  ILX
Hybrid


136


0


0.0%


0.0%


395


0


0.0%


0.0%


  
RL


41


41


-3.7%


0.0%


295


936


-68.6%


-68.5%


  
MDX 


5,549


3,126


70.9%


77.5%


33,954


28,759


17.5%


18.1%


  
ZDX 


93


81


10.6%


14.8%


594


1,133


-47.8%


-47.6%


  
RDX  


2,926


1,139


147.4%


156.9%


16,863


9,326


79.9%


80.8%


Selling
Days


27


26




205


204




  
*  Honda and Acura vehicles are made of domestic & global sourced
parts.




 **  Daily Selling Rate


















Month-to-Date



Year-to-Date




August


August


DSR**


MoM


August


August


DSR**


YoY



2012


2011


%
Chg.


%
Chg.


2012


2011


%
Chg.


%
Chg.











Hybrid


1,448


1,812


-23.0%


-20.1%


13,490


25,591


-47.5%


-47.29%


 

SOURCE  American Honda Motor
Co., Inc.

American Honda Reports August Sales: Total Sales Up 59.5 Percent; Acura Sets Monthly Light Truck Record on Record RDX Sales