TORRANCE, Calif., April
4, 2012 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc., today reported March 2012 monthly new-vehicle sales of 126,999, a decrease of 8.4 percent over March 2011, based on the daily selling rate*. The Honda Division posted March 2012 sales of 115,833, a decrease of 7.7 percent year-over-year. Honda’s year-over-year decline is in reference to an exceptionally strong
sales month in March 2011.
(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO )
The all-new 2012 Honda CR-V continued its record-setting sales pace, up 35.3 percent from last year and posting an all-time monthly sales record of 30,868 sales compared to last year’s total of 21,998 units.
“We knew we had a home run with the all-new CR-V,” said John Mendel, American Honda executive vice president of sales. “And to launch it right as our supply chain is refilling means that we are competing in earnest in a growing market. The CR-V has historically been a sales leader in its segment, and the success of this all-new vehicle tells us that we’ve again hit a real sweet spot for consumers.”
The Acura Division’s March sales totaled 11,166, down 14.6 percent
compared to March 2011. The TSX model registered a double-digit sales increase, up 15.1 percent from the same period last year to 3,355 units. Sales of the TL sales reached 2,923, a year-over-year decrease of 29.4 percent.
*The daily selling rate (DSR) is calculated with 28 days for March 2012 and 27 days for March 2011. Year-to-date, the DSR is calculated with 77 days for 2012 and 75 days for 2011. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
|
American Honda Vehicle Sales For March 2012 |
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|
Month-to-Date |
Year-to-Date |
|||||
|
March |
March |
DSR** |
March |
March |
DSR** |
|
|
2012 |
2011 |
% Chg. |
2012 |
2011 |
% Chg. |
|
|
American Honda |
126,999 |
133,650 |
-8.4% |
320,165 |
307,978 |
1.3% |
|
Total Car Sales |
67,414 |
81,172 |
-19.9% |
172,099 |
172,467 |
-2.8% |
|
Total Truck Sales |
59,585 |
52,478 |
9.5% |
148,066 |
135,511 |
6.4% |
|
Honda Total Car Sales |
61,098 |
74,168 |
-20.6% |
154,589 |
156,361 |
-3.7% |
|
Honda Total Truck Sales |
54,735 |
46,871 |
12.6% |
134,771 |
120,249 |
9.2% |
|
Acura Total Car Sales |
6,316 |
7,004 |
-13.0% |
17,510 |
16,106 |
5.9% |
|
Acura Total Truck Sales |
4,850 |
5,607 |
-16.6% |
13,295 |
15,262 |
-15.2% |
|
Domestic Car Sales |
56,858 |
66,299 |
-17.3% |
143,996 |
137,570 |
2.0% |
|
Honda Division |
53,935 |
62,304 |
-16.5% |
135,579 |
129,536 |
1.9% |
|
Acura Division |
2,923 |
3,995 |
-29.4% |
8,417 |
8,034 |
2.0% |
|
Domestic Truck Sales |
50,965 |
47,918 |
2.6% |
126,478 |
122,543 |
0.5% |
|
Honda Division |
46,115 |
42,311 |
5.1% |
113,183 |
107,281 |
2.8% |
|
Acura Division |
4,850 |
5,607 |
-16.6% |
13,295 |
15,262 |
-15.2% |
|
Import Car Sales |
10,556 |
14,873 |
-31.6% |
28,103 |
34,897 |
-21.6% |
|
Honda Division |
7,163 |
11,864 |
-41.8% |
19,010 |
26,825 |
-31.0% |
|
Acura Division |
3,393 |
3,009 |
8.7% |
9,093 |
8,072 |
9.7% |
|
Import Truck Sales |
8,620 |
4,560 |
82.3% |
21,588 |
12,968 |
62.1% |
|
Honda Division |
8,620 |
4,560 |
82.3% |
21,588 |
12,968 |
62.1% |
|
MODEL BREAKOUTS BY DIVISION |
||||||
|
Honda Division Total |
115,833 |
121,039 |
-7.7% |
289,360 |
276,610 |
1.9% |
|
Fit |
4,559 |
6,955 |
-36.8% |
12,625 |
15,469 |
-20.5% |
|
Accord |
26,771 |
31,533 |
-18.1% |
61,132 |
66,195 |
-10.0% |
|
Civic * |
28,199 |
31,213 |
-12.9% |
77,169 |
64,968 |
15.7% |
|
Memo: Civic Hybrid |
906 |
441 |
98.1% |
2,096 |
1,626 |
25.6% |
|
S2000 |
0 |
0 |
0 |
1 |
-100.0% |
|
|
Insight |
1,032 |
2,782 |
-64.2% |
2,297 |
6,058 |
-63.1% |
|
CR-Z |
536 |
1,685 |
-69.3% |
1,365 |
3,670 |
-63.8% |
|
FCX Clarity |
1 |
0 |
1 |
0 |
||
|
Odyssey |
11,193 |
10,586 |
2.0% |
27,657 |
26,352 |
2.2% |
|
Crosstour |
1,362 |
2,083 |
-36.9% |
3,353 |
5,349 |
-38.9% |
|
Pilot |
10,097 |
9,608 |
1.3% |
25,341 |
24,535 |
0.6% |
|
CR-V * |
30,868 |
21,998 |
35.3% |
74,587 |
57,433 |
26.5% |
|
Element |
0 |
1,385 |
-100.0% |
3 |
3,606 |
-99.9% |
|
Ridgeline |
1,215 |
1,211 |
-3.3% |
3,830 |
2,974 |
25.4% |
|
Acura Division Total |
11,166 |
12,611 |
-14.6% |
30,805 |
31,368 |
-4.3% |
|
TL |
2,923 |
3,995 |
-29.4% |
8,417 |
8,034 |
2.0% |
|
TSX |
3,355 |
2,810 |
15.1% |
8,994 |
7,545 |
16.1% |
|
|
351 |
388 |
-12.8% |
932 |
976 |
-7.0% |
|
RL |
38 |
199 |
-81.6% |
99 |
527 |
-81.7% |
|
MDX |
3,755 |
4,113 |
-12.0% |
10,199 |
11,085 |
-10.4% |
|
|
88 |
197 |
-56.9% |
198 |
543 |
-64.5% |
|
RDX |
1,007 |
1,297 |
-25.1% |
2,898 |
3,634 |
-22.3% |
|
Selling Days |
28 |
27 |
77 |
75 |
||
|
* Honda and Acura vehicles are made of domestic & global sourced parts. |
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|
** Daily Selling Rate |
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SOURCE American Honda Motor Co., Inc.
