American Honda Reports July Auto Sales: CR-V Sets Seventh Consecutive Monthly Sales...

American Honda Reports July Auto Sales: CR-V Sets Seventh Consecutive Monthly Sales Record; Acura RDX Sales Up More Than 142 Percent

Honda division sales up 46.4 percent, Acura sales up 36.4 percent


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TORRANCE, California, Aug. 2, 2012 /PRNewswire-HISPANIC PR WIRE/ — American Honda today reported July 2012 U.S. sales of 116,944 units, an increase of 45.3 percent compared with July 2011 (an increase of 57.4 percent based on the daily selling rate*). The Honda Division posted July 2012 sales of 104,119 units, an increase of 46.4 percent compared with July 2011. Acura’s U.S. July sales of 12,825 units increased 36.4 percent compared with July 2011.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO )

Honda

– Honda division posts best seventh-month year-to-date sales total since 2008

– Accord sales pace strong at 28,639 units, up more than 70 percent; Civic sales up more than 78 percent with 25,004 units sold

– CR-V sets seventh consecutive monthly sales record with a new July record (20,554 units), up more than 47 percent from July 2011

– Odyssey sales up more than 88 percent from July 2011, with 11,953 units sold in July

“As our sales momentum continues to build through the summer, Honda is experiencing its best year-to-date sales in four years,” said John Mendel, American Honda executive vice president of sales. “With success growing along with inventory, it’s wonderful to once again be able to meet the strong retail customer demand for our great Honda products.”

Acura

– Continuing its sales success, the new RDX delivered another record sales month (2,664 units), up more than 142 percent from July 2011

– MDX remains the top selling Acura vehicle with sales of 4,288 units, up more than 24 percent from July 2011

– Gaining momentum in only its second full month of sales, the all-new ILX posted sales of 1,410 units

“With the MDX continuing its reign as the top seven-passenger luxury SUV, and the new RDX leading the compact luxury segment, Acura light trucks lead the way for the Acura brand,” said Jeff Conrad, vice president of Acura sales. “With the ILX gaining its stride, Acura is sure to see robust sales increases for many months to come.”

*The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for 2012 and 178 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit http://www.automobiles.honda.com . For media inquiries please visit http://www.hondanews.com . For more information about Acura vehicles, please visit http://www.acura.com . For media inquiries please visit http://www.acuranews.com .

Final Sales for July 2012

American Honda Vehicle Sales For July 2012

Month-to-Date

Year-to-Date

July

July

DSR**

MoM

July

July

DSR**

YoY

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

American Honda Total

116,944

80,502

57.4%

45.3%

817,926

687,944

18.9%

18.9%

  Total Car Sales

64,788

42,321

65.8%

53.1%

450,415

381,036

18.2%

18.2%

  Total Truck Sales

52,156

38,181

48.0%

36.6%

367,511

306,908

19.7%

19.7%

     Honda Total Car Sales

59,000

37,559

70.2%

57.1%

407,497

345,826

17.8%

17.8%

     Honda Total Truck Sales

45,119

33,541

45.7%

34.5%

324,668

272,036

19.3%

19.3%

     Acura Total Car Sales

5,788

4,762

31.7%

21.5%

42,918

35,210

21.9%

21.9%

     Acura Total Truck Sales

7,037

4,640

64.3%

51.7%

42,843

34,872

22.9%

22.9%

Domestic Car Sales

56,933

32,865

87.7%

73.2%

389,101

297,292

30.9%

30.9%

  Honda Division

53,165

30,310

90.0%

75.4%

366,031

279,323

31.0%

31.0%

  Acura Division

3,768

2,555

59.8%

47.5%

23,070

17,969

28.4%

28.4%

Domestic Truck Sales

50,823

35,864

53.5%

41.7%

329,967

284,539

16.0%

16.0%

  Honda Division

43,786

31,224

51.9%

40.2%

287,124

249,667

15.0%

15.0%

  Acura Division

7,037

4,640

64.3%

51.7%

42,843

34,872

22.9%

22.9%

Import Car Sales

7,855

9,456

-10.0%

-16.9%

61,314

83,744

-26.8%

-26.8%

  Honda Division

5,835

7,249

-12.8%

-19.5%

41,466

66,503

-37.6%

-37.6%

  Acura Division

2,020

2,207

-0.8%

-8.5%

19,848

17,241

15.1%

15.1%

Import Truck Sales

1,333

2,317

-37.7%

-42.5%

37,544

22,369

67.8%

67.8%

  Honda Division

1,333

2,317

-37.7%

-42.5%

37,544

22,369

67.8%

67.8%

MODEL BREAKOUTS BY DIVISION

Honda Division Total

104,119

71,100

58.6%

46.4%

732,165

617,862

18.5%

18.5%

   Fit

4,608

4,857

2.8%

-5.1%

28,898

39,275

-26.4%

-26.4%

Memo:  Fit-EV

7

0

0.0%

0.0%

0

0

0.0%

0.0%

  Accord

28,639

16,831

84.3%

70.2%

183,817

143,936

27.7%

27.7%

  Civic *

25,004

14,006

93.4%

78.5%

187,586

141,577

32.5%

32.5%

    Memo:  Civic Hybrid

471

311

64.1%

51.4%

4,589

2,744

67.2%

67.2%

  S2000

0

0

0.0%

0.0%

0

3

-100.0%

-100.0%

  Insight

419

987

-54.0%

-57.5%

4,460

12,145

-63.3%

-63.3%

  CR-Z

330

878

-59.3%

-62.4%

2,734

8,890

-69.2%

-69.2%

  FCX Clarity

0

0

0

0.0%

2

0

0.0%

0.0%

  Odyssey  

11,953

6,332

104.5%

88.8%

73,709

59,300

24.3%

24.3%

  Crosstour

1,874

1,477

37.5%

26.9%

10,837

11,518

-5.9%

-5.9%

  Pilot

9,757

9,954

6.2%

-2.0%

64,633

61,572

5.0%

5.0%

  CR-V *

20,554

13,943

59.7%

47.4%

167,236

124,859

33.9%

33.9%

  Element

0

1,458

-100.0%

-100.0%

3

9,225

-100.0%

-100.0%

  Ridgeline

981

377

181.9%

160.2%

8,250

5,562

48.3%

48.3%

Acura Division Total

12,825

9,402

47.8%

36.4%

85,761

70,082

22.4%

22.4%

  TL

2,358

2,555

0.0%

-7.7%

20,411

17,969

13.6%

13.6%

  TSX

1,980

2,137

0.4%

-7.3%

19,594

16,346

19.9%

19.9%

    Memo:  TSX Wagon

316

249

37.5%

26.9%

2,366

1,906

24.1%

24.1%

  ILX

1,410

0

0.0%

0.0%

2,659

0

0.0%

0.0%

    Memo:  ILX Hybrid

110

0

0.0%

0.0%

259

0

0.0%

0.0%

  RL

40

70

-38.1%

-42.9%

254

895

-71.6%

-71.6%

  MDX

4,288

3,438

35.1%

24.7%

28,405

25,633

10.8%

10.8%

  ZDX

85

102

-9.7%

-16.7%

501

1,052

-52.4%

-52.4%

  RDX  

2,664

1,100

162.4%

142.2%

13,937

8,187

70.2%

70.2%

Selling Days

24

26

178

178

  *  Honda and Acura vehicles are made of domestic & global sourced parts.

**  Daily Selling Rate

Month-to-Date

Year-to-Date

July

July

DSR**

MoM

July

July

DSR**

YoY

  2012

 2011

% Chg.

% Chg.

 2012

 2011

% Chg.

% Chg.

Hybrid

1,330

2,176

-33.8%

-38.9%

12,042

23,779

-49.4%

-49.36%

SOURCE American Honda Motor Co., Inc.; Acura

American Honda Reports July Auto Sales: CR-V Sets Seventh Consecutive Monthly Sales Record; Acura RDX Sales Up More Than 142 Percent